Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 17
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information and to order tickets, visit the Music on the Mountain Web site.

National Hereford Tour Registration Still Open, Sign Up Today

Register today to guarantee a seat on the bus for the Rollin Through Dixie National Hereford Tour May 20-24. A fun-filled week in Dixie is planned including the opportunity to see some of the breed’s leading genetics and experience Southern hospitality and country music’s finest.

The welcome reception will kick off the tour at the Country Music Hall of Fame and Museum in Nashville, and the grand finale will feature country music superstar, Randy Owen, live in concert at the “Music on the Mountain” foundation event that will benefit Hereford youth.

Registration fees for the tour are $660 for single occupancy or $430 per person for double occupancy. This fee includes bus transportation, four nights of accommodations, food and the welcome reception. Additional events may be purchased separately including the “Music on the Mountain” event for $100 per ticket and a Saturday night hotel stay in Nashville for $130 single occupancy or $65 per person for double occupancy.

More information about the tour, including registration forms, is in the April Hereford World and on the National Hereford Tour Web site or you can contact Amy Cowan at (816) 842-3757 or The registration fees will increase next week by $100, so register today!

Schedule of Events

Tuesday, May 20

  • Arrive in Nashville
  • 6-8 p.m. — Welcome reception, Country Music Hall of Fame and Museum, Nashville

Wednesday, May 21

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Four L Hereford Farm, Atwood, Tenn.
  • 1 p.m. — Load buses
  • 3:30 p.m. — Arrive at Triple L Ranch, Franklin, Tenn.
  • Return to Holiday Inn Select, Nashville airport

Thursday, May 22

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10 a.m. — Arrive at Burns Farm, Pikeville, Tenn.
  • Noon — Load buses
  • 3 p.m. — Arrive at Whaley’s Polled Herefords, Dalton, Ga.
  • 5 p.m. — Arrive at Leonard’s Polled Herefords, Chatsworth, Ga.
  • Arrive at hotels, Cartersville, Ga.

Friday, May 23

  • 7:30 a.m. — Load buses
  • 8 a.m. — Breakfast at JWR Land and Cattle Co., Rockmart, Ga.
  • 9:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Debter Hereford Farm, Horton, Ala.
  • 2 p.m. — Load buses and depart for Ft. Payne, Ala.
  • 3 p.m. — Arrive at hotels, Ft. Payne, Ala.
  • 4:30 p.m. — Depart for Tennessee River Music Inc. “Music on the Mountain” event
  • 6 p.m. — “Music on the Mountain”

Saturday, May 24

  • 7 a.m. — Early departure for Nashville airport (three hours to airport)
  • 2 p.m. — Last departure for Nashville airport (departing from Tennessee River Music Inc. sale)

Note: Local Hereford sales in the area include: Leonard’s Polled Herefords, May 23; Tennessee River Music Inc., Dixieland Delight Sale, May 24; and Mead Cattle Co., May 26.

Spotlighting Tour Stops

Each week we will spotlight farms/ranches on the National Hereford Tour. This week we will focus on one of our stops scheduled for Thursday, May 23.

JWR Land & Cattle Co.

JWR Land & Cattle Co., Dallas, Ga., is owned by the Wesley Rakestraw family — Sharon, John, Josh and Jake Rakestraw — and managed by Tom and Tammy Boatman. The farm is located 40 miles northwest of Atlanta near Rockmart, Ga.

The JWR cow herd consists of 160 Victor-based Herefords that are mated to outcross-pedigree Hereford bulls.

The Rakestraw family uses AI and ET to mass produce its best genetics. The farm is flushing its top 10 cows and putting in approximately 75 embryos per year. The cows are managed on 300 acres of owned land, plus an additional 300 acres of leased land. The grass is a fescue, orchard and clover blend.

At JWR everyone strives to produce replacement heifers and herd bulls that are efficient producers, showring winners, donors, and breed and herd improvers for the farm’s clients. For the last four years, JWR has bred a champion or reserve champion division winner at the JNHE.

The JWR crew hosts an annual production sale, Blending the Best, the first Saturday in May. This year will be the Rakestraw family’s sixth annual event.

Submit Dates For Hereford World Calendar

Plans are underway for the July Hereford World. To make sure your sale date or event is listed in the Herd Book "Calendar," please e-mail your date to by May 20.

Send the sale date, sale name and location of the sale (city and state). Also reported in "Calendar" are regional and state shows. Send show date(s), show name and location (city and state). We kindly request the show listings be for state and regional shows that are confined to Hereford shows and not all-breed events.

AHA Hosts BIF Planning Session

The Beef Improvement Federation (BIF) board of directors met last week in the American Hereford Association (AHA) office to conduct a strategic planning session. This was the first BIF strategic planning session in close to 40 years and the group led by moderator Tom Field, Colorado State University.

Jack Ward, AHA’s representative on the board, said that it was exciting to be the host organization for this historic gathering. The group discussed ways to be more impactful in distributing cutting-edge information in the future and discussed guidelines, genetic evaluation standards and other issues of importance to the future of the beef industry.

Plan to Attend 2008 JNHE

The 2008 Junior National Hereford Expo (JNHE) is scheduled for July 12-19 in Kansas City, Mo. The Illinois, Missouri and Arkansas state Hereford associations in cooperation with the American Hereford Association (AHA) will host this year’s event.

Download JNHE Preview (PDF)

Calling for Hereford Photos

Hereford Publications Inc. is sponsoring a Hereford photo contest for photographers of all ages. The contest will include two categories: 1) Hereford cattle and 2) scenic. All photos must include a Hereford.

Cash prizes will be awarded to winners in both categories, first, $100; second, $75; and third, $50. Contestants can enter up to three photos per category. All photos become property of the Hereford World and can be utilized in future issues of Hereford World or other Hereford publications.

Photos can be submitted as 5×7 or 8×10 prints. Mounting is not necessary. If photos are in digital format, please also submit them on CD or DVD. Photos may not be altered or image enhanced in any way.

Entries must be postmarked by June 1. Send entries to Angie Stump Denton, Hereford World, 1501 Wyandotte St., Kansas City, MO 64101. For more information, contact Denton at or (785) 363-7263.

Register Your Data

It’s time to submit all of your data so that it can be included in the fall analysis. The deadline for submitting data is May 30.

Junior Deadlines Are Fast Approaching

Note: See scholarship and contest applications below.

May 1

  • National Junior Merit Scholarship Applications Due
  • John Wayne Memorial Scholarship Applications Due (new application)
  • Junior Golden Bull Applications Due
  • Prospect Award Applications Due
  • Ed Bible Memorial Scholarship Applications Due (new application)
  • Poll-Ette Founders Scholarship Applications Due (new application)
  • Golden Bull Achievement Award Applications Due (new application)
  • Future Cattleman Scholarship Applications Due (new application)
  • Hereford Herdsman Scholarship Applications Due

May 9

  • Junior National Hereford Expo EARLY Entry Deadline

June 1

  • Junior National Hereford Expo FINAL Entry Deadline
  • Junior National Hereford Expo Ownership Deadline
  • National Director Candidate Nomination Form Due
  • Walter and Joe Lewis Memorial Award Applications Due
  • Advisor of the Year Award Nominations Due
  • PRIDE of the Nation Award Nominations Due
  • Photo Contest Entries Due

Juniors: Download Scholarship Applications

The American Hereford Women and the National Organization of Poll-ettes have combined five individual scholarship applications into one condensed application form. The John Wayne Memorial, Golden Bull Achievement, Future Cattleman, Ed Bible and Poll-Ette Founders Scholarships are now all in one application.

The deadline to submit the new scholarship application is May 1. This deadline applies to all awards and scholarships listed. All scholarships will be awarded at the Junior National Hereford Expo in July.

Also, for younger junior members don’t forget about the Prospect Awards too!

Download Combined Scholarship Application (Word)
Download Prospect Award Application (Word)
Download Walter and Joe Lewis Memorial Award Application (Word)
Download Junior Golden Bull Award Application (Word)
Download Hereford Herdsman Scholarship Application (Word)

Make a Splash This Summer;
Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2008 issue is themed “Marketing 101.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in marketing; and the “Who’s Who” of Hereford breeders. The final deadline is May 9. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Whether You Are Coming or Going,
Don’t Miss the Hereford Register

The fourth edition of the Hereford Register will be published as a special section in the July 2008 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2008 advertisers with a quarter-page or larger ad and July 2008 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed. Hall of Merit recipients aren’t necessarily Hereford breeders, but have in their own ways greatly influenced the Hereford breed and the cattle industry.

For information on how to nominate deserving individuals for the 2008 induction at the AHA Annual Meeting in November, see page 18 of the March Hereford World or contact Mary Ellen Hummel at (816) 842-3757.

Indiana Beef Evaluation Performance Tested Bull Sale Results

The Indiana Bull sale event recently completed in Springville, Ind., grossed $252,100 with 117 total bulls averaging $2,155.

Five Hereford bulls grossed $10,500 to average $2,100 with the top bull selling for $2,400. All five Hereford bulls were consigned by Able Acres, Wingate.

The top Hereford bull was a Jan. 18, 2007, son of AA Heavyload 499 that sold to Stuckey Farms, Vincinnes. He had a 3.81 average daily gain (ADG) and a performance index of 114.5.

French Students Visit AHA Headquarters

Four foreign exchange students from France currently attending Kansas State University visited the AHA headquarters office late last week. The group met with AHA staff members Jack Ward and Chris Stephens, who took the opportunity to educate the agriculture students on AHA and also update them on the many breed improvement and marketing programs currently underway at AHA.

AHA Represented at National Marketing Conference

The AHA was prominent at the recent National Agricultural Marketing Association (NAMA) conference held last week in Kansas City. This annual gathering of more than 1,200 of the nation’s leading agriculture marketing professionals consisted of companies, associations, marketing communications agencies and news media. AHA was a featured sponsor and distributed information to each of the conference’s attendees. Amy Cowan and David Mehlhaff represented AHA at the event and also served as general and breakout session moderators.

Texas Youth Featured on RFD-TV

Seventeen-year-old Jake Williams, son of Herb and Susan Williams of Decatur, Texas, has been garnering some publicity recently as a result of his many accomplishments in 4-H as well as numerous school and athletic activities. The Wise County Messenger and The American Rancher carried on RFD-TV have reported on his exploits. Jake is the president of the district 4-H council, which consists of 26 counties in Texas. He is the sixth generation to live on the storied Williams/Ferguson ranch known for its registered Hereford cattle. Congratulations Jake!

Star Lake Cattle Ranch Ad
Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

JWR Land & Cattle Co. Ad
Industry Insight

Watch for Grass Tetany When Grazing Lush Spring Growth
Greg Lardy, North Dakota State University Department of Animal Sciences

Lush spring grasses in the early spring often contain low levels of magnesium. When cattle or other livestock consume these forages, they can develop a condition called grass tetany, or hypomagnesia. As the term implies, cattle with this condition have low blood levels of magnesium.

The most common symptoms associated with long-term magnesium deficiency are excessive urination, muscle spasms and staggering, as well as erratic and nervous behavior. The onset of symptoms is usually quite rapid and affected animals may simply be found dead in the pasture. Cows in early lactation may be more severely affected since the demands of lactation further contribute to mineral imbalances.

Cool season grasses such as crested wheatgrass or bromegrass and annual forages such as ryegrass or wheat have often been associated with grass tetany. They generally have high protein and potassium levels (which can exacerbate the problem) and low levels of magnesium.

If grass tetany is a common problem in your herd, consider increasing the magnesium level two weeks prior to the early spring turnout date by adding magnesium oxide to the diet. It is not particularly palatable, however, and should be blended with more palatable feedstuffs to encourage adequate consumption. Commercial mineral mixes containing 10-15% magnesium should be offered when cattle are grazing lush forages.

The good news is that problems with grass tetany generally diminish as summer approaches and forages begin to mature.


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