Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 21
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Hereford Highlights

Star Lake Sale Grosses Over $1 million

Congratulations to Star Lake Cattle Ranch, Skiatook, Oklahoma. Their recent sale grossed over $1 million on 126 ¾ live lots bringing in $1,072,800. In addition they sold 112 embryos at $95,925. Total gross sales were $1,168,725. The Star Lake junior futurity show was held May 16 with the sale on May 17.

Reinhart FoodService Raises the Bar for CHB Sales

With the guidance and vision of Reinhardt’s Director of Sales Jeff Oetken and the management of sales by Doug Cooper National Accounts/Sales, Reinhart has set a precedent for future Certified Hereford Beef distributors. From the very beginning, Reinhart has instituted a systematic marketing program that has insured a growing market share. For the week of April 27 - May 5, 2008, Reinhart logged in sales of 22,957.8 lbs. of Certified Hereford Beef.

Since the kickoff of the Certified Hereford Beef program at Reinhart FoodService in July 2007, one of the challenges set by their management team was for their sales staff to reach personal goals. With the continued promotions offered by National Beef and Greater Omaha, Reinhart’s management team has been able to offer a competitive pricing structure for the sales staff.

Earlier this year, two of the sales leaders, Todd Schimmer and Glenn Pudenz were awarded a trip to the National Western Stock Show in Denver and were recognized for their efforts prior to the start of the Mile High Hereford Sale.

Birmingham Area Restaurant is Strong CHB Supporter

If you are ever in the Birmingham, Alabama area, you will have to check out Michael’s Steaks/Seafood for a great Certified Hereford Beef® (CHB) steak.

AHA member Billy Jackson of Whitehouse, Tennessee recently visited the restaurant while traveling and was impressed not only by the great steaks, but the fact that one-half page of the menu was dedicated to telling the story of CHB. Jackson met with the restaurant owner, Rusty Creel and was awed with his loyalty to the Hereford branded beef.

CHB food service director Mick Welch followed-up with the restaurant and the local distributor, Evans Meats, to thank them for their promotion of our product. For more information, visit Michael’s Steaks/Seafood Web site.

Hereford Youth Named California Star Farmer

Demonstrating superior achievement in sheep and beef cattle management, Nevada Union, California FFA member Graham Blagg was awarded the Diversified Livestock Production Entrepreneurship Proficiency Award at the 80th State FFA Leadership Conference in Fresno and now qualifies to compete at the national level.

Blagg, a 17-year old senior from Nevada Union High School, was born into the agricultural industry. He plans to pursue a career in the cattle industry. He is the California-Nevada Junior Hereford Association Treasurer and is the son of Karl and Gail Blagg. Karl is the CA/NV Hereford Association President.

"Music on the Mountain" To Benefit Youth

Hereford enthusiasts are invited to attend an evening celebrating Hereford youth May 23 in Ft. Payne, Ala. Tennessee River Music Inc. will host the event that will include live entertainment, dinner and auction. For more information, visit the Music on the Mountain Web site.

Exceptional items to be auctioned

The Hereford Youth Foundation of America (HYFA) board of directors has assembled 18 premier auction items to benefit youth scholarship, education and leadership activities of the National Junior Hereford Association. Download a list of auction items (PDF).

Many Hereford breeders and allied industry supporters have graciously donated many of the items in the auction. If you would like to receive more information on the items or if you will not be able to attend the Music on the Mountain Fundraiser and would like to place a silent bid please contact Chris Stephens, HYFA director, at (816) 868-1858 or

Delegate Nominations Due May 31

All active AHA members should have received their delegate nomination postcards in the mail. To nominate a state delegate to the AHA Annual Membership Meeting, Nov 3, your reply must be postmarked by May 31. If you are an active member and didn’t receive a postcard, contact Mary Ellen Hummel at (816) 842-3757 or

Do You Have Someone in Mind for the AHA Board?

The AHA nominating committee’s responsibility is to identify six candidates to vie for the three Board positions that are selected during the AHA Annual Membership Meeting in November.

To make a recommendation, contact one of the following committee members:

Dennis Schock, Chairman
1911 Smith Oak Rd.
Sherman, TX 75090-3253
(903) 815-2004
(903) 893-1988 – fax

Eric Walker
Walker Polled Hereford Farm
P.O. Box 146
Morrison, TN 37357-0146
(931) 668-4622 - office
(931) 668-7365 - fax
(931) 635-2181 - home
(931) 607-6356 - cell

Dale Spencer
Spencer Herefords
43500 E. North Loup Rd.
Brewster, NE 68821-5104
(308) 547-2208 - home
(308) 547-2443 - fax (updated)

Marty D. Lueck
Leo & Jean Journagan
RR 1, Box 85G
Mountain Grove, MO 65711-9511
(417) 948-2669 - office
(417) 948-0509 – fax

Leon Langford
Langford Herefords
6815 N. 317 Rd.
Okmulgee, OK 74447-8995
(918) 733-1331 – home
(918) 733-9267 - fax (call first)

All nominee and support letters must be sent to the attention of:

Mary Ellen Hummel
American Hereford Association
P.O. Box 014059
Kansas City, MO 64101-0059

Deadline for Submitting Data Approaching

The deadline for submitting all of your data is May 30. If you haven’t done so yet, please submit your data so you may be included in the fall analysis.

Bloodtyping Not Available

After Jan. 1, 2009, bloodtyping for parentage verification will not be available. This means that any sire or dam that has been bloodtyped and not had DNA collected will not be available for use to qualify as an artificial insemination (AI) sire or embryo transfer (ET) dam.

Plan to Attend 2008 JNHE

The 2008 Junior National Hereford Expo (JNHE) is scheduled for July 12-19 in Kansas City, Mo. The Illinois, Missouri and Arkansas state Hereford associations in cooperation with the American Hereford Association (AHA) will host this year’s event.

Download JNHE Preview (PDF)

Calling for Hereford Photos

Hereford Publications Inc. is sponsoring a Hereford photo contest for photographers of all ages. The contest will include two categories: 1) Hereford cattle and 2) scenic. All photos must include a Hereford.

Cash prizes will be awarded to winners in both categories, first, $100; second, $75; and third, $50. Contestants can enter up to three photos per category. All photos become property of the Hereford World and can be utilized in future issues of Hereford World or other Hereford publications.

Photos can be submitted as 5×7 or 8×10 prints. Mounting is not necessary. If photos are in digital format, please also submit them on CD or DVD. Photos may not be altered or image enhanced in any way.

Entries must be postmarked by June 1. Send entries to Angie Stump Denton, Hereford World, 1501 Wyandotte St., Kansas City, MO 64101. For more information, contact Denton at or (785) 363-7263.

Junior Deadlines Are Fast Approaching

June 1

  • Junior National Hereford Expo FINAL Entry Deadline
  • Junior National Hereford Expo Ownership Deadline
  • National Director Candidate Nomination Form Due
  • Walter and Joe Lewis Memorial Award Applications Due
  • Advisor of the Year Award Nominations Due
  • PRIDE of the Nation Award Nominations Due
  • Photo Contest Entries Due

Register Now for 2008 BIF Annual Meeting

Register for the 2008 Beef Improvement Federation (BIF) Beef Beyond Borders Conference scheduled June 30-July 3 in Calgary, Alberta, Canada. This annual research symposium and annual meeting is open to all beef industry enthusiasts. This event will attract more than 500 seedstock and commercial producers, feedlot operators and other beef industry stakeholders from across North America.

Visit the BIF Web site for registration, hotel and conference information.

World Beef Expo Hereford Show & Sale

This three day event in September has something for everyone, drawing beef exhibitors from across the U.S. and Canada. The fifteenth annual Hereford Sale offers an opportunity for all cattle breeders to feature their livestock program.

Scheduled for 11:00 am on Saturday, September 27th, the Sales Committee is now accepting consignments from all Hereford breeders for this popular sale. Consignment information is available online and all sale entries are due July 1st. Contact Val Gaffney at or (608) 924-1029 for sale entry information.

In the show ring, exhibitors of all ages will be competing for an opportunity to represent the Hereford breed in the Supreme Drive. Champions of each breed compete for Supreme Bull, Supreme Female, and Supreme Cow/Calf pair, squaring off against all other breeds. Winners in each category are awarded Supreme Champion honors and receive $1,000 in prize money. Wirth Polled Herefords, New Richmond, WI and Pierce's Hereford Haven, Baraboo, WI exhibited the 2005 and 2006 Cow/Calf Supreme Champions respectively.

Youth are encouraged to compete in the Youth Sweepstakes contests: Public Speaking, Sales Talk, Photo Journalism, Herdsmanship and the Junior Steer, Heifer and Prospect show. This competition begins on Friday and concludes on Sunday following the junior livestock show.

The World Beef Expo is scheduled for September 26-28 at the Wisconsin State Fair Park, West Allis, WI. This event will also offer breeder seminars and a newly expanded trade show. For all event information, entry and schedules, visit the World Beef Expo Web site or email Brian Bolan at

Market Update

Cattle Outlook
Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Industry Insight

Technology to Measure and Select for Feed Efficiency is Improving
Greg Lardy, North Dakota State University Department of Animal Sciences

In this era of dramatically escalating feed costs, the beef industry needs to focus serious attention on feed efficiency. In the past, the cost and difficulty of measuring feed efficiency in individual animals limited selection for this trait. Recent technological advancements in feeding systems and genetic markers, however, are leading the way for much more emphasis in this area.

In order to measure feed efficiency we need to know how much the animals gained, how much feed they consumed, and what period of time elapsed during the measurement. This seems relatively straightforward, but measuring intake in individual animals has been difficult.

Recent advancements in technology have made this job easier. Several companies are now marketing feeding equipment that allows researchers to measure individual feed intake in pen-fed animals. The cost of the equipment is still relatively high, so it is not something you typically see installed on a commercial, for-profit operation. The two major marketers of this type of equipment are Grow Safe and Insentec. Both of their systems are designed around feeders with load cells, cattle with electronic identification, and a computer system that records how much feed each animal consumes.

The second area receiving a lot of attention is genetics, specifically gene markers. While research into gene markers for feed efficiency is in its infancy compared to traits such as carcass composition and tenderness, the time is coming when feed efficiency traits will be able to be selected through applications combining traditional EPDs with gene markers.

Two well-known animal health companies are positioning themselves to be important players in this arena. Under the Igenity brand name, Merial markets a variety of products and tests for gene markers on traits ranging from coat color to carcass traits. Pfizer Animal Health recently bought two companies, Bovigen and Catapult Genetics, both of which are involved in the use of gene markers for beef cattle selection. Among a wide variety of gene markers for other traits, Bovigen offers a gene marker test for feed efficiency.

As feed costs continue to rise, expect to see the emergence of more research, products, and services involved with feed efficiency. Since feed efficiency is a heritable trait, we can make positive change through genetic selection. In fact, if the beef industry is to compete effectively against other meats, we will have to make significant progress in this area.


If you know of someone who would be interested in receiving Hereford eNews please submit their email address to

You have the right to unsubscribe from this list at any time. If you would like your name excluded from future mailings of this news update, please reply to this e-mail with the word "REMOVE" in the subject line. If you have questions about this service or if you would like to give us an opinion or suggestion regarding its usefulness, content, recommendations for improvement, etc., we would like to hear from you. To let us know what you have to say, simply send an email to For more information about the purpose of this electronic news update, read our privacy statement.