Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 19
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Herd Book Advertising Deadline is Friday

May 9 is the final deadline to advertise in the July Hereford World . The 2008 issue is themed “Mastering Marketing.” It will contain the Hereford Handbook; Hereford Register; the basics and what’s new in marketing; and the “Who’s Who” of Hereford breeders. Take this opportunity to splash your program on Hereford World readers! For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

BioZyme and Gallagher Co-Sponsor National Hereford Tour

The American Hereford Association (AHA) is pleased to announce that BioZyme Inc. and Gallagher Animal Management Solutions are co-sponsoring the upcoming National Hereford Tour, Rollin' Through Dixie, May 20-24.

The tour kicks off with the Herefords In Dixie welcome reception at the Country Music Hall of Fame® and Museum in Nashville, Tenn. The reception will be May 20 at 6 p.m. and the ticket price is $60 which includes an interactive tour of the museum and heavy hors d' oeuvres and refreshments. To purchase tickets please call Amy Cowan at
(816) 842-3757

The Country Music Hall of Fame and Museum has been the home of America's Music since 1967 and is an unforgettable country music experience you won't want to miss.

If you are unable to attend the entire tour, we welcome you to join us for parts of the tour at a discounted day rate. Call (816) 842-3757 or visit the National Hereford Tour Web site to register today!

The AHA thanks BioZyme Inc.and Gallagher Animal Management Solutions as well as all the tour hosts who are helping to make Rollin' Through Dixie a memorable experience for all those in attendance.

Spotlighting Tour Stops

Each week we have been spotlighting farms/ranches on the National Hereford Tour. This week we will focus on our final stop scheduled for Friday, May 23.

Tennessee River Music Inc.

2008 marks 25 years in the Hereford business and 25 Dixieland Delight production sales for Randy and Kelly Owen and children, Heath, Alison and Randa, of Tennessee River Music Inc. (TRM), Ft. Payne, Ala.

TRM is located high in the beautiful mountains of northern Alabama. The Owens have had tremendous success throughout their 25-year span of breeding some of the most sought after polled Hereford genetics in the Southeast and across the U.S. But their commitment to youth and agriculture is paramount and serves as the cornerstone of the family's cattle operation.

Randy and Kelly have been generous supporters of the JNHE, and Kelly serves on the board of directors of the Hereford Youth Foundation of America (HYFA).

TRM has seen many of its cattle achieve stardom in the showring, and the farm’s presence has been a mainstay since the early ’80s. Although the family loves to show, they don't necessarily breed their cattle to be show cattle, instead they show what is representative of their breeding program.

One of the highlights of the Rollin’ Through Dixie tour will be the grand finale event, “Music on the Mountain.” Join Randy and Kelly as they host Hereford enthusiasts with an entertaining evening of live music, dinner and auction — all to benefit Hereford youth and HYFA.

Tour Schedule of Events

Tuesday, May 20

  • Arrive in Nashville
  • 6-8 p.m. — Welcome reception, Country Music Hall of Fame and Museum, Nashville

Wednesday, May 21

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Four L Hereford Farm, Atwood, Tenn.
  • 1 p.m. — Load buses
  • 3:30 p.m. — Arrive at Triple L Ranch, Franklin, Tenn.
  • Return to Holiday Inn Select, Nashville airport

Thursday, May 22

  • 6:30 a.m. — Buffet breakfast at Holiday Inn Select
  • 7:30 a.m. — Load buses
  • 10 a.m. — Arrive at Burns Farm, Pikeville, Tenn.
  • Noon — Load buses
  • 3 p.m. — Arrive at Whaley’s Polled Herefords, Dalton, Ga.
  • 5 p.m. — Arrive at Leonard’s Polled Herefords, Chatsworth, Ga.
  • Arrive at hotels, Cartersville, Ga.

Friday, May 23

  • 7:30 a.m. — Load buses
  • 8 a.m. — Breakfast at JWR Land and Cattle Co., Rockmart, Ga.
  • 9:30 a.m. — Load buses
  • 10:30 a.m. — Arrive at Debter Hereford Farm, Horton, Ala.
  • 2 p.m. — Load buses and depart for Ft. Payne, Ala.
  • 3 p.m. — Arrive at hotels, Ft. Payne, Ala.
  • 4:30 p.m. — Depart for Tennessee River Music Inc. “Music on the Mountain” event
  • 6 p.m. — “Music on the Mountain”

Saturday, May 24

  • 7 a.m. — Early departure for Nashville airport (three hours to airport)
  • 2 p.m. — Last departure for Nashville airport (departing from Tennessee River Music Inc. sale)

Note: Local Hereford sales in the area include: Leonard’s Polled Herefords, May 23; Tennessee River Music Inc., Dixieland Delight Sale, May 24; and Mead Cattle Co., May 26.

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information and to order tickets, visit the Music on the Mountain Web site.

Exceptional items to be auctioned

The Hereford Youth Foundation of America (HYFA) board of directors has assembled 18 premier auction items to benefit youth scholarship, education and leadership activities of the National Junior Hereford Association. Download a list of auction items (PDF)

Many Hereford breeders and allied industry supporters have graciously donated many of the items in the auction. If you would like to receive more information on the items or if you will not be able to attend the Music on the Mountain Fundraiser and would like to place a silent bid please contact Chris Stephens, HYFA director, at (816) 868-1858 or

Delegate Nomination Cards Are In the Mail

The delegate nomination cards for the AHA Annual Membership Meeting have been mailed to all active members. Active members are those who have registered at least one animal in the calendar year 2007. If members think they are eligible and have not received a card in the mail, they should contact Mary Ellen Hummel at or (816) 842-3757.

If you are not sure if you are eligible, contact Mary Ellen and she will confirm your eligibility. To nominate a state delegate to the AHA Annual Membership Meeting, Nov. 3, your reply must be postmarked by May 31.

Do You Have Someone in Mind for the AHA Board?

The AHA nominating committee’s responsibility is to identify six candidates to vie for the three Board positions that are selected during the AHA Annual Membership Meeting in November.

To make a recommendation, contact one of the following committee members:

Dennis Schock, Chairman
1911 Smith Oak Rd.
Sherman, TX 75090-3253
(903) 815-2004
(903) 893-1988 – fax

Eric Walker
Walker Polled Hereford Farm
P.O. Box 146
Morrison, TN 37357-0146
(931) 668-4622 - office
(931) 668-7365 - fax
(931) 635-2181 - home
(931) 607-6356 - cell

Dale Spencer
Spencer Herefords
43500 E. North Loup Rd.
Brewster, NE 68821-5104
(308) 547-2208 - home
(308) 547-2443 - fax

Marty D. Lueck
Leo & Jean Journagan
RR 1, Box 85G
Mountain Grove, MO 65711-9511
(417) 948-2669 - office
(417) 948-0509 – fax

Leon Langford
Langford Herefords
6815 N. 317 Rd.
Okmulgee, OK 74447-8995
(918) 733-1331 – home
(918) 733-9267 - fax (call first)

All nominee and support letters must be sent to the attention of:

Mary Ellen Hummel
American Hereford Association
P.O. Box 014059
Kansas City, MO 64101-0059

Judges Named For 2008-2009 Show Season

The AHA Board of Directors recently approved the list of judges named by the AHA show and sale committee for each of the national Hereford shows.

The list is as follows:

  • Harrisburg: Marty Lueck, Mountain Grove, Mo.
  • Kansas City: Bob Goble, Alto, Mich.
  • Louisville: Tom Farrer, Royal Center, Ind.
  • Reno: Dale Spencer, Brewster, Neb.
  • Denver: Tommy Coley, Birmingham, Iowa
    • Carload & Pens: Rance Long, Baker City, Ore., Jeff Gooden, Iberia, Mo., Joe Bennett, Connell, Wash.
    • Junior Show: Kyle Perez, Nara Vista, N.M.
  • Fort Worth: Murray Andrews, Moose Jaw, Saskatoon, Canada
  • 2008 Junior National Hereford Expo:
    • Owned: Tyler Cates, Modoc, Ind.
    • B & O: Jirl Buck, Madill, Okla.
    • Steers: Kent Habeger, Burt, Iowa

United Supermarkets’ Tax Free Day Means Huge CHB® Sales

United Supermarkets of Oklahoma recently held a Tax Free Day at their Mangum, Okla., location. All food items were sold to customers tax free with United Supermarkets paying all of the taxes that day. Certified Hereford Beef (CHB) was part of this in-store tax-free event and local FFA members and Oklahoma Hereford breeders participated.

United officials said that meat sales were up 145% for this event compared to last year’s tax-free promotion.

Mangum High School FFA members grilled CHB burgers, raising more than $1,000 with 25 cents of every burger sold donated to the Oklahoma Hereford Association student scholarships.

Eight Oklahoma Hereford breeders showed up in support of United Supermarkets and Mangum FFA’s efforts. The producers included Richard Gephardt, current Oklahoma Hereford Association president; Charles Buckmaster, past Oklahoma Hereford Association president; as well as Hereford breeders Terri Alexander and her son, Jackson, Kristie Clark and her daughter, Hailey, Gary Robinson and Richie Oaks. CHB LLC account manager Shonda Anderson also participated in this promotional event.

Richard Gephardt said it has been one year since United took on the program. “United Supermarkets does a great job promoting CHB in their stores and over this past year has seen substantial sales growth and strong customer loyalty for the CHB brand.”

Deadline for Submitting Data Approaching

The deadline for submitting all of your data is May 30. If you haven’t done so yet, please submit your data so you may be included in the fall analysis.

Bloodtyping Not Available

After Jan. 1, 2009, bloodtyping for parentage verification will not be available. This means that any sire or dam that has been bloodtyped and not had DNA collected will not be available for use to qualify as an artificial insemination (AI) sire or embryo transfer (ET) dam.

Submit Dates For Hereford World Calendar

Plans are underway for the July Hereford World. To make sure your sale date or event is listed in the Herd Book "Calendar," please e-mail your date to by May 20.

Send the sale date, sale name and location of the sale (city and state). Also reported in "Calendar" are regional and state shows. Send show date(s), show name and location (city and state). We kindly request the show listings be for state and regional shows that are confined to Hereford shows and not all-breed events.

Plan to Attend 2008 JNHE

The 2008 Junior National Hereford Expo (JNHE) is scheduled for July 12-19 in Kansas City, Mo. The Illinois, Missouri and Arkansas state Hereford associations in cooperation with the American Hereford Association (AHA) will host this year’s event.

Download JNHE Preview (PDF)

Calling for Hereford Photos

Hereford Publications Inc. is sponsoring a Hereford photo contest for photographers of all ages. The contest will include two categories: 1) Hereford cattle and 2) scenic. All photos must include a Hereford.

Cash prizes will be awarded to winners in both categories, first, $100; second, $75; and third, $50. Contestants can enter up to three photos per category. All photos become property of the Hereford World and can be utilized in future issues of Hereford World or other Hereford publications.

Photos can be submitted as 5×7 or 8×10 prints. Mounting is not necessary. If photos are in digital format, please also submit them on CD or DVD. Photos may not be altered or image enhanced in any way.

Entries must be postmarked by June 1. Send entries to Angie Stump Denton, Hereford World, 1501 Wyandotte St., Kansas City, MO 64101. For more information, contact Denton at or (785) 363-7263.

Junior Deadlines Are Fast Approaching

June 1

  • Junior National Hereford Expo FINAL Entry Deadline
  • Junior National Hereford Expo Ownership Deadline
  • National Director Candidate Nomination Form Due
  • Walter and Joe Lewis Memorial Award Applications Due
  • Advisor of the Year Award Nominations Due
  • PRIDE of the Nation Award Nominations Due
  • Photo Contest Entries Due

Whether You Are Coming or Going,
Don’t Miss the Hereford Register

The fourth edition of the Hereford Register will be published as a special section in the July 2008 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2008 advertisers with a quarter-page or larger ad and July 2008 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section, available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. Reprints will be available upon request.

For more information, contact your field representative, Joe Rickabaugh at or Amy McCrea at Rickabaugh and McCrea can also be reached at (816) 842-3757.

New England Hereford Association Officers Selected

The New England Hereford Association recently elected new officers. Congratulations to this new group of leaders.

President: Dan Fitzpatrick, Granby, Conn. (Old Beech Farm)
Vice President: Mike Doody, Northford, Conn. (White Hollow Cattle Co.)
Secretary: Elaine Bonnette, Belmont, N.H. (Oak Ledge Farm)
Treasurer: Jane Johnson, Newbury, Vt. (Sky Acres Farm)

K-State Hosts Cattle Welfare Symposium

The Beef Cattle Institute at Kansas State University will be hosting the International Symposium on Beef Cattle Welfare on May 28-30. The meeting is sponsored in part by the National Cattlemen’s Beef Association and the American Veterinary Medical Association. Visit the Symposium Web site for a complete schedule of events and speaker biographies.

Register Now for 2008 BIF Annual Meeting

Register for the 2008 Beef Improvement Federation (BIF) Beef Beyond Borders Conference scheduled June 30-July 3 in Calgary, Alberta, Canada. This annual research symposium and annual meeting is open to all beef industry enthusiasts. This event will attract more than 500 seedstock and commercial producers, feedlot operators and other beef industry stakeholders from across North America.

Visit the BIF Web site for registration, hotel and conference information.

Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Industry Insight

Full Service Genetic Providers
Tom Field, Colorado State University

Because of the dramatic impact from sire selection, it is important for cow-calf producers to carefully select not only their sires but also the breeders from whom they purchase genetics.

The interface between seedstock and cow-calf producers is of critical importance. The communication of goals, and needs and the ability to meet those needs are largely responsible for any progress made by individual producers to become more competitive and for the industry to regain lost market share. A generally accepted management theorem is that 70% of customer loss can be attributed to the lack of a personal relationship with the supplier.

A number of macro-trends will have a significant impact on how genetic suppliers function.

  • Selling cattle on an individual carcass basis will become the dominant method of merchandising fed cattle. Seedstock suppliers will be required to understand how their cattle perform throughout the beef chain, and provision of feedlot and carcass data will be a prerequisite for market entry.
  • Commercial cattle producers will not abandon heterosis. In an effort to simplify breeding programs at the commercial cow-calf level, the demand for hybrid bulls will grow.
  • The rapid advancement of genetic technologies will place more pressure on genetic suppliers to provide information interpretation, educational initiatives, and breeding system consultation services. Successful breeders will endeavor to direct change instead of being victimized by it.
  • The new business environment will nurture those who are partner, customer and consumer driven. The creation of profitable alliances, partnerships and supply chains should be at the forefront of a seedstock enterprise’s business plan.
  • Adding value to seedstock cattle will be information driven. For this reason genetic suppliers must develop a sincere commitment to the process of data collection, analysis, synthesis and application. The professional seedstock breeder and the professional seedstock cattle organization will make whole-herd reporting of data a priority as well as the development of new genetic estimates of value to their customers.

Given the scope of these changes, the successful genetic supplier must undergo an ongoing evaluation process that will include a detailed and objective assessment of the business plan, breeding objectives, skills and knowledge management, products, and services.


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