Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 15
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

National Hereford Tour Early
Registration Deadline is April 15

Spring is here and the American Hereford Association (AHA) staff is gearing up for the first National Hereford Tour May 20-24. A fun-filled week in Dixie is planned including the opportunity to see some of the breed’s leading genetics and experience Southern hospitality and country music’s finest.

The welcome reception will kick off the tour at the Country Music Hall of Fame and Museum in Nashville, and the grand finale will feature country music superstar, Randy Owen, live in concert at the “Music on the Mountain” foundation event that will benefit Hereford youth.

There is something planned for everyone. A special ladies’ day tour will include a visit to Studio B, The Ryman Auditorium, Belmont Mansion and even shopping in downtown Franklin, Tenn.

Registration fees for the tour are $660 for single occupancy or $430 per person for double occupancy. This fee includes bus transportation, four nights of accommodations, food and the welcome reception. Additional events may be purchased separately including the “Music on the Mountain” event for $100 per ticket, a ladies’ day tour for $75 per ticket and a Saturday night hotel stay in Nashville for $130 single occupancy or $65 per person for double occupancy.

More information about the tour, including registration forms, will be in the April Hereford World and on the National Hereford Tour Web site or you can contact Amy Cowan at (816) 842-3757 or The registration deadline is April 14. After April 14, fees will increase by $100, so register today!

Schedule of Events

Tuesday, May 20

  • Arrive in Nashville
  • 6-8 p.m. — Welcome reception, Country Music Hall of Fame and
  • Museum, Nashville

Wednesday, May 21

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Four L Hereford Farm, Atwood, Tenn.
  • 1 p.m. — Load buses
  • 3:30 p.m. — Arrive at Triple L Ranch, Franklin, Tenn.
  • Return to Holiday Inn Select, Nashville airport

Thursday, May 22

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10 a.m. — Arrive at Burns Farm, Pikeville, Tenn.
  • Noon — Load buses
  • 3 p.m. — Arrive at Whaley’s Polled Herefords, Dalton, Ga.
  • 5 p.m. — Arrive at Leonard’s Polled Herefords, Chatsworth, Ga.
  • Arrive at hotels, Cartersville, Ga.

Friday, May 23

  • 7:30 a.m. — Load buses
  • 8 a.m. — Breakfast at JWR Land and Cattle Co., Rockmart, Ga.
  • 9:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Debter Hereford Farm, Horton, Ala.
  • 2 p.m. — Load buses and depart for Ft. Payne, Ala.
  • 3 p.m. — Arrive at hotels, Ft. Payne, Ala.
  • 4:30 p.m. — Depart for Tennessee River Music Inc. “Music on the Mountain” event
  • 6 p.m. — “Music on the Mountain”

Saturday, May 24

  • 7 a.m. — Early departure for Nashville airport (three hours to airport)
  • 2 p.m. — Last departure for Nashville airport (departing from Tennessee River Music Inc. sale)

Note: Local Hereford sales in the area include: Leonard’s Polled Herefords, May 23; Tennessee River Music Inc., Dixieland Delight Sale, May 24; and Mead Cattle Co., May 26.

Spotlighting Tour Stops

Each week we will spotlight farms/ranches on the National Hereford Tour. This week we will focus on one of our stops scheduled for Thursday, May 22.

Whaley Polled Herefords

“Home of great Victors” has been Whaley Polled Herefords motto since the beginning. Truman and Starr Whaley, Dalton, Ga., began their herd as a small commercial breeder and then moved forward with a few Angus cows before switching to the Hereford breed. The Whaleys manage their cattle operation on a farm, nestled in the north Georgia mountains, that has been in the family for more than 77 years. They are the third generation to farm the land.

Whaley’s Victor-based herd has some of the oldest genetics in the Victor pedigrees. The Whaleys have learned from some of the best polled Hereford breeders in the Southeast — the late J. E. Strickland, Pine Acres, Ga.; the late J. L. Hadden, JLH Polled Herefords, Ga.; and Charles Smith, CES, Wadley, Ga.

Taking what they observed from those genetics, the Whaleys have blended an out-crossing of the great Remitall Keynote sons and the Pearl 67G family with their Victor base. They purchased the Grandview/Triple H herd in 2006, following the death of Stanley Hathorn. His genetic foresight has now been blended into their herd, giving them a broader base with the addition of his great bulls.

The Whaley’s will host their annual production sale, An Affair to Remember, in December.

Plan to Attend 2008 JNHE

The 2008 Junior National Hereford Expo (JNHE) is scheduled for July 12-19 in Kansas City, Mo. The Illinois, Missouri and Arkansas state Hereford associations in cooperation with the American Hereford Association (AHA) will host this year’s event.

Download JNHE Schedule (PDF)

Parke Selected as Junior Activities Intern

Holli Parke, Paris, Ky., was selected as AHA’s 2008 junior activities intern. She is the daughter of Doug and Debbie Parke, also of Paris.

Parke will apply her background in the Simmental industry toward the internship. As a partner in her family’s sales management business, DP Sales Management and raising her own herd of Simmental cattle, Parke has developed a strong work ethic and knowledge of the beef industry. In addition, she has served as a member of the American Junior Simmental Association Junior Board and competed at junior nationals for 11 years.

Currently, Parke is pursuing a degree in public service and leadership at the University of Kentucky (UK), Lexington, Ky. At UK she serves as a College of Agriculture Ambassador, a member of the Agriculture Student Council, and Collegiate FFA. Parke’s future goals include building her own herd and working for an agriculture company in the public relations or marketing/event planning.

Calling for Hereford Photos

Hereford Publications Inc. is sponsoring a Hereford photo contest for photographers of all ages. The contest will include two categories: 1) Hereford cattle and 2) scenic. All photos must include a Hereford.

Cash prizes will be awarded to winners in both categories, first, $100; second, $75; and third, $50. Contestants can enter up to three photos per category. All photos become property of the Hereford World and can be utilized in future issues of Hereford World or other Hereford publications.

Photos can be submitted as 5×7 or 8×10 prints. Mounting is not necessary. If photos are in digital format, please also submit them on CD or DVD. Photos may not be altered or image enhanced in any way.

Entries must be postmarked by June 1. Send entries to Angie Stump Denton, Hereford World, 1501 Wyandotte St., Kansas City, MO 64101. For more information, contact Denton at or (785) 363-7263.

Advantage Newsletter Available

The 2008 spring National Junior Hereford Association newsletter is now available.

Download 2008 Spring Advantage Newsletter (PDF)

Big East Regional Hereford Show

The Big East Regional Hereford Show is scheduled for May 1-3 at the Big E located in West Springfield, Mass. Entries will be accepted until May 2nd with a 15% late fee. For entry forms, hotel accommodations and other information visit the Big East Regional Youth and Jackpot Show Web site or contact Herb Holden at (860) 250-3311.

Register Your Data

It’s time to submit all of your data so that it can be included in the fall analysis. The deadline for submitting data is May 30.

Junior Deadlines Are Fast Approaching

Note: See scholarship and contest applications below.

May 1

  • National Junior Merit Scholarship Applications Due
  • John Wayne Memorial Scholarship Applications Due (new application)
  • Junior Golden Bull Applications Due
  • Prospect Award Applications Due
  • Ed Bible Memorial Scholarship Applications Due (new application)
  • Poll-Ette Founders Scholarship Applications Due (new application)
  • Golden Bull Achievement Award Applications Due (new application)
  • Future Cattleman Scholarship Applications Due (new application)
  • Hereford Herdsman Scholarship Applications Due

May 9

  • Junior National Hereford Expo EARLY Entry Deadline

June 1

  • Junior National Hereford Expo FINAL Entry Deadline
  • Junior National Hereford Expo Ownership Deadline
  • National Director Candidate Nomination Form Due
  • Walter and Joe Lewis Memorial Award Applications Due
  • Advisor of the Year Award Nominations Due
  • PRIDE of the Nation Award Nominations Due
  • Photo Contest Entries Due

Juniors: Download Scholarship Applications

The American Hereford Women and the National Organization of Poll-ettes have combined five individual scholarship applications into one condensed application form. The John Wayne Memorial, Golden Bull Achievement, Future Cattleman, Ed Bible and Poll-Ette Founders Scholarships are now all in one application.

The deadline to submit the new scholarship application is May 1. This deadline applies to all awards and scholarships listed. All scholarships will be awarded at the Junior National Hereford Expo in July.

Also, for younger junior members don’t forget about the Prospect Awards too!

Download Combined Scholarship Application (Word)
Download Prospect Award Application (Word)
Download Walter and Joe Lewis Memorial Award Application (Word)
Download Junior Golden Bull Award Application (Word)
Download Hereford Herdsman Scholarship Application (Word)

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information and to order tickets, visit the Music on the Mountain Web site.

Make a Splash This Summer;
Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2008 issue is themed “Marketing 101.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in marketing; and the “Who’s Who” of Hereford breeders. The early-bird advertising deadline is April 11 and the final deadline is May 9. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Whether You Are Coming or Going,
Don’t Miss the Hereford Register

The fourth edition of the Hereford Register will be published as a special section in the July 2008 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2008 advertisers with a quarter-page or larger ad and July 2008 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Hereford Spring Cow Herd Inventory Deadline Extended

Due to the challenging winter weather conditions experienced across much of the country, the AHA has extended the spring cow herd inventory deadline one month from March 15 to April 15. AHA encourages all breeders enrolled in Total Performance Records to turn in their active cows and bulls to the AHA by the deadline to avoid a $2-per-head increase in the cow inventory fee charged.

If you need another copy of your cow and bull inventory report, contact the AHA records department.

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed. Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and the cattle industry.

For information on how to nominate deserving individuals for the 2008 induction at the AHA Annual Meeting in November, see page 18 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.

Green Moves to Pfizer

Ronnie Green, national program leader for food animal production with USDA-ARS, has accepted the position of senior director, global technical services for Pfizer Animal Genetics.

Pfizer Animal Genetics is a new global division of Pfizer Animal Health being formed from the acquisition of several commercial firms, the first two being the March 2008 purchases of Catapult Genetics, Pty., Ltd. and Bovigen LLC. The venture will be focused on bringing genome-enabled animal improvement in to commercial practice for the beef and dairy industries, including movement through Pfizer’s R&D infrastructure in to the application of genomics to improvement of animal health and well-being.

Editor Visits AHA Offices

Rod Smith, editor of Feedstuffs, spent half a day with AHA and National Beef Packing Co. LLC staff leadership to discuss a variety of beef industry topics.

Smith interviewed AHA staff members Craig Huffhines, Jack Ward and David Mehlhaff along with Art Wagner of National Beef. This was an opportunity to share AHA breed improvement, Certified Hereford Beef and other organization messages with this influential agriculture journalist. Feedstuffs is a weekly news publication considered by many as the Wall Street Journal of U.S. agribusiness.

Cow-Calf Producers Get Bullish At Popular OBI Sale

Cattle producers looking to improve their herd performance invested $352,200 in search of the perfect sire for their operational needs at the Oklahoma BEEF Inc. All-Breed Performance-Tested Bull Sale.

In all, 128 head were auctioned off bringing an average of $2,742.56 per head. The top-selling Hereford bull was consigned by McDonald’s Herefords, Taloga, and was bought for $3,800 by Pickard Bros. Cattle Co. of Blanchard.

Hereford Bull Tops Sale and Wins Supreme at Michigan Beef Expo

SSF Boom Shockalocka 727 was the supreme champion over all breeds this past weekend at the Michigan Beef Expo. In addition to winning the show he was the high-selling bull over all breeds selling 1/2 interest and full possession for $8,600. The Herman family, Continental, Ohio, consigned the bull and Dale Kottkamp, Clayton, Ind., purchased the CS Boomer 29F son.

Star Lake Cattle Ranch Ad
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

National Hereford Tour Ad
Industry Insight

Family Businesses in Times of Stress
Tom Field, Colorado State University Department of Animal Science

Family relationships in a family owned and operated beef operation can be enhanced or destroyed based on the effectiveness of communication that exists within the organization. Often times, families assume that they don’t require the same business skills as a non-family operated business. The application of sound business principles coupled with effective family interactions is critical to the ability of the enterprise to thrive. The following concepts should prove useful to families who work together:

  1. Evaluate other successful family operations. Determine why they are successful and how they resolve difficulties. Include all family members in the written plan of responsibilities (e.g., who will make the decisions, how each family member will be paid, how vacation and other time away from the business will be handled). Develop a systematic approach to deal with potential conflict. Also, assure that compensation to family members aligns with contributions to the business.
  2. Hold weekly family councils for additional planning, evaluating and problem solving. Create an environment that encourages open communication.
  3. Recognize that family relationships have a higher priority than profitability but that both can be compatible.
  4. Have patience and tolerance with age differences in the family. Provide roles for family members and involve everyone (e.g., spouses, in-laws) in development of plans and goals.
  5. Recognize that management changes can occur too fast or too slow in how they affect family relationships and profitability of the operation.
  6. Assure that family members have the skills and abilities required to fulfill their job roles. Maintain the same performance standards for both family and non-family employees.

Family businesses will only be successful in the long term when the appropriate balance of planning, productivity, communication, trust, and respect are obtained.


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