Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 4
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
DeShazer Cattle Co.
Hereford Highlights

Herefords in Cowtown Jan. 27-29

Hereford events get started in Texas Saturday morning, Jan. 27, at the Ft. Worth Stock Show and Rodeo. Highlights of the day will be the parade of the sale cattle at 2 p.m. and the Hereford Breeders Forum at 4 p.m., with Jack Ward, American Hereford Association (AHA) chief operating officer and director of breed improvement. Sunday afternoon will be the Commercial Hereford Heifer Sale at 1 p.m. and the Ft. Worth National “Cowtown Select” Sale at 3 p.m. The National Hereford Show will be on Monday, Jan. 29, at 9 a.m. A quality show is expected with a record-breaking 470 Herefords pre-entered. The following is a complete schedule of events in Cowtown; we look forward to seeing you there!

Saturday, Jan. 27
  • 9 a.m. — Commercial Hereford and English Crossbred Heifer Show, pen area of Richardson-Bass Building, Will Rogers Complex
  • 2 p.m. — Parade of the Ft. Worth National “Cowtown Select” Sale cattle, old judging arena between barn 2 and barn 3
  • 2 p.m. — Texas Hereford Auxiliary annual meeting, Botanic Garden Center
  • 4 p.m. — Hereford Breeders Forum, Botanic Garden Center
  • 5 p.m. — Texas Hereford Association (THA) membership meeting and election of officers, Botanic Garden Center
  • 6-7:30 p.m. — Social hosted by the THA, Botanic Garden Center
Sunday, Jan. 28
  • 10 a.m. — Pen of Three Hereford Bull Show, West Arena, Will Rogers Complex
  • 1 p.m. — Commercial Hereford Heifer Sale, West Arena, Will Rogers Complex
  • 3 p.m. — Ft. Worth National “Cowtown Select” Sale, West Arena, Will Rogers Complex
  • 4:30 p.m. — Social hosted by the Texas Polled Hereford Association (TPHA), Cactus Room, Will Rogers Complex (will include auction of directory pages for the 2007-08 Annual TPHA Directory)
  • 6:30 p.m. — TPHA Banquet, Cactus Room, Will Rogers Complex (Fajitas with all the trimmings will be served. Food tickets should be purchased at the door.)
Monday, Jan. 29
  • 9 a.m. — National Hereford Show, W.R. Watt Arena, Will Rogers Complex

Last Chance to Advertise in the Hereford AI Book

The Hereford Publications Inc. (HPI) crew is giving breeders one last chance to advertise their sires in the Hereford AI Book by extending the submission deadline from Jan. 25 to Jan. 31. Make sure that your sire is included by submitting all advertising information and photos to the HPI office by the end of the month.

This artificial insemination (AI) source will be distributed with the March Hereford World. In addition, reprints will be placed in AHA new member packets and distributed at trade shows, meetings and AHA events. The source will also be posted at and a summary listing of the sires will be included in April’s Hereford World.

The price for a half-page, four-color ad is $725. A full-page, four-color ad is $1,150. If you purchase two pages, you receive a discounted rate of $2,050. There is no charge for the bull’s photo. Sires entered in the Non-Certificate AI Sire Program will be recognized as such.

For more information, contact your AHA field representative. A field staff listing can be found in Hereford World or at

Hereford Booth in Nashville

The 2007 Cattle Industry Annual Convention and Trade Show is Jan. 31-Feb. 3 at the Gaylord Opryland® Resort and Convention Center in Nashville, Tenn. Those attending the Convention are encouraged to stop by the AHA and Certified Hereford Beef (CHB) LLC booth, No. 572. Detailed information about the convention and trade show is posted at

Rooms Available at Gaylord Opryland

The AHA has a couple extra rooms at the Gaylord Opryland Resort and Convention Center during the 2007 Cattle Industry Convention and Trade Show. If you are planning to attend and need rooms, contact Amy Cowan at The rate is $146 per night.

Hereford Juniors Win Beef Industry Scholarships

Congratulations to Cassie Bacon, Prairie Grove, Ark., and Katlin Mulvaney, Opelika, Ala., on winning $1,500 beef industry scholarships, provided by the Chicago Mercantile Exchange Inc. and the National Cattlemen’s Foundation.

Bacon is a National Junior Hereford Association (NJHA) director and served as the 2006 National Polled Hereford Queen. Mulvaney was recently named the first runner-up and Miss Congeniality in the 2007 National Polled Hereford Queen contest.

The ladies were two of 20 winners who each had to write a 750-word essay that identified key issues confronting the beef industry and suggested possible ways of dealing with those issues.

AHA staff is excited to see Hereford youth wowing the industry; keep up the good work!

Get Your Copy of the Spring 2007 Sire Summary

Printed copies of the AHA’s Spring 2007 Sire Summary are now available. To get your copy, call (816) 842-3757. The summary can also be obtained electronically at

Rausch Named National Beef Business Manager

Nick Rausch, Kansas City, Mo., will begin his job as National Beef Packing Co. LLC business manager in mid-February. Rausch will lead CHB sales efforts for National Beef and oversee packerside customer service. For more information, see “CHB LLC Adds Sales Staff” on Page 14 of February’s Hereford World.

Apply Now for Hereford Internships

The AHA youth activities department, HPI and CHB LLC are again offering summer internships.

The youth activities internship is for a college student interested in assisting with planning and execution of junior shows and leadership events. For more information, contact Chris Stephens at (816) 842-3757 or, or visit The deadline to apply is Feb. 15.

HPI and AHA offer a communications internship for a college junior or senior who is pursuing a degree in agricultural journalism or agricultural communications. The intern works with the Hereford World editorial staff and the AHA communication team. For more information, contact Angie Stump Denton, Hereford World editor, at (785) 363-7263 or, or visit The deadline to apply is Feb. 15.

The CHB LLC internship application deadline is March 1. Candidates must be at least 21 years of age and enrolled in a two-year or four-year college. The intern’s primary responsibility is to help account managers with the sales and marketing of CHB. For more information, contact Connie Couch at (816) 842-3758 or, or visit

National Western News

For National Western Stock Show news releases, see the “Announcements” section at

Hereford 101: Grazing Strategies and Gallagher

The next Hereford 101 is scheduled for Feb. 22 at 7 p.m. A Gallagher Animal Management Systems representative will join Jack Ward to discuss grazing strategies. The Webinar will also feature information about Gallagher products including fence, scales and scaleheads for data collection.

Look to future Hereford eNews issues and for participation information, or contact Ward at (816) 842-3757 or

Barber Ranch
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

GKB Cattle
Industry Insight

Dealing With Extreme Winter Weather Conditions
Greg Lardy, North Dakota State University Animal and Range Sciences Department

It seems unusual for a beef cattle specialist from North Dakota to be giving advice about dealing with extreme winter weather conditions to cattle producers in states such as Oklahoma, Missouri and Texas. However, the extreme winter weather conditions that have gripped much of the southern and central U.S. are causing serious problems for ranchers and feedlot operators across the country. In this week’s column, I’ll give you some recommendations about dealing with these conditions.

During tough times, remember that your own personal safety and the safety of your family and employees is the most important thing. Don’t lose sight of that as you attempt to brave hazardous winter weather conditions to take care of your cattle.

Cattle can deal with harsh winter temperatures as long as they remain dry and are sheltered from the wind. Anything you can do that minimizes exposure to freezing rain and wet snow will definitely help your cattle come through these storms in better condition. In addition, provision of a windbreak will help cattle conserve energy. Providing cattle bedding in the form of straw or crop residue will also help cattle better deal with cold conditions.

In feedlot and drylot feeding operations, removing snow from pens before it melts and causes muddy conditions will also pay dividends. Muddy conditions will result in poor cattle performance, increased feed intake and increased disease incidence, especially in young calves.

Cold conditions result in an increase in maintenance energy requirements. Therefore, you should focus your attention on providing more energy in the diet during periods of extremely cold weather. This can be in the form of higher quality roughage, supplemental byproducts or cereal grains.

Extreme cold conditions can also cause frostbite. Especially sensitive areas include the teats of lactating cows and the scrotum and testicles of bulls. In cows, you may not notice the frostbite until calf growth is reduced because the cow refuses to let the calf nurse affected teats. For bulls, frostbite damage of the testicles will result in problems with sperm production 45-60 days following the frostbite injury. Be sure to schedule a breeding soundness exam prior to the breeding season to ensure a successful breeding season.

I hope these tips will help you endure the challenging winter many of you are facing. For more detailed information regarding these topics, visit the Cattlemen Coping with Winter page provided by the North Dakota State University Extension Service.


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