Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 14
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

CHB® Introduced to United Supermarkets’ Customers

The official and long-anticipated launch of Certified Hereford Beef® (CHB) by United Supermarkets was a great success. On March 31, CHB LLC and the Oklahoma Hereford Association (OHA) partnered with United Supermarkets in sponsoring a fund-raising promotion in Ponca City, Okla.

More than 300 lb. of CHB tri-tip barbecue sandwiches were sold to raise money for the Ponca City FFA chapter and for the Oklahoma Youth Expo Hereford Heifer College Scholarship.

United Supermarkets’ management and owners were thrilled at the support of the OHA, CHB LLC and the producers in attendance.

In-store demonstrations were conducted by CHB Ambassadors Anna Rhodus and Mary Ann Berg in Altus and Enid, Okla., on the preceding Thursday and Friday.

United Supermarkets is a 26-unit chain located in 21 cities throughout Oklahoma. Although CHB LLC staff could not be at all 26 stores this particular weekend, strategic marketing plans have been developed to ensure the promotion of CHB in individual stores throughout the coming months. Watch for the full story in a future Hereford World.

Make a Splash This Summer; Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2007 issue is themed “Building on the Basics.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in production, marketing and genetics; and the “Who’s Who” of Hereford breeders. The early-bird advertising deadline is April 16 and the final deadline is May 14. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Kelly Hale at Rickabaugh and Hale can also be reached at (816) 842-3757.

Whether You Are Coming or Going, Don’t Miss the Hereford Register

The third edition of the Hereford Register will be published as a special section in the July 2007 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2007 advertisers with a quarter-page or larger ad and July 2007 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.
For more information, contact your field representative, Joe Rickabaugh at or Kelly Hale at Rickabaugh and Hale can also be reached at (816) 842-3757.

Juniors, Get Those Applications and Contest Entries in Soon

The John Wayne Memorial Scholarship, Junior Golden Bull Award and Prospect Award applications are due May 1. Several other applications and entries are due in June and July, including photography contest submissions. Visit the National Junior Hereford Association Web site for more information and contact your state advisor for applications.

Download applications and forms:

Pennsylvania Bull Sale Results Announced

Stone Ridge Farm, Livingston Manor, N.Y., consigned the high-indexing Hereford bull to the Pennsylvania Performance Tested Bull Sale, March 30. Stone Ridge Online 339 indexed 111 and was the fastest-gaining Hereford at 4.68 average daily gain (ADG). He sold for $2,400 to Lyn-Jon Acres, Midland, Pa. Stone Ridge also consigned the second high-indexing bull at 109, Stone Ridge Online 338.

Rolling Shade Polled Herefords, E. Greenville, Pa., consigned the high-selling Hereford bull, RS 884 Justin 276. Justin was sold as a calving ease bull, as he is in the top 30% of the Hereford breed in the calving ease expected progeny difference (EPD). He also had the highest intramuscular fat percentage (IMF%) of all the Hereford bulls at 4.24. He sold for $3,000 to Scott Mason, Chestertown, Md.

Five Hereford bulls sold for $10,100, averaging $2,020. Hereford still holds the record for the highest-selling bull at the Pennsylvania sale. The number to beat is $12,800.

Reserve Your JNHE Program Ad Now!

Reservations are now being taken for advertising space in the 2007 Junior National Hereford Expo (JNHE) Commemorative Program. This program will be distributed to all junior exhibitors, parents and guests at this year’s JNHE scheduled for July 7-14 in Denver.

Nine western states are co-hosting this year’s event. They include: Colorado, Utah, Nevada, Wyoming, Montana, California, Idaho, Washington and Oregon.

Various program advertising options are available:

  • Full-page four-color, $800
  • One-half-page four-color, $600
  • One-quarter-page four-color, $300
  • Full-page black and white, $500
  • One-half-page black and white, $400
  • One-quarter-page black and white, $200
  • Business card black and white (3.7” x 2.5”), $75
To reserve your ad space or for questions, contact:
Katie Colyer at (208) 599-2962, or
Ken Tracy at (208) 531-4278 or (208) 431-6301.

Don’t delay! Reservations and ad materials are due April 25!

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed.

Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and cattle industry.

For information on how to nominate deserving individuals for the 2007 induction at the AHA Annual Meeting in October, see Page 88 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.

Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

Beef Cow Efficiency, Do We Really Know What It Is?
John Hall, Virginia Tech Department of Animal & Poultry Science

The “Information Age” — what an exciting time to be in the beef industry!  We now have more tools than ever to help us make decisions as managers. Breed associations are developing new expected progeny differences (EPDs) all the time. Indexes such as the Baldy Maternal Index (BMI$) and Certified Hereford Beef Index (CHB$) facilitate multitrait selection with a single value. Animal efficiency can be measured using a variety of methods including residual feed intake (RFI). Finally, an increasing number of genetic markers are being identified that can assist in selection while animals are still very young.

Still, the age-old question remains. What is the ideal cow and how do I select for her? The answer depends on whether you are interested in selecting for profitability, biological efficiency or some other end point. The type of cow needed by the eastern commercial producer who retains ownership of calves and markets them on a grid is probably different than the western rancher who markets calves at weaning. Similarly, a purebred producer who is focusing on producing terminal-sire-type bulls will have different cow needs than the producer selling replacement females. Certainly, the production environment is also going to have an effect on which cows perform the best.

I believe that too often the industry has been focused on the “genetics that can do it all,” rather than selection based on breeding objectives or profit goals. Because carcass and growth traits are moderately to highly heritable, and excellent selection tools (EPDs) are available for these traits (with more being added all the time), rapid changes can be made to enhance postweaning performance and product quality. These traits affect profitability of the post-cow-calf sector as well as the entire industry. In contrast, critical traits such as stayability, heifer fertility and rebreeding rates are lowly heritable and difficult to measure.

Since feed costs are the major portion of cow costs and finishing costs, considerable attention has been given recently to predicting efficiency. There are differences among animals in measures of efficiency such as RFI, and these traits are heritable and can respond to selection [see the 2006 Beef Improvement Federation (BIF) proceedings (PDF)]. The effect of selecting for these efficiency traits on cow productivity and profitability is still unknown.

In his presentation at the 2006 BIF meetings, Dorian Garrick from Colorado State University noted that “livestock managers would make better decisions using predictions of output value less input value rather than using predictions of efficiency.” Profitability can be different for cattle of similar efficiencies. Since profitability keeps us in business, we need to do a better job of measuring, recording and analyzing those aspects of the operation and cow performance that relate to profitability.

So what additional records should producers consider keeping? Cow-calf producers including purebred breeders should be recording cow weight and body condition score at weaning along with calf weaning weight. The percentage of heifers conceiving in the first 30 days of the breeding season by sire group should be calculated. The number of days between calvings for each cow is also an important measure, as is stayability. These measures will provide insight into cow fertility and adaptability to the ranch environment.

True profitability is more difficult to calculate. Returns per cow is certainly an end point that can readily be measured, but it doesn’t take into account individual cow costs. Gross dollars returned per lb. of cow body weight may account for some of the differences in cow feed costs or cow size. However, this measure may still not identify the most profitable cows. Collecting and analyzing some of the data suggested in this article should assist in identifying the optimum cow for your operation and production/profit goals.


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