Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 13
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Star Lake Cattle Ranch Ad
Hereford Highlights

National Hereford Tour Early
Registration Deadline is April 15

Spring is here and the American Hereford Association (AHA) staff is gearing up for the first National Hereford Tour May 20-24. A fun-filled week in Dixie is planned including the opportunity to see some of the breed’s leading genetics and experience Southern hospitality and country music’s finest.

The welcome reception will kick off the tour at the Country Music Hall of Fame and Museum in Nashville, and the grand finale will feature country music superstar, Randy Owen, live in concert at the “Music on the Mountain” foundation event that will benefit Hereford youth.

There is something planned for everyone. A special ladies’ day tour will include a visit to Studio B, The Ryman Auditorium, Belmont Mansion and even shopping in downtown Franklin, Tenn.

Registration fees for the tour are $660 for single occupancy or $430 per person for double occupancy. This fee includes bus transportation, four nights of accommodations, food and the welcome reception. Additional events may be purchased separately including the “Music on the Mountain” event for $100 per ticket, a ladies’ day tour for $75 per ticket and a Saturday night hotel stay in Nashville for $130 single occupancy or $65 per person for double occupancy.

For more information, visit or contact Amy Cowan at (816) 842-3757 or The registration deadline is April 14.

More information about the tour including registration forms will be in the April Hereford World and on the National Hereford Tour Web site or you can contact Amy Cowan at (816) 842-3757 or The registration deadline is April 14.After April 14, fees will increase by $100, so register today!

Schedule of Events

Tuesday, May 20

  • Arrive in Nashville
  • 6-8 p.m. — Welcome reception, Country Music Hall of Fame and
  • Museum, Nashville

Wednesday, May 21

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Four L Hereford Farm, Atwood, Tenn.
  • 1 p.m. — Load buses
  • 3:30 p.m. — Arrive at Triple L Ranch, Franklin, Tenn.
  • Return to Holiday Inn Select, Nashville airport

Thursday, May 22

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10 a.m. — Arrive at Burns Farm, Pikeville, Tenn.
  • Noon — Load buses
  • 3 p.m. — Arrive at Whaley’s Polled Herefords, Dalton, Ga.
  • 5 p.m. — Arrive at Leonard’s Polled Herefords, Chatsworth, Ga.
  • Arrive at hotels, Cartersville, Ga.

Friday, May 23

  • 7:30 a.m. — Load buses
  • 8 a.m. — Breakfast at JWR Land and Cattle Co., Rockmart, Ga.
  • 9:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Debter Hereford Farm, Horton, Ala.
  • 2 p.m. — Load buses and depart for Ft. Payne, Ala.
  • 3 p.m. — Arrive at hotels, Ft. Payne, Ala.
  • 4:30 p.m. — Depart for Tennessee River Music Inc. “Music on the Mountain” event
  • 6 p.m. — “Music on the Mountain”

Saturday, May 24

  • 7 a.m. — Early departure for Nashville airport (three hours to airport)
  • 2 p.m. — Last departure for Nashville airport (departing from Tennessee River Music Inc. sale)

Note: Local Hereford sales in the area include: Leonard’s Polled Herefords, May 23; Tennessee River Music Inc., Dixieland Delight Sale, May 24; and Mead Cattle Co., May 26.

Spotlighting Tour Stops

Each week we will spotlight farms/ranches on the National Hereford Tour. This week we will focus on one of our stops scheduled for Wednesday, May 21.

Triple L Ranch

Triple L Ranch, Franklin, Tenn., has been involved in the Hereford genetic improvement business for 43 years, stressing performance and maternal traits. Forty-four years ago, Wallace and Ann Lee purchased the first part of the farm. After having a small commercial herd, they purchased the first Hereford cattle in 1964.

Triple L Ranch is truly a family operation with second and third generations of Bill, Steven, Carol, Abby and 10 grandchildren living on the farm.

The Lee family has been performance testing its entire herd for 38 years and was recently honored by the American Hereford Association (AHA) as a Gold Total Performance Breeder. Triple L Ranch has always sought to propagate the best genetics through artificial insemination (AI) and embryo transfer (ET), and now the cow herd is approaching 200 head.

For the last 12 years, the family has worked to improve carcass value through the use of ultrasound data in its breeding program. The result of this effort is the Triple L cow herd’s expected progeny differences (EPDs) are above the Hereford breed average in every category with carcass ribeye area (REA) ranking in the top 15%.

The Triple L breeding program is unique in that it is based on stacking the pedigrees with proven donor cows and Dams of Distinction. Herd bulls bred by Triple L Ranch are working successfully in some of the top performance purebred and commercial herds in 36 states. Triple L-bred cattle have proven to excel not only in the pasture but also in the showring. The Lee family is planning its Tradition of Excellence Sale XV, scheduled for Sept. 11, 2008.

Junior Deadlines Are Fast Approaching

Note: See scholarship and contest applications below.

May 1

  • National Junior Merit Scholarship Applications Due
  • John Wayne Memorial Scholarship Applications Due (new application)
  • Junior Golden Bull Applications Due
  • Prospect Award Applications Due
  • Ed Bible Memorial Scholarship Applications Due (new application)
  • Poll-Ette Founders Scholarship Applications Due (new application)
  • Golden Bull Achievement Award Applications Due (new application)
  • Future Cattleman Scholarship Applications Due (new application)
  • Hereford Herdsman Scholarship Applications Due

May 9

  • Junior National Hereford Expo EARLY Entry Deadline

June 1

  • Junior National Hereford Expo FINAL Entry Deadline
  • Junior National Hereford Expo Ownership Deadline
  • National Director Candidate Nomination Form Due
  • Walter and Joe Lewis Memorial Award Applications Due
  • Advisor of the Year Award Nominations Due
  • PRIDE of the Nation Award Nominations Due
  • Photo Contest Entries Due

Juniors: Download Scholarship Applications

The American Hereford Women and the National Organization of Poll-ettes have combined five individual scholarship applications into one condensed application form. The John Wayne Memorial, Golden Bull Achievement, Future Cattleman, Ed Bible and Poll-Ette Founders Scholarships are now all in one application.

The deadline to submit the new scholarship application is May 1. This deadline applies to all awards and scholarships listed. All scholarships will be awarded at the Junior National Hereford Expo in July.

Also, for younger junior members don’t forget about the Prospect Awards too!

Download Combined Scholarship Application (Word)
Download Prospect Award Application (Word)
Download Walter and Joe Lewis Memorial Award Application (Word)
Download Junior Golden Bull Award Application (Word)
Download Hereford Herdsman Scholarship Application (Word)

Final Call: Junior Associations Contact Info Needed

The AHA youth activities department needs current officer information for all state junior associations with complete addresses and telephone numbers. You may also want to include officer and advisor e-mail addresses if available. We are working on mailings for important summer activities and have received very few updated lists this year.

Complete and mail the form linked below or e-mail the information to Chris Stephens at We also need current information for all state advisors. Advisor manuals will be mailed in March to all current junior state advisors.

Download Officers and Directors Form (Word)

Submit Summer and Regional Show Information Now

Summer and regional junior show information must be submitted to the AHA by April 1 to be included in the May/June Hereford World. For those in the process of planning these events please complete and mail the form linked below or e-mail the information to

Download State Field Day and Regional Show Form (Word)

Attention State Junior Advisors:
Handbook Is Available

The 2008 State Advisor Handbook is now available to download. Please review the handbook so that you are up to date on all National Junior Hereford Association activities for the year.

Download 2008 State Advisor Handbook (PDF)

Herefords Recognized Best of All Breeds
in Michigan Bull Test

Five Hereford bulls that averaged 3.6 average daily gain (ADG) and 3.31 weight per day of age (WDA) were the best of all breeds consigned in the Michigan Cattlemen’s Association (MCA) and Michigan State University (MSU) bull test.

The second high-indexing bull of the 108 bulls entered was consigned by Phil & Chris Rottman, Fremont. PCR Advisor Justin 701T, registration no. 42799028, is a 78-lb. BW son of PCR 286 MR Advisor 502R. 701T's EPDs were: BW 3.0; WW 59; YW 103; MM 20; IMF .05; REA .51 (1.18/CWT); CHB index of 29.

Other consignors are Neal's Hereford Farm and Michigan State University with three BR Moler sons and a LAKE's Kilo son.

A total of 66 bulls will be auctioned and sold at the MCA/MSU Bull Test Sale scheduled for March 29, 12:30 pm at Plank's Farm, Crystal, Mich. For more information, call Kenny Wells at (517) 432-4906.

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information and to order tickets, visit the Music on the Mountain Web site.

Make a Splash This Summer;
Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2008 issue is themed “Marketing 101.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in marketing; and the “Who’s Who” of Hereford breeders. The early-bird advertising deadline is April 11 and the final deadline is May 9. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Whether You Are Coming or Going,
Don’t Miss the Hereford Register

The fourth edition of the Hereford Register will be published as a special section in the July 2008 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2008 advertisers with a quarter-page or larger ad and July 2008 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Hereford Spring Cow Herd Inventory Deadline Extended

Due to the challenging winter weather conditions experienced across much of the country, the AHA has extended the spring cow herd inventory deadline one month from March 15 to April 15. AHA encourages all breeders enrolled in Total Performance Records to turn in their active cows and bulls to the AHA by the deadline to avoid a $2-per-head increase in the cow inventory fee charged.

If you need another copy of your cow and bull inventory report, contact the AHA records department.

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed. Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and the cattle industry.

For information on how to nominate deserving individuals for the 2008 induction at the AHA Annual Meeting in November, see page 18 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.

JWR Land & Cattle Co. Ad
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

National Hereford Tour Ad
Industry Insight

Consolidation Continues in the Beef Industry
Greg Lardy, North Dakota State University Department of Animal Sciences

The month of March came in like a lion in terms of major developments in the U.S. beef cattle slaughter and feeding industry. In a matter of a couple of days, JBS S.A. (the Brazilian company that owns Swift) managed to become the largest U.S. packer and now also owns the world’s largest cattle feeding company. All of this is certainly subject to regulatory approval; but in a very short time, JBS has gone from relative obscurity (How many of you even knew who they were a year ago?), to being the dominant force in the U.S. beef industry.

On March 4, JBS-Swift announced it had reached an agreement to purchase National Beef from U.S. Premium Beef. The purchase price was reported to be $465 million in cash, $95 million in JBS stock, and assumption of National Beef's debt and other liabilities. National Beef has operations in Liberal, Dodge City and Kansas City, Kan.; Brawley, Calif.; Hummels Wharf, Pa.; and Moultrie, Ga.

On March 5, JBS-Swift announced it would purchase Smithfield Foods’ beef businesses, which include packing and slaughter facilities, as well as Five River Feeders, which was a joint venture between ContiGroup and Smithfield Foods. reported the sale price to be $565 million in cash. Five River Feeders has a one-time capacity of about 800,000 head.

The same day, JBS-Swift also unveiled plans to purchase Tasman Group, which is an Australian beef packer that operates six plants in Australia. According to, the purchase price for that transaction was $150 million in cash.

This rapid buying spree has put JBS in the enviable position of being the largest beef feeder and packer in the U.S. And according to some industry estimates, it will control about one-third of all U.S. cattle slaughter and about 10% of global beef trade. The relative weakness of the U.S. dollar made the deal even more attractive to the Brazil-based JBS.

Whatever your views on consolidation, globalization and trade, the aggressive approach used by JBS, S.A. will forever change the U.S. cattle feeding and packing industry.


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