Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 37
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Star Lake Cattle Ranch Ad
Hereford Highlights

CHB LLC Launches Nuestro Rancho Brand

The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC staffs have created a new Hereford-based beef brand specifically targeting Hispanic shoppers.

In 31 Hispanic grocery stores throughout the Los Angeles area, shoppers now have the opportunity to buy Hereford beef labeled Nuestro Rancho™, from a service case cut just the way they like it.

The Nuestro Rancho logo can be found on the meats’ packaging as well as on other promotional materials in the stores where the brand is sold. Also with the logo, is the brand’s tagline: “American Hereford Beef.”

The CHB LLC staff chose Harvest Meat Co. Inc. to distribute the product. Harvest Meat has large distribution operations in nine U.S. markets, so the next decision was which grocery store group would offer the Nuestro Rancho brand meats. “Harvest Meat began in earnest looking for just the right combination of location, retail pricing and distribution ease,” says Arden Gremmert, CHB LLC interim general manger. After testing in three different store groups, they chose Superior Grocers, which is now selling Nuestro Rancho in the 31 stores in the Los Angeles area.

For more about Nuestro Rancho, see the October Hereford World Page 24.

Funk Candidate for AHA Board

The six candidates vying for three positions on the AHA Board of Directors are David Breiner, Alma, Kan.; Paul Funk, Copperas Cove, Texas; Jimmie Johnson, Clinton, Okla.; Jack Lowderman, Macomb, Ill.; John Ridder, Callaway, Neb.; and Jay Wright, Morgan, Texas. This week we feature Paul Funk. We will be profiling each of the candidates in the coming weeks.

Paul “Butch” Funk and his wife, Danny, own Spearhead Ranch, a total performance records (TPR) operation near Copperas Cove, Texas. The couple has about 75 brood cows, both horned and polled, in their predominately Felton-based herd. They artificial inseminate (AI) about 75% of their cow herd as well as utilize embryo transfer (ET).

Butch’s primary goal is to produce females that are marketed as yearling heifers and a few young pairs plus carefully selected bulls for commercial producers. The couple strives to produce performance-oriented cattle focusing on “balanced” numbers.

Born and raised in Montana, he owned a small herd of registered Hereford cattle while working for the ES Bar Ranch near Roundup. As an undergraduate, Butch earned a degree in animal science from Montana State University (MSU). He later earned a doctorate of education at MSU.

In addition, Butch is a retired U.S. Army Lieutenant General. He has served in a variety of leadership positions from platoon leader of 20 warfigthers to Corps Commander of 162,000. He served in combat in Vietnam as an air cavalry troup commander and as 3rd Armored Division Commander in Desert Storm.

Today, along with managing his Hereford herd, Butch works at the Institute for Advanced Technology at the University of Texas, Austin. Paul is a member of the Texas Hereford and Polled Hereford associations. He volunteers his time to several industry organizations and is a member and officer of various boards including the Army Science Board, Defense Science Board, and Senior Advisory Group to the Chief of Staff of the Army.

Butch and Danny have three children and eight grandchildren.

The new leadership will be elected at the AHA Annual Membership Meeting, Monday, Nov. 3, at the Hilton President Kansas City. To make hotel reservations, call (816) 221-9490 or (800) 445-8667. The reservation cutoff deadline is Sept. 29.

Tennessee Feeder Sale To Be Broadcast Online

The 10th Annual Tennessee Hereford Marketing Program (THMP) adds an exciting new feature this year with a live broadcast via the Internet. “Not only will this greatly expand our opportunities to showcase our cattle to new potential buyers,” said John Woolfolk, sale coordinator, “but it will also give our consignors and other Hereford breeders across the country the chance to watch the cattle sell.” Many of the cattle selling in the sale are trucked several hundred miles to the sale and it is impractical for most breeders to attend the sale.

The addition of the Internet service is possible this year due to the completion of the new Columbia Livestock Center sale facility in March 2008 that incorporates all the latest available technology to enhance the marketing of cattle.

The 2008 sale will be featuring more than 1,400 head of Hereford and Hereford-cross calves that are “ready” for feeding. All of these cattle have been weaned a minimum of 45 days, have had two rounds of MLV, and have completed a pre-conditioning program. In addition, several loads will be PVP Age & Source Certified through the Ag-Info Link program.

Those interested in viewing the sale should visit the Livestock Marketing Association Auctions Web site and pre-register. Sale will be Monday, Oct. 27 at 7 p.m. CDT. Any questions regarding the sale should be directed to John Woolfolk (731) 225-2620 or TLP Manager, Darrell Ailshie, (931) 212-8512.

Support Local Hereford Feeder Calf Sales

All cattlemen with Hereford-influenced cattle are invited to consign their feeder calves to value added sales and get more dollars for their calves this fall.

There will be a Hereford-influenced feeder calf sale on Thursday, Dec. 4 at Joplin Regional Stockyards, Carthage, Mo. The Missouri Hereford Association (MHA) is coordinating efforts with Joplin Regional Stockyards. For more information, contact MHA Secretary Matt Reynolds at (660) 676-3788 or Marty Lueck at (417) 948-2669. You may also call Mark Harmon at Joplin Regional Stockyards at (417) 316-0101.

The 2nd Greater Midwest Certified Hereford Feeder Calf Sale will be Dec. 4 in Carthage, Ill. The registration deadline is Oct. 15, and the committee urges producers to enroll calves early so they will be promoted to their full advantage.

To be part of this large offering all steer and heifer calves need to be at least 50% Hereford, age verifiable, preconditioned, castrated, dehorned, weaned and bunk broke. All calves will be tagged with Hereford Verified ear tags, sorted into load sizes by weight, type and sex. The sale cost is $17 per head and all calves must be pre-conditioned under the Merial SUREHEALTH program.

If you have one, 10 or 100 calves to sell, the Greater Midwest Certified Hereford Feeder Calf Sale is a marketing outlet for you.

Download Information and Registration Form (PDF)

Powell Honored at State Fair of Texas

Jimmie Powell, Ft. McKavett, Texas, was inducted into the Texas Heritage Hall of Honor at the recent State Fair of Texas in Dallas.

Powell is a third-generation rancher and has been breeding Hereford cattle since 1954. Powell and his wife, Nancy, have lived on their Six Mile Ranch since their marriage in 1960. In addition to Hereford cattle they raise Rambouillet sheep and Angora goats. They will host their 11th annual Powel Hereford Production sale in October.

Although Powell has devoted his life to ranching, he has also given time and effort to banking and other investments plus higher education by chairing the board of regents of the Texas State University System and the University of Texas System. He is a past president of the Texas Sheep and Goat Raisers’ Association, the National Wool Grower Association and the Texas and Southwestern Cattle Raisers Association.

McFarland Inducted into Iowa Hall of Fame

Dan McFarland, Fredericksburg, Iowa, was recently inducted into the Iowa Hereford Breeders Hall of Fame.

McFarland is a self-proclaimed unofficial historian of the polled Hereford breed. As a history major graduate of the University of Iowa, McFarland has always had a deep and promoting interest in the history of polled Herefords. He served on the American Polled Hereford Association (APHA) board from 1980-84 and began promoting the preservation of the Gammon Barn at that time. With the help of Orville Sweet, the APHA, the Iowa State Fair board and many dedicated breeders, the Gammon Barn was moved to the State Fairgrounds, preserved and dedicated in 1991.

McFarland bought his first registered Herefords in 1956 and he still maintains a herd of 20 cows along with 80 buffalo on a 500-acre Heritage Farm which has been in his family for more than 150 years.

New Children's Book for Christmas

Rebecca Long Chaney of Maryland is proud to introduce the first in a new children's agricultural education book series by her twin daughters Rianna and Sheridan Chaney just in time for the holidays. The book has been promoted by Orion Samuelson on RFD-TV and WGN Radio.

There is a real need to educate our young people about animal agriculture. It has also become necessary to show urban and city people the good care that farm animals receive. Rebecca Chaney believes she achieves this through the eyes and experiences of her four-year-old daughters and through captivating and fun color photographs by professional photographer and book co-creator Kelly Hahn Johnson of Sharpsburg, Md.

The easy-to-read text geared toward preschool and elementary-aged children explain all aspects of raising an orphaned beef calf. The Chaney girls take readers from day one feeding their Hereford calf powdered milk replacement until she is weaned at 6 months old. Order your copy today just in time for Christmas. Only $12 plus $4 for packaging and postage. Send check to Rebecca Chaney, 13127 Graceham Road, Thurmont, MD., 21788. For questions or more information e-mail Rebecca at or call (301) 271-2732.

National Show Information You Need to Know

KILE and American Royal

Next week Hereford exhibitors will travel to The Keystone International Livestock Exposition (KILE) and the first stop of the National Hereford show season. There are 207 entries for the open show in Harrisburg, Pa., on Oct. 3 and the junior show is on Oct. 5. The Keystone National Hereford Sale will be at the Pennsylvania Farm Show Complex on Thursday, Oct. 2 at 7 p.m. following a reception and banquet that starts at 6 p.m. in the Pennsylvania Preferred Banquet Hall.

The American Royal is next on the national show scene with the open and junior shows on Nov. 2. Hereford exhibitors please make sure that all cattle planning to show at national shows are registered as any entry that is pending or not registered 30 days prior to a national show will be scratched and not allowed to show. Also if you intend to have EPDs printed in the show program, please make sure you are a compliant and a Whole Herd TPR breeder as EPDs will not be added to any animal upon arrival at the show. We appreciate your cooperation with getting all show animals registered 30 days prior to the show and any EPD problems worked out ahead of time.

To order the official AHA show vests visit the Shop Hereford Web site. The show vests are $30 and we appreciate all exhibitors wearing the official showring attire.

All cattle must have an EID tag in order to show at a national Hereford show. Visit to download an order form. All tags will be ordered in increments of 10 and cattle that have tags will be scanned at the stalls and will avoid standing in long lines at the chute. Those without EID tags will be tagged when cattle are checked in and charged $3 per tag.

North American International Livestock Exposition

The entry deadline for the North American International Livestock Exposition in Louisville, Ky., is Oct. 1. The junior show in Louisville will be Nov. 16 and the open show is Nov. 20. A block of rooms has been reserved at the Hilton Garden Inn, just outside of Gate 4.

To book rooms please visit the Hilton Garden Inn Web site or call the hotel reservations department at (502) 637-2424 or by calling Hilton Reservations at (877) 782-9444. The group code is AHA and the group rate is $115.

Western Nugget National Hereford Show

The early bird deadline for the 2008 Western Nugget Hereford Show in Reno is Oct. 15 and the final deadline is Oct. 31. There will be a new schedule this year with the open females and bulls showing Dec. 5-6 and the junior show following on Sunday, Dec. 7.

The sale will be held at 4 p.m. on Dec. 6 at John Ascuaga's Nugget. For complete information about the sale contact Matt Macfarlane at (530) 633-4184.

To make hotel reservations at John Ascuaga’s Nugget call (800) 648-1177 and reference reservation code GHER8 to receive the special rates for the show and sale.

For more information about the show, visit the Western Nugget Web site.

Download Open Show Entry Form (PDF)
Download Junior Show Entry Form (PDF)

Southwestern Livestock Exposition

The national Hereford show in Fort Worth is Feb. 2, 2009. A block of rooms has been secured at the Hyatt Place in the historic Fort Worth Stock Yards. To make hotel reservations call (817) 626-6000 and ask for the AHA room block. The rate is $99 and the cut-off date for the block is Jan. 7.

Barber Ranch Ad
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

Churchill Cattle Co. Ad
Industry Insight


If you know of someone who would be interested in receiving Hereford eNews please submit their email address to

You have the right to unsubscribe from this list at any time. If you would like your name excluded from future mailings of this news update, please reply to this e-mail with the word "REMOVE" in the subject line. If you have questions about this service or if you would like to give us an opinion or suggestion regarding its usefulness, content, recommendations for improvement, etc., we would like to hear from you. To let us know what you have to say, simply send an email to For more information about the purpose of this electronic news update, read our privacy statement.