Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 6, Issue 32
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Hereford Champions Named at Keystone

Purple Reign Cattle Co., Toulon, Ill., bred the top female and bull at the 2009 Keystone International Livestock Exposition (KILE) in Harrisburg, Pa. Chan Phillips, Mays Lick, Ky., judged the 179-head show. A list of winners are as follows:

  • Champion female: Dennis Hartman, Jerseyville, Ill., with Purple CMCC Nastia 9U by LaGrand Reload 80P ET.
  • Reserve champion female: Hunter Hamilton, Heltonville, Ind., with Showtime Karlie 867 by Ramsey’s Firewall.
  • Champion bull: Purple Reign Cattle Co. and Hansmeier & Son Inc., Bristol, S.D., with Purple MB Womanizer 14U ET by CH Enuff Prophet 2913.
  • Reserve champion bull: Spring Pond Farm II, Branchport, N.Y., with SPF 262S Wildcat Willie 01W by KJ 068J Manhattan 262S.
  • Champion cow-calf pair: Star Lake Cattle Ranch, Skiatook, Okla., and Andre Howe, Wagontown, Pa., with STAR 19R Carlene 137T ET by SB 122L Git-R-Done 19R ET with a March calf at side.
  • Reserve cow-calf pair: Oak Ledge Farm, Belmont, N.H., with NS Lady R 646 by Blair-Athol 20 The Rock ET 19M  with a February bull calf.
  • Premier exhibitor and get of sire: Four L Hereford Farm, Atwood, Tenn.
  • Premier breeder: Showtime Cattle Co., Greenfield, Ind.
  • Best six head: Oak Ledge Farm

For complete results, visit

Plan to Attend the Ladies of the Royal Sale Oct. 31

Catalogs for the Ladies of the Royal Sale, Saturday, Oct. 31, will be mailed early next week. The sale will be at the American Royal facility in Kansas City. If you would like to receive a copy, e-mail your request to Joe Rickabaugh, AHA director of field management and seedstock marketing. 

Visit to view the catalog online.

The sale features 27 heifers destined to be great brood cow prospects, show heifers or both. Other lots include six Hereford show steers, three embryo packages and a pregnant recipient with a 90-day sexed embryo. A surprise lot for this sale will feature some outstanding genetics. More information on this lot will appear the third week of October on

For more information, contact Joe Rickabaugh at 816-218-2280 or 785-633-3188.

Annual Meeting Draws Closer;
Meet Board Candidate Phillip Moon

The 2009 American Hereford Association (AHA) Annual Membership Meeting will be Monday, Nov. 2, at the Hilton President Kansas City. Visit for a tentative schedule.

During the meeting, Hereford enthusiasts are invited to the Hereford Youth Foundation of America (HYFA) Boots and Brew reception. The reception will be at 5:30 p.m. Saturday Oct. 31 in the American Royal Governor’s Room. Shuttle service back to the hotel will be available at 6 p.m. and 7:30 p.m.

The six AHA Board candidates are Cliff Copeland, Nara Visa, N.M.; Marty Lueck, Mountain Grove, Mo.; Dale Micheli, Ft. Bridger, Wyo.; Les Midla, Marianna, Pa.; Phillip Moon, Harrison, Ark.; and Kevin Schultz, Haviland, Kan. Watch for more information on each of the candidates in the October Hereford World. Each week we will feature a new Board candidate in Hereford eNews, this week we feature Phillip Moon.

Phillip Moon, Harrison, Ark., has been involved in the cattle business since an early age and started a registered Hereford herd in 1988. Today his cow herd, including bred replacement heifers, totals 125 head and is predominately registered Herefords but also includes registered Red Angus and crossbred (Hereford, Red Angus and black Angus) cows.

As a National Hereford Feedout (formerly Genetic Outreach Program) participant since 2004, Phillip has retained ownership on 95% of all Hereford steers through harvest. Since 2008 he has retained ownership of all Hereford heifers not kept as replacements. Actual feedlot performance and carcass data are collected and used to make selection decisions for replacement heifers and bulls offered for sale. All Hereford-sired crossbred calves and other commercial calves are age and source verified and are either sold through regional livestock markets or local livestock markets. Bulls are sent to Green Springs Bull Test in Nevada, Mo., to collect post-weaning performance data including feed conversion, rate of gain and residual feed intake. Bulls are sold private treaty or at select consignment sales.

Phillip is a member of the Arkansas, Kansas and Missouri Hereford Associations. He has served two years as president of the Arkansas association and three years as secretary/treasurer. He served two terms as president of the State Presidents Council and one year as vice president. He has attended numerous AHA leadership events including the World Hereford Conference in Ft. Collins, three Hereford Young Guns conferences and the Hereford Directions Summit. He has been a delegate to the AHA Annual Membership Meeting for eight years.

He is also a member of the National Cattlemen’s Beef Association, Arkansas Cattlemen’s Association and Boone County Cattlemen’s Association. This year he served as Boone County Fair beef superintendent. Phillip is married to Lisa Sparrow and he has two stepsons.

Submit Data by Nov. 1 for Spring Analysis

All data needs to be submitted by Nov. 1 in order to be included in the next
genetic evaluation. The AHA performance department requests all breeders
submit cow weights and body condition scores when sending weaning weights.
These weights and scores are imperative to the development of longevity and
fertility genetic selection traits.

Take Advantage of Feeder Calf Sales In Your Area

Consigning your Hereford and Hereford-influenced calves to a special Hereford sale not only provides a great outlet for buyers interested in Hereford genetics, but may also result in a premium for the seller. Contact these organizers today for the specific requirements of each sale. Many have a consignment deadline, and the earlier you commit your stock, the better advertisement your calves will get. Whether you have one head or 100, one of these sales may be the perfect marketing outlet for you.

Kansas Hereford Influenced Feeder Calf Sale
Oct. 23, Manhattan Commission Co., Manhattan, Kan.
Tom Graznow: (785) 466-6790
John Cline: (785) 776-4815

Tennessee Hereford Marketing Program Feeder Calf Sale
Oct. 26, Tennessee Livestock Producers, Columbia, Tenn.
John Woolfolk: (731) 225-2620
Darrell Ailshie: (931) 212-8512

Kentucky Certified Hereford Influenced Sale
Oct. 27, Bluegrass Stockyards South, Stanford, Ky.
Lowell Atwood: (606) 669-1455
John Meents: (419) 306-7480

Montana Hereford Association Hereford Influenced Feeder Calf Sale
Nov. 16, Headwaters Livestock Auction, Three Forks, Mont.
Jerry Gereghty: (406) 662-3375 or

Greater Midwest Certified Hereford Feeder Calf Sale
Dec. 3, Carthage Livestock Auction, Carthage, Ill.
Jerry Huth: (920) 583-3223 or

Missouri Hereford Association Hereford Influenced Feeder Calf Sale
Dec. 3, Joplin Regional Stockyards, Carthage, Mo.
Matt Reynolds: (660) 676-3788
Marty Lueck: (417) 948-2669 or

Enter Now for the Western Nugget National Hereford Show

The Western Nugget National Hereford Show (WNNHS) will be Dec. 3-4 in Reno, Nev. The early entry deadline is Oct. 15. The Western Nugget Junior Show will be Dec. 2. Visit the NJHA Web site for more information. For information about all upcoming national shows, visit

The Whiteface Available for Download, Order

Articles highlighting the Harris Ranch and Circle A Ranch heterosis projects printed in recent Hereford World issues have been reformatted and are available in a new issue of The Whiteface. American Hereford Association (AHA) members can request printed copies to distribute or the file can be downloaded and printed at home.

The Whiteface issues are available for download at These newsletters make excellent reading materials at Hereford sales this fall. To request printed copies or if you would like high-resolution files for high-quality printing, please contact Angie Stump Denton at (785) 363-7263 or

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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