Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 5, Issue 38
Welcome{IF ISEMPTY [Name] THEN "" ELSE ", " END IF} {IF ISEMPTY [Name] THEN "" ELSE [Name] END IF}{IF NOT ISEMPTY [Name] THEN ", " ELSE " " END IF} to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

AHA Year-End Report Shows Hereford Demand Up,
Efficiency Proven

Hereford breeders experienced an increase in demand for Hereford genetics during the 2007-2008 American Hereford Association (AHA) fiscal year (Sept. 1 – Aug 31).  And, the Association released phase I results from a study validating the efficiency of Hereford and Hereford-influenced cattle.

“Hereford breeders are seeing the shift in demand,” says Craig Huffhines, AHA executive vice president. “Their private treaty sales are stronger; the last four years of production sales have reflected an extremely strong bull demand, and the demand for Hereford females is unprecedented.”

AHA reports the average price paid for a Hereford bull this fiscal year increased by $287 per head with the average price being $3,272. That’s an 11.5% increase during the last four years.

Also, breeders saw an increase in demand for purebred Hereford females. More than 3% more females were sold this fiscal year than the previous year. The total number of purebred Hereford cattle sold increased as well as the price Hereford breeders are receiving for their cattle: the average price paid per head was up more than 4% or $123.

All this progress was made during a year when the price of fuel and feed skyrocketed and many cattlemen felt the pinch. Because of inflating inputs, the Hereford breed’s efficiency has never been more valued. The results from the first year of the Harris Ranch study quantified the value of Hereford genetics and heterosis.

Also noted at the fiscal year’s end are registrations, transfers, total cow inventory and memberships. The second largest cattle breed in the U.S., Hereford reported 63,943 registrations and 33,912 transfers. The Association has 3,354 active adult members and 2,239 junior members.

Texas topped the list of registrations per state at 8,361 with South Dakota, Nebraska, Oklahoma and Kansas rounding out the top five respectively.

The top five breeders by registration numbers were Rausch Herefords, Hoven, S.D., with 605; Courtney Herefords, Belle Fourche, S.D., 583; Upstream Ranch, Taylor, Neb., 482; Star Lake Cattle Ranch, Skiatook, Okla., 444; and Stuber Ranch, Bowman, N.D., 425. To read more year-end results visit the AHA newsroom at

Johnson Running for AHA Board

The six candidates vying for three positions on the American Hereford Association (AHA) Board of Directors are David Breiner, Alma, Kan.; Paul Funk, Copperas Cove, Texas; Jimmie Johnson, Clinton, Okla.; Jack Lowderman, Macomb, Ill.; John Ridder, Callaway, Neb.; and Jay Wright, Morgan, Texas. This week we feature Jimmie Johnson. We will be profiling each of the candidates in the coming weeks.

Oklahoma Hereford breeder Jimmie Johnson started in the Hereford business in 1976 and has grown his Red Hills Herefords herd from 10 Hereford cows to now include more than 175 registered Herefords.

Located near Clinton, Okla., Jimmy markets cattle annually in a production sale the third Sunday in May. He also sells an additional 25-35 bulls private treaty as well as four or five show heifers.

After high school, Jimmie attended West Texas State University before joining the U.S. Navy and serving three tours in Vietnam. After being honorably discharged in 1969, he attended Southwestern Oklahoma State University and earned a business/marketing degree with a minor in finance.

Jimmie has a diversified background in marketing and business. After college he began a successful career in the tire service industry. In 1978 he opened his own store, Great Plains Tire Service. He built the business to annual sales of more than $3.6 million before selling the store in 2006. After selling the store, he has been a real estate agent and is a minority interest owner and serves on the board of directors for Interbank, which has four locations in Western Oklahoma.

Jimmie served two terms as president of the Oklahoma Hereford Association and has served as president of the Oklahoma Polled Hereford Association. He’s also been active in the Clinton Chamber of Commerce and Clinton Lions Club, serving both organizations as president. He is currently chairman of the Western Oklahoma Integris Health Care Foundation.

Jimmie and his wife, Darla, have four children and 10 grandchildren.

The new leadership will be elected at the AHA Annual Membership Meeting, Monday, Nov. 3, at the Hilton President Kansas City. Visit to view an annual meeting schedule.

Submit Data by Nov. 1 for Spring Analysis

All data needs to be submitted prior to Nov. 1 in order to be included in the next genetic evaluation. The AHA performance department requests all breeders submit cow weights and body condition scores when sending weaning weights. These weights and scores are imperative to the development of longevity and fertility genetic selection traits.

Hereford Grill-Off Recipes Online

The 2008 Great American Hereford Grill-Off winning recipes are featured on the Certified Hereford Beef Web site. The "Cooks Corner: Recipe" section of the Web site will highlight the winning recipes and other featured beef dishes for a year. Enjoy!

Tennessee Feeder Sale To Be Broadcast Online

The 10th Annual Tennessee Hereford Marketing Program (THMP) adds an exciting new feature this year with a live broadcast via the Internet. “Not only will this greatly expand our opportunities to showcase our cattle to new potential buyers,” said John Woolfolk, sale coordinator, “but it will also give our consignors and other Hereford breeders across the country the chance to watch the cattle sell.” Many of the cattle selling are trucked several hundred miles to the sale and it is impractical for most breeders to attend the sale.

The addition of the Internet service is possible this year due to the completion of the new Columbia Livestock Center sale facility in March 2008 that incorporates all the latest available technology to enhance the marketing of cattle.

The 2008 sale will be featuring more than 1,400 head of Hereford and Hereford-cross calves that are “ready” for feeding. All of these cattle have been weaned a minimum of 45 days, have had two rounds of MLV, and have completed a pre-conditioning program. In addition, several loads will be PVP Age & Source Certified through the Ag-Info Link program.

Those interested in viewing the sale should visit the Livestock Marketing Association Auctions Web site and pre-register. Sale will be Monday, Oct. 27 at 7 p.m. CDT. Any questions regarding the sale should be directed to John Woolfolk (731) 225-2620 or TLP Manager, Darrell Ailshie, (931) 212-8512.

Support Local Hereford Feeder Calf Sales

All cattlemen with Hereford-influenced cattle are invited to consign their feeder calves to value added sales and get more dollars for their calves this fall.

There will be a Hereford-influenced feeder calf sale on Thursday, Dec. 4 at Joplin Regional Stockyards, Carthage, Mo. The Missouri Hereford Association (MHA) is coordinating efforts with Joplin Regional Stockyards. For more information, contact MHA Secretary Matt Reynolds at (660) 676-3788 or Marty Lueck at (417) 948-2669. You may also call Mark Harmon at Joplin Regional Stockyards at (417) 316-0101.

The 2nd Greater Midwest Certified Hereford Feeder Calf Sale will be Dec. 4 in Carthage, Ill. The registration deadline is Oct. 15, and the committee urges producers to enroll calves early so they will be promoted to their full advantage.

To be part of this large offering all steer and heifer calves need to be at least 50% Hereford, age verifiable, preconditioned, castrated, dehorned, weaned and bunk broke. All calves will be tagged with Hereford Verified ear tags, sorted into load sizes by weight, type and sex. The sale cost is $17 per head and all calves must be pre-conditioned under the Merial SUREHEALTH program.

If you have one, 10 or 100 calves to sell, the Greater Midwest Certified Hereford Feeder Calf Sale is a marketing outlet for you.

Download Information and Registration Form (PDF)

New Children's Book for Christmas

Rebecca Long Chaney of Maryland is proud to introduce the first in a new children's agricultural education book series by her twin daughters Rianna and Sheridan Chaney just in time for the holidays. The book has been promoted by Orion Samuelson on RFD-TV and WGN Radio.

There is a real need to educate our young people about animal agriculture. It has also become necessary to show urban and city people the good care that farm animals receive. Rebecca Chaney believes she achieves this through the eyes and experiences of her four-year-old daughters and through captivating and fun color photographs by professional photographer and book co-creator Kelly Hahn Johnson of Sharpsburg, Md.

The easy-to-read text geared toward preschool and elementary-aged children explains all aspects of raising an orphaned beef calf. The Chaney girls take readers from day one feeding their Hereford calf powdered milk replacement until she is weaned at 6 months old. Order your copy today just in time for Christmas. Only $12 plus $4 for packaging and postage. Send check to Rebecca Chaney, 13127 Graceham Road, Thurmont, MD., 21788. For questions or more information e-mail Rebecca at or call (301) 271-2732.

National Show Information You Need to Know

American Royal

The American Royal is next on the national show scene with the open and junior shows on Nov. 2. Hereford exhibitors please make sure that all cattle planning to show at national shows are registered as any entry that is pending or not registered 30 days prior to a national show will be scratched and not allowed to show. Also if you intend to have EPDs printed in the show program, please make sure you are a compliant and a Whole Herd TPR breeder as EPDs will not be added to any animal upon arrival at the show. We appreciate your cooperation with getting all show animals registered 30 days prior to the show and any EPD problems worked out ahead of time.

To order the official AHA show vests visit the Shop Hereford Web site. The show vests are $30 and we appreciate all exhibitors wearing the official showring attire.

All cattle must have an EID tag in order to show at a national Hereford show. Visit to download an order form. All tags will be ordered in increments of 10 and cattle that have tags will be scanned at the stalls and will avoid standing in long lines at the chute. Those without EID tags will be tagged when cattle are checked in and charged $3 per tag.

North American International Livestock Exposition

The open show at the North American International Livestock Exposition in Louisville, Ky., is Nov. 20. The junior show in Louisville will be Nov. 16. A block of rooms has been reserved at the Hilton Garden Inn, just outside of Gate 4.

To book rooms please visit the Hilton Garden Inn Web site or call the hotel reservations department at (502) 637-2424 or by calling Hilton Reservations at (877) 782-9444. The group code is AHA and the group rate is $115.

Western Nugget National Hereford Show

The early bird deadline for the 2008 Western Nugget Hereford Show in Reno is Oct. 15 and the final deadline is Oct. 31. There will be a new schedule this year with the open females and bulls showing Dec. 5-6 and the junior show following on Sunday, Dec. 7.

The sale will be held at 4 p.m. on Dec. 6 at John Ascuaga's Nugget. For complete information about the sale contact Matt Macfarlane at (530) 633-4184.

To make hotel reservations at John Ascuaga’s Nugget call (800) 648-1177 and reference reservation code GHER8 to receive the special rates for the show and sale.

For more information about the show, visit the Western Nugget Web site.

Download Open Show Entry Form (PDF)
Download Junior Show Entry Form (PDF)

Denver Hotel Headquarters

The AHA headquarters for the National Western Stock Show in Denver is the Renaissance Denver Hotel at 3801 Quebec Street. A block of rooms is reserved until Dec. 15. Call (303) 399-7500 to make your reservations. Hereford activities in Denver will be Jan. 14-17, 2009. The juniors will show Jan. 14, carloads and pens Jan. 15, the females and Mile High Night National Hereford Sale will be Jan. 16, and the bulls will show on the Hill Jan. 17.

Southwestern Livestock Exposition

The national Hereford show in Fort Worth is Feb. 2, 2009. A block of rooms has been secured at the Hyatt Place in the historic Fort Worth Stock Yards. To make hotel reservations call (817) 626-6000 and ask for the AHA room block. The rate is $99 and the cut-off date for the block is Jan. 7.

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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