Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 6, Issue 6
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Cowan Named Director of Youth Activities

The American Hereford Association (AHA) has chosen to promote within and select Amy Cowan as the new director of youth activities and foundation. Cowan has served the Association in various capacities since she graduated college in 1998. Most recently she worked as the marketing and national shows coordinator, where she worked closely with Chris Stephens, former youth activities director.

AHA Executive Vice President Craig Huffhines says, “I can't tell you how excited I am that Amy accepted the job. I don’t think we’ll skip a beat with the growth and excitement in our Hereford youth program.”

As director of youth activities, Cowan will oversee the National Junior Hereford Association (NJHA), which is one of the largest youth organizations in the country with more than 2,000 members, and the Hereford Youth Foundation of America (HYFA).  HYFA is a not-for-profit organization, which financially supports youth education, scholarship and research.

Specifically, Cowan will be mentoring youth, planning special events, organizing educational events and youth shows, fund-raising and retaining corporate level event sponsors. She will also be responsible for mentoring, advising and coordinating all activities of the 12-member NJHA board of directors.

Cowan was raised on a registered Shorthorn and commercial cattle operation in Quimby, Iowa. She graduated from South Dakota State University with a bachelor’s degree in agriculture journalism and animal science.

In 1998 she began work for the AHA and Hereford Publications Inc., as the communications coordinator, then in 2001 was promoted to Hereford World editor. In 2003, she accepted her current role as AHA coordinator of marketing and national shows.

She will begin working as the director of youth activities immediately.

Junior Associations Contact Info Needed

The AHA youth activities department needs current officer information for all state junior associations with complete addresses and telephone numbers. You may also want to include officer and advisor e-mail addresses if available. We are working on mailings for important summer activities and have received very few updated lists this year.

Complete and mail the form linked below or e-mail the information to Amy Cowan at We also need current information for all state advisors. Advisor manuals will be mailed in March to all current junior state advisors.

Download Officers and Directors Form (Word)

Summer and Regional Shows Approaching Fast

Summer and regional junior show information must be submitted to the AHA by March 1. For those in the process of planning these events please complete and mail the form linked below or e-mail the information to

Download Show Information Form (Word)

Visit Junior Web Site for Important Information

The NJHA Web site has been updated and will continue to be updated in the next few weeks with important information you need to know for all the upcoming junior activities this summer. Visit the NJHA Web site for the most up-to-date junior information.

Take Me Back to Tulsa

The 2009 Junior National Hereford Expo (JNHE) will be July 4-11 at the Expo Square, Tulsa, Okla. Look for more information in upcoming Hereford World issues. The Doubletree Hotel Tulsa at Warren Place is the headquarters hotel. The room rate is $99. Call (800) 801-1317 and ask for AHA room block. The other hotel option is the Embassy Suites Hotel (918) 622-4000 or 1-800-Embassy. The room rate is $109. Please ask for reservation code JAH.

Another lodging option is the RV Park at Expo Square. Visit the RV Park Web site for camping information. The park will fill up fast, so please make your reservations today.

Bucket O’ Bulls Fund-raiser to Support 2009 JNHE

The Oklahoma Hereford Association has introduced a semen package fund-raiser to support the 2009 JNHE. Five lucky ticket holders will win semen packages that include 48 total units from elite Hereford bulls — two units from each of 24 bulls.

Tickets are $50 each or buy five tickets and get the sixth one free. To purchase tickets, contact any Oklahoma Hereford Association member or you can order by calling (918) 342-0327 or send an e-mail to Visa and MasterCard are accepted.

Winners will be selected at the JNHE in Tulsa. For a list of the bulls included in the package and for more information, visit the Bucket O’ Bulls Web site.

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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