Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 3, Issue 39
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Nelson Land & Cattle Co.
Hereford Highlights

Don’t Miss the Foundation Female Auction;
Purchase Your Casino Night Tickets by Oct. 6

The 2006 Foundation Female auction, for the benefit of the Hereford Youth Foundation of America (HYFA), will be Oct. 21 at the Westin Crown Center Ballroom in Kansas City, Mo. The Jack Holden family of Holden Herefords, Valier, Mont., has donated the choice of two January heifers from the flush of the Holden matriarch HH Miss Advance 0023K and sired by the maternal trait leader CL 1 Domino 320N.

The sale of the chosen female will directly benefit the HYFA, a not-for-profit corporation dedicated exclusively to scholarship and educational support of youth in the business of raising Hereford cattle.

Blending the genetics of the top Holden female 0023K with Domino 320N, the heifer choices, registration no. 42674204 and 42674013, are truly foundation stock. 0023K is one of the most complete and powerful females ever produced at Holden’s. She was the high-selling female at $23,000 in Holden’s 2005 Miss Advance Female Pageant, and has produced more than $40,000 in progeny sales. She boasts an average nursing ratio (NR) of 110. 320N pulls his own weight, providing a balanced combination of moderate birth, high maternal and high carcass expected progeny differences (EPDs).

The EPDs for the Foundation Female duo are: birth weight (BW) 3.2; weaning weight (WW) 40; yearling weight (YW) 66; maternal milk (MM) 20; and milk and growth (M&G) 39. These heifers exhibit the phonotypical characteristics and bred-in genetic strength to take any progressive Hereford operation to the next level.

The auction will take place at the HYFA Casino Magic Fundraiser, in conjunction with the American Hereford Association (AHA) Annual Meeting. Cocktails will be served at 6:30 p.m. in the Westin Crown Center Ballroom, with heavy hors d’oeuvres and casino games at 7 p.m. Join with fellow Hereford breeders to take part in this annual celebration to benefit the future of the Hereford breed.

If you would like more information on the Foundation Female package, or to inquire about how you can further support the HYFA, please contact Chris Stephens at (816) 842-3757 or For tickets to the HYFA Casino Magic Fundraiser, contact Mary Ellen Hummel at (816) 842-3757 or Tickets are $50 per person and need to be purchased by Oct. 6 to ensure a casino night reservation, as they will not be sold at the door.

Hereford 101: So You Think You Know EPDs

The next online Hereford 101 will be Oct. 20 at 7 p.m. CDT. Dan Moser, Kansas State University associate professor, will join Jack Ward, AHA chief operating officer and director of breed improvement, to discuss why EPDs are more important than actual individual performance.

Participants will be encouraged to submit questions, either by calling in or through the online “chat.”

In order to view the video, your computer needs to have a broadband connection to the Internet. Dial up Internet will allow you to participate, but will only facilitate the audio portion of the Webinar.

If you go to, you will see an item in the calendar (list of auctions) for Hereford 101. Click on it and you will be prompted to enter a user name and password. If you haven’t previously set up an account you can do so via the Web site. It only takes a minute or two; just click on the “Hereford 101” item, and then on “Create a New User.” It is strongly suggested that you set up an account before the night of the Webinar.

For more information, contact Ward at (816) 842-3757 or

Don't Forget the Cows

Jack Ward, AHA chief operating officer and director of breed improvement, reminds breeders to weigh cows and record body condition scores (BCS) at the time of weaning. There is a 45-day window before and after weaning, during which the weights and scores are valid. If you have questions about how to assign a BCS, contact Ward at (816) 842-3757 or

Hereford Ranch To Be Featured on RFD-TV

Star Lake Cattle Ranch, Skiatook, Okla., will be featured on “The American Rancher” on RFD-TV this weekend. The show hosted by Pam Minick is a weekly television series that takes viewers on a journey to the greatest horse and cattle ranches in the U.S. The show will be aired on Sept. 30 at 3:30 p.m. CDT and Oct. 1 at 9 p.m. CDT. For information about RFD-TV and its programs, visit the RFD-TV Web site.

Deadline for Annual Meeting Hotel Reservations – Sept. 30

The 2006 AHA Annual Meeting will be at the Westin Crown Center Hotel in Kansas City, Mo., at 9 a.m. on Oct. 23. You can make reservations at:

Westin Crown Center Hotel
1 E. Pershing Rd.
Kansas City, MO 64108
(816) 474-4400 or (888) 627-8538
Rate: $113/night

The hotel cutoff date is Sept. 30. All reservations must be made on or before this date. Ask for the “Hereford Association” room block.

The purpose of this meeting is to elect new directors, hear special reports and conduct Association business.

See the “Announcements” section at for a detailed news release about the meeting and other related events. Additional information and the complete schedule will be included in the October issue of Hereford World.

Running for the Board – Denny Hoffman

At the AHA Annual Meeting on Oct. 23 in Kansas City, Mo., six candidates will vie for three positions on the AHA Board of Directors. Each candidate will be featured one week in Hereford eNews. This week, the AHA would like you to meet Denny Hoffman, McArthur, Calif.

Denny has been actively involved with Hereford cattle for nearly 50 years. He started his career with a 4-H project. His involvement progressed to being a herdsman, a manager and now an owner of 100 registered Hereford cows plus a small registered Angus herd and 150 commercial cows that are used in an embryo transfer (ET) program. Hoffman Herefords is a family operation with Denny; his wife, Dixie; and his son and daughter-in-law, Jason and Kaycee.

Denny fit Denver champions both on the Hill and carloads in the Yards, as well as at numerous other register of merit shows for a nationally recognized operation in the 1970s. He had the honor of judging the National Western Stock Show in 1989, and he was the breeder of the 2005 Denver champion horned female as well as the 2005 JNHE champion horned female.

The Hoffmans were recognized as the premier breeder at the 2005 Western Nugget National Show in Reno, Nev. They also showed five class winners at the 2006 National Western Stock Show in Denver.

Denny’s children were very active in local, regional and national shows for many years.

Denny has a strong affiliation with the showring but he says he’s even more adamant about the Hereford breed’s position as a provider of seedstock for commercial cattlemen. “Without a strong bull trade, a breed cannot survive,” Denny says. “I see our current position in the beef industry as the best it has been in decades, and with proper direction and decisions our future is unlimited in the creation of black baldie cows and feeder calves.”

Denny’s background with Hereford organizations includes serving on the California-Nevada Hereford Association board of directors and the Oregon, Washington, Northern Idaho Hereford Association (OWNI) board. He has been president of the OWNI and also has served on the president’s council. Denny has not only served on boards but has also served for a board. He was chief executive officer of the Intermountain Fair for 17 years. He has been a 4-H leader and is currently serving on the FFA ag advisor committee and junior livestock sale committee. He has also coached little league and was a member of Rotary.

Exhibitors Please Take Note

As the national show season is quickly approaching, the AHA would like Hereford exhibitors to take note of a few items. To make the check-in process and the entire show program run more efficiently and accurately, the show committee has implemented a rule that will be in effect at all national shows this fall. The rule reads as follows:

All Hereford animals must be officially recorded (registered) thirty (30) days prior to show date to be eligible to show at a National Hereford Show. Entries with registrations “Pending” or “Applied for” will be ineligible to show.

Starting this fall there will be more divisions in the heifer and bull shows. This will make the divisions more uniform in size, especially in the late summer, early summer, spring, and junior yearling heifer and bull classes. There will be seven heifer divisions and six bull divisions.

One other change in the show rules and classifications is that the get-of-sire may be comprised of animals from one or more owners and the get will not be figured in the premier exhibitor calculations. For a complete listing of national show rules, refer to the “Hereford Handbook” in the July 2006 Hereford World or visit We appreciate your help in getting all the cattle registered 30 days prior to show.

For more information, contact Amy Cowan at (816) 842-3757.

Attention Junior Showmen

Juniors planning to show at the North American International Livestock Exposition (NAILE) need to pay close attention to Rule No. 3 located on Page 192 of the premium book. The rule states that all entries must be registered or recorded with their respective breed organizations. Entries must be in the sole name of the 4-H, FFA or junior breed association member. Animals registered in partnership, farm, family, chapter or club name will not be eligible for the junior show. With this rule in place for 2006, all sibling co-owned heifers need to be registered in the exhibitor name only, prior to the Oct. 1 entry deadline for the North American. Thanks for your prompt attention to this matter, as this is a rule that will be enforced by NAILE management.

For more information, contact Amy Cowan at (816) 842-3757.

Social, Dinner and Seminar Planned for Keystone

The Pennsylvania Poll-ettes will be hosting a social at 6 p.m. on Oct. 5 in conjunction with the Keystone International Livestock Exposition (KILE) National Hereford Show at the Farm Show Complex in Harrisburg, Pa. Following the social will be a barbecue, starting at 6:45 p.m. The highlight of the evening will be a “Marketing Hereford Cattle in the 21st Century” discussion panel consisting of Gene Steiner, NS Polled Herefords, Ohio; Jerry Huth, Huth Polled Herefords, Wisconsin; and Paul Bennett, Knoll Crest Farm, Virginia. Jack Ward, AHA chief operating officer and director of breed improvement, will be the moderator for the discussion. Plan to come early for the show on Oct. 6 to join the Pennsylvania Hereford Association for an evening filled with Hereford activities.

C&M Herefords
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Hereford Photo Shop: Take home the memories from the 2006 Junior National. Order Now!
Industry Insight

The Question Is the Key
Tom Field, Colorado State University Department of Animal Science

As the industry enters the fourth quarter of 2006, it is an appropriate time for cow-calf producers to ask a series of probing questions that will yield information critical for enterprise planning, marketing and genetic decision making. The following list is broad in scope and individual producers may well want to integrate questions that are helpful to their individual and regional situations.

  1. What was the calving distribution of my last five calf crops? Does the trend yield any concerns particularly as it relates to second-calf heifers?
  2. What is the five year trend for cost of feed (raised, grazed and purchased), depreciation and equipment expenses (including fuel), and operating costs (nonfeed and nonequipment)?
  3. Will my current marketing outlets remain viable?
  4. Where are the opportunities in process-verified, source-identified marketing systems?
  5. What are the trends for land (purchase and lease) and related expenses?
  6. Will I have available labor in the short and intermediate term? Is my current labor force dependable, happy with their jobs and committed to organizational goals?
  7. Is my operation in compliance with beef quality assurance and environmental best practice standards?
  8. Do I understand the goals and desires of the feedlot sector, and how do my cattle align with their needs?
  9. What percentages of individual pastures are comprised of desirable plant species, and invasive weeds? What is the condition of my pastures and range?

There was a time when I thought the key to success involved knowing the answers but the more I learn about the world of management, it becomes obvious that the challenge lies in asking the right questions. This list is incomplete, but it provides a framework to drive information gathering of value for decision making.

Draxxin® Receives Approval For Treatment of Mycoplasma Bovis

Pfizer Animal Health has announced that Draxxin® (tulathromycin) injectable solution is now the only antibiotic approved by the Food and Drug Administration (FDA) for the treatment of bovine respiratory disease (BRD) associated with Mycoplasma bovis.

Mycoplasma bovis is a major player in non-responsive BRD,” says Dan Scruggs, senior veterinarian, Beef Veterinary Operations, Pfizer Animal Health. “Profitability is affected by repeated treatments, increased labor, more chronics, and reduced performance and carcass value. We are excited that Draxxin has received approval for treatment of BRD due to Mycoplasma bovis, in addition to Mannheimia haemolytica, Pasteurella multocida and Histophilus somni.”

For more information about Draxxin, talk to your veterinarian or Pfizer Animal Health representative, or visit the Draxxin Web site.

Livestock Price Reporting Bill Heads to White House
Ann Bagel,

The U.S. Senate passed by unanimous consent a bill to reauthorize the Livestock Mandatory Price Reporting Act for five years.

The bill, passed by the House in late 2005, now goes to the White House for President Bush’s signature.

The bill included provisions supported by the National Cattlemen’s Beef Association, the National Pork Producers Council, the American Farm Bureau Federation and the American Sheep Industry Association.

New Beef Quality Audit Shows Gains, Sets Goals

The executive summary of the 2005 Beef Quality Audit, partially funded by the beef checkoff, establishes a new benchmark for quality goals and targets by the year 2015.

The report, titled Staying on Track, follows previous beef quality audits in 1991, 1995 and 2000. Among other uses, the results will be incorporated into the Beef Quality Assurance (BQA) program that is now active in 47 states to certify and train producers in quality preharvest practices.

This 2005 audit identifies the top three quality gains since 2000: (1) improved microbiological safety; (2) improved cattle genetics resulting in higher quality beef; and (3) fewer injection-site lesions.

“Lack of uniformity/inconsistency in quality” was ranked by end users as the most prevalent defect in the U.S. beef industry. That shortcoming was segregated into four areas: marbling, tenderness, palatability and inconsistency among and within quality grades.

The audit cites 10 industry goals. For these goals and additional information, visit the Cattlemen's Beef Board Web site.

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