Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 16
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
DeShazer Cattle Co.
Hereford Highlights

Vita Ferm® Is Title Sponsor for Junior National Hereford Expo

Vita Ferm®, a product line of BioZyme® Inc., has announced its $35,000 title sponsorship of the 2007 Junior National Hereford Expo (JNHE), July 7-14, in Denver.

The JNHE is an event of great magnitude and importance to Hereford families all over the country. Last year’s event featured more than 600 exhibitors from 38 states, making it one of the largest junior breed shows in the U.S. The experiences, opportunities and friendships gained are so great that many families choose the JNHE as their annual vacation destination.

Participating families are not the only ones who find value in the Hereford extravaganza. Bob Norton, BioZyme Inc. president, explains that Vita Ferm gives financial support to the JNHE because it encourages young people interested in the future of production agriculture. Helping them along their way is a priority to Norton and his company. “We are merely stewards,” he says. “If we don’t take the blessings we’ve been given and try to return them, we’re not doing our jobs as stewards. These young folks are our future.”

For the rest of the story, visit

AHA Telephone Service Switch Postponed

In last week’s Hereford eNews, an announcement was made that the American Hereford Association (AHA) would be switching telephone service providers April 20, causing a short disruption in calls to the office. This switch has been postponed. Look to next week’s Hereford eNews for an update on when the switch will take place.

AHA Seeks Director of Communications

The AHA is looking for an experienced communication professional to join the AHA team as director of communications. Candidates should have a strong work ethic; a team mentality; more than five years of experience at a magazine, breed, corporate or university communications department or similar work experience; and a strong beef industry background. The position will work both with AHA and Certified Hereford Beef (CHB) LLC communications.

Responsibilities may include:
  • writing (news releases, Hereford and CHB® promotional articles, The Whiteface newsletter articles, CHB newsletter articles, AHA Annual Report, monthly Hereford World column);
  • research, compile, write and edit Hereford eNews;
  • media relations (work with national, state and regional publications filling editorial requests and pitching story ideas; media coordination for special events);
  • national advertising (work with advertising agency to develop national ad campaign and media buy);
  • travel to Hereford and industry events;
  • oversee the Association’s advertising/promotion budget;
  • development of member education tools and breed promotion materials;
  • Web site coordination (post news releases and oversee Web site content); and
  • fill breeder and state and regional association requests for ads and communication needs.

Interested individuals can send their résumé, writing samples and list of references to Craig Huffhines, AHA executive vice president, P.O. Box 014059, Kansas City, MO 64101 or

Watch for Delegate Nomination Postcards

Delegate nomination postcards will be mailed to all active AHA members next week. To nominate a state delegate to the AHA Annual Meeting, Oct. 22, your reply must be postmarked by May 31. If you are an active member and don’t receive a postcard, contact Mary Ellen Hummel at (816) 842-3757 or

Introducing the Summer Interns

The AHA, Hereford Publications Inc. (HPI) and CHB LLC are excited to announce the summer 2007 interns: Tosha Powell, Stillwater, Okla., AHA/HPI communications intern; Crystal Young, Breton, Alta., AHA youth activities intern; and Amber Jones, Belen, N.M., CHB LLC intern. Look for bios on these talented young people in a future Hereford eNews issue and the July Hereford World.

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed.

Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and cattle industry.

For information on how to nominate deserving individuals for the 2007 induction at the AHA Annual Meeting in October, see Page 88 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.

Join Fellow Hereford Enthusiasts at the JNHE

The “Western States Hereford Breeders” along with various state junior Hereford associations invite you to attend the 2007 JNHE, “A Hereford Celebration.” This year’s junior extravaganza is July 7-14 at the National Western Complex in Denver.

More rooms are now available at the JNHE headquarters hotels — Renaissance Denver Hotel, (303) 399-7500, and Doubletree Hotel Denver, (303) 321-3333. Rooms are also available at the Courtyard Denver Stapleton (across the street from the Renaissance), (303) 333-3303, and the Radisson Hotel Denver Stapleton Plaza (next door to the Renaissance), (303) 321-3500. There are a limited number of hotel rooms in the area, so it is recommended that you make your reservation soon. The reservation cutoff date is June 1. Ask for the Junior National Hereford Expo rate.

For more information about the JNHE, as well as other junior Hereford events this summer, download the summer activities PDF (616 KB).

Reserve Your JNHE Program Ad Now!

Reservations are now being taken for advertising space in the 2007 JNHE Commemorative Program. The program will be distributed to all junior exhibitors, parents and guests at this year’s JNHE.

Nine western states are co-hosting this year’s event. They include: Colorado, Utah, Nevada, Wyoming, Montana, California, Idaho, Washington and Oregon.

Various program advertising options are available:
  • Full-page four-color, $800
  • One-half-page four-color, $600
  • One-quarter-page four-color, $300
  • Full-page black and white, $500
  • One-half-page black and white, $400
  • One-quarter-page black and white, $200
  • Business card black and white (3.7” x 2.5”), $75
To reserve your ad space or for questions, contact:
Katie Colyer at (208) 599-2962, or
Ken Tracy at (208) 531-4278 or (208) 431-6301.

Don’t delay! Reservations and ad materials are due April 25!

JWR Land & Cattle Co. Ad
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Industry Insight

Monitor Beef Herd’s Mineral Consumption
Clyde Lane Jr., University of Tennessee
As published in Spring 2007 Beef Cattle Time

How much mineral is your cattle herd consuming? Is the amount within the range recommended on the mineral tag? These are two questions that all beef producers must answer to get optimum production.

Monitoring consumption is quite easy. Just record how much mineral was added to the mineral feeder and the date it was added. When the added mineral is almost all eaten, add additional mineral and record the amount and date. Estimate how much was left when the new mineral was added. Subtract this from the amount previously added to the feeder and divide the answer by the number of animals eating from the feeder. Next divide by the number of days animals were consum­ing the mineral. This will give the consumption rate per head per day. To convert the consumption from pounds to ounces, multiply by 16. In most situations, the con­sumption should be between two and four ounces per animal per day. Check the feed tag to see whether your amount is in the recommended range of consumption.

If consumption is relatively close to the recom­mended amount, do not worry or make adjustments. Consumption will vary from week to week. Give the animals time to adjust after a new mineral mixture is offered. Consumption is generally higher than recom­mended when a new mineral is placed in the feeder.

Location of the feeder can affect consumption. If the rate is too high, consider moving the mineral feeder farther from the source of water. If the rate is too low, move the mineral feeder closer to the water supply.

If moving the mineral feeder does not change con­sumption, contact the dealer who supplied the mineral to get a different formulation. Another way to decrease consumption is to add additional white salt. Dry molasses or meal (cottonseed or soybean) can be added to make the mineral more palatable.

When low consumption is a problem, it may be because a high-magnesium mineral is being fed to pre­vent grass tetany. Magnesium is bitter and mineral man­ufacturers usually add something to improve consump­tion so the producer won’t have to.

Cattle require a mineral supplement if they are to perform at the desired level. Monitor mineral consump­tion to be sure the animals are consuming the correct amount.


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