Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 3, Issue 32
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Barber Ranch
Hereford Highlights

Learning about CHB, Hereford Verified

Certified Hereford Beef (CHB) LLC and the American Hereford Association (AHA) hosted a CHB and Hereford Verified informational session in conjunction with the Superior Livestock video auction in Winnemucca, Nev., Aug. 2.

Jim Williams, CHB vice president of supply, reports that both seedstock and commercial producers attended the informational event. “It lended a great opportunity for producers to learn by asking questions,” Williams says. “It was a good meeting in that it really turned into an open forum.”

Through traveling to video sales such as the one in Winnemucca, Williams himself has learned a thing or two. He says, “If I was selling bulls, I would be at a video auction. I’ve learned that this is where the bull buyers are.”

Annual Meeting Scheduled for Oct. 23

The 2006 AHA Annual Meeting will be at the Westin Crown Center Hotel in Kansas City, Mo., at 9 a.m. on Oct. 23. You can make reservations at:

Westin Crown Center Hotel
1 E. Pershing Rd.
Kansas City, MO 64108
(816) 474-4400 or (888) 627-8538
Rate: $113/night

Cutoff date is Sept. 30. All reservations must be made on or before this date. Ask for the “Hereford Association” room block when making reservations. The purpose of this meeting is to elect new directors, hear special reports and conduct Association business.

The complete schedule and meeting information will be included in the October issue of Hereford World.

Looking for Mark Holt?

Mark Holt, AHA’s western field representative, has a new cell phone number. He can be reached at (541) 403-2832.

CHB LLC Hiring!

Certified Hereford Beef LLC is searching for a recent college graduate to fill a newly created account manager position based in Kansas City, Mo. This person will have primary contact duties with both food service and retail customers across the U.S. A self-starter with the personality and creativity to drive sales through existing retail stores and food service distributors is desired.

If you know of interested students, please have them e-mail resumes to

This opportunity is open to graduates of all disciplines, although meat experience and communication skills are highly valued.

Fall 2006 EPDs on the Web

Fall 2006 Expected Progeny Differences (EPDs) are on To find an animal’s updated EPDs or to view the updated trends and percentile distributions, click on EPD Search & Reference under the “Whole Herd TPR” menu on the left side of the home page.

Watch for Hereford Juniors in Local, Regional and National Press

News releases about junior members who enjoyed success at the 2006 Junior National Hereford Expo (JNHE) have been distributed to local, regional and national press. If you or someone you know won a scholarship, contest, position on the junior board, or exhibited a grand, reserve or division champion in the cattle show, and you do not see local press coverage, please e-mail your newspaper’s contact information to Please also include your achievements at the JNHE.

Get Your JNHE Pictures at the Hereford Photo Shop

To view and purchase JNHE photos taken by AHA and Hereford Publications Inc. (HPI) staff, visit the Hereford Photo Shop Web site. Here you’ll find pictures of show and award winners taken at JNHE events throughout the week.

DeShazer Cattle Co.
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain
University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Hereford Photo Shop
Industry Insight

BEEF Develops Information Sources for Smaller Operations

BEEF magazine has been working on a new electronic venture dedicated to the information needs of smaller family cattle ranches (less than 100 head). American Cowman consists of, and American Cowman Update, a twice-monthly newsletter. The newsletter debuted Aug. 9. You can sign up on the American Cowman Web site.

Japanese Stores Sell Out of U.S. Beef

The U.S. Meat Export Federation (USMEF) reports that initial sales of U.S. beef in Japan were favorable. About 5 tons at three Costco stores in the Tokyo area sold out in the first day the product was available for sale.

The first shipment of U.S. beef to Japan began selling in the Costco store nearest Tokyo on Aug. 9.

USMEF representatives distributed samples of U.S. beef and “We Care” materials. The campaign gives Japanese audiences information demonstrating the U.S. beef industry’s commitment to taking the proper steps in assuring food safety, quality and taste.

USMEF notes that although polls show many Japanese consumers still have doubts about the safety of U.S. product and are reluctant to buy, the Costco reintroduction demonstrated that consumers are open to factual information and willing to give the product a try. Japanese shoppers lined up for tastes of U.S. beef being sampled at the store, and many purchased multiple packs of the product.

Penn to leave USD
Pete Hisey

J. B. Penn, under secretary of agriculture for farm and foreign agricultural services, will leave the U.S. Department of Agriculture (USDA) at the end of the month.

Penn, one of the agency’s most high-profile officials, said he wants to return to the private sector. He has been known for leading trade delegations and technical teams to key trade partners such as Japan and China, and played an extensive role behind the scenes in the recent Doha Round World Trade Organization negotiations.

“J.B. Penn’s vision for international trade and development on behalf of our producers and agribusinesses is recognized around the world,” said Agriculture Secretary Mike Johanns, announcing Penn’s departure. “I have valued his counsel and determination through the many months of tough negotiations on the Doha Development Agenda. I thank him for this tremendous service.”

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