Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 28
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Hereford Young Guns Hotel Block Closes this Week

Attention Hereford Young Guns, time is running out to reserve hotel rooms at the $89 group rate for the upcoming conference in Kansas City, Aug. 22-24. After Friday, Aug. 10 the rate will go up considerably. To reserve a room at Harrah’s North Kansas City Casino and Hotel call (816) 472-7777 and ask for group code S8HERFD.

To register for the conference visit or call (816) 842-3757 to register by phone. An action-packed conference is planned with a lot of valuable information for Hereford producers. Keynote speaker, Mark Mayfield, will be a highlight of the conference on Wednesday evening. The group will also hear from Kevin Good, Cattle-Fax, regarding the economic state of the industry.

Ethanol is a buzzword in the industry and Ron Plain, University of Missouri, and Kelly Bruns, South Dakota State University, will talk about how ethanol production is affecting beef producers.

Marketing and efficiency are top of mind for Hereford seedstock producers and the conference includes time devoted to these topics. Representatives from Amana Farms and Circle A Angus Ranch will talk about why they incorporated Hereford genetics into their program.

Hereford Young Guns will be the first to hear updates from the American Hereford Association’s (AHA) ongoing research project with Harris Ranch, Lacey Livestock and California State University. This project and others are important to the future of the breed; therefore AHA staff want the Young Guns to hear firsthand how Herefords are measuring up.

Register today!

Thank you to the PTP Alliance, Purina Mills, Gallagher Animal Management Systems and Vermeer Manufacturing for sponsoring the 2007 Hereford Young Guns Conference.

Reservation Deadline Approaching for High Plains Hereford Tour

The AHA and Certified Hereford Beef (CHB) LLC invite you to attend the High Plains Hereford Tour, Sept. 10-13.

This tour will offer attendees numerous learning opportunities with stops to include commercial and registered Hereford ranches, feedlot and packing plant tours.

The tour is scheduled to start in Rapid City, S.D. If there are enough participants, a bus may also leave Ogallala, Neb. The bus in Rapid City will leave Sept. 10 at noon MT. A bus from Ogallala would depart at 3 p.m. MT. The buses will return at approximately 6 p.m. MT on Sept. 13.

Reservations are on a first-come, first-served basis. The reservation deadline is Aug. 17. Reservation payment can be by check or credit card (Visa or MasterCard). Payment must be received by Aug. 17 to reserve buses, motels and meals.

The cost of the tour includes all transportation, hotel rooms and two meals per day. Expenses for breakfast and other incidentals will be at your own cost. Total cost for the trip is $425 for single-lodging occupancy or $325 per person for double-lodging occupancy. Tours of the packing plants are limited to the first 70 participants. If the registrations exceed 70, the plant tours will be limited to only one member per family or ranch.

For more information about the tour, contact Jim Williams at (308) 222-0170 or Jay Elfeldt at (308) 293-3049.

Fall 2007 Gold TPR Breeders announced

Established in 2005, the Gold TPR™ (Total Performance Records) Breeder recognition is presented to progressive Hereford breeders who have measured traits, collected and promptly submitted performance data at all levels of production including calving, weaning weight, yearling weight, scrotal circumference and carcass. The following Hereford breeders have been named Fall 2007 Gold TPR Breeders:

  • Debter Hereford Farm, Horton, Ala.
  • David or Juanita Jennings, Rogers, Ark.
  • Jackie or Christie Davis, Lincoln, Calif.
  • Gino Pedretti, El Nido, Calif.
  • Rollingwood Ranch, Potter Valley, Calif.
  • Sonoma Mountain Herefords, Santa Rosa, Calif.
  • Frank Hug & Sons, Scranton, Kan.
  • Mill Creek Ranch, Alma, Kan.
  • Oleen Brothers, Dwight, Kan.
  • Hill Country Farm, Licking, Mo.
  • Dan Sharp, Paris, Mo.
  • JB Ranch, Wayne, Neb.
  • Monahan Cattle Co., Hyannis, Neb.
  • Rex Bradford, St. Marys, Ohio
  • George Mangham, Forgan, Okla.
  • Hidden Oaks Ranch, Hamilton, Texas
  • Bay Brook Farm, Dabneys, Va.
  • Deer Track Farm, Spotsylvania, Va.
  • Knoll Crest Farm, Red House, Va.
  • Terry Boggess, Lewisburg, W. Va.

HPI Wins Awards

Hereford Publications, Inc. (HPI) and Hereford World staff were recognized during the 32nd annual Livestock Publications Council (LPC) Critique Contest Critique. Winners were announced during the Ag Media Summit in Louisville, Ky., July 28-Aug.1. Livestock publications entered 536 entries in the critique. Congratulations to HPI staff on the following awards:

  • 1st-place newspaper — Hereford World tabloid
  • 1st-place sale book — “An Affair to Remember II,” Whaley Polled Herefords 2006 sale book
  • 2nd-place annual report — “2006 American Hereford Association Annual Report: 125 Years Devoted”
  • Honorable mention four-color, full-page ad for a livestock supplier, service or association — “Make a Difference” Hereford Youth Foundation of America ad
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Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

Heat Stress is a Serious Problem for Cattle
Greg Lardy, North Dakota State University Animal and Range Sciences Department

Hot, humid weather conditions this time of year can result in heat stress problems in beef cattle. This is compounded in areas where humidity is particularly high and when nighttime temperatures do not cool down. Night cooling gives animals a chance to dissipate excess body heat which was built up or increased during the day.

In general, feedlot animals are more susceptible than cows. However, under extreme conditions, all classes of cattle can be susceptible. Dark or black-hided cattle are more susceptible since their coat color absorbs more solar radiation; however, cattle of all hide colors can suffer from heat stress. Cattle that are nearing market weight and carrying the most body fat or condition are more susceptible since they are less able to dissipate excess body heat due to their fat cover.

Symptoms of heat stress include rapid breathing or panting, elevated body temperature, drooling, increased salivation and foaming at the mouth. Cattle will tend to stand grouped together during the early onset of heat stress. In severe cases, open-mouthed breathing will be noted with cattle standing with their tongue protruding from the mouth. Heavy, rapid breathing will be noted and cattle will appear to be pushing from the flanks while breathing. In the latter stages of severe heat stress, cattle will stand with their head down and facing away from the herd.

There are a number of strategies to alleviate heat stress in cattle:

  • Change feeding time from morning to late afternoon or evening. This shifts the heat produced by fermentation to nighttime, when cattle are better able to dissipate the heat.
  • Sprinkle the cattle and the mounds or surfaces of the feedlot pens where they lay with water. This is the most immediate solution that can be implemented. Sprinkling should begin in the morning prior to the heat of the day. Large droplets of water are preferred over fine mists, since fine mists generally result in increased humidity levels in the air.
  • Provide shade. This requires building a structure the cattle can stand under — not a shelterbelt, which would block the wind. This is a longer-term solution and is generally not something that can be done effectively at the last minute. This may be most cost effective in southern environments where heat stress is a more common problem.
  • Water requirements increase dramatically during heat stress. In some cases additional watering spaces may be needed to meet the needs of heat stressed cattle.
  • Refrain from processing, moving or working cattle at times when ambient temperatures are high or when heat stress is a potential problem. The best option is to work cattle in the early morning hours or wait for relief from the heat wave.
  • Provide fly control through the use of fly tags, sprays or other control methods.


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