Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 36
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Meet the AHA Board Candidates

The six candidates vying for three positions on the American Hereford Association (AHA) Board of Directors are David Breiner, Alma, Kan.; Paul Funk, Copperas Cove, Texas; Jimmie Johnson, Clinton, Okla.; Jack Lowderman, Macomb, Ill.; John Ridder, Callaway, Neb.; and Jay Wright, Morgan, Texas. This week we feature David Breiner. We will be profiling each of the candidates in the coming weeks.

David Breiner

Kansan David Breiner began his Hereford career in 1972 after graduating from Kansas State University when he helped start Mill Creek Ranch, Alma, with the purchase of 100 Hereford cows from Mark Donald, Line 1 and Tiberius bloodlines.

Today David, along with Bob Moore of Pied Piper Farms, operates the ranch, which consists of 200 registered Hereford (horned and polled) and Angus females along with 300 commercial females utilized in an embryo transfer (ET) program. Mill Creek merchandizes its cattle through an annual production sale and through various consignment sales and private treaty.

David is a founding Kansas Beef Expo committee member and serves as chairman. He has also been president of the Kansas Hereford Association, chairman of the AHA State Presidents Council and is active in the Kansas Livestock Association. The Breiners have been advisors to the Kansas and American junior Hereford associations.

In the showring, Mill Creek has won numerous awards at the Kansas State Fair, American Royal and the National Western Stock Show. David has judged livestock shows in 12 states and two foreign countries.

Mill Creek Ranch has participated in the National Reference Sire Program and Whole Herd Total Performance Records (TPR™) program since the early 70s as well as the National Hereford Feedout.

David has served as Wabaunsee County Cattleman’s Association president, Wabaunsee County Planning Commission chairman and on the USD 329 Board of Education.

David and his wife, Diane, have four children and one grandson.

The new leadership will be elected at the AHA Annual Membership Meeting, Monday, Nov. 3, at the Hilton President Kansas City. To make hotel reservations, call
(816) 221-9490 or (800) 445-8667. The reservation cutoff deadline is Sept. 29.

Landers Joins AHA, Hereford World Staff as Field Rep

The AHA and Hereford World (HW) are excited to announce Levi Landers, Ord, Neb., has joined the Hereford team. Landers will join the AHA/HW staff in October as the North Central region field representative and replaces Jay Elfeldt, current field representative.

He will serve as the communication link between the AHA and breeders in Kansas, Minnesota, Nebraska, North Dakota and South Dakota.

“We are extremely pleased to be able to hire an experienced and talented individual like Levi as the North Central field representative,” says Joe Rickabaugh, AHA director of field management and seedstock marketing. “Levi brings to our team four years of experience selling advertising and working sales as a field rep for Western Livestock Reporter. He will be an excellent addition to our field staff.”

Landers has been involved in the beef industry since birth. His family has a farming and ranching operation near Ord. He graduated from Oklahoma Panhandle State University with a bachelor’s degree in animal science.

Since graduation he has been involved in the beef industry as well as sales and marketing. He spent a short time managing a feedlot, then managed a True Value store before joining the Western Livestock Reporter staff as field editor. In that role he was responsible for advertising sales and management of a three-state region, provided advertising counsel for beef producers in all breeds and represented the publication at seedstock sales providing ring service.

Landers and his wife, Julie, have four boys — Cage, Casey, Tanner and Ty.

Yoke’s Fresh Market Producer Demos Create Demand

Have you ever seen ranchers cooking steaks in grocery stores? If you haven’t, it is an amazing site, and not surprisingly, incredibly effective at selling beef. What’s unique to the Certified Hereford Beef (CHB) program is that it is designed to give Hereford producers the opportunity to be in stores, promoting their own product. Sept. 12-13, at Washington’s Yokes Fresh Market, breeders took advantage of that opportunity, and sold beef at record breaking levels.

Yoke’s yearly, one-day only, “Best of the Best” sale is designed to put top products from all grocery store departments on “hot” sale prices. This year’s promotion, featured premium wines, gourmet cheeses and fresh baked breads, but the star of the show was the meat department. Yoke’s meat director, Ken Chapin, chose bone-in ribeyes and lean ground beef as the featured items. The meat departments were already very popular with consumers, but what tipped the scale and showed record breaking sales were the promotions by local Hereford breeders.

Shonda Anderson, CHB LLC account manager; along with CHB LLC ambassodor, Anna Rhodus; AHA field representative, Mark Holt, and Willard Wolf, Spokane, Wash., solicited local producers to help in nine Yoke’s stores. Thirteen breeders participated in the demonstration activities. Over the course of two days, an average of two full ribs and almost 400 samples per store were cooked, passed out and well received by consumers. Including both the promotion sale on Friday and the regular business prices on Saturday, an estimated 3,600 people were reached by these Hereford producers’ efforts.

Because of a more difficult economy, sales have been even in the stores, but the demos helped to boost sales from last year’s “Best of the Best” sale.

CHB Grand Opening in Ohio

CHB LLC is proud to welcome another member to the Hereford family. The Fresh Market®, a long time CHB partner hosted a grand opening of its store in Toledo, Ohio, Wednesday, Sept. 17. The store is located at 3315 West Central Avenue. CHB LLC staff members were available Thursday to talk to customers about CHB and assist the meat department staff. On Friday, Sept. 19 customers will be able to sample CHB product and learn more about the program. Be sure to stop by and check out this exciting new addition to the Toledo area! Visit The Fresh Market Web site for a complete listing of locations.

Huffhines to Speak at World Beef Expo

Craig Huffhines, AHA executive vice president, will discuss the role beef breed associations will have on the future of the industry during the World Beef Expo Educational Seminar on Friday, Sept.26. All seedstock and commercial cattle producers interested in enhancing their cattle operation are encouraged to attend the event to learn more about the vision, technology and programs being developed by breed associations.

Other panel members include: Bryce Schumann, American Angus Association chief executive officer, and Kelly Schmidt, field service representative for the American Simmental Association.

The free panel discussion will be at 3 p.m. on Sept. 26 at Wisconsin State Fair Park, West Allis in the sale arena. The educational seminar is sponsored by the Wisconsin Cattlemen’s Association, Bobcat Plus and the Wisconsin Department of Agriculture, Trade and Consumer Protection.

Miller’s Markets Celebrates 50th Anniversary

CHB LLC is proud to join Miller’s Markets, Lagrange, Ind., as it celebrates its 50th anniversary. Garry Miller owns and operates nine stores in Indiana, Michigan and Ohio. In 1997 Miller made the decision to make CHB® Miller’s premium beef program, forging an 11 year relationship that continues today.

As part of the celebration, CHB LLC will partner with Miller’s to promote two special weekly ads during the weeks of Sept. 15 and 22, when shoppers can find sizzling hot deals on the best beef in town. Miller’s Markets and their entire staff are widely respected for their community support and CHB LLC is proud to be a part of these great stores and communities. Visit the CHB Web site for a complete listing of Miller’s Markets locations.

National Show Information You Need to Know

KILE and American Royal

The Keystone International Livestock Exposition (KILE) and American Royal are the first stops of the National Hereford show season. The open show in Harrisburg, Pa., will be Oct. 3 with the junior show on Oct. 5. The open and junior shows at the American Royal are Nov. 2.

Hereford exhibitors please make sure that all cattle planning to show at national shows are registered as any entry that is pending or not registered 30 days prior to a national show will be scratched and not allowed to show. Also if you intend to have EPDs printed in the show program, please make sure you are a compliant and a Whole Herd TPR breeder as EPDs will not be added to any animal upon arrival at the show. We appreciate your cooperation with getting all show animals registered 30 days prior to the show and any EPD problems worked out ahead of time.

To order the official AHA show vests visit the Shop Hereford Web site. The show vests are $30 and we appreciate all exhibitors wearing the official showring attire.

All cattle must have an EID tag in order to show at a national Hereford show. Visit to download an order form. All tags will be ordered in increments of 10 and cattle that have tags will be scanned at the stalls and will avoid standing in long lines at the chute. Those without EID tags will be tagged when cattle are checked in and charged $3 per tag.

North American International Livestock Exposition

The entry deadline for the North American International Livestock Exposition in Louisville, Ky., is Oct. 1. The junior show in Louisville will be Nov. 16 and the open show is Nov. 20. A block of rooms has been reserved at the Hilton Garden Inn, just outside of Gate 4.

To book rooms please visit the Hilton Gardin Inn Web site or call the hotel reservations department at (502) 637-2424 or by calling Hilton Reservations at (877) 782-9444. The group code is AHA and the group rate is $115.

Western Nugget National Hereford Show

The early bird deadline for the 2008 Western Nugget Hereford Show in Reno is Oct. 15 and the final deadline is Oct. 31. There will be a new schedule this year with the open females and bulls showing Dec. 5-6 and the junior show following on Sunday, Dec. 7.

The sale will be held at 4 p.m. on Dec. 6 at John Ascuaga's Nugget. For complete information about the sale contact Matt Macfarlane at (530) 633-4184.

To make hotel reservations at John Ascuaga’s Nugget call (800) 648-1177 and reference reservation code GHER8 to receive the special rates for the show and sale.

For more information about the show, visit the Western Nugget Web site.

Download Open Show Entry Form (PDF)
Download Junior Show Entry Form (PDF)

Southwestern Livestock Exposition

The national Hereford show in Fort Worth is Feb. 2, 2009. A block of rooms has been secured at the Hyatt Place in the historic Fort Worth Stock Yards. To make hotel reservations call (817) 626-6000 and ask for the AHA room block. The rate is $99 and the cut-off date for the block is Jan. 7.

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

Tips for Better Corn Silage

Greg Lardy, North Dakota State University

Two major factors that ensure higher quality corn silage are within the producer's control at harvest time. These include harvesting silage at the correct moisture level and packing the silage well to exclude oxygen and ensure high-quality fermentation.

Depending on the storage structure you are using, corn silage should be harvested at 65-70% moisture for optimum results. Moisture levels that are too low result in less favorable fermentation and poor packing characteristics in the silage, whereas moisture levels that are too high result in silage that has greater effluent losses (loss of nutrients in the water that oozes from the pile). High moisture levels also can result in a "sour" fermentation. Corn silage can be harvested at slightly lower moisture levels for upright, oxygen-limiting structures.

Packing the silage correctly to ensure that oxygen is driven out is a very important aspect of making good-quality silage. Adequate packing involves a number of factors, including the correct chop length for a particular silage crop, as well as having the appropriately sized tractor for the amount of silage being placed in the pile. Because wheeled tractors exert more pressure per square inch, compared with crawler or track-type tractors, wheeled tractors are preferred for packing silage. With the speed and volume of silage that modern harvesters can cut, it is imperative that adequate packing capacity be evaluated as well. It can be easy to run out of packing tractor capacity quickly when you are dealing with large forage harvesters.

Be sure to use caution when packing silage. The weight of the tractors used and the height of many bunker silos make this a job for experienced tractor operators. Don't become complacent about safety issues. Be sure to inspect the bunker walls and sides prior to silage packing to be sure the silo is safe and ready for the upcoming season. While packing, add thin layers of material and pack adequately as the silo is filled. This will ensure that the silage is packed adequately and oxygen is excluded.

One often overlooked item is the value of sharp knives during the chopping process. Sharp knives produce a uniform chop length and improve packing in the bunker. Take time before and during harvest to sharpen the knives. It will pay dividends in improved silage quality.

Making silage properly also includes covering the silage bunker after packing is complete because it ensures that spoilage due to oxygen penetration and potential damage from rodents and other wildlife will be kept to a minimum. Use black or white plastic to cover the pile and plenty of tires to hold the plastic adequately on the bunker silo. If holes develop due to wildlife, be sure to tape them shut to prevent unnecessary spoilage.

Producers with drought-stressed corn should have the nitrate level analyzed at a qualified lab prior to feeding the corn to their livestock. The good news is that the ensiling process will help reduce the nitrate level during fermentation. However, a laboratory analysis is still recommended prior to feeding with silage which has been drought stressed.

Many of the newer silage choppers have kernel processors installed on the machines. The kernel processor breaks up the corn kernel and helps improve digestibility of the silage. A kernel processor may be one feature producers who are in the market for a new chopper should consider.

The use of an innoculant may also improve silage quality and/or reduce shrink losses in some cases. Remember to choose an innoculant with high levels of microbial activity. This is why you are buying an innoculant, don’t settle for an inferior product.

For more information about ensiling corn, visit the NDSU Extension Service Web site.

Thanks to Ellen Crawford, NDSU Ag Communications, and Holly Erdmann, NDSU Animal Sciences, for their help in editing this article.


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