Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 41
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Group Effort Yields Successful Tennessee Hereford Sale

One thousand and eight head of age, source and health verified Herefords and Hereford-crosses brought $55,000 in premiums for more than 75 consignors to the 9th Annual Tennessee Hereford Marketing Program Sale Oct 29.

The Certified Hereford Beef® (CHB) and Hereford Verified eligible calves were from seven states — Alabama, Georgia, Kentucky, Mississippi, North Carolina, Ohio and Tennessee. Compared to the week’s Tennessee auction average, some consignors earned on average, an additional $69.15 per head by participating in organized marketing efforts, bringing together the numbers and verification that feeders demand. The sale was held at the Tennessee Livestock Producers’ Barn in Thompson Station.

On a related note, the Greater Midwest Certified Hereford Feeder Calf Sale is slated for Dec. 6 at the Carthage Livestock Sale Barn in Carthage, Ill.

CHB LLC Conducts Fall Foodservice Meeting

CHB LLC staff brought together some of the nation’s leading foodservice distributors last week to discuss key issues pertaining to growth of the CHB program. More than 25 distributors that are currently participating in product usage convened in Orlando. The meeting theme was “Marketing the Brand” and featured guest speakers and product presentations as well as business discussions.

This group met and focused on parameters for product distribution, licensing agreements, customer needs and carcass utilization. The distributors were challenged with the goal of increasing carcass utilization to 120 lb. per carcass. Currently 40 lb. per carcass is utilized in the CHB program.

Oklahoma Hereford Association Plans State Sale

The Oklahoma Hereford Association (OHA) state sale is scheduled for Nov. 19 at the Jacobs Ranch in Sulphur. The sale day begins with cattle viewing in the morning, lunch with the sale beginning at 12:30 p.m.

A total of 18 consignors from Colorado, Kentucky, Oklahoma and Texas have consigned 101 head — 76 registered lots and 10 commercial Hereford lots including 49 bulls and 27 registered females. These cattle will be evenly divided between horned and polled genetics and come from many of the top breeders from the states mentioned.

For a sale catalog and more information, visit the OHA Web site where you may view or download the catalog. Contact Dee Eschbach at (918) 396-3351 or Eddie Sims at (580) 492-4590 for additional information or a printed catalog.

Western Nugget Hereford Association Fundraiser

The Western Nugget Hereford Association is selling raffle tickets to help offset some extra expenses for their annual show slated for Nov. 30-Dec. 1 in Reno, Nev. Tickets cost $50 and only 200 tickets will be sold. The grand prize is $2,000 and additional cash prizes will be awarded in a draw down system in this tax deductible promotional event. The drawing will take place during the Western Nugget National Show.

People interested in purchasing tickets can contact Brian Gallagher at (253) 261-9968 or Laurie Soper at (253) 255-8052. Also, a check can be mailed to P.O. Box 672, Enumclaw, WA 98022. Checks should be made payable to Western States Hereford Association.

Don’t Miss Out on These Hereford Christmas Ideas

Do your Christmas shopping with the American Hereford Women (AHW) and at the
same time help raise funds for Hereford juniors.

Items for sale include:

  • Learning With Herefords! DVD — $25 (updated cost)
  • "A Hereford Legacy" Bud Snidow DVD — $20

Add $2 shipping and handling for each DVD ordered.

To order, contact Cheryl Evans at or P.O. Box 310, Winona, MS 38967.

AHW also has Hereford candles, Hereford charms and leather mouse pads with AHA or NJHA imprinted on them.

Visit the AHW Web site to view pictures and for more information.

Hereford Online 101: Focuses on K-State Research

The next online 101 is scheduled for Nov. 29 at a time to be determined later.
Dan Moser, Kansas State University, will be the guest and will discuss recent research on fertility, longevity and survivability.

Participants will be encouraged to submit questions by either calling in or using the online “chat.” In order to view the video, you must have a broadband connection to the Internet. Dial-up Internet will allow you to participate, but will only facilitate the audio portion of the Webinar.

If you go to, you will see an item in the calendar (list of auctions) for Hereford 101. Click on it and you will be prompted to enter a user name and password. If you haven't previously set up an account, you can do so via the Web site. It only takes a minute or two; just click on the "Hereford 101" item and then on "Create a New User." It is strongly suggested that you set up an account before the night of the Webinar.

National Western Announces Changes

The National Western Stock Show (NWSS) has announced several changes for its 2008 event. The entry deadline is Tuesday, Nov. 20, and all cattle must be registered at the time of entry. No pending registrations will be allowed in either the Hill or Yard shows.

All cattle entered must test negative for persistent infection with bovine viral diarrhea (PI BVD).

All cattle sold, either privately or through auction, must test negative for brucellosis (Bang's disease) and tuberculosis (TB).

Hereford events during the NWSS will include the junior show Jan. 16, the carload and pen bull show Jan. 17 as well as the new pen of three female show, Jan. 18 will be the female show followed by the bull show on Jan. 19. The Mile High Night Hereford Sale is scheduled for Friday, Jan. 18 at 6 p.m. The sale will be managed by National Cattle Services Inc. and is sponsored by the AHA.

National Western Hotel Information

The AHA headquarters is the Renaissance Denver Hotel at 3801 Quebec Street. A block of rooms is reserved until Dec. 18. The rate is $89. Call (303) 399-7500 to make your reservations. The catalog will be published in the December Hereford World. For more information, contact Joe Rickabaugh at (816) 842-3757.

More information about Hereford activities in Denver will be in the December Hereford World. For a complete set of NWSS rules and guidelines visit the NWSS Web site.

Attention Louisville Exhibitors

There are 381 head of Herefords entered in the North American International Livestock Exposition, Louisville, Ky. Please let Amy Cowan know how many head you will be exhibiting and any specific stalling requests you have, so that the stalls are already assigned when you arrive at the North American. This will ensure that you have adequate stall space and are stalled with whom you intended. Contact Cowan at Thanks for your cooperation, and we look forward to seeing you in Louisville. The National Hereford Show is Nov. 15 and the junior show is Nov. 11.

Save Time at the Show, Put EID Tags in at Home

The new electronic identification (EID) tagging system is successfully being implemented at all of the national shows and we appreciate all of the exhibitors cooperation with this new project. The AHA has teamed up with Gallagher Animal Management Solutions and Allflex USA to EID tag all animals exhibiting in the national shows. Having the cattle tagged prior to the show makes cattle processing much more efficient and demonstrates that the Hereford breed is taking a proactive approach to EID and biosecurity measures.

To avoid standing in long lines and bringing your cattle to the chute, please put your own EID tags in at home. To encourage exhibitors to use EID tagging systems, Gallagher has graciously donated an Ernie 700 scale head to be given away at the 2008 National Western Stock Show. Exhibitors who have their cattle EID tagged prior to cattle processing will be automatically entered in the drawing.

To order tags from Allflex call its customer service department at (800) 989-8247 or locate a regional sales representative at the Allflex Web site.

Juniors: Apply for OXO World Traveler Ambassador Scholarship

Hereford youth can apply for a $4,500 scholarship to use toward the air, hotel and land package to attend the 2008 World Hereford Conference. Any excess funds may be used for expenses on the trip.

Applicants must be 18 years or older on the day the World Hereford Conference trip begins, and not older than 26 years. Any boy or girl who has been or currently is a NJHA member is eligible.

Application deadline is Dec. 1, including two current photos of applicant, and a 750-word essay on why he or she would like to attend the World Hereford Conference. Essays need to be typewritten, double-spaced.

Should an emergency arise and the applicant cannot attend the conference, the award is cancelled and must be refunded to the OXO World Traveler Ambassador Scholarship fund. An alternate applicant will be chosen.

The award will be presented at the National Western Stock Show in Denver during a convenient time on show day. Winner will be notified two weeks in advance to allow for travel arrangements to Denver. For more details please contact Chris Stephens at (816) 842-3757 or

Preliminary travel schedule and World Hereford Conference details can be found at

Download OXO World Traveler Scholarship application (Word)

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Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

10 Trends of Value
Tom Field, Colorado State University Department of Animal Science

Data collection and analysis is not typically at the top of most people’s list of favorite activities. However sound decision-making is dependent on good information plus the ability of managers to take corrective action as early as possible before small problems becomes big ones. These 10 trend lines measured and evaluated over time are worth considering although the list should not be considered as comprehensive:

  1. Calving distribution by 21-day period (first-calf heifers, second-calf heifers, mature)
  2. Calving difficulty by age of females (first-calf heifers, second-calf heifers, mature)
  3. Pounds weaned per cow exposed to mating
  4. Annual cow costs with particular attention to expenses related to feed, equipment and labor
  5. Harvested forage yields
  6. Pasture/range conditions
  7. Inventory numbers by age and class
  8. Cull cow weights
  9. Expected progeny differences (EPDs) and other relevant performance data (average and range) on bulls used AI or natural service
  10. Death losses (number and cause) and morbidity rates including treatment protocols

While data in any one year may prove to be valuable, trend lines provide much needed historical perspective and offer a deeper analytical viewpoint for managers. Documenting these trends also provides baseline data for use by herd consultants including, but not limited to, the veterinarian, seedstock supplier and nutritional consultant.


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