Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 2
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Churchill Cattle Co.
Hereford Highlights

Welch Hired as CHB LLC Food Service Director

Certified Hereford Beef (CHB) LLC welcomes new staff member, Mick Welch, Oak Grove, Mo. Welch joined the Hereford team Jan. 8 as the CHB LLC food service director.

He will oversee the CHB® brand’s food service distribution network, focusing on customer development and sales opportunities for value-added cuts. His position was developed after CHB food service sales increased by 27% in fiscal year 2006, indicating the growth potential in this arena.

Welch brings to the team 30-plus years of experience in the meat industry. Since 1986 he has worked for Kansas City’s L&C Meat Co. He started at ground level as a sales representative with no accounts and worked his way to sales manager in the early ’90s.

At L&C Welch helped develop a portion control steak program, whereby primal cuts were processed into table-ready steaks. He was also responsible for promoting the Old KC dry-aged steak brand. L&C experienced substantial growth in product notoriety during Welch’s tenure, not just in the Kansas City area, but in many Midwest states.

Prior to his employment with L&C, Welch worked for Boyle’s Corned Beef Co., a processed meat manufacturer in Kansas City, Mo. Here he also aggressively rose through the ranks, beginning as a meat packer and ending as their sales manager of seven years.

Welch says he’s now excited to promote “the breed that fed America,” referring to the quality that Herefords initially brought and increasingly bring to American beef product. “To represent such a credible line of beef is such an honor,” he says.

HerfNet Reaches 500 Mark
Leah Bond, guest writer

In December 2006 the 500th HerfNet catalog was activated. is an online marketing service for commercial and seedstock Hereford producers that has been available for almost six years.

First-time HerfNet users, Jeff, Bonnie and Justin Reed, owners of Reed Stock Farm in Hampton, Minn., listed the 500th catalog for a private treaty sale of 10 head. They chose to advertise their cattle on HerfNet because it is reasonably priced and gives them the opportunity to reach potential customers they may not otherwise reach, Justin says.

HerfNet was created by the American Hereford Association (AHA) in 2000 with the purpose of serving as an online marketing suite geared toward commercial Hereford producers wanting to advertise feeder calves, says Stacy Sanders, AHA records department director. Today HerfNet marketing options are also available to seedstock producers. The Web site has five catalog-listing options — feeder calves, commercial females, seedstock sales, seedstock semen and seedstock private treaty.

For the rest of the story, see March’s Hereford World. For more information on HerfNet, visit or call (866) HerfNet (437-3638).

Anita Livestock Hereford Influence Sale – Jan. 20

For five years, Iowa cattlemen with Hereford-influenced herds have consigned calves to the Anita Livestock Hereford Influence Sale in Anita, Iowa. This year, 300-400 head are expected on Jan. 20.

Most of the calves (steer and heifer) are straight Hereford, with a few baldies. Fifty percent Hereford is required. The calves are preconditioned and generally range between 500 and 700 lb.

Charles Anstey, consignor and sale cattle recruiter from Massena, says that participating producers are enjoying an increasing customer base. Buyers are now coming not only from Iowa, but also Kansas and South Dakota.

Ron Beaver from Clarinda is another satisfied consignor. He reports that he has entered cattle in the sale since its start and has received “excellent prices over the years.”

For more information, contact Anstey at (712) 779-3643 or Bernard Vais, Anita Livestock Auction owner, at (712) 762-3330.

Apply Now for Hereford Internships

The AHA youth activities department, Hereford Publications Inc. (HPI) and CHB LLC are again offering summer internships.

The youth activities internship is for a college student interested in assisting with planning and execution of junior shows and leadership events. For more information, contact Chris Stephens at (816) 842-3757 or, or see the “Announcements” section at The deadline to apply is Feb. 15.

HPI and AHA offer a communications internship for a college junior or senior who is pursuing a degree in agricultural journalism or agricultural communications. The intern works with the Hereford World editorial staff and the AHA communication team. For more information, contact Angie Stump Denton, Hereford World editor, at (785) 363-7263 or, or see the “Announcements” section at The deadline to apply is Feb. 15.

The CHB LLC internship application deadline is March 1. Candidates must be at least 21 years of age and enrolled in a two-year or four-year college. The intern’s primary responsibility is to help account managers with the sales and marketing of CHB. For more information, contact Connie Couch at (816) 842-3758 or, or visit

Selling to Benefit the 2007 Junior National Hereford Expo

Four lots will sell at the Mile High Night National Hereford Sale, Jan. 12, 2007, to benefit the Junior National Hereford Expo (JNHE). Consider bidding on these lots to support the future of the breed and the largest Hereford show in the world!

Lot 33 consists of four embryos out of H Yours Truly 361 and sired by /S Mister Mom 7745. This offering is donated by Brumley Farms, Orovada, Nev.

Lots 34A and 34B are donated by Ned and Jan Ward, Sheridan, Wyo. The former consists of two embryos out of NJW 25C 1A Vaca 12E and sired by Klondike 28U 707B. The latter is five embryos out of the same dam, but sired by CMF 584T Frontier 634L.

Coyote Ridge Ranch, LaSalle, Colo., has donated Lot 36, a special breeding share in CRR D03 Shiner 420 ET — 30 units of semen each year from 2007-09, totaling 90 units. The buyer may take all units of semen the first year if so desired. Certificates can be purchased at cost ($15) at the time of calf registration. Several breeders may join together to purchase the lot.

The Mile High Night catalog is posted at and a copy was distributed with the December Hereford World. For more information, contact Joe Rickabaugh, AHA director of field management and seedstock marketing, at (785) 633-3188 or

Hereford 101: Spring Data Collection and Vaccination

The next online Hereford 101 will be Jan. 18 at 7 p.m. CST. Twig Marston and Larry Hollis from Kansas State University will join Jack Ward, AHA chief operating officer and director of breed improvement, to discuss spring data collection and vaccination programs.

Participants will be encouraged to submit questions, either by calling in or through the online “chat.”

In order to view the video, your computer needs to have a broadband connection to the Internet. Dial-up Internet will allow you to participate, but will only facilitate the audio portion of the Webinar.

If you go to, you will see an item in the calendar (list of auctions) for Hereford 101. Click on it and you will be prompted to enter a user name and password. If you haven’t previously set up an account you can do so via the Web site. It only takes a minute or two; just click on the “Hereford 101” item, and then on “Create a New User.” It is strongly suggested that you set up an account before the night of the Webinar.

For more information, contact Ward at (816) 842-3757 or

CHB LLC to Launch Ambassador Program

CHB LLC, in partnership with the National Organization of Poll-ettes (NOP) and the American Hereford Women (AHW), is proud to announce the creation of a CHB Ambassador program for Hereford youth and adults who want to learn about and participate in CHB marketing. Two ambassadors, a college-age member of the National Junior Hereford Association (NJHA) and a member of either of the respective Hereford women’s organizations, will be selected to serve in 2007.

Ambassadors will play an active roll in six CHB promotional event trips per year. These events focus on product demonstrations and sampling with a lot of interaction with the public. They typically take place at CHB retail store locations. All travel expenses will be covered by the program and a typical event trip will be two to three days.

For more information and an application, contact program volunteers Bonnie Coley-Malir at or Dianne Peebles at The application can also be downloaded from (PDF). The deadline for applying is Jan. 18.

In future years, program organizers plan to award four ambassadorships to serve two-year terms. In this, the inaugural year, applicants are asked to serve a one-year (2007) term with the option to continue for a second year (2008).

Hereford AI Book Back in 2007

The Hereford AI Book will be back in 2007 due to popular demand. Make sure that your sire is included by submitting all advertising information and photos to the HPI office by Jan. 25.

This artificial insemination (AI) source will be distributed with the March Hereford World. In addition, reprints will be placed in AHA new member packets and distributed at trade shows, meetings and AHA events. The source will also be posted at and a summary listing of the sires will be included in April’s Hereford World.

The price for a half-page, four-color ad is $725. A full-page, four-color ad is $1,150. If you purchase two pages, you receive a discounted rate of $2,050. There is no charge for the bull’s photo.

For more information, contact your AHA field representative. A field staff listing can be found in Hereford World or at

Cache Cattle
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Rausch Herefords
Industry Insight

Cows Need Nutritional Supplementation During Rough Winter
John Hall, Virginia Tech Department of Animal & Poultry Science

To say the winter of 2006-07 has been rough on cattle and ranchers would be an understatement in many parts of the country. Certainly our hearts and prayers go out to producers in the Intermountain West and Western Plains states that have been struggling to provide for their herds during the blizzards. Although not nearly as severe, winter in other parts of the country has been less than ideal. Producers in the Southern Plains and Deep South started the winter with limited fall pasture and short hay supplies. Cattle in the East have been wet, cold and muddy for over a month. All these weather conditions created an environment for limited weight gain or weight loss in cows.

As cows begin late gestation, it is essential that producers body condition score (BCS) them and adapt feeding programs accordingly. Cows in BCS 5 (1 = emaciated to 9 = obese) or better at calving have fewer days to first estrus and increased pregnancy rates. Cows calving in BCS 4 have a 9-29% lower pregnancy rate compared to cows calving at BCS ≥ 5. Cows calving in thin body condition become pregnant later in the breeding season (Table 1) and calve later in the calving season the next year. Weaning weights of calves born in 2008 will be 35-40 lb. lighter for every 21 days that conception is delayed in 2007.

Table 1. Effect of Body Condition Score (BCS) at Calving on Cumulative Pregnancy Rates

  BCS Cumulative % Pregnant
by Day of the Breeding Season
20 d 40 d 60 d
Mature cows (Richards et al., 1986)
First-calf heifers (Spitzer et al., 1995)

First-calf heifers are even more sensitive to the effects of BCS at calving on pregnancy rates. Dramatic decreases of 40-50% occur as heifers drop from BCS 6 to BCS 4. The optimum BCS at calving is 6 or 7 in heifers.

Producers are often concerned about the effects of increasing cow body condition in late gestation on calf birth weight. Research clearly indicates that feeding high energy diets will increase calf birth weights by 5-8 lb. However, the incidence of dystocia is not increased. In contrast, cows that calve in thin condition have more difficulty calving due to insufficient energy reserves for labor. In addition, calves from thin cows are less vigorous and more likely to succumb to hypothermia.

Cows should be scored as soon as practical. If the average BCS of the herd is < 5 (cows) or < 6 (heifers) then supplemental energy is needed. In the West, supplementary protein may also be important. The high price of corn has increased the price of all energy feeds. Producers should seek out the most economical energy feeds in their area. These will probably be byproducts such as distillers’ grains, corn gluten feed or soyhulls.

Research from Nebraska and Montana indicates that feeding supplements that are high in fat may be beneficial during punishing winter weather. Although responses to feeding high-fat supplements during late gestation are mixed (positive or no effect), there appears to be no detrimental effects.

After a tough winter, the prospect of buying more feed is not very appealing. However, weak calves and more open cows next fall is a poor alternative. Work with your Extension professional or nutritionist to design a cost effective supplementation program for your herd.

Fellow Cattlemen Affected by Recent Storms; You Can Help

Thousands of family farm and ranch operations in the High Plains region have been devastated by recent snow and ice storms. Many remain without power and other utilities, and roads are impassable in many areas due to heavy snow, icy conditions and downed utility lines.

The National Cattlemen’s Beef Association (NCBA) has established a disaster relief effort specifically dedicated to helping cattlemen affected by these conditions. This relief campaign will be similar to NCBA’s recent hurricane relief efforts, which assisted thousands of farm and ranch families in need in the Gulf Coast region.

NCBA is coordinating this effort in cooperation with the National Cattlemen’s Foundation (NCF) and state and local cattlemen’s associations. Monetary donations can be made to the NCF. These donations are tax deductible, and 100% of every contribution will directly assist families struggling to keep their farms and ranches operating under these difficult conditions. Hay, trucking services and equipment donations are also sought.

For details on how you can help, visit the NCF Web site.

Producers Asked to Assist With FMD Research

The Center for Animal Disease Modeling and Surveillance (CADMS) staff at the University of California, Davis, is asking for producers help in protecting America’s livestock industry from foot-and-mouth disease (FMD).

As part of ongoing research concerning how FMD might spread if an outbreak were to occur, producers are encouraged to complete an online survey regarding livestock practices. All responses are confidential and used for research and modeling purposes only.

“Understanding how FMD might spread among our country’s diverse animal populations will allow us to target specific strategies for prevention and control of the disease epidemics,” the CADMS Web site states.

For more information or to complete the 15-20 minute survey, visit the CADMS Web site.

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