Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 3, Issue 49
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

CHB LLC to Launch Ambassador Program

Certified Hereford Beef (CHB) LLC, in partnership with the National Organization of Poll-ettes (NOP) and the American Hereford Women (AHW), is proud to announce the creation of a CHB Ambassador program for Hereford youth and adults who want to learn about and participate in CHB® marketing. Two ambassadors, a college-age member of the National Junior Hereford Association (NJHA) and a member of either of the respective Hereford women’s organizations, will be selected to serve in 2007.

Ambassadors will play an active roll in six CHB promotional event trips per year. These events focus on product demonstrations and sampling with a lot of interaction with the public. They typically take place at CHB retail store locations. All travel expenses will be covered by the program and a typical event trip will be two to three days.

For more information and an application, contact program volunteers Bonnie Coley-Malir at or Dianne Peebles at The application deadline is Jan. 18, 2007.

In future years, program organizers plan to award four ambassadorships to serve two-year terms. In this, the inaugural year, applicants are asked to serve a one-year (2007) term with the option to continue for a second year (2008).

Western Nugget Winners

Congratulations to the following Western Nugget National Hereford Show winners.

  • Champion Horned Heifer: C Notice Me Too ET owned by Colyer Herefords, Bruneau, Idaho; Coyote Creek Land and Cattle Co., Savoy, Texas; and Gary and Kathy Buchholz, Bardwell, Texas
  • Reserve Champion Horned Heifer: H Kathy 668 ET owned by Lauren Schiermiester-White, Buffalo, Wyo.
  • Champion Polled Heifer: BC Maid of Gold 2R owned by Shayne Myers, Colusa, Calif.
  • Reserve Champion Polled Heifer: DM BR Terri 646 ET owned by Don Moler, Cheyenne, Okla., and Barber Ranch, Channing, Texas
  • Horned Champion Bull: C Hidalgo ET owned by Colyer Herefords and Hidalgo Hereford Ranch, Plano, Texas
  • Horned Reserve Champion Bull: UPS Knight 4197 owned by Upstream Ranch, Taylor, Neb., and Gene Boner, Red Cloud, Neb.
  • Polled Champion Bull: C Maui Jim ET owned by Colyer Herefords
  • Polled Reserve Champion Bull: H Easy Deal 609 ET owned by Hoffman Herefords, McArthur, Calif., and the Lee Hutchens Jr. Family, Fallon, Nev.
  • Horned Premier Breeder: Hoffman Herefords
  • Horned Premier Exhibitor: Hoffman Herefords
  • Horned Best Six Head: Mrnak Hereford West, Gardnerville, Nev.
  • Horned Get of Sire: Frisbie Herefords, Melba, Idaho (group by C Fantastic 2165)
  • Polled Premier Breeder: Weimer Cattle Co., Susanville, Calif.
  • Polled Premier Exhibitor: Weimer Cattle Co.
  • Polled Best Six Head: Weimer Cattle Co.
  • Polled Get of Sire: Weimer Cattle Co. (group by TCW Full Throttle 8E 204N)

To view complete results of the Western Nugget National Hereford Show visit

Young Man’s Hereford Wish Comes True

Chris Cummings’ wish came true on Dec. 2 as he stood in the livestock arena at the 2006 Hoosier Beef Congress in Indianapolis. This 15 year old from Union Mills, Ind., who is battling cancer, was able to show a Hereford steer at the Congress because of a wish granted by the Indiana Children’s Wish Fund.

For the rest of the story, visit

Hereford Beef Ideal for Market Niche

Hereford beef has a huge niche to fill in today’s marketplace. Both tender and lean, the product is ideal for the consumer segment requesting less fat, but no less eating enjoyment.

For the rest of the story, visit

Hereford 101: Denver Preview

On Dec. 21 at 7 p.m., Joe Rickabaugh, American Hereford Association (AHA) director of field management and seedstock marketing, will lead an online Hereford 101 about the Mile High Night National Hereford Sale and other activities at the National Western Stock Show (NWSS) in Denver.

Participants will be encouraged to submit questions, either by calling in or through the online “chat.”

In order to view the video, your computer needs to have a broadband connection to the Internet. Dial-up Internet will allow you to participate, but will only facilitate the audio portion of the Webinar.

If you go to, you will see an item in the calendar (list of auctions) for Hereford 101. Click on it and you will be prompted to enter a user name and password. If you haven’t previously set up an account you can do so via the Web site. It only takes a minute or two; just click on the “Hereford 101” item, and then on “Create a New User.” It is strongly suggested that you set up an account before the night of the Webinar.

For more information, contact Jack Ward at (816) 842-3757 or

Mile High Night Internet Bidding

Those not able to attend the Mile High Night National Hereford Sale can bid online at Visit the site ahead of time to create an account and request a buyer number. For more information, contact Brad Fahrmeier at (816) 392-9241 or Persons wishing to register to bid via the Internet must do so by Jan. 9.

The Mile High Night sale catalog is in December’s Hereford World and at For more information, contact Joe Rickabaugh at (816) 218-2280 or

National Ad Campaign Available

A CD with the national ad campaign was produced and distributed to state presidents at the AHA Annual Meeting. The CD includes different sizes of the ad with a spot where states can add their contact information. If your state did not get a copy, or if you’d like to request a copy, contact Teresa Oe, AHA communication coordinator, at (701) 232-4353 or

AHA Sends Newsletter to Commercial Producers

In November the second issue of The Whiteface, a four-page newsletter for non-member users and potential users of Hereford genetics, was direct mailed to tabloid subscribers, and also e-mailed to Extension beef specialists. This particular issue was an AHA “Research Review.”

Download November’s The Whiteface (PDF)

Hard copies of the November newsletter will also be available at the NWSS.

The next newsletter will be published in the February Hereford World tabloid.

Available by Mail Order — “The Hereford Legacy as Told by Bud Snidow”

Hereford history, who can recall it better than Bud Snidow, the AHA’s historical representative? The American Hereford Women (AHW) believe in the importance of preserving Hereford history and are offering a historical Hereford DVD. It features an interview with Bud Snidow and highlights some of his paintings. Then Bud takes watchers on a tour of the Hereford historical museum at the AHA headquarters. The interview is conducted by Eric Grant, Collbran, Colo.

The AHW hopes this DVD will be enjoyed and treasured by all who view it. Proceeds from sales will go to the Hereford Youth Foundation of America (HYFA).

The production of the DVD would not have been possible without the financial support of many sponsors. The AHW extends a huge thank you to all of the sponsors.

“The Hereford Legacy as Told by Bud Snidow” can be purchased for $20, plus $2 shipping.

For more information or to place an order, contact:
Cheryl Evans
P.O. Box 310
Winona, MS 38967
(662) 283-3337

Make Your NWSS Hotel Reservations Soon

If you’re planning to stay at the AHA headquarters hotel during the NWSS, make sure to reserve your rooms soon. The headquarters is the Renaissance Denver Hotel at 3801 Quebec Street. A block of rooms is reserved until Dec. 18. The rate is $84. Call (888) 238-6762 to make your reservations.

After Dec. 18, if you need to cancel rooms, please first contact Mary Ellen Hummel at (816) 842-3757 so other Hereford breeders needing rooms can have the opportunity to get the block rate.

Juniors will show their Hereford females on Jan. 11, followed by the carload and pen shows. The Hereford female show and Hereford sale are Jan. 12. Finally, the Hereford bull show is Jan. 13.

For more information, contact Amy Cowan at (816) 842-3757 or

National Cattle Services, Inc.
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Colyer Herefords
Industry Insight

Dealing With High Feed Prices
Greg Lardy, North Dakota State University Animal and Range Sciences Department

This fall’s dramatic movement upward in corn market price has pressured the entire feed complex, resulting in higher prices for nearly all feed commodities and byproducts. While the increase in corn price has been driven, in large part, by increased ethanol production capacity, other byproduct prices have gone up too as livestock producers search for alternatives to corn. Supplies of once abundant byproducts have tightened, making it difficult (in some cases impossible) to purchase spot loads of many different commodities. It seems everyone is interested in contracting for long-term supplies.

So what can you do to deal with the run-up in commodity prices? The answer in the short term is “probably not a lot.” More aggressive culling or utilization of a locally produced byproduct not yet affected by the price increases may be workable for some producers, but not for many others.

In the long term, you will likely need to make a combination of changes to your operation. These may include increased attention to managing price risk on the feed side through the use of contracts, futures markets, etc. It may also mean paying closer attention to the long-term core mission and values of your beef cattle operation. Thought should be given to the suitability of the cow herd to your particular resource base. Have your purchases for feed inputs increased over the last 10 years? Is this in response to drought or a symptom that your cow herd is not well matched to the resource base in which you operate?

Increasing reliance on purchased feed inputs may mean your herd’s nutrient requirements have exceeded the productive capacity of your ranch. Your genetic selection in the future may need to be directed toward purchasing/raising animals with lower nutrient requirements as a means to reduce purchased inputs. As one producer put it to me last week, “I prefer that my cows work for me, rather than me working for the cows.”

One of the long-term effects of higher corn prices may be a return to production systems that are more focused on utilization of forages and use of cow-calf/yearling systems, as opposed to selling calves directly off the cow. Several continued years of higher corn prices may initiate these types of fundamental changes.

Ultrasound Data Collection Goes Paperless

The National Centralized Ultrasound Processing (CUP) Lab & Technology Center recently announced it will be offering cattle breeders a “paperless” option to submit ultrasound scans through certified technicians. The program allows technicians to upload images and paperwork via the Internet to a File Transfer Protocol (FTP) server. CUP certified technicians will log on to, enter a username and password, and follow the steps to transfer files to the lab. The upload can occur from any computer terminal with DSL or high-speed Internet capability.

This option will eliminate shipping costs and lag time associated with express couriers and postal mail. Animal weight and contemporary group information can be filled out electronically and uploaded, e-mailed or faxed to The National CUP Lab. The paperless option is available to all purebred and commercial cattle producers using ultrasound technology in their programs at no additional cost. Also, producers will now be automatically notified by e-mail when the ultrasound data has been completed. The lab will continue to accept images and scan information from express shippers and postal mail as it has in the past.

For more information, contact:
Patrick Wall
Walter & Associates LLC
P.O. Box 627
Ames, IA 50010-0627
(515) 232-9442

Bovigen Announces USDA Process Verification Program Approval

Bovigen LLC is the first DNA testing provider to be successfully audited and approved by the U.S. Department of Agriculture (USDA) under their Process Verified Program (PVP).

Bovigen is looking forward to ongoing oversight by the USDA as a way to ensure continued confidence in data provided to customers. As DNA technology continues to evolve, Bovigen will evaluate reliable, appropriate opportunities to submit all processes and products to third-party review.

Producers, Processors Ask USDA to Extend Definition of 'Natural'
Pete Hisey,

Mack Graves, chief executive of Panorama Grass-Fed Meats, Vina, Calif., testified on Tuesday at a hearing conducted by the Food Safety and Inspection Service (FSIS) concerning the definition of the term "natural" in meat marketing.

Graves was among dozens of food industry attendees, including Hormel Foods, Premium Standard Farms, Sanderson Farms and others who addressed the topic. Many in the meat industry want to expand the definition from a purely postmortem process, in which meats are minimally processed with no artificial ingredients, to a process that takes into account how the animals were raised, fed and medicated.

Graves testified that the 24-year-old definition was “vague” and “confusing to consumers,” who assume the animals used in the process are also “natural.” “The use of the term ‘natural’ must be clearly defined for meat and poultry as from conception to consumption,” Graves said.

Animal and Plant Health Inspection Service (APHIS) has set a deadline of Jan. 11 for comments on any proposed changes to the definition, but Graves and others asked that the deadline be extended.

The Agricultural Marketing Service (AMS) is working separately on a definition of what exactly constitutes “naturally raised.” Some worry that an overly broad definition will allow factory farming of “naturally raised” beef, pork and poultry.

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