Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 3, Issue 37
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Ned & Jan Ward Polled Herefords
Hereford Highlights

Feedlot 101: What’s Optimal for Hereford Cattle?

The next online Hereford 101 will be Sept. 21 at 7 p.m. CDT. Jim Williams, Certified Hereford Beef (CHB) LLC vice president of supply, will join Jack Ward, American Hereford Association (AHA) chief operating officer and director of breed improvement, to discuss the characteristics of Hereford cattle that create value in the feedlot.

Participants will be encouraged to submit questions related to marketing Hereford feeder cattle, either by calling in or through the online “chat.”

In order to view the video, your computer needs to have a broadband connection to the Internet. Dial up Internet will allow you to participate, but will only facilitate the audio portion of the Webinar.

If you go to, you will see an item in the calendar (list of auctions) for Hereford 101. Click on it and you will be prompted to enter a user name and password. If you haven’t previously set up an account you can do so via the Web site. It only takes a minute or two; just click on the “Hereford 101” item, and then on “Create a New User.” It is strongly suggested that you set up an account before the night of the Webinar.

For more information, contact Ward at (816) 842-3757 or

Numbers in for 2005-06 AHA Fiscal Year

The AHA 2005-06 fiscal year ended on Aug. 31. Total registrations for the year came in at 69,344; transfers at 34,352 and cow inventory at 106,120. Contributing to these numbers were 3,462 adult members and 2,283 junior members. The top 10 states and breeders for registrations are listed below:

Top 10 States

Rank State Total
1 Texas 10,025
2 Nebraska 4,646
3 Kansas 3,937
4 South Dakota 3,872
5 Oklahoma 3,844
6 Missouri 3,131
7 Montana 3,038
8 Illinois 2,501
9 Idaho 2,255
10 Georgia 2,167

Top Ten Breeders

Rank Breeder Total
1 Rausch Herefords, Hoven, S.D. 709
2 Harper Cattle LLC, Arlington, Texas 662
3 Upstream Ranch, Taylor, Neb. 507
4 Grandview Plantation, Como, Miss. 476
5 BB Cattle Co., Connell, Wash. 425
6 Shaw Cattle Co. Inc., Caldwell, Idaho 417
7 Dudley Bros., Comanche, Texas 363
8 Colin Hoffman, Hoffman Herefords, Leola, S.D. 352
9 Jim W. Douthit, St. Francis, Kan. 345
10 Star Lake Cattle Ranch, Skiatook, Okla. 341

Impressive Offering at 2006 Ladies of the Royal Sale

The 2006 Ladies of the Royal sale is slated for Saturday, Oct. 21, at 3 p.m. in the American Royal Auction Center, Kansas City, Mo. The sale will feature 17 show heifer/brood cow prospects, 10 Hereford prospect steers, two embryo packages, one confirmed pregnancy and a flush.

This sale annually offers some of the top show heifers that consistently compete with success on the regional and national level. The champion Hereford female at the Illinois preview show this year was purchased as a lady of the Royal. The champion Hereford steer at the Wisconsin State Fair two years ago came from this sale as well.

Cooper Hereford Ranch, Willow Creek, Mont., has donated a flush to 8184H. The proceeds from this sale will be donated to the 2007 Junior National Hereford Expo (JNHE) in Denver. The buyer will be guaranteed six embryos, and any embryos in excess will also become the property of the buyer.

This female has produced herd sires for Churchill Cattle Co., Montana; Loehr Hereford Farm, Illinois; Four L Hereford Farm, Tennessee; Robert Pfluger, Texas; and one of her sons has been retained in the Cooper bull battery. In Cooper’s last female sale she produced a daughter that commanded $16,000 from Churchill, Loehr and Four L.

Anyone who wishes to receive a catalog for the sale should contact Joe Rickabaugh at or call (816) 218-2280.

Member Service Fee Notices in the Mail

Member service fees are again due with the start of the AHA’s new fiscal year (Sept. 1-Aug. 31).The fee is $100 for members who wish to register cattle in the coming year. Notices for the fee are in the mail, so be on the lookout for yours. The fee doesn’t have to be paid until you register calves, but if you respond to the notice and pay your fee by Nov. 1, you will receive a $10 credit to your account. This credit can be applied to future registry work (registrations, transfers, etc.).

CHB LLC Posts Fall Newsletter

The Certified Hereford Beef (CHB) LLC Fall 2006 Newsletter is posted on the CHB Web site. On the front page, you’ll find CHB LLC’s new nutritionist, Valerie Bailes, R.D., L.D. Other items of interest are ribeye information, a producer technology article, intern and store opening pieces, CHB LLC community outreach, industry news, and a delicious CHB® recipe.

Annual Meeting Details Online

For information on the AHA Annual Meeting and the Foundation Female auction, see the news releases under “Announcements” on

Running for the Board – Marshall Ernst

At the AHA Annual Meeting on Oct. 23 in Kansas City, Mo., six candidates will vie for three positions on the AHA Board of Directors. Each candidate will be featured one week in Hereford eNews. This week, the AHA would like you to meet Marshall Ernst.

Marshall Ernst and his family own and operate Ernst Horned & Polled Herefords in Windsor, Colo. Marshall started working with the Hereford breed at the age of 12. He became involved by showing in 4-H and working with his family’s 125 head of registered horned and polled Hereford cows. This involvement continued throughout his high school and college years.

Marshall’s education and professional career choices were significantly influenced by his love for Hereford cattle. He graduated from the University of Wisconsin in 1974 with a bachelor’s degree in meat and animal science. After graduation Marshall farmed for two years before taking a management position with Jones Dairy Farm, a pork slaughtering and sausage manufacturing company, where he quickly became plant manager. He continued to farm while further investing in horned and polled Hereford cattle.

Marshall’s career exceeds 30 years in the meat industry, working for Jones Dairy Farm and other notable companies such as: Smithfield Foods, Johnsonville Sausage, Sara Lee Meat Group, ConAgra Beef Co., and Swift and Co. He has managed both hog and cattle harvesting facilities as well as further processed and cooked meat operations. During his career he has been responsible for 35 meat-processing plants in 20 states. He has experience in manufacturing, engineering, sales, quality and food safety, planning, scheduling, and transportation as well as profit and loss and strategic planning. He currently serves as senior vice president of operations for Swift and Co. in Colorado.

Marshall is a member of the American Meat Institute and the Western States Meat Packers Association. He has been a member of several state cattlemen’s associations and the National Cattlemen’s Beef Association (NCBA).

He has also had the opportunity to travel to Australia, Japan, Korea, Mexico, Canada and Europe to study each country’s meat industry.

While working in the meat industry, Marshall and his family have stayed active in the Hereford business, starting their own herd in 1977. Marshall served as Wisconsin Polled Hereford Association president twice and as a director for six years. He was a member of the planning committees for the Junior National Polled Hereford shows that were held in Wisconsin in 1982 and 1992.

Marshall’s career moved him from Wisconsin to Ohio, where his family was active in the Buckeye Hereford Association, and then to Colorado. Currently he is working with other Colorado breeders to reorganize the Colorado Hereford Association. Marshall is also co-chairman of the 2007 Junior National Hereford Expo (JNHE) that will be in Denver.

His children — Melissa, Stephanie, Katie and Kevin — have been active in junior Hereford events, exhibiting at every junior national/JNHE since 1990.

Kansas Hereford Breeder Judges Show in Australia

Kevin Jensen of Jensen Bros., Courtland, Kan., judged the Royal Adelaide Show in Adelaide, Australia, Sept 1-5. He judged the South Australian polled Hereford show, the Red Angus show, the all-breeds showmanship and three supreme champion divisions. He also officiated the junior judging contest and herdsmen competition. Kevin, and his wife, Sheila, also took the opportunity to tour polled Hereford operations in Australia and New Zealand during their stay. The couple has been to Australia before, as Kevin judged the national bull show in Dubbo in 2003.

C&M Herefords
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Hereford Photo Shop: Take home the memories from the 2006 Junior National. Order Now!
Industry Insight

New Technology Enhances Fertility of Semen

A technology that enhances the fertility of semen and improves conception rates in both cows and heifers has been discovered and developed by Accelerated Genetics. The advanced technology of AFFIRM™ is now available in all semen products from Accelerated Genetics.

“We believe Affirm represents a significant breakthrough in reproduction that will lead to increased profitability for dairy and beef producers,” says Roger Ripley, president and chief executive officer of Accelerated Genetics. “In addition to improving conception rates, Affirm provides for better reproductive efficiency, reduced breeding expenses and more calves on the ground.”

Affirm is available exclusively from Accelerated Genetics. For more information, contact your area representative, call (800) 451-9275, send an e-mail request to or visit the Accelerated Genetics Web site.

Yield Grade 4’s Record High — Where Is the Industry Headed?
Randy Blach, Cattle-Fax Update

The number of Yield Grade 4 cattle in the mix continues to increase. Year-to-date, the percentage of 4’s is running at 9.5% up 1% compared to a year ago and 6% higher than the five year average of 1999-2003. The most recent data showed Nebraska had more than 15% YG 4s and Texas had more than 8%. The national average for the percentage of Y 4s is 10.76% and record high.

It is no surprise that as the number of Y 4s increase so does the price discount. The discount has remained between $13-$14 in recent weeks. Year-to-date, the average discount has been $13.78 which is nearly identical to 2004 and 2005. However, since 2001 the trend is clear, the discount is growing.

Bottom-Line: During the week ending Aug. 4, the number of YG 4s and 5s processed that week totaled about 64,000, which nearly double the five year average of 35,000. The economic incentive to feed cattle longer and to heavier weights has definitely been there and the industry has responded to this signal. The reason that the number of Y 4 cattle in the mix continues to increase is because the economic incentive to add weight overshadows the YG 4 discounts.

Johanns Releases Fifth and Final Farm Bill Analysis Paper

On Sept. 13, U.S. Agriculture Secretary Mike Johanns released a comprehensive analysis of key factors that will affect future growth in U.S. agriculture: international trade, research and development, protection of agriculture from pests and diseases, and challenges in preparing the next generation of farmers.

Entitled “Strengthening the Foundation for Future Growth in U.S. Agriculture,” this is the fifth and final in a series of analysis papers related to production agriculture. As with the four papers before it, it was written by U.S. Department of Agriculture (USDA) economists. It is not intended to recommend policy, but rather to provide a thorough analysis of the state of U.S. agriculture and to present issues and alternatives for public consideration.

The analysis paper released on Sept. 13 and the previously released papers are available on the USDA Web site.

CheckOff Task Force Offers Recommendations

The Industry-Wide Beef Checkoff Task Force, consisting of cattle producers and various organization representatives, has offered four recommendations to enhance the Beef Checkoff Program. The Task Force’s recommendations will be considered by the National Cattlemen’s Beef Association (NCBA) Board of Directors and membership at the NCBA annual meeting at the end of January. The recommendations can be found on the NCBA Web site.

Drought Conditions Warrant Tax Relief

The NCBA reports that cattle producers affected by the nation’s ongoing drought will have additional time to purchase replacement property for livestock they were forced to sell, according to a notice released by the Internal Revenue Service (IRS). Visit the NCBA Web site for more information.

Montana Livestock Producers Affected by Fires; Help Sought

The Montana Stockgrowers Association (MSGA) is taking action to assist Montana’s livestock producers whose ranches have been devastated by wildfires. MSGA is now accepting offers of products and services at cost for hay, pasture, fencing materials and trucking. Anyone wishing to help MSGA with this effort by making products or services available to affected producers, contact the MSGA office at (406) 442-3420 or email

Korea to Import U.S. Boneless Beef

Last week, Korea announced that it will resume the importation of U.S. boneless beef from cattle less than 30 months of age.

“Although the agreement was signed back in January, several months of cooperative effort between our two countries have been necessary, which included two visits by Korean audit teams to confirm the efficacy of the U.S. inspection system,” says U.S. Agriculture Secretary Mike Johanns.

He continues, “We are mindful that significant technical issues exist that must be resolved. We will continue to work with Korea to address these matters in the coming days.”

If you know of someone who would be interested in receiving Hereford eNews please submit their email address to

You have the right to unsubscribe from this list at any time. If you would like your name excluded from future mailings of this news update, please reply to this e-mail with the word "REMOVE" in the subject line. If you have questions about this service or if you would like to give us an opinion or suggestion regarding its usefulness, content, recommendations for improvement, etc., we would like to hear from you. To let us know what you have to say, simply send an email to For more information about the purpose of this electronic news update, read our privacy statement.