CHB® Introduced to United Supermarkets’ Customers
The official and long-anticipated launch of Certified Hereford Beef® (CHB) by United Supermarkets was a great success. On March 31, CHB LLC and the Oklahoma Hereford Association (OHA) partnered with United Supermarkets in sponsoring a fund-raising promotion in Ponca City, Okla.
More than 300 lb. of CHB tri-tip barbecue sandwiches were sold to raise money for the Ponca City FFA chapter and for the Oklahoma Youth Expo Hereford Heifer College Scholarship.
United Supermarkets’ management and owners were thrilled at the support of the OHA, CHB LLC and the producers in attendance.
In-store demonstrations were conducted by CHB Ambassadors Anna Rhodus and Mary Ann Berg in Altus and Enid, Okla., on the preceding Thursday and Friday.
United Supermarkets is a 26-unit chain located in 21 cities throughout Oklahoma. Although CHB LLC staff could not be at all 26 stores this particular weekend, strategic marketing plans have been developed to ensure the promotion of CHB in individual stores throughout the coming months. Watch for the full story in a future Hereford World.
Make a Splash This Summer; Advertise in the July Hereford World
Deadlines for the July Hereford World are fast approaching. The 2007 issue is themed “Building on the Basics.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in production, marketing and genetics; and the “Who’s Who” of Hereford breeders. The early-bird advertising deadline is April 16 and the final deadline is May 14. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at firstname.lastname@example.org or Kelly Hale at email@example.com. Rickabaugh and Hale can also be reached at (816) 842-3757.
Whether You Are Coming or Going, Don’t Miss the Hereford Register
The third edition of the Hereford Register will be published as a special section in the July 2007 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2007 advertisers with a quarter-page or larger ad and July 2007 seedstock advertisers.
Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.
The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.
For more information, contact your field representative, Joe Rickabaugh at firstname.lastname@example.org or Kelly Hale at email@example.com. Rickabaugh and Hale can also be reached at (816) 842-3757.
Juniors, Get Those Applications and Contest Entries in Soon
The John Wayne Memorial Scholarship, Junior Golden Bull Award and Prospect Award applications are due May 1. Several other applications and entries are due in June and July, including photography contest submissions. Visit the National Junior Hereford Association Web site for more information and contact your state advisor for applications.
Download applications and forms:
Pennsylvania Bull Sale Results Announced
Stone Ridge Farm, Livingston Manor, N.Y., consigned the high-indexing Hereford bull to the Pennsylvania Performance Tested Bull Sale, March 30. Stone Ridge Online 339 indexed 111 and was the fastest-gaining Hereford at 4.68 average daily gain (ADG). He sold for $2,400 to Lyn-Jon Acres, Midland, Pa. Stone Ridge also consigned the second high-indexing bull at 109, Stone Ridge Online 338.
Rolling Shade Polled Herefords, E. Greenville, Pa., consigned the high-selling Hereford bull, RS 884 Justin 276. Justin was sold as a calving ease bull, as he is in the top 30% of the Hereford breed in the calving ease expected progeny difference (EPD). He also had the highest intramuscular fat percentage (IMF%) of all the Hereford bulls at 4.24. He sold for $3,000 to Scott Mason, Chestertown, Md.
Five Hereford bulls sold for $10,100, averaging $2,020. Hereford still holds the record for the highest-selling bull at the Pennsylvania sale. The number to beat is $12,800.
Reserve Your JNHE Program Ad Now!
Reservations are now being taken for advertising space in the 2007 Junior National Hereford Expo (JNHE) Commemorative Program. This program will be distributed to all junior exhibitors, parents and guests at this year’s JNHE scheduled for July 7-14 in Denver.
Nine western states are co-hosting this year’s event. They include: Colorado, Utah, Nevada, Wyoming, Montana, California, Idaho, Washington and Oregon.
Various program advertising options are available:
To reserve your ad space or for questions, contact:
- Full-page four-color, $800
- One-half-page four-color, $600
- One-quarter-page four-color, $300
- Full-page black and white, $500
- One-half-page black and white, $400
- One-quarter-page black and white, $200
- Business card black and white (3.7” x 2.5”), $75
Katie Colyer at (208) 599-2962, firstname.lastname@example.org or
Ken Tracy at (208) 531-4278 or (208) 431-6301.
Don’t delay! Reservations and ad materials are due April 25!
Hall of Fame, Merit Nominations Due May 1
Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.
The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed.
Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and cattle industry.
For information on how to nominate deserving individuals for the 2007 induction at the AHA Annual Meeting in October, see Page 88 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.