Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 4, Issue 47
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Merry Christmas and Happy New Year!

The American Hereford Association (AHA) staff extends their best holiday wishes to all Hereford enthusiasts and their families. May your Christmas and New Year celebrations be joyous and 2008 prosperous for you and the Hereford breed!

Because of the holiday, there will be no Hereford eNews next week. Please look for the next issue Jan. 4.

National Western Hotel Update

The AHA room block at the Renaissance Denver Hotel is completely full. If you have a reservation and decide to cancel your reservation, please contact Mary Ellen Hummel at the AHA to handle your cancellation. We have a waiting list of Hereford breeders who would like a room at the Renaissance and if you cancel with the hotel or online we lose the room for those breeders. So please help us in retaining as many rooms as possible for this great Hereford event. For cancellation, call (816) 842-3757 and ask for Mary Ellen.

Come on Up for Some Hereford Hospitality

During your visit to the National Western Stock Show (NWSS) plan on dropping by the Hereford hospitality suite on the second floor of the Livestock Exchange Building in the Yards. The suite will be open Jan. 16-18 from 9 a.m.–6 p.m., and Jan. 19 from 9-11 a.m. The suite is a great place where Hereford breeders and guests may come to congregate and relax while enjoying light refreshments during their visit to the NWSS.

Some of this year’s sponsors will have promotional booths on display and the suite will be filled with unique Hereford items and AHA apparel you won’t find anywhere else in the Yards.

Thank you to this year’s sponsors. If anyone is interested in being a part of the sponsorship group, please contact Amy Cowan at AHA at (816) 842-3757.

Hereford Breeders Named to Beef Board

Three Hereford breeders — Brian Healey, Oklahoma; and David Schubel and Dan Kniffen both from Pennsylvania — were recently appointed by the U.S. Department of Agriculture (USDA) to serve on the Cattlemen’s Beef Promotion and Research Board. These three individuals were among the 39 announced appointments to the Beef Board.

The Beef Board oversees collection of $1/head on all cattle sold in the U.S., and $1/head equivalent on imported cattle, beef and beef products. The Beef Board is also responsible for approving the annual budget for its national checkoff-funded programs.

Foundation Female Package to Sell in Denver

Star Lake Cattle Ranch, Skiatook, Okla., has donated the inaugural heifer package to sell as Lot 1 in the 2008 Mile High Night National Hereford Sale, Jan. 18 in Denver. All proceeds from the sale will go to the Hereford Youth Foundation of America (HYFA) $5 million capital endowment campaign.

The heifer, STAR 29F Bethany 2T ET, is a Jan. 1, 2007, daughter of CS Boomer 29F. Her dam, STAR Bright Ogina 239P, is a full sister to the past national champion Bright Future. For more information about the foundation female package, contact Chris Stephens at (816) 842-3757 or Or contact Montie Soules, Star Lake Cattle Ranch, at (918) 396-4322.

A very special thanks to Jim and Randy Blin and the entire team at Star Lake for donating this heifer to the HYFA and their continued support and enthusiasm for the youth of the Hereford breed.

Heterosis Study Reports Available

The first-year results of a heterosis study being conducted in cooperation with California State University, Chico; Lacey Livestock; Harris Feeding Co.; and Harris Ranch Beef is available in a complete report, “Impacts of Crossbreeding on Profitability in Vertically Coordinated Beef Industry Marketing Systems.”

To view the report, visit or contact David Mehlhaff, AHA director of communications, at for copies of this report to distribute at your next sale or meeting.

This preliminary research shows a $78 advantage for Hereford-sired calves compared to Angus-sired calves in a real-world commercial setting.

Wanted: Hereford 101 Program Ideas

We are looking for topics you would like to see discussed during future Online Hereford 101 programs. We have changed the time to noon and as a result experienced a dramatic increase in participants. The last program was Nov. 29 and featured Dan Moser, Kansas State University, discussing recent research on fertility, longevity and survivability. Please let David Mehlhaff know what kind of topics you would like to see covered in the future. Send your ideas and comments to We will resume Online Hereford 101s after the holiday season.

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Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

Ensuring This Season’s Feed Supplies
John Hall, Virginia Tech Extension Beef Specialist

Many cow-calf and stocker operations were hit hard in 2007 by high feed prices. Drought conditions reduced pasture and hay availability. In addition, production of biofuels in the U.S. coupled with crop failures in several regions of the world sent feed cost upward. The present feed situation indicates at least two things will be increasingly important to cow-calf and stocker profitability: 1) increased reliance on forages as source of most of the nutrients, and 2) calf weight entering the feedlot may need to be heavier. In order to achieve both of these goals, producers will need to be very proactive in forage management and feed planning.

The first step is to review current forage management practices and identify areas for improvement. Critical areas include:

  • Soil testing
  • Proper fertility and pH
  • Finding an economical source of fertilizer — perhaps animal manures from a local confined feeding operation are available
  • Strategic fertilization — split applications may be more efficient than spring only applications.
  • Grazing management — consider increasing the number of pastures and improving rotations.
  • Minimize hay storage and feeding losses.

These are all basic forage management procedures that should be in place.

Once the basics are covered then producers need to consider further increases in forage availability:

  • Make adjustments to grazing management and forage production based on short-term to medium-range weather predictions not as a response after conditions are critical.
  • Take advantage of cost-share opportunities for enhanced water distribution.
  • Increase grazing of crop residues — this may entail developing a lease with the neighbor who recently increased his corn acreage so that investments in fence and water payoff.
  • Stockpile grass for fall grazing or winter swath grazing.
  • Invest in buildings such as hay or commodity storage.
  • Contract hay making or buy hay making supplies (including fuel) in advance to control costs.
  • Calculate returns to cow and returns to feed.
  • Attend a grazing school or ranch management conference.

Often I hear the phrase “Grass is my crop and I just harvest it with cows.” Beef, high-quality protein for humans, is our real crop. However, just as the row crop farmer needs to pay attention to soil fertility, plant physiology and plant genetics, beef producers need to pay greater attention to forage production and grazing management as well as genetics and management.


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