Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 6, Issue 33
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

AHA Launches New Marketing Tool:

Looking to market or purchase elite Hereford genetics? The American Hereford Association (AHA) has launched a new online auction Web site — — which will feature regular online consignment auctions.

This new marketing site will give Hereford breeders the market and power to reach potential customers worldwide. Designed to help producers with any herd size, this service will especially help those producers who do not host annual production sales. AHA members can consign females, bulls, steers, cow-calf pairs, donor dams, embryos, semen, picks of the herd or flush rights. Commercial female lots and groups of feeder calves can also be listed. Offerings are not just limited to Hereford genetics; consignments can also include equipment such as chutes, trailers, show tack and equipment or feed supplies.

The first online auction will be Nov. 3 from 8 a.m. to 8 p.m. EST. Other scheduled sale dates are Dec. 1 and Dec. 29.

An initial nonrefundable, up-front entry fee of $50 for a pictured animal or product or $75 for a videoed animal or product will be charged to consign to an auction. Once the animal or product is sold, a 12% commission will be deducted from the proceeds. Every buyer will have to sign up on the site and be prequalified to be an approved buyer at the auction. The Wendt Group is responsible for collection of the proceeds for each purchase before delivery and will guarantee consignor payment within 30 days of the auction.

Consignors can post photos and video clips. See for format guidelines. Two weeks before each auction, a catalog of consignments will be available online. To consign to the online auction or for more information, contact Joe Rickabaugh, AHA director of field management and seedstock marketing, at (816) 842-3757 or any of the regional Hereford field staff for detailed information. You can also visit the FAQ page for information about the service and the contacts page for contact information.

NJHA Member Chosen as Beef Ambassador

Last weekend, beef cattle industry enthusiasts flooded Ft. Smith, Ark., to take part in one of the most prestigious youth agriculture programs in the nation, the National Beef Ambassador Program. Only five youth were chosen for the 2010 National Beef Ambassador team and Jackson Alexander, Anadarko, Okla., was one of them. Alexander is a senior at Anadarko High School. Jackson raises and shows Hereford cattle. Read more about it on the Cattlemen's Beef Board Web site.


Make Hotel Reservations for Louisville

The national Hereford show at the North American International Livestock Exposition in Louisville, Ky., is Nov. 19. American Hereford Association (AHA) staff has reserved a block of rooms for members at the Holiday Inn conveniently located near the Kentucky Fair & Expo Center and the airport.  Call (502) 637-4500 and ask for the American Hereford Association room block to make reservations. You can visit the Holiday Inn Web site.

Plan to Attend the Ladies of the Royal Sale Oct. 31

Catalogs for the Ladies of the Royal Sale, Saturday, Oct. 31, will be mailed this week. The sale will be at the American Royal facility in Kansas City. If you would like to receive a copy, e-mail your request to Joe Rickabaugh at, AHA director of field management and seedstock marketing. 

Visit to view the catalog online.

The sale features 27 heifers destined to be great brood cow prospects, show heifers or both. Other lots include six Hereford show steers, three embryo packages and a pregnant recipient with a 90-day sexed embryo. A surprise lot for this sale will feature some outstanding genetics. More information on this lot will appear the third week of October on

For more information, contact Joe Rickabaugh at 816-218-2280 or 785-633-3188.

Annual Meeting Draws Closer;
Meet Board Candidate Kevin Schultz

The 2009 American Hereford Association (AHA) Annual Membership Meeting will be Monday, Nov. 2, at the Hilton President Kansas City. Visit for a tentative schedule.

During the meeting, an online registry workshop will be at 1 p.m. Saturday Oct. 31 at the AHA headquarters. Later that day, Hereford enthusiasts are invited to the Hereford Youth Foundation of America (HYFA) Boots and Brew reception at 5:30 p.m. in the American Royal Governor’s Room. Shuttle service back to the hotel will be available at 7 p.m. and 7:30 p.m. Sunday morning at 9, there will be a Certified Hereford Beef LLC update and product sample demonstration at the American Royal Governor’s Room.

The six AHA Board candidates are Cliff Copeland, Nara Visa, N.M.; Marty Lueck, Mountain Grove, Mo.; Dale Micheli, Ft. Bridger, Wyo.; Les Midla, Marianna, Pa.; Phillip Moon, Harrison, Ark.; and Kevin Schultz, Haviland, Kan. Watch for more information on each of the candidates in the October Hereford World. Each week we will feature a new Board candidate in Hereford eNews, this week we feature Kevin Schultz.

The six AHA Board candidates are Cliff Copeland, Nara Visa, N.M.; Marty Lueck, Mountain Grove, Mo.; Dale Micheli, Ft. Bridger, Wyo.; Les Midla, Marianna, Pa.; Phillip Moon, Harrison, Ark.; and Kevin Schultz, Haviland, Kan. Each week we will feature a new Board candidate in Hereford eNews, this week we feature Kevin Schultz.

A fifth-generation farmer and rancher, Kevin Schultz, Haviland, Kan., manages his family’s Sandhill Farms, a diversified farming and cattle operation in south-central Kansas. The farming operation consists of dryland and irrigated corn, soybeans, wheat and alfalfa. The cow herd includes about 300 cows.

With the maturity of the Conservation Reserve Program (CRP), the Schultzes are in an expansion phase. Through the use of ET (embryo transfer), approximately 200 of the calves will be registered and the balance will be purebred commercial. The commercial cows have been purebred Hereford since the mid 1940s. The family has fed out its steers at commercial feedlots for the past 15-20 years. Feedlot performance data as well as the individual carcass data have been collected and tracked. The registered program was started after Kevin graduated from Kansas State University in 1986. Prior to 2008 all Sandhill bulls were sold private treaty. In 2008 the family started a spring bull sale. In the past two sales, 70% of the bulls were sold to commercial buyers, and the other 30% to registered breeders. In the sale next spring all 5-year-old cows that are pregnant with heifer calves will sell.

Sandhill genetics have been part of the National Reference Sire Program (NRSP) and the Circle A Ranch heterosis project. Kevin uses these programs to increase the accuracy and predictability of his bulls and identify outliers that will help move the breed in the desired direction. Kevin has been a longtime member of the Kansas Polled Hereford Association, serving multiple terms on the board and as president. In 2004 he was AHA’s nominee to the NCBA Young Cattlemen’s Conference.

Kevin has served on numerous local and state boards, being an officer in most. These include church, school, groundwater management, Extension, Farm Bureau, Kansas Livestock Association and others. Kevin and his wife, Vera, have three children.

Herefords Featured on Cover of High Plains Journal

Gary and Kathy Buchholz of GKB Cattle, Bardwell, Texas, were featured on the cover of the Oct. 12 special seedstock issue of High Plains Journal. The rest of the story is inside, directly followed by a list of Hereford feeder calf sales. Pick up a copy or read it on their High Plains Journal Web site.

Submit Data by Nov. 1 for Spring Analysis

All data needs to be submitted by Nov. 1 in order to be included in the next genetic evaluation. The AHA performance department requests all breeders submit cow weights and body condition scores when sending weaning weights. These weights and scores are imperative to the development of longevity and fertility genetic selection traits.

Take Advantage of Feeder Calf Sales In Your Area

Consigning your Hereford and Hereford-influenced calves to a special Hereford sale not only provides a great outlet for buyers interested in Hereford genetics, but may also result in a premium for the seller. Contact these organizers today for the specific requirements of each sale. Many have a consignment deadline, and the earlier you commit your stock, the better advertisement your calves will get. Whether you have one head or 100, one of these sales may be the perfect marketing outlet for you.

Kansas Hereford Influenced Feeder Calf Sale
Oct. 23, Manhattan Commission Co., Manhattan, Kan.
Tom Graznow: (785) 466-6790
John Cline: (785) 776-4815

Tennessee Hereford Marketing Program Feeder Calf Sale
Oct. 26, Tennessee Livestock Producers, Columbia, Tenn.
John Woolfolk: (731) 225-2620
Darrell Ailshie: (931) 212-8512

Kentucky Certified Hereford Influenced Sale
Oct. 27, Bluegrass Stockyards South, Stanford, Ky.
Lowell Atwood: (606) 669-1455
John Meents: (419) 306-7480

Montana Hereford Association Hereford Influenced Feeder Calf Sale
Nov. 16, Headwaters Livestock Auction, Three Forks, Mont.
Jerry Gereghty: (406) 662-3375 or

Greater Midwest Certified Hereford Feeder Calf Sale
Dec. 3, Carthage Livestock Auction, Carthage, Ill.
Jerry Huth: (920) 583-3223 or

Missouri Hereford Association Hereford Influenced Feeder Calf Sale
Dec. 3, Joplin Regional Stockyards, Carthage, Mo.
Matt Reynolds: (660) 676-3788
Marty Lueck: (417) 948-2669 or

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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