Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 30
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Hereford Young Guns Next Week

Hereford producers ages 22-45 will be converging on Kansas City for the third Hereford Young Guns Conference, Aug 22-24. An action-packed conference is planned with a lot of valuable information for Hereford producers. Keynote speaker, Mark Mayfield, will be a highlight of the conference on Wednesday evening. The group will also hear from Kevin Good, Cattle-Fax, regarding the economic state of the industry.

Ethanol is a buzzword in the industry and Ron Plain, University of Missouri, and Kelly Bruns, South Dakota State University, will talk about how ethanol production is affecting beef producers.

Marketing and efficiency are top of mind for Hereford seedstock producers and the conference includes time devoted to these topics. Representatives from Amana Farms and Circle A Angus Ranch will talk about why they incorporated Hereford genetics into their program.

Hereford Young Guns will be the first to hear updates from the American Hereford Association’s (AHA) ongoing research project with Harris Ranch, Lacey Livestock and California State University. This project and others are highly important to the future of the breed, therefore AHA staff want the Young Guns to hear firsthand how Herefords are measuring up.

Thank you to the PTP Alliance, Purina Mills, Gallagher Animal Management Systems and Vermeer Manufacturing for sponsoring the 2007 Hereford Young Guns Conference.

Reservation Deadline Friday for High Plains Hereford Tour

The AHA and Certified Hereford Beef (CHB) LLC invite you to attend the High Plains Hereford Tour, Sep. 10-13.

This tour will offer attendees numerous learning opportunities with stops to include commercial and registered Hereford ranches, feedlot and packing plant tours.

The tour is scheduled to start in Rapid City, S.D. If there are enough participants, a bus may also leave Ogallala, Neb. The bus in Rapid City will leave Sep. 10 at noon MT. A bus from Ogallala would depart at 3 p.m. MT. The buses will return at approximately 6 p.m. MT on Sep 13.

Reservations are on a first-come, first-served basis. The reservation deadline is Aug. 17. Reservation payment can be by check or credit card (Visa or MasterCard). Payment must be received by Aug. 17 to reserve buses, motels and meals.

The cost of the tour includes all transportation, hotel rooms and two meals per day. Expenses for breakfast and other incidentals will be at your own cost. Total cost for the trip is $425 for single-lodging occupancy or $325 per person for double-lodging occupancy. Tours of the packing plants are limited to the first 70 participants. If the registrations exceed 70, the plant tours will be limited to only one member per family or ranch.

For more information about the tour, contact Jim Williams at (308) 222-0170 or Jay Elfeldt at (308) 293-3049.

Ladies of the Royal Sale Entry Deadline Aug. 25

The Ladies of the Royal Sale consignment deadline is Saturday, Aug. 25. The sale is scheduled for Saturday, Oct. 20, the day before the American Royal National Hereford Show. This sale is open to show heifer/brood cow prospects born on or after Sept. 1, 2006. Also Hereford steer prospects born Jan. 1, 2007, or after are eligible for this sale. Steer entries will be limited to seven.

For more information or to request an entry blank, contact Joe Rickabaugh at, (816) 218-2280 or (785) 633-3188. Entry deadline is Aug. 25.

Mehlhaff Named AHA Director of Communications

AHA is proud to announce David Mehlhaff has been named director of communications. In this position, Mehlhaff will manage and direct the organization’s strategic positioning of the Hereford brand and the attributes that convey value advantages of the breed and the organization. He will also create communication strategies that put an innovative and positive face on the Hereford breed within the seedstock, commercial cow-calf, feeding and food sectors of the beef industry.

Mehlhaff will work with both the AHA and CHB LLC communication efforts and will serve as the communication link between the AHA, CHB LLC and the news media.

Summer Board Meeting Approaches

The AHA Board of Directors will hold its summer board meeting in Kansas City Aug. 21 and 22. The focus of this meeting will be to develop and approve the budget for fiscal year 2007-2008.

AHA Board Candidates Announced

The AHA nominating committee has announced its six recommended candidates for the AHA Board. Look for information about the candidates in the September and October Hereford World. One candidate will be featured each week in eNews the six weeks prior to the Annual Meeting.

The six candidates are:

  • Whitey Hunt, Madison, Ga.
  • Jerry Huth, Oakfield, Wis.
  • James Milligan, Kings, Ill.
  • Glenn Oleen, Falun, Kan.
  • John Ridder, Callaway, Neb.
  • John Woolfolk, Jackson, Tenn.

Annual Meeting Scheduled for Oct. 22

The 2007 AHA Annual Meeting will be at the Hilton President Kansas City Hotel in Kansas City, Mo., at 9 a.m. on Monday, Oct 22, 2007.

The purpose of this meeting is to elect new directors, hear special reports and conduct Association business. A complete schedule and annual meeting information will be included in the October Hereford World.

You can make reservations at the following hotels:

Hilton President Kansas City (Headquarters Hotel)
1329 Baltimore
Kansas City, MO 64105
(816) 221-9490 or (800) HILTONS (445-8667)
Rate: $119/night
Reservation cutoff date Sept. 17

Hotel Phillips
106 W. 12th St.
Kansas City. MO 64105
(800) 433-1426
Rate: $99/night
Reservation cutoff date Sept. 19

All reservations must be made on or before cutoff dates. Ask for the Hereford Association room block when making reservations.

Calling for Century, Golden Breeders

In 2004 the AHA recognized golden and century Hereford breeders. These are breeders who have been committed to producing Hereford genetics for more than 50 or 100 years.

If your farm or ranch has celebrated its 50th or 100th year in the Hereford business since 2004, we would like to recognize your achievement.

Contact Jack Ward at or (816) 842-3757 to report your anniversary date. A list of those recognized in 2004 can be found on page 22 of the December 2004 Hereford World.

JNHE Candids Online

Order your Junior National Hereford Expo (JNHE) photos online today. To view and purchase, visit the Hereford Photo Shop Web site. There you’ll find pictures of show and award winners and candid shots taken throughout the week.

2008 World Hereford Conference Scheduled

Scandinavia will host the 15th World Hereford Conference in June 30-July 2, 2008. The event will feature pre- and post-event farm tours.

Hundreds of Hereford breeders from around the world will visit farms in Finland, Sweden, Denmark and Norway. The conference will provide a forum for Hereford breeders to share information and discuss ways to continue to enhance Herefords worldwide.

Beef quality issues, environmental regulations and world trade trends are subjects to be discussed by specialist speakers. Of particular interest will be the results of the Hereford Global Evaluation Research. The Hereford breed will be the first beef breed to conduct a genetic evaluation of combined country databases so that Hereford animals from around the world can be evaluated.

More information on this exciting event can be found on the World Hereford Conference Web site.

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Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

GAO weighs in on NAIS
Tom Field, Colorado State University

National animal identification seems to be the proverbial Pandora’s Box. It is no wonder the issue has finally landed a U.S. Government Accountability Office (GAO) report on the topic. Highlights of the report are as follows:

  • U.S. Department of Agriculture (USDA) failed to prioritize National Animal Identification System (NAIS) implementation by the species of greatest concern based on comprehensive risk analysis. The simultaneous implementation, which occurred across all of animal agriculture, has resulted in limited government and private funding being spread too thinly to achieve substantial progress.
  • USDA did not develop a plan focused on integrating a national system with existing state and federal identification requirements.
  • No comprehensive cost estimate or cost-benefit analysis for implementation and maintenance of NAIS has been conducted.
  • The process for selecting, standardizing and testing identification and traceback systems has been ineffective.
  • The time frame for rapid traceback has not been clearly defined.
  • The use of voluntary versus mandatory programs has not been clearly shown to be effective in terms of attaining the goal of rapid disease containment.
  • NAIS is not accompanied by meaningful performance benchmarks to measure effective movement toward program goal attainment.

View the full report (PDF)

Given the reports of new cases of foot-and-mouth disease in Great Britain, the industry can ill afford to ignore the realities and challenges of controlling communicable livestock diseases. The role of animal identification must be clearly evaluated on a cost-benefit basis.

USDA is seeking proposals to conduct just such an evaluation. Discussions about animal disease control, consumer confidence in the food supply and the economic health of the livestock industry should be conducted without the divisiveness created when politics are introduced. Sound science, long-term profits and the future of the next generation of both producers and consumers should dictate our choices.


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