Certified Hereford Beef

Certified Hereford Beef® is the branded beef program of the American Hereford Association, delivering high-quality beef to consumers since 1995.

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program requirements

CHB provides marketing assistance to producers who have cattle that fit the program specifications, listed below.

CHB live animal specifications

  • Must have a predominately (51%) white face.
  • Hereford & Hereford-English crossbred cattle (Herefords, Black Baldies, Red Baldies).
  • Beef type breeding only.
  • NO dairy breeding.
  • NO excessive hump – bos indicus influence.
  • NO bulls, cows or heiferettes.
  • Cattle may be either horned or polled.

CHB carcass specifications

  • USDA Select or higher marbling.
  • “A” maturity only.
  • Medium or fine texture marbling.
  • 10-16Ribeye Area.
  • Less than 1” fat cover.
  • Hot carcass weight of 1050 lbs. or less.
  • Moderately thick or thicker muscling.
  • Less than 2” hump.
  • NO dark cutters.
  • NO capillary rupture.

For more information about marketing cattle through the CHB program, contact Trey Befort, director of commercial programs,, at 816-842-3757 or email.