Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 7, Issue 29
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on Hereford.org or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

AHA Announces FY 2010 Registrations, Sales Numbers

The American Hereford Association’s (AHA) fiscal year (FY) ended Aug. 31. During FY 2010 the average price paid for a Hereford — both females and bulls — increased. This is exciting considering the state of the economy and the decreasing national cow herd size. The breed also experienced increases in registrations and transfers.

Fiscal year numbers totaled 64,907 registrations, up from 64,293 last year, and 34,767 transfers, up from 31,747 last year. Cows on inventory totaled 101,677 and there were 3,441 active adult members and 2,244 active junior members.

A total of 161 Hereford production sales were reported by Hereford World staff this fiscal year. Bull sales averaged $3,261 up from $3,194 last fiscal year and females averaged $2,587, up $103 from last year. Across the board the Herefords averaged $97 more per lot on 9,573 total lots reported by AHA field representatives.

The top five states by registrations:

  • Texas 7,858
  • Nebraska 5,288
  • South Dakota 4,765
  • Kansas 3,853
  • Oklahoma 3,709

The top 10 breeders by registrations:

  • Rausch Herefords, Hoven, S.D. 798
  • Upstream Ranch, Taylor, Neb. 700
  • Imig Herefords, Lakeside, Neb. 502
  • Alexander Mih, Indianapolis, Ind. 474
  • Colin Hoffman, Leola, S.D. 396
  • Dudley Bros, Comanche, Texas 378
  • Van Newkirk Herefords, Oshkosh, Neb. 368
  • Star Lake Cattle Ranch, Skiatook, Okla. 338
  • Jamison Herefords, Quinter, Kan. 338
  • Mrnak Herefords, Bowman, N.D. 309

Watch for more about FY 2010 in future eNews issues and in the November Hereford World.

AHA Releases New Strategic Plan

The American Hereford Association (AHA) Board of Directors and eight advisors met in April for a strategic planning session to discuss and establish goals and objectives for the Association. In August the Board approved seven core strategies and corresponding objectives for the future.

The seven new core strategies are:

  1. Improve the overall quality, consistency, predictability and profitability of Hereford genetics.
  2. Build strategic alliances.
  3. Continue to grow the Certified Hereford Beef (CHB®) program.
  4. Increase investment in member and customer education and service.
  5. Increase focus of communicating the profitability advantage of Hereford genetics.
  6. Grow non-traditional revenue.
  7. Cultivate the growth and development of juniors and young breeders.

Download the plan or watch for it in the September Hereford World.


CHB Launched by Sysco Minnesota

Sysco, the largest foodservice distributor in North America, is launching the Certified Hereford Beef line from its Minnesota branch. Wyatt and Brian Lawrence of Lawrence Herefords along with other Hereford breeders helped Sysco employees kick off the CHB sales with a meeting in Minneapolis on Aug. 27.


Advertise on Hereford.org

In one month, visitors to Hereford.org viewed 30 banners ads 94,961 times and clicked on them 870 times. Hereford.org is the perfect place for breeders to advertise their operations or businesses to offer services or products. Banner ads serve as direct links to the breeders’ or business’ Web site.

View banner advertising rates. To read how other Hereford breeders are utilizing the banner ads as a marketing tool read “Most Bang For your Banner” in the July Hereford World.

For more information about banner advertising options including bundling with Hereford World advertising and Creative Service packages, contact your AHA field staff member or Caryn Vaught 816-218-2282.


National Show Season Is Approaching

The American Royal National Hereford Show and Junior Show entry deadline and junior ownership deadline is Sept. 10. Visit the American Royal Web site for more information.

The Keystone International Livestock Exposition National Hereford Show is scheduled for Oct. 1 in Harrisburg, Pa. The judge will be Cody Lowderman. Visit the Keystone Web site for more information.

The North American show date is Nov. 18 in Louisville and entries are due Oct. 1. A block of rooms have been reserved at the Spring Hill Suites. Block rate is $99. Refer to American Hereford Association.


Western Nugget National Hereford Sale Consignments Open

The Western Nugget National Hereford Sale is Dec. 4 in Reno, Nev. This has consistently been the second largest Hereford event behind Denver for many years. If you have never been, it is worth being part of, ask anyone who has been to this special sale! If you have any interest in consigning a herd bull prospect, bred or open heifer, flush, pregnancy or embryos please contact Matt Macfarlane, Sheridan, Calif., at 530-633-4184 or 916-803-3113. Visit the Western Nugget Web site for more information on the sale and show.


AHA Nominating Committee Announces Board Candidates

Nominating Committee Chairman Lee Haygood has submitted five candidates for election to the American Hereford Association (AHA) Board this fall including:

  • Tom Boatman, Georgia
  • Keith Fawcett, South Dakota
  • Richard Gebhardt, Oklahoma
  • Steve Lambert, California
  • Dale Venhuizen, Montana

You can look for these men’s biographies in the October Hereford World and future issues of eNews.


Hereford and Brahman Breeders to Host F1 Field Day

The American Brahman Breeders Association and the AHA along with their Mississippi affiliates will jointly host a field day at the Smith County Ag Complex in Raleigh, Miss., on Saturday, Sept. 25.  The Field Day will start at 9 a.m. and will provide an opportunity for beef cattle producers to hear and learn of the new era version of the age old Brahman x Hereford F1 cross.        

This will be the first time these two breeds have joined forces in the Magnolia State to promote the superiority of this popular cross. An outstanding program and meal are being planned.

Watch for a complete schedule in a future issue of Hereford eNews.


Don’t Forget Chute Scores

The American Hereford Association (AHA) is asking breeders to begin collecting data on dispositions this fall by using chute scores. There is a column on the new weaning sheet or if you have already registered your calves and have a weaning sheet, contact the AHA customer service department to request a new form with the chute score column.

If you use the online system, download the updated forms for use this fall. The information is needed to prove Herefords’ superiority in good disposition and to identify genetic differences within the breed. For more information read the “Performance Matters: Focus on Disposition” column in the August Hereford World.


Watch JNHE Videos Online

Watch highlight videos from the 2010 VitaFerm Junior National Hereford Expo (JNHE) on Hereford.org.


Headquarters Hotel Feedback Please

If you were a guest at the Sheraton at Keystone at the Crossings in Indianapolis for the recent 2010 JNHE we need your input on your hotel stay. Please take a few minutes and send a short e-mail to acowan@hereford.org with some feedback on your accommodations at the headquarters hotel.

We appreciate your help with this informal survey that has been requested by the sales staff at the Sheraton. We will compile information and provide it to the hotel.

If you chose not to stay at the headquarters hotel and would care to forward a quick e-mail as to why you chose to stay out side of the Junior National Hereford Expo headquarters block we would appreciate that feedback as well we plan hotel blocks for future years. Thank you very much.


JNHE Photos Available for Purchase

All pictures taken by American Hereford Association (AHA) staff at the JNHE may be viewed and ordered at HerefordPhotoshop.com.

If you have any questions, contact Angie Stump Denton at adenton@hereford.org or 785-363-7263.

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Market Update
Downloads:

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight

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