Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 3, Issue 31
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Hereford Highlights

AHA Leaders Travel to Argentina

Last week Jack Holden, American Hereford Association (AHA) president, and Jack Ward, AHA chief operating officer and director of breed improvement, attended the Palermo National Show in Buenos Aries, Argentina. Ward was the judge for the Hereford heifer and bull shows. Holden and Ward also met with leaders and breeders from both Argentina and Uruguay to share information about performance matters and AHA programs. They talked about the importance of whole herd reporting and ultrasound, and explained the AHA's Non-Certificate AI Sire Program and $Profit Indexes. The group also talked about opportunities for working together on a consistent global Hereford evaluation. Thanks to the Argentine Hereford Society for facilitating the well-attended gathering.

Huffhines Speaks on Hereford Value in Today’s Economy

Craig Huffhines, AHA executive vice president, spoke to the Oklahoma Cattlemen’s Association on a breed panel in Oklahoma City, July 28. The panel was asked to discuss the benefits of their respective breeds and programs that enhance value within their organizations.

Huffhines focused foremost on the value of Hereford efficiency traits in today’s economy. “With oil prices reaching record highs of $75 per barrel, gas at $3 per gallon and fertilizer costs doubling in the last two years, a focused approach to driving out feed cost, enhancing conception rates and becoming more efficient must be met,” says Huffhines. “The Hereford breed has proven over the decades to be the breed that can do this best. Combining the Hereford breed’s cost-cutting efficiency with a planned crossbreeding program can help address the issue of escalating inputs in today’s cow-calf operations.”

CHB LLC Hiring!

Certified Hereford Beef LLC is searching for a recent college graduate to fill a newly created account manager position based in Kansas City, Mo. This person will have primary contact duties with both food service and retail customers across the U.S. A self-starter with the personality and creativity to drive sales through existing retail stores and food service distributors is desired.

If you know of interested students, please have them e-mail resumes to

This opportunity is open to graduates of all disciplines, although meat experience and communication skills are highly valued.

Fall 2006 EPDs on the Web

AHA staff has posted the Fall 2006 Expected Progeny Differences (EPDs) on To find an animal’s updated EPDs or to view the updated trends and percentile distributions, visit EPD Inquiry under “Searches” on the left side of the page.

Watch for Hereford Juniors in Local, Regional and National Press

News releases about junior members who enjoyed success at the 2006 Junior National Hereford Expo (JNHE) are being distributed to local, regional and national press. If you or someone you know won a scholarship, contest, position on the junior board, or exhibited a grand, reserve or division champion in the cattle show, and you do not see local press coverage, please e-mail your newspaper’s contact information to Please also include your achievements at the JNHE.

Get Your JNHE Pictures at the Hereford Photo Shop

To view and purchase JNHE photos taken by American Hereford Association (AHA) and Hereford Publications Inc. (HPI) staff, visit the Hereford Photo Shop Web site. Here you’ll find pictures of show and award winners taken at JNHE events throughout the week.

Market Update

Cattle Outlook
Glenn Grimes and Ron Plain
University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Industry Insight

The Old Grey Mare
Tom Field
Colorado State University Department of Animal Science

Like the old grey mare, the beef industry isn’t what she used to be! Unlike the old grey mare, the beef industry is being transformed into a leaner, faster and more responsive business model fueled by the flow of information. Many industry analysts see the market evolving into a two-tiered system — the first not unlike the commodity system of the past where average cost of production drives supply and demand and the second an evolving value-discovery approach based on the communication of expectations up and down the supply chain. For the producers who want to participate in the evolving value model, information will be required to gain access to the market channel.

What information is likely to be of value in the future?

  • Month and year of birth of each animal sold
  • A unique animal ID traceable throughout the system to the premises of origin
  • An auditable accounting of implant, antibiotic and other treatment uses
  • Historic herd data such as animal health performance, growth rate and cost of gain
  • Historic herd carcass data (with the advent of instrument grading the specific data points will likely be different than our current focus)
  • The story behind the ranch, the production system and the family
  • Certification relative to environment, animal handling and Beef Quality Assurance (BQA) practices
  • Breed composition for supply chains based on specific breed ingredients

The list is probably incomplete and is only offered to serve as a starting point in creating a meaningful discussion within the enterprise and with suppliers and customers. Each supply chain will assign value to information in accordance with its own strategy and thus a one-size-fits-all system is unlikely to emerge. However, from the perspective of a cattle producer, developing a strategy to capture value in the emerging industry is always better when conducted proactively than reactively.

USDA Withdraws Proposal;
Questions Whether to Allow Older Canadian Cattle and Beef Shipments

The U.S. Department of Agriculture (USDA) has temporarily withdrawn a proposal under review by the White House Office of Management and Budget that would have allowed Canada to ship cattle and beef more than 30 months of age to the U.S., reports the American Meat Institute (AMI).

USDA officials told media that the U.S. wants to know how Canada’s latest BSE-positive animal acquired the disease before it proceeds.

Johanns Visits Iraq:
Announces Efforts to Revitalize Iraqi Agriculture

U.S. Agriculture Secretary Mike Johanns traveled to Iraq early this week to talk with high-level Iraqi officials and producers about revitalizing the country’s agriculture industry. Johanns has since announced a number of efforts to help do so. A collection of transcripts, releases, fact sheets and additional information about these efforts can be found on the USDA Web site.

Restrictions on Beef Exports to Canada Lifted

Canada’s age restrictions on beef and beef products derived from cattle 30 months of age and older have been removed, according to AMI. All beef and beef products are now eligible to export to Canada, and an Agricultural Marketing Service (AMS) Export Verification (EV) program is no longer required.

For more information, visit the USDA Web site.

Boneless and Bone-In Beef Now Eligible for Cayman Islands

AMI reports that boneless and bone-in beef from cattle less than 30 months of age produced under an approved AMS EV Less Than 30 (LT30) months of age program is now eligible for export to the Cayman Islands.

Also eligible are bovine livers, veal and veal products from animals of any age in addition to ground beef meat, salted beef, processed foods containing ruminant meats including sausages, meatball patties, dried meats, hermetically sealed canned meats and ready to eat meats manufactured in the U.S. after Jan. 12, 2004.

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