Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 18
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Herefords in Dixie Reception Will Kick Off National Tour

Plan to experience the country music tradition during the Herefords in Dixie Welcome Reception at the Country Music Hall of Fame® and Museum in Nashville, Tenn. The reception will be May 20 from 6-8 p.m., and the ticket price is $60, which includes an interactive tour of the museum and heavy hors d' oeuvres and refreshments. To purchase tickets call Amy Cowan at (816) 842-3757.

Join us in Nashville as we welcome the National Hereford tour to Dixie. The Country Music Hall of Fame and Museum has been the home of America's Music since 1967 and is an unforgettable country music experience you won't want to miss.

If you are unable to attend the entire tour, we welcome you to join us for parts of the tour at a discounted day rate. Call (816) 842-3757 or visit the National Hereford Tour Web site to register today!

Spotlighting Tour Stops

Each week we will spotlight farms/ranches on the National Hereford Tour. This week we will focus on one of our stops scheduled for Friday, May 23.

Debter Hereford Farm

Debter Hereford Farm, Horton, Ala., has been in the business of raising registered Herefords for more than 50 years and will be hosting its 36th annual bull sale in October. The four-generation family ranching operation, located in north central Alabama, has been doing basically the same thing with its program since 1948, and that has been utilizing solid performance cattle.

The Debter family — Glynn, Perry and John Ross — focus on selling bulls, and in 2007 Debter Hereford Farm posted the second high-selling Hereford bull sale in the 76-100 head category, selling 81 bulls and averaging $3,907.

Family members have taken active leadership roles in the beef industry. Glynn is a past president of the AHA Board of Directors and during his term helped develop performance standards for the Hereford breed. His son Perry served as president of the Alabama Cattlemen’s Association in 2005. Debter Herefords is a past recipient of the Beef Improvement Federation’s Seedstock Producer of the Year award.

During this tour stop, attendees will enjoy some “commercial commentary” from several of Debter’s commercial bull buyers.

Tour Schedule of Events

Tuesday, May 20

  • Arrive in Nashville
  • 6-8 p.m. — Welcome reception, Country Music Hall of Fame and Museum, Nashville

Wednesday, May 21

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Four L Hereford Farm, Atwood, Tenn.
  • 1 p.m. — Load buses
  • 3:30 p.m. — Arrive at Triple L Ranch, Franklin, Tenn.
  • Return to Holiday Inn Select, Nashville airport

Thursday, May 22

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10 a.m. — Arrive at Burns Farm, Pikeville, Tenn.
  • Noon — Load buses
  • 3 p.m. — Arrive at Whaley’s Polled Herefords, Dalton, Ga.
  • 5 p.m. — Arrive at Leonard’s Polled Herefords, Chatsworth, Ga.
  • Arrive at hotels, Cartersville, Ga.

Friday, May 23

  • 7:30 a.m. — Load buses
  • 8 a.m. — Breakfast at JWR Land and Cattle Co., Rockmart, Ga.
  • 9:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Debter Hereford Farm, Horton, Ala.
  • 2 p.m. — Load buses and depart for Ft. Payne, Ala.
  • 3 p.m. — Arrive at hotels, Ft. Payne, Ala.
  • 4:30 p.m. — Depart for Tennessee River Music Inc. “Music on the Mountain” event
  • 6 p.m. — “Music on the Mountain”

Saturday, May 24

  • 7 a.m. — Early departure for Nashville airport (three hours to airport)
  • 2 p.m. — Last departure for Nashville airport (departing from Tennessee River Music Inc. sale)

Note: Local Hereford sales in the area include: Leonard’s Polled Herefords, May 23; Tennessee River Music Inc., Dixieland Delight Sale, May 24; and Mead Cattle Co., May 26.

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information and to order tickets, visit the Music on the Mountain Web site.

Deadline for Submitting Data Approaching

The deadline for submitting all of your data is May 30. If you haven’t done so yet, please submit your data so you may be included in the fall analysis.

Bloodtyping Not Available

After Jan. 1, 2009, bloodtyping for parentage verification will not be available. This means that any sire or dam that has been bloodtyped and not had DNA collected will not be available for use to qualify as an artificial insemination (AI) sire or embryo transfer (ET) dam.

Submit Dates For Hereford World Calendar

Plans are underway for the July Hereford World. To make sure your sale date or event is listed in the Herd Book "Calendar," please e-mail your date to by May 20.

Send the sale date, sale name and location of the sale (city and state). Also reported in "Calendar" are regional and state shows. Send show date(s), show name and location (city and state). We kindly request the show listings be for state and regional shows that are confined to Hereford shows and not all-breed events.

Plan to Attend 2008 JNHE

The 2008 Junior National Hereford Expo (JNHE) is scheduled for July 12-19 in Kansas City, Mo. The Illinois, Missouri and Arkansas state Hereford associations in cooperation with the American Hereford Association (AHA) will host this year’s event.

Download JNHE Preview (PDF)

Calling for Hereford Photos

Hereford Publications Inc. is sponsoring a Hereford photo contest for photographers of all ages. The contest will include two categories: 1) Hereford cattle and 2) scenic. All photos must include a Hereford.

Cash prizes will be awarded to winners in both categories, first, $100; second, $75; and third, $50. Contestants can enter up to three photos per category. All photos become property of the Hereford World and can be utilized in future issues of Hereford World or other Hereford publications.

Photos can be submitted as 5×7 or 8×10 prints. Mounting is not necessary. If photos are in digital format, please also submit them on CD or DVD. Photos may not be altered or image enhanced in any way.

Entries must be postmarked by June 1. Send entries to Angie Stump Denton, Hereford World, 1501 Wyandotte St., Kansas City, MO 64101. For more information, contact Denton at or (785) 363-7263.

Junior Deadlines Are Fast Approaching

May 9

  • Junior National Hereford Expo EARLY Entry Deadline

June 1

  • Junior National Hereford Expo FINAL Entry Deadline
  • Junior National Hereford Expo Ownership Deadline
  • National Director Candidate Nomination Form Due
  • Walter and Joe Lewis Memorial Award Applications Due
  • Advisor of the Year Award Nominations Due
  • PRIDE of the Nation Award Nominations Due
  • Photo Contest Entries Due

Make a Splash This Summer;
Advertise in the July Hereford World

Deadlines for the July Hereford World are fast approaching. The 2008 issue is themed “Marketing 101.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in marketing; and the “Who’s Who” of Hereford breeders. The final deadline is May 9. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Whether You Are Coming or Going,
Don’t Miss the Hereford Register

The fourth edition of the Hereford Register will be published as a special section in the July 2008 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2008 advertisers with a quarter-page or larger ad and July 2008 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

Register Now for 2008 BIF Annual Meeting

Register for the 2008 Beef Improvement Federation (BIF) Beef Beyond Borders Conference scheduled June 30-July 3 in Calgary, Alberta, Canada. This annual research symposium and annual meeting is open to all beef industry enthusiasts. This event will attract more than 500 seedstock and commercial producers, feedlot operators and other beef industry stakeholders from across North America.

Visit the BIF Web site for registration, hotel and conference information.

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Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

NCBA’s Persistence Scores Major Victories on Trade
Andy Groseta, rancher from Cottonwood, Ariz., and NCBA president

There is probably no issue in the beef industry that gives cattlemen more emotional highs and lows than international trade. We know the potential upside of trade is gigantic, with 96% of the world’s consumers living outside the U.S. This includes a rapidly growing middle class that craves high-quality beef.

At the National Cattlemen’s Beef Association (NCBA), we understand that American consumers always have been — and always will be — the most important market for our product. But with our operating costs at record highs, increased access to international markets is critical to our goal of achieving sustainable, profitable growth for the U.S. cattle industry.

Despite producing the safest and highest-quality beef in the world, we can’t grow these markets without fair terms of trade. For the past five years, we’ve been gradually battling back from our first case of BSE, which literally closed every global market we had. While we are closer and closer to putting BSE in our rear-view mirror, NCBA still works every day to overcome significant trade barriers.

The recent announcement that South Korea will reopen to U.S. beef was very gratifying to NCBA, as we have been working on this issue for a long time. I recently had the privilege of traveling to Korea for the inauguration of President Lee Ming-bak, and had the opportunity to see for myself how American beef is valued by millions of Korean consumers. But even with a willing buyer and a willing seller, politics was getting in the way of trade.

It was certainly tempting to cave in to the so-called conventional wisdom, and agree to less favorable trade terms with Korea. Maybe we should agree to boneless only? Maybe we should agree to beef from cattle 20 months and younger? Maybe universal BSE testing would be the magic bullet that gets us back into Korea?

But in the end, we regained full access by sticking with sound science and the principles of fair trade. The Bush Administration and key members of Congress stuck to their guns and put us over the finish line, and we owe them a big thank you. But the reason the cattle industry enjoys this kind of support and loyalty in Washington, D.C., is the strong and unified voice provided by NCBA members from all across the nation.

Resuming live cattle exports to Mexico was another important victory for NCBA — won on similar principles, and along the same battle lines. Though it posed no threat to our food supply or herd health, it was still a hard decision to open the U.S. border to Canadian breeding stock. But we knew that one of the benefits of this decision would be to regain live cattle access to Mexico — a very important market for many of our seedstock producers. When Mexico engaged in unreasonable delays in reopening its border, NCBA and our border-state affiliates took decisive action. We fought for — and won — fair access to this critical market. Positive results are already being felt by U.S. seedstock producers, as well as Mexican cattlemen looking to grow and improve their herds with high-quality U.S. genetics.

A lot of negative rhetoric is tossed around these days about free trade. I would agree with some of the criticisms of U.S. policy, in that we haven’t always held our trading partners equally accountable by demanding fair, equitable and reciprocal treatment. But the solution isn’t to abandon international trade — it’s to fight for fair terms with every weapon in our arsenal. That’s exactly what NCBA did with regard to beef trade with Korea, and live cattle trade with Mexico. And U.S. cattlemen — now and for many generations to come — are the better for it.


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