Documenting the Hereford Advantage American Hereford Association (AHA) staff has enjoyed hearing testimony of the whiteface advantage as commercial cattlemen increasingly utilize Hereford genetics in their herds. We have compiled a sample of these and other testimonies to share with you in February’s issue of The Whiteface. Also on The Whiteface page are newsletters that detail AHA research projects and the Hereford Verified program, which gives producers the opportunity to receive bonuses and feedlot/carcass data on their Hereford-influenced calves. Make sure to also check out Certified Hereford Beef (CHB) LLC’s new consumer-based Web site, HerefordBeef.net, to learn where you can buy tender, tasty CHB®! Thanks for visiting the AHA Web site. If you have questions about the information provided therein, the best Hereford genetics for your program or marketing opportunities through the CHB and Hereford Verified programs, please call us at (816) 842-3757.