Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 6, Issue 34
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff. Ad
Hereford Highlights

CHB LLC Marketings Up, Reorganizes for More Growth

Despite a U.S. economic downturn and resulting depressed beef demand, Certified Hereford Beef (CHB) LLC experienced growth in the marketplace and added new team members to increase opportunities during fiscal year (FY) 2009.

CHB LLC packing partners National Beef Packing Co. LLC and Greater Omaha Packing Co. Inc. harvested 379,282 CHB-eligible cattle and certified 250,266 total carcasses during FY 2009. A total of 36,810,360 lb. was marketed as Certified Hereford Beef®, which is up 900,000 lb., or about 2.5% compared to last year.

In FY 2009, CHB LLC staff launched two large foodservice distributor companies across the eastern U.S. Sysco Food Service distributors and Merchants Foodservice began distributing CHB products in nine states, adding approximately 900 new sales people to the program.

These new distributors aided the program in establishing 29% more restaurant business, bringing total restaurant sales to more than 5.5 million lb.

In addition to growth in distribution channels, CHB LLC has been working on value-added concepts. A case-ready beef program was developed with Superior Farms, Boston, Mass. Also developed by CHB LLC staff along with Klement’s Co., Milwaukee, Wis., is an all-beef Chicago style hot dog.

Also during FY 2009, Hereford Verified (HV) saw an increase in marketings. HV is the AHA’s traceable program for Hereford-influenced calves that provides producer bonuses and data on cattle that meet CHB requirements. During the year, 15,940 head were certified and marketed through the program, up 30% from last year.

Check out

Looking to market or purchase elite Hereford genetics? The American Hereford Association (AHA) has launched a new online auction Web site — — which will feature regular online consignment auctions.

The first online auction will be Nov. 3 from 8 a.m. to 8 p.m. EST. Consignments for the first sale include: five bred cows, five bulls, 12 heifers, one commercial group, one embryo package and one semen package. View the catalog on the Web site. Bidders must register for pre-approval after viewing the terms and conditions.

Other scheduled sale dates are Dec. 1 and Dec. 29.

Annual Meeting Festivities Start Next Week

The 2009 American Hereford Association (AHA) Annual Membership Meeting will be Monday, Nov. 2, at the Hilton President Kansas City. Visit for a tentative schedule.

During the meeting, an online registry workshop will be at 1 p.m. Saturday Oct. 31 at the AHA headquarters. Later that day, Hereford enthusiasts are invited to the Hereford Youth Foundation of America (HYFA) Boots and Brew reception at 5:30 p.m. in the American Royal Governor’s Room. Shuttle service back to the hotel will be available at 7 p.m. and 7:30 p.m. Sunday morning at 9, there will be a Certified Hereford Beef LLC update and product sample demonstration at the American Royal Governor’s Room.

The six AHA Board candidates are Cliff Copeland, Nara Visa, N.M.; Marty Lueck, Mountain Grove, Mo.; Dale Micheli, Ft. Bridger, Wyo.; Les Midla, Marianna, Pa.; Phillip Moon, Harrison, Ark.; and Kevin Schultz, Haviland, Kan. Look for more information on each of the candidates in the October Hereford World.

Catalogs for the Ladies of the Royal Sale, Saturday, Oct. 31, have been mailed. The sale will be at the American Royal facility in Kansas City. If you would like to receive a copy, e-mail your request to Joe Rickabaugh at, AHA director of field management and seedstock marketing. 

Visit to view the catalog online.

The sale features 27 heifers destined to be great brood cow prospects, show heifers or both. Other lots include six Hereford show steers, three embryo packages and a pregnant recipient with a 90-day sexed embryo. A surprise lot for this sale will feature some outstanding genetics. More information on this lot will appear the third week of October on

For more information, contact Joe Rickabaugh at 816-218-2280 or 785-633-3188.

Senator Showing a Hereford Heifer Wins
Inaugural Legislative Showmanship Contest

Senator Jean Hunhoff (R-Yankton) showed “Erv”, a Hereford heifer, to the grand champion title in the South Dakota State Fair Inaugural Legislative Beef Showmanship Contest. “Erv”, aka RV Boulder Lass 8110, is owned by Jeremiah Johnson, Huron, S.D., and bred by Ravine Creek Ranch, Huron, S.D. Read all about it at Tri-State Livestock News.

Submit Data by Nov. 1 for Spring Analysis

All data needs to be submitted by Nov. 1 in order to be included in the next genetic evaluation. The AHA performance department requests all breeders submit cow weights and body condition scores when sending weaning weights. These weights and scores are imperative to the development of longevity and fertility genetic selection traits.

Take Advantage of Feeder Calf Sales In Your Area

Consigning your Hereford and Hereford-influenced calves to a special Hereford sale not only provides a great outlet for buyers interested in Hereford genetics, but may also result in a premium for the seller. Contact these organizers today for the specific requirements of each sale. Many have a consignment deadline, and the earlier you commit your stock, the better advertisement your calves will get. Whether you have one head or 100, one of these sales may be the perfect marketing outlet for you.

Kansas Hereford Influenced Feeder Calf Sale
Oct. 23, Manhattan Commission Co., Manhattan, Kan.
Tom Graznow: (785) 466-6790
John Cline: (785) 776-4815

Tennessee Hereford Marketing Program Feeder Calf Sale
Oct. 26, Tennessee Livestock Producers, Columbia, Tenn.
John Woolfolk: (731) 225-2620
Darrell Ailshie: (931) 212-8512
The sale will be broadcast live at starting at 6 p.m. CDT

Kentucky Certified Hereford Influenced Sale
Oct. 27, Bluegrass Stockyards South, Stanford, Ky.
Lowell Atwood: (606) 669-1455
John Meents: (419) 306-7480

Montana Hereford Association Hereford Influenced Feeder Calf Sale
Nov. 16, Headwaters Livestock Auction, Three Forks, Mont.
Jerry Gereghty: (406) 662-3375 or

Greater Midwest Certified Hereford Feeder Calf Sale
Dec. 3, Carthage Livestock Auction, Carthage, Ill.
Jerry Huth: (920) 583-3223 or

Missouri Hereford Association Hereford Influenced Feeder Calf Sale
Dec. 3, Joplin Regional Stockyards, Carthage, Mo.
Matt Reynolds: (660) 676-3788
Marty Lueck: (417) 948-2669 or

Make Hotel Reservations for Louisville

The national Hereford show at the North American International Livestock Exposition in Louisville, Ky., is Nov. 19. American Hereford Association (AHA) staff has reserved a block of rooms for members at the Holiday Inn conveniently located near the Kentucky Fair & Expo Center and the airport.  Call (502) 637-4500 and ask for the American Hereford Association room block to make reservations. You can visit the Holiday Inn Web site.

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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