Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 1
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
DeShazer Cattle Co.
Hereford Highlights

Hereford Bids Warm Farewell to Ames

Rob Ames, Certified Hereford Beef (CHB) LLC executive vice president, will be leaving CHB LLC Jan. 13 to pursue a career opportunity with Ivy Natural Solutions. His tenure with the CHB program spanned just more than a decade. During this time the program made huge strides.

Ames was hired by the American Hereford Association (AHA) as a CHB account manager in 1996 and was named CHB LLC executive vice president in 2000. When he first came aboard, the program had less than 8 million lb. in annual sales and no major packer producing the branded line.

Today CHB® product accounts for nearly 40 million lb. in annual sales from more than 400,000 program eligible cattle. Ames was instrumental in recruiting Greater Omaha Packing Co. Inc. and National Beef Packing Co. LLC as packing partners. Also under his leadership, CHB offerings expanded to include CHB Classic and CHB Choice.

“Rob deserves a big thank you for a job well done,” says Huffhines, AHA executive vice president. He points out further contributions by Ames, saying, “He masterminded Hereford Verified and had a strong hand in the development and oversight of the HerfNet feeder cattle listing. We will miss Rob very much, but are excited for him in his new career opportunity.”

Ames’ new position is that of brand manager for Ivy Natural Solutions, a subsidiary of Ivy Animal Health based in Overland Park, Kan. In his newly created role, Ames will be managing sales and customer service for an expanding line of natural feed ingredients and technologies. The business services the needs of growers and processors of natural meats.

“There’s an increasing need for products that enhance animal performance and wellness in a plate-friendly way,” Ames says. “This is a great opportunity for me and my family.”

Still, he says that after 10 years of involvement, the CHB program remains and will always be close to his heart. “It’s bittersweet,” he says. “I’m blessed to have worked for and with quality people. That’s the part I’ll miss most.”

For CHB LLC information, contact Jared Long at or Connie Couch at Or either may be reached at (816) 842-3758

Spring 2007 EPDs Now Available Online

The Spring 2007 Hereford expected progeny differences (EPDs) are now available online. Visit to look up a specific animal’s EPDs or to view the complete Spring 2007 Sire Summary. Printed copies will be available by early February. For more information, contact Jack Ward at or Stacy Sanders at Either may also be reached at (816) 842-3757.

Hereford 101: Denver Preview Rerun

On Jan. 5 at noon CST, the AHA will rerun the online Hereford 101 regarding the Mile High Night National Hereford Sale and other activities at the National Western Stock Show (NWSS) in Denver.

In order to view the video, your computer needs to have a broadband connection to the Internet. Dial-up Internet will allow you to participate, but will only facilitate the audio portion of the Webinar.

If you go to, you will see an item in the calendar (list of auctions) for Hereford 101. Click on it and you will be prompted to enter a user name and password. If you haven’t previously set up an account you can do so via the Web site. It only takes a minute or two; just click on the “Hereford 101” item, and then on “Create a New User.”

For more information, contact Joe Rickabaugh at (785) 633-3188 or

Upcoming Hereford 101s

Mark your calendar for these online Hereford 101s.

On Jan. 18 at 7 p.m. CST, Twig Marston and Larry Hollis from Kansas State University will join Jack Ward, AHA chief operating officer and director of breed improvement, to discuss spring data collection and vaccination programs.

Then on Feb. 22 at 7 p.m. CST, Ward and a Gallagher Animal Management Systems representative will discuss grazing strategies. They will also talk about products that Gallagher has to offer including fence, scales and scaleheads for data collection.

For more information, contact Ward at (816) 842-3757 or

Hereford Tops NWSS Entries

Congratulations Hereford breeders! This year more Herefords are entered in the NWSS than any other breed. James Goodrich, NWSS livestock manager, reports that as of Dec. 26, 778 Herefords were entered, surpassing Angus (706) to claim the largest breed show. Simmental (402), Shorthorn (364) and Gelbvieh (311) round out the top five.

Breeders Looking for Renaissance Reservations

If you have a reservation at the Renaissance Denver Hotel during the NWSS and are unable to use it for any reason, please contact Mary Ellen Hummel at the AHA office instead of canceling your reservation through the hotel. Hummel has a list of Hereford breeders who would like to stay at the hotel, but cannot because the room block is full. She will use your unneeded reservation to help accommodate other breeders. Contact Hummel at (816) 842-3757 or

Attention NWSS Exhibitors

All Hereford cattle entered in the Denver Yards and on the Hill will be processed on Monday afternoon, Jan. 8, and Tuesday, Jan. 9, in the Pepsi Arena in the Yards. We will get started with the pen and carload entries at noon on Monday and will follow with the open and junior show cattle the rest of the afternoon and all day on Tuesday. Due to the limited time that Herefords are allowed in the barn we will not be able to process any entries on Wednesday. We appreciate your cooperation with checking in all Hill cattle on Tuesday. If you have any questions, please contact Joe Rickabaugh at (785) 633-3188.

Come on Up for Some Hereford Hospitality

During your visit to the NWSS come on up to the Hereford hospitality suite on the second floor of the Livestock Exchange Building in the Yards. The suite will open Jan. 10-13 at 9 a.m. The suite is a great place where Hereford breeders and guests may come to congregate and relax while enjoying light refreshments during their visit to the NWSS.

Some of this year's sponsors will have promotional booths on display and the suite will be filled with unique Hereford items and AHA apparel you won't find anywhere else in the Yards. So come on up and visit the Hereford hospitality suite.

A big thanks goes out to this year’s suite sponsors:
  • C&L Herefords, Ixonia, Wis.
  • Colyer Herefords and Crystal Clear Creations, Bruneau, Idaho, and Cowboy Oriented Web Sites, Strathmore, Alta.
  • DeShazer Cattle Co., Hearne, Texas
  • Hawk Herefords and Rowdy J’s Western Store, Earlville, Ill.
  • Holden Herefords, Valier, Mont.
  • Jensen Bros., Courtland, Kan.
  • Loehr Herefords, Peoria, Ill.
  • Mohican West, Laurel, Mont.
  • Mrnak Herefords, Bowman, N.D.
  • The Rambo Group, Atwood, Tenn., and Rockford, Ill.
  • Ramsey Herefords, Greenfield, Ind.
  • Rausch Herefords, Hoven, S.D.
  • Sandhill Herefords, Haviland, Kan.
  • Sonoma Mountain Herefords and Kunde Estate Winery, Santa Rosa, Calif.
  • Star Lake Cattle Ranch, Skiatook, Okla.
  • Topp Herefords, Grace City, N.D.

Mile High Night Internet Bidding

Those not able to attend the Mile High Night National Hereford Sale can bid online at Visit the site ahead of time to create an account and request a buyer number. For more information, contact Brad Fahrmeier at (816) 392-9241 or Persons wishing to register to bid via the Internet must do so by Jan. 9.

The Mile High Night sale catalog is in December’s Hereford World and at For more information, contact Joe Rickabaugh at (785) 633-3188 or

NWSS Schedule of Events

Monday, Jan. 8
  • Process Yard cattle, Hill cattle to follow
Tuesday, Jan. 9
  • Process Hill cattle
Wednesday, Jan. 10
  • 10 a.m. National Organization of Poll-ettes (NOP) board meeting
    Renaissance Denver Hotel, Laguardia meeting room
  • 4 p.m. Queen orientation
    Renaissance Denver Hotel, Room 301
  • 7 p.m. Herdsman Social
    Pepsi Arena, in the Yards
Thursday, Jan. 11
  • 8 a.m. Junior Hereford Show
    Stadium Arena on the Hill
  • Noon Hereford Pen and Carload Show
    Livestock Center Arena in the Yards
  • 7 p.m. NOP annual meeting
    Renaissance Denver Hotel
  • 7:30 p.m. Social sponsored by Poll-ettes, all are welcome
    Renaissance Denver Hotel, Ballroom D
Friday, Jan. 12
  • 8 a.m. National Hereford Female Show
    Stadium Arena on the Hill
  • 6 p.m. Mile High Night National Hereford Sale
    Beef Palace Auction Arena on the Hill
Saturday, Jan. 13
  • 8:30 a.m. National Hereford Bull Show
    Stadium Arena on the Hill

Hereford AI Book
Back in 2007

The Hereford AI Book will be back in 2007 due to popular demand. Make sure that your sire is included by submitting all advertising information and photos to the Hereford Publications Inc. (HPI) office by Jan. 25.

This artificial insemination (AI) source will be distributed with the March Hereford World. In addition, reprints will be placed in AHA new member packets and distributed at trade shows, meetings and AHA events. The source will also be posted at and a summary listing of the sires will be included in April’s Hereford World.

The price for a half-page, four-color ad is $725. A full-page, four-color ad is $1,150. If you purchase two pages, you receive a discounted rate of $2,050. There is no charge for the bull’s photo.

For more information, contact your AHA field representative. A field staff listing can be found in Hereford World or at

CHB LLC to Launch Ambassador Program

CHB LLC, in partnership with the National Organization of Poll-ettes (NOP) and the American Hereford Women (AHW), is proud to announce the creation of a CHB Ambassador program for Hereford youth and adults who want to learn about and participate in CHB marketing. Two ambassadors, a college-age member of the National Junior Hereford Association (NJHA) and a member of either of the respective Hereford women’s organizations, will be selected to serve in 2007.

Ambassadors will play an active roll in six CHB promotional event trips per year. These events focus on product demonstrations and sampling with a lot of interaction with the public. They typically take place at CHB retail store locations. All travel expenses will be covered by the program and a typical event trip will be two to three days.

For more information and an application, contact program volunteers Bonnie Coley-Malir at or Dianne Peebles at The application can also be downloaded from (PDF). The deadline for applying is Jan. 18.

In future years, program organizers plan to award four ambassadorships to serve two-year terms. In this, the inaugural year, applicants are asked to serve a one-year (2007) term with the option to continue for a second year (2008).

Cache Cattle
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Churchill Cattle Co.
Industry Insight

FDA Issues Draft Documents on the Safety of Animal Clones

On Dec. 28 the U.S. Food and Drug Administration (FDA) issued three documents on the safety of animal cloning — a draft risk assessment, a proposed risk management plan and a draft guidance for industry.

The draft risk assessment finds that meat and milk from clones of adult cattle, pigs and goats, and their offspring, are as safe to eat as food from conventionally bred animals. The assessment was peer-reviewed by a group of independent scientific experts in cloning and animal health. They agreed with the methods FDA used to evaluate the data and the conclusions set out in the document.

The proposed risk management plan addresses risks to animal health and potential remaining uncertainties associated with feed and food from animal clones and their offspring.

The draft guidance for industry addresses the use of food and feed products derived from clones and their offspring. The guidance is directed at clone producers, livestock breeders, and farmers and ranchers purchasing clones. It provides the agency’s current thinking on use of clones and their offspring in human food or animal feed.

FDA is seeking comments from the public on the three documents for 90 days. For more information and/or to submit comments, visit the FDA Web site.

Reporting on the Colorado Cattle Rescue

Tom Johnston,, reported on Jan. 3 that almost 3 feet of snow had been dumped on southeastern Colorado, and that windy conditions had created snowdrifts as tall as 15 feet, keeping cattle from feed and water.

Johnston explains that “authorities deployed several aircraft, including Civil Air Patrol planes and military helicopters, to drop bales of hay to hungry cattle and began using heavy equipment to extricate the animals from the snow.”

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