Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 15
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on Hereford.org or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

AHA Telephone Service Announcement

At 8:30 a.m. April 20, the American Hereford Association (AHA) office in Kansas City, Mo., will be switching telephone service providers. At this time calls to the office may be disrupted. The switch is anticipated to take 30 minutes or less; everything should be back to normal by 9 a.m.


2007-08 Hereford Judges Announced

Following is a list of individuals selected by the AHA Board to serve as national Hereford show judges:
  • Harrisburg – Mark Ebling, Cleburne, Texas
  • Kansas City – Hampton Cornelius, LaSalle, Colo.
  • Louisville – Jim Herman, Edgerton, Ohio, and Todd Herman, Skiatook, Okla.
  • Reno – Kevin Hafner, Yukon, Okla.
  • Denver – Charlie Boyd Jr., Mays Lick, Ky.
  • Denver Carload and Pen – Jeff Gooden, Crocker, Mo.; Vance Uden, Franklin, Neb.; and Doug Gerber, Richmond, Ind.
  • Ft. Worth – Pearl and Greg Wathal, Windsor, Mo.
Following is a list of individuals selected by the AHA Board to serve as Junior National Hereford Expo (JNHE) judges:
  • Owned females – Bill Conley, Clarksdale, Mo.
  • Bred-and-owned females, bulls and cow-calf pairs – Randy Daniel, Colbert, Ga.
  • Steers – Jeff Mafi, Stillwater, Okla.
  • Senior and intermediate showmanship – Alan Miller, Gridley, Ill.; Cathy Miller Jones, Elmwood, Ill.; and Don Yoesel, Falls City, Neb.
  • Peewee and junior showmanship – Matt Sims, Edmond, Okla.


Hereford Bull to Lead Offering at IBEP Bull Sale

The 59th test of the Indiana Beef Evaluation Program (IBEP) finished March 26 at the Feldun-Purdue Ag Center in Bedford. A total of 226 bulls from 12 breeds completed the test. One hundred thirty-five of the high-indexing bulls that have passed structural and breeding soundness exams will be offered for sale April 19.

A Hereford bull consigned by Able Acres, Wingate, Ind., will lead off the offering as the top-sale-indexing bull. AA Lad 669 ranked in the upper 25% of the Hereford bulls on test for weight per day of age, scrotal circumference, % retail product and % intramuscular fat. His expected progeny differences (EPDs) are in the top 5% of the breed for yearling weight, top 10% for weaning weight and maternal milk, and top 15% for maternal calving ease, ribeye area, and Certified Hereford Beef Index (CHB$).

This bull and others in the 59th IBEP Bull Sale will be sold at the Springville Feeder Auction in Springville, Ind. Bulls can also be viewed and purchased at five video sites. See the IBEP Web site for more information.


Herefords Were Top-Grading, Selling Bulls in San Antonio

The first and second high-grading bulls — B&C Internet Explorer 25078 and CJ Mark Don 04284 — at the San Antonio Livestock Exposition All Breeds Bull Sale this winter were consigned respectively by Hereford breeders, B&C Cattle Co., Miami, Texas, and Clyde Johnson & Sons, Bulverde, Texas. The bulls also topped the sale, each selling for $7,000. Eight breeds and 53 bulls were in the running.


Kansas Junior Show Scheduled for Late May

The Kansas Junior Hereford Show, sponsored by the Kansas Junior Polled Hereford Association and Kansas Junior Hereford Association, is scheduled for May 25-26 in Abilene. The potluck supper will be at 7 p.m. Friday evening, followed by the Poll-ette and junior membership meetings.

The show will begin Saturday at 12:30 p.m., after the speech and judging contests. The owned heifer show will be a combined show this year, along with the steer, bred-and-owned bull and bred-and-owned heifer shows that have been combined in the past.

For more information, contact Audrey Hambright at (785) 479-7468 or audrey_h_@hotmail.com, or Sue Rowland at (785) 562-2091 or sueellenrowland@hotmail.com.


Make a Splash This Summer; Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2007 issue is themed “Building on the Basics.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in production, marketing and genetics; and the “Who’s Who” of Hereford breeders. The early-bird advertising deadline is April 16 and the final deadline is May 14. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at jrick@hereford.org or Kelly Hale at khale@hereford.org. Rickabaugh and Hale can also be reached at (816) 842-3757.


Whether You Are Coming or Going, Don’t Miss the Hereford Register

The third edition of the Hereford Register will be published as a special section in the July 2007 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2007 advertisers with a quarter-page or larger ad and July 2007 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at jrick@hereford.org or Kelly Hale at khale@hereford.org. Rickabaugh and Hale can also be reached at (816) 842-3757.


Juniors, Get Those Applications and Contest Entries in Soon

The John Wayne Memorial Scholarship, Junior Golden Bull Award and Prospect Award applications are due May 1. Several other applications and entries are due in June and July, including photography contest submissions. Visit the National Junior Hereford Association Web site for more information and contact your state advisor for applications.

Download applications and forms:


Join Fellow Hereford Enthusiasts at the JNHE — July 7-14

The “Western States Hereford Breeders” along with various state junior Hereford associations invite you to attend the 2007 JNHE, “A Hereford Celebration.” This year’s junior extravaganza is July 7-14 at the National Western Complex in Denver.

More rooms are now available at the JNHE headquarters hotels — Renaissance Denver Hotel, (303) 399-7500, and Doubletree Hotel Denver, (303) 321-3333. Rooms are also available at the Courtyard Denver Stapleton (across the street from the Renaissance), (303) 333-3303, and the Radisson Hotel Denver Stapleton Plaza (next door to the Renaissance), (303) 321-3500. There are a limited number of hotel rooms in the area, so it is recommended that you make your reservation soon. The reservation cutoff date is June 1. Ask for the Junior National Hereford Expo rate.

View JNHE schedule of events (PDF, 759KB)


Reserve Your JNHE Program Ad Now!

Reservations are now being taken for advertising space in the 2007 JNHE Commemorative Program. This program will be distributed to all junior exhibitors, parents and guests at this year’s JNHE scheduled for July 7-14 in Denver.

Nine western states are co-hosting this year’s event. They include: Colorado, Utah, Nevada, Wyoming, Montana, California, Idaho, Washington and Oregon.

Various program advertising options are available:
  • Full-page four-color, $800
  • One-half-page four-color, $600
  • One-quarter-page four-color, $300
  • Full-page black and white, $500
  • One-half-page black and white, $400
  • One-quarter-page black and white, $200
  • Business card black and white (3.7” x 2.5”), $75
To reserve your ad space or for questions, contact:
Katie Colyer at (208) 599-2962, katie@hereford.com or
Ken Tracy at (208) 531-4278 or (208) 431-6301.

Don’t delay! Reservations and ad materials are due April 25!

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Market Update
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Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

Quality Grade and Tenderness
Tom Hill, Oregon State University Department of Animal Sciences

The current beef marketing system provides important carcass premiums for cattle grading Prime ($150-250) and discounts to cattle grading Select ($40-160). This price differential is based on the concept that higher grading cattle that have more intramuscular fat will be tenderer. Tenderness is an important trait relative to consumer experience. However, many research studies have concluded that marbling has a relatively low to moderate affect on actual beef product tenderness.

Beef tenderness is influenced by additional factors along with Quality Grade. These factors include both pre and postharvest concepts. The preharvest concepts can be influenced by producers and may become more relevant in the future than marbling. These concepts include physiological maturity — age of the animal. As animals become older, the amount of collagen associated with muscle fiber increases. As collagen increases, beef becomes tougher or harder to chew.

Cattle are harvested at an older age (12-18 months) when compared to lamb, pork, veal and poultry. The fact that the competing species for protein market share are harvested at a young age puts beef at a competitive disadvantage. Producing faster growing yet still efficient beef cattle provides the option to harvest cattle at a younger age, when they have less collagen and will be tenderer.

Gene markers have been identified and marketed that influence tenderness. These markers are associated with the genetic ability to produce calpains and calpastatin. Calpains are the naturally occurring enzymes that break down muscle fibers postharvest. Greater calpain activity results in a beef product that is tenderer. Calpastatin is the inhibitor to calpains. The inhibition of the calpains does not allow for an effective breakdown of muscle fibers postharvest.

Variations between breeds and within breed are present for calpain and calpastatin. Calpain concentration/activity in the muscle can be increased by plane of nutrition and extra supplementation of vitamin D.

Variation in muscle fiber diameter, length and type affects tenderness. The use of this variation to improve beef tenderness is not readily available. The fact is important in processing cuts of beef to improve tenderness.

The perceived role of marbling in affecting tenderness will likely be lower in the future. Marbling will, however, remain an important factor in consumer experience as it relates to juiciness and lubrication of beef that is eaten. Juiciness and lubrication become more important as beef is cooked above the medium-rare range.

Within the confines of increased feeding costs and the public interest to reduce fat in dietary intake, producers have the ability to improve tenderness without increasing fat. If and when producers will be paid for these improvements will be an interesting commentary on the future of the beef marketing culture.


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