Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 12
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Register Now for National Hereford Tour

Spring is here and the American Hereford Association (AHA) staff is gearing up for the first National Hereford Tour May 20-24. A fun-filled week in Dixie is planned including the opportunity to see some of the breed’s leading genetics and experience Southern hospitality and country music’s finest.

The welcome reception will kick off the tour at the Country Music Hall of Fame and Museum in Nashville, and the grand finale will feature country music superstar, Randy Owen, live in concert at the “Music on the Mountain” foundation event that will benefit Hereford youth.

There is something planned for everyone. A special ladies’ day tour will include a visit to Studio B, The Ryman Auditorium, Belmont Mansion and even shopping in downtown Franklin, Tenn.

Registration fees for the tour are $660 for single occupancy or $430 per person for double occupancy. This fee includes bus transportation, four nights of accommodations, food and the welcome reception. Additional events may be purchased separately including the “Music on the Mountain” event for $100 per ticket, a ladies’ day tour for $75 per ticket and a Saturday night hotel stay in Nashville for $130 single occupancy or $65 per person for double occupancy.

For more information, visit or contact Amy Cowan at (816) 842-3757 or The registration deadline is April 14.

More information about the tour including registration forms will be in the April Hereford World and on the National Hereford Tour Web site or you can contact Amy Cowan at (816) 842-3757 or The registration deadline is April 14.After April 14, fees will increase by $100, so register today!

Schedule of Events

Tuesday, May 20

  • Arrive in Nashville
  • 6-8 p.m. — Welcome reception, Country Music Hall of Fame and
  • Museum, Nashville

Wednesday, May 21

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Four L Hereford Farm, Atwood, Tenn.
  • 1 p.m. — Load buses
  • 3:30 p.m. — Arrive at Triple L Ranch, Franklin, Tenn.
  • Return to Holiday Inn Select, Nashville airport

Thursday, May 22

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10 a.m. — Arrive at Burns Farm, Pikeville, Tenn.
  • Noon — Load buses
  • 3 p.m. — Arrive at Whaley’s Polled Herefords, Dalton, Ga.
  • 5 p.m. — Arrive at Leonard’s Polled Herefords, Chatsworth, Ga.
  • Arrive at hotels, Cartersville, Ga.

Friday, May 23

  • 7:30 a.m. — Load buses
  • 8 a.m. — Breakfast at JWR Land and Cattle Co., Rockmart, Ga.
  • 9:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Debter Hereford Farm, Horton, Ala.
  • 2 p.m. — Load buses and depart for Ft. Payne, Ala.
  • 3 p.m. — Arrive at hotels, Ft. Payne, Ala.
  • 4:30 p.m. — Depart for Tennessee River Music Inc. “Music on the Mountain” event
  • 6 p.m. — “Music on the Mountain”

Saturday, May 24

  • 7 a.m. — Early departure for Nashville airport (three hours to airport)
  • 2 p.m. — Last departure for Nashville airport (departing from Tennessee River Music Inc. sale)

Note: Local Hereford sales in the area include: Leonard’s Polled Herefords, May 23; Tennessee River Music Inc., Dixieland Delight Sale, May 24; and Mead Cattle Co., May 26.

Spotlighting Tour Stops

Each week we will spotlight farms/ranches on the National Hereford Tour. This week we will focus on one of our stops scheduled for Wednesday, May 21.

Four L Hereford Farm

Four L Hereford Farm, Atwood, Tenn., owned by Tom and Gail Lane, has been performance testing since 1963 and the progress made in the past five years is more than the previous 40 years combined. The focus at Four L is to provide top commercial bulls, in quantity, to its customers. The bulls sold last year won numerous state and national shows for their new owners. Ultrasound data is collected on all of the bulls and the data is made available to commercial customers.

Four L recently hosted its fourth annual production sale at the farm, where it offered bulls with breed-leading expected progeny differences (EPDs) that will breed uniform, high-performance calf crops for their new owners. Four L is particularly excited when its customers get not only top-performing bulls but award winners, too.

Four L has experienced much success in the showring the last several years and is proud to have earned recognition for the on-going development in its breeding program as noted by the judges at a number of national shows, including the grand and reserve champion bull at the 2007 Keystone International Livestock Exposition (KILE) and reserve champion bull at the 2007 American Royal and numerous premier breeder and premier exhibitor titles at KILE, National Western, American Royal and Ft. Worth.

GH Rambo 279R, the two-time Canadian national champion bull, will be on display during the tour. Four L is a partner on this exciting young sire that is bred to have great carcass potential.

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information and to order tickets, visit the Music on the Mountain Web site.

Scholarship applications revised

The American Hereford Women and the National Organization of Poll-ettes have combined five individual scholarship applications into one condensed application form. The John Wayne Memorial, Golden Bull Achievement, Future Cattleman, Ed Bible and Poll-Ette Founders Scholarships are now all in one application.

The deadline to submit the new scholarship application is May 1. This deadline applies to all awards and scholarships listed. All scholarships will be awarded at the Junior National Hereford Expo in July.

Also, for younger junior members don’t forget about the Prospect Awards too!

Download Combined Scholarship Application (Word)
Download Prospect Award Application (Word)

Make a Splash This Summer;
Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2008 issue is themed “Marketing 101.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in marketing; and the “Who’s Who” of Hereford breeders. The early-bird advertising deadline is April 11 and the final deadline is May 9. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Whether You Are Coming or Going,
Don’t Miss the Hereford Register

The fourth edition of the Hereford Register will be published as a special section in the July 2008 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2008 advertisers with a quarter-page or larger ad and July 2008 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Make Sure You’re in the Hereford Handbook

Hereford Publications Inc. (HPI) has sent e-mails to state Hereford and women’s association secretaries to request information for the Hereford Handbook in July’s Hereford World. By submitting your association’s leadership and event information, you ensure that Hereford World readers are accurately informed of your state’s activities. If you are the secretary of your association, and did not receive such an e-mail, please fill out the appropriate form linked below and submit by March 21 via fax, e-mail or mail, using the following contact information:

Fax: (816) 842-6931, Attn: Christy Benigno


Mailing address:

American Hereford Association
Attn: Christy Benigno
P.O. Box 014059
Kansas City, MO 64101

Download 2008 State Association Directory Form (PDF)
Download 2008 State Women’s Association Directory Form (PDF)

Hereford Spring Cow Herd Inventory Deadline Extended

Due to the challenging winter weather conditions experienced across much of the country, the AHA has extended the spring cow herd inventory deadline one month from March 15 to April 15. AHA encourages all breeders enrolled in Total Performance Records to turn in their active cows and bulls to the AHA by the deadline to avoid a $2-per-head increase in the cow inventory fee charged.

If you need another copy of your cow and bull inventory report, contact the AHA records department.

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed. Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and the cattle industry.

For information on how to nominate deserving individuals for the 2008 induction at the AHA Annual Meeting in November, see page 18 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.

Junior Associations Contact Info Needed

The AHA youth activities department needs current officer information for all state junior associations with complete addresses and telephone numbers. You may also want to include officer and advisor e-mail addresses if available. We are working on mailings for important summer activities and have received very few updated lists this year.

Complete and mail the form linked below or e-mail the information to Chris Stephens at We also need current information for all state advisors. Advisor manuals will be mailed in March to all current junior state advisors.

Download Officers and Directors Form (Word)

Summer and Regional Shows Approaching Fast

Summer and regional junior show information must be submitted to the AHA by March 1. For those in the process of planning these events please complete and mail the form linked below or e-mail the information to

Download State Field Day and Regional Show Form (Word)

Star Lake Cattle Ranch Ad
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

National Hereford Tour Ad
Industry Insight

JBS Acquisitions Call for Scrutiny and
Thorough Review, Not Panic

Andy Groseta, rancher from Cottonwood, Ariz.
and president of the National Cattlemen’s Beef Association

For the second time in less than a year, JBS has made a big splash in the U.S. beef industry. Last summer, its purchase of Swift and Co.’s U.S. and Australian operations made JBS the largest beef processor in the world, and the third largest in terms of U.S. market share.

Now JBS has announced its intention to buy National Beef Packing Co. LLC and Smithfield Beef Group. The Smithfield purchase would include Five Rivers Cattle Feeding — the nation’s largest cattle feeder.

Until JBS’s entry into the U.S. market, most experts thought Swift would be acquired by one of its domestic competitors. JBS’s purchase of Swift kept the number of major U.S. beef processors at four, while many had predicted that number would fall to three. JBS also brought significant investment to the U.S. processing industry at a time when it was badly needed, and enhanced production at plants that many had feared would close.

There is a stark contrast, however, between the Swift acquisition and the latest round of announcements from JBS. If the Smithfield and National Beef acquisitions are approved, JBS will essentially consolidate the third, fourth and fifth largest U.S. beef processors into a single entity. We all know that further mergers and acquisitions are likely to happen in the packing industry. But by most any measurement, the impact of these transactions would be quite dramatic. For example, the “Big Four” presently hold about 66.5% of beef slaughter capacity. After the proposed acquisitions, JBS and its three largest remaining competitors would hold about 76 percent.

Not only is this bound to get cattlemen’s attention, it will also receive some well-deserved regulatory scrutiny. Per its member-directed policy, the National Cattlemen’s Beef Association (NCBA) supports a thorough review by the Department of Justice and other federal agencies with responsibility to review agriculture mergers and acquisitions. And we feel this review must consider "buyer-side" impacts to agricultural producers as well as "seller-side" impacts to consumers, so that a competitive environment is maintained at every level of commerce in the cattle and beef industries.

But it is important to note that the statutory procedures and requirements for this review are already in place. The proper agencies have the ability to scrutinize these transactions, and to deny approval if they are found to threaten the competitiveness of the marketplace. So these agencies need to be allowed to carry out their responsibilities, before anyone starts calling for new regulations or so-called market reforms.

Some are already calling for Congress to further inject itself into this situation by banning packer ownership of cattle. But that would not be productive, nor would it make any sense. Banning packer ownership more than 14 days before slaughter actually limits the marketing options of cattle producers, and reduces the field of potential buyers. It does nothing to enhance competition.

Packer ownership of cattle didn’t cause packer concentration, and banning packer ownership won’t prevent further concentration. Concerns that the proposed JBS transactions may further reduce competition in the processing sector are legitimate, but they have little or nothing to do with packer ownership of cattle.

NCBA will be fully engaged in this situation in order to ensure that cattlemen’s interests are represented and that regulatory agencies fulfill their responsibilities. We will adhere to our member-driven policy by doing everything we can to maintain marketing options for cattlemen and protect the integrity of the competitive marketplace. But doing so effectively requires that we separate fact from fiction, and that we not call for new government “fixes” at every turn.


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