Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 8
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Herefords Dominate at Iowa Beef Expo

The Hereford sale, Feb. 17, during the Iowa Beef Expo in Des Moines, was one for the record books. The 56 lots of live animals averaged $3,505 with 30 bulls posting a $3,553 average and 26 females averaging $3,450.  

Herefords had the high-selling average for overall live lot average, the high female average and the second-high bull average for this event.  Herefords also had the high- selling individual bull at $8,200 from Wiese & Sons, Manning, Iowa, and the high-selling female $9,100 from the Mike Sorenson Family, Greenfield, Iowa.  

Cattle sold to eight different states and featured cattle from 30 consignors representing Iowa, Missouri, Illinois and Wisconsin.  

Look for next eNews issue on Monday, March 7

The next issue of eNews will be distributed on Monday, March 7.  

Be a Part of “The Harvest”

The Hereford Youth Foundation of America (HYFA) invites Hereford breeders, enthusiasts and supporters to save the date and make plans to attend “The Harvest” fund-raiser event at Kunde Family Estate in Sonoma, Calif., Aug. 19-21, 2011. The Harvest is hosted by the Jim and Marcia Mickelson family to contribute to HYFA’s $5 million capital endowment campaign with all proceeds benefiting scholarship and education for Hereford youth across the nation.

The Harvest event pricing and travel details will be available in April. HYFA is currently seeking consignments for the sale. If you are interested in being part of this history-making event in California’s wine country please contact Eddie or Ruth Sims at 580-492-4590, or Amy Cowan at, 816-842-3757. We look forward to hosting you at the Kunde Family Estate in August.

Book Rooms Now For 2011 JNHE

The 2011 Junior National Hereford Expo will be July 9-16 in Kansas City. Please call the Hyatt Regency to book your rooms.

Hyatt Regency Crown Center
2345 McGee St., Kansas City, MO 64108
816-421-1234 or 800-233-1234
Hotel Room Rate: $95 plus tax
Hotel Reservations must be made by June 6, 2011

There’s An App For That

Beef producers can utilize the latest cell phone technology with the “Beef Cattle EPD” application now available for Android or Apple operating system smartphones. The application, released in January, allows users instant access to EPD averages of all the major breeds of beef cattle. Check out the app’s Facebook page for more information or download it at any app store.

2011 Sire Summary is Now Available

The Spring 2011 Sire Summary is available online and in print. Visit to view it online or call the office at 816-842-3757 to request a printed copy.

Annual Meeting Educational DVDs Are Ready

Hereford breeders can order a DVD of the Educational Forum presentations from the 2010 AHA Annual Meeting. Each DVD costs $25, which includes shipping and handling. For a list of available presentations and to order visit

New Sire DNA Policy

The AHA will require all Hereford sires born after Jan. 1, 2011, to be DNA genotyped at the official AHA DNA laboratory before their progeny can be registered.

This policy has been adopted to improve the quality control of pedigrees. Numerous times during the year, AHA staff identifies pedigree mistakes, and the discovery comes at times when it is very difficult to make a determination of correct parentage of an animal. Genotyping walking herd sires will be very beneficial toward minimizing this issue in a cost-effective manner.

Download Policy FAQ (PDF)

Use Y for 2011

The year-letter code for 2011 is Y. This notice is for those producers who use the letter codes in their identification system. For more tattoo and identification tips, see Page 18 of the January 2010 Hereford World or visit

Study Shows $30 Hereford Heterosis Advantage

Calves sired by Hereford bulls have a $30 per head documented advantage in feedlot profitability and 7% advantage in fertility when compared to Angus-sired calves, according to the final Harris Heterosis Research Project report.

Hereford breeders can order copies of the report (PDF), which was included with the January Hereford World and is available online at

Various package sizes are available, including 10, 25, 50 and 100 copies. To place your order, contact Angie Denton at 785-363-7263.

National Hereford Show Photos Available for Purchase

All pictures taken by American Hereford Association (AHA) staff at the National Hereford Shows this fall and winter may be viewed and ordered at

If you have any questions, contact Angie Stump Denton at or 785-363-7263.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • April 11, 2011 - Missouri Hereford Assn. Hereford Influenced Feeder Calf Sale, Eldon, Mo., contact any MHA board member or sale barn at 573-392-5572
  • April 21, 2011- Tennessee Hereford Marketing Program Feeder Calf Sale, Columbia, Tenn., Contact: John Woolfolk, 731-225-2620 or Darrell Ailshie, 931-212-8512
  • May 10, 2011- Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., Contact: Lowell Atwood, 606-669-1455 or John Meents, 419-306-7480
  • July 11, 2011 - Missouri Hereford Assn. Hereford Influenced Feeder Calf Sale, Eldon, Mo., contact any MHA board member or sale barn at 573-392-5572
  • October 25, 2011 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky. Contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480

Advertise on

In one month, visitors to viewed 30 banner ads 94,961 times and clicked on them 870 times. is the perfect place for breeders to advertise their operations or businesses to offer services or products. Banner ads serve as direct links to the breeders’ or business’ Web site.

View banner advertising rates. To read how other Hereford breeders are utilizing the banner ads as a marketing tool read “Most Bang For your Banner” in the July Hereford World.

For more information about banner advertising options including bundling with Hereford World advertising and Creative Service packages, contact your AHA field staff member or Caryn Vaught 816-218-2282.

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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