Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 11
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

JNHE Sponsorship, Trade Show Opportunities Available

Final plans are coming together for the 2011 Junior National Hereford Expo (JNHE). Visit for a schedule of events and other information.

Kansas youth are still seeking sponsors for the event. Division and class sponsorships are available as well as show program ads and trade show booths.

This year JNHE attendees will be able to set up trade show booths in the stall area. This option is for individuals who have family members with animals and it is more convenient to set up their booth near their stalls. The booth cost will be $200. Vendors selling jewelry or other items in the stall area mush have paid for a booth space and will be given an office trade show participant banner to display. For more information about the trade show, contact Angie Denton at 785-363-7263.

Hosting the JNHE is a huge investment. For information on how you can support the largest Hereford event of the year, visit and click on the “JNHE” tab.

Hereford Bulls Tested at OBI

At the recently completed Oklahoma Beef Inc., (OBI) Stillwater, Okla., bull test, 44 Hereford bulls gained an average of 4.11 lb. ADG. The top bull, Loewen 502R 44T 31X, a son of PCR 286 Mr Advisor 502R, gained 5.54 lb. to ratio 134.9, ratioed 123.7 for WDA and had a yearling weight of 1,426 lb. The bulls sell at OBI March 24.

Plan to Attend BIF Annual Meeting

Montana State University, Bozeman, is hosting the Beef Improvement Federation, (BIF), one of the world's leading organizations supporting beef production and genetic improvement, for its 2011 national meeting and convention, June 1-4. A detailed schedule is available on the Montana State University Web site, as well as a link to register online.

HYFA to Host Golf Tournament

The Hereford Youth Foundation of America (HYFA) will host its second annual golf tournament with all proceeds to benefit the foundation. Hosted in conjunction with the JNHE, the event will kickoff at 7:30 a.m. July 12 at the Paradise Point Golf Course, Smithville, Mo.

The tournament will be a four-man scramble with shotgun start. Participants will have the chance to win a brand new car. Randy Curnow Buick is sponsoring a car for a hole-in-one.

Player entry fees will be $300 a team or $85 for a single, who will be placed on a random team. Hole sponsorships are available for $500 and include a team. To register, visit, or for more information or to sponsor this event, contact Amy Cowan at 816-842-3757.

New for July 2011 Herdbook — Herd Bull Breeder Pages

Looking for an efficient way to market your cattle for a small price? In the 2011 July Hereford World we have a new section that will feature state inch ads available to you for only $150. If you wish to do a state ad AND be listed in our Hereford Register, your price is only $200. View an example page. Download the form (PDF). Please send the PDF back to the AHA office, attention Amy Myers, 816-842-3757 or mail to: PO Box 014059, Kansas City, MO 64101.

2011 July Hereford World Deadlines Are Just Around the Corner!

Don’t miss your chance to be a part of our largest issue of the year! Take part in our early-bird deadline have all your ad materials to the AHA office by April 11, 2011, and receive an additional 5% off the price of your ad. Final deadline for all ad materials is May 16, 2011. Any ads received after May 20, 2011, will receive a 10% late fee added to the price of their ad. Contact your field representative today, or Joe Rickabaugh or Amy Myers. Rickabaugh and Myers can be reached at 816-842-3757.

Don’t Miss the Hereford Register

The fifth edition of the Hereford Register will be published as a special section in the July 2011 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2011 advertisers with a quarter-page or larger ad and July 2011 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section and are available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. The yellow pages will be posted on

For more information, contact your field representative, Joe Rickabaugh, at or Amy Myers at Rickabaugh and Myers
can also be reached at 816-842-3757.

Next Sale is March 29

The next sale is March 29. A list of consignments will be posted soon.

Be a Part of “The Harvest”

The Hereford Youth Foundation of America (HYFA) invites Hereford breeders, enthusiasts and supporters to save the date and make plans to attend “The Harvest” fund-raiser event at Kunde Family Estate in Sonoma, Calif., Aug. 19-21, 2011. The Harvest is hosted by the Jim and Marcia Mickelson family to contribute to HYFA’s $5 million capital endowment campaign with all proceeds benefiting scholarship and education for Hereford youth across the nation.

The Harvest event pricing and travel details will be available in April. HYFA is currently seeking consignments for the sale. If you are interested in being part of this history-making event in California’s wine country please contact Eddie or Ruth Sims at 580-492-4590, or Amy Cowan at, 816-842-3757. We look forward to hosting you at the Kunde Family Estate in August.

Book Rooms Now For 2011 JNHE

The 2011 Junior National Hereford Expo will be July 9-16 in Kansas City. Please call the Hyatt Regency to book your rooms.

Hyatt Regency Crown Center
2345 McGee St., Kansas City, MO 64108
816-421-1234 or 800-233-1234
Hotel Room Rate: $95 plus tax
Hotel Reservations must be made by June 6, 2011

2011 Sire Summary is Now Available

The Spring 2011 Sire Summary is available online and in print. Visit to view it online or call the office at 816-842-3757 to request a printed copy.

Annual Meeting Educational DVDs Are Ready

Hereford breeders can order a DVD of the Educational Forum presentations from the 2010 AHA Annual Meeting. Each DVD costs $25, which includes shipping and handling. For a list of available presentations and to order visit

New Sire DNA Policy

The AHA will require all Hereford sires born after Jan. 1, 2011, to be DNA genotyped at the official AHA DNA laboratory before their progeny can be registered.

This policy has been adopted to improve the quality control of pedigrees. Numerous times during the year, AHA staff identifies pedigree mistakes, and the discovery comes at times when it is very difficult to make a determination of correct parentage of an animal. Genotyping walking herd sires will be very beneficial toward minimizing this issue in a cost-effective manner.

Download AHA DNA Policy FAQ (PDF)

Study Shows $30 Hereford Heterosis Advantage

Calves sired by Hereford bulls have a $30 per head documented advantage in feedlot profitability and 7% advantage in fertility when compared to Angus-sired calves, according to the final Harris Heterosis Research Project report.

Hereford breeders can order copies of the report (PDF), which was included with the January Hereford World and is available online at

Various package sizes are available, including 10, 25, 50 and 100 copies. To place your order, contact Angie Denton at 785-363-7263.

National Hereford Show Photos Available for Purchase

All pictures taken by American Hereford Association (AHA) staff at the National Hereford Shows this fall and winter may be viewed and ordered at

If you have any questions, contact Angie Stump Denton at or 785-363-7263.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • April 11, 2011 - Missouri Hereford Assn. Hereford Influenced Feeder Calf Sale, Eldon, Mo., contact any MHA board member or sale barn at 573-392-5572
  • April 21, 2011- Tennessee Hereford Marketing Program Feeder Calf Sale, Columbia, Tenn., Contact: John Woolfolk, 731-225-2620 or Darrell Ailshie, 931-212-8512
  • May 10, 2011- Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., Contact: Lowell Atwood, 606-669-1455 or John Meents, 419-306-7480
  • July 11, 2011 - Missouri Hereford Assn. Hereford Influenced Feeder Calf Sale, Eldon, Mo., contact any MHA board member or sale barn at 573-392-5572
  • October 25, 2011 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky. Contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480

Advertise on

In one month, visitors to viewed 30 banner ads 94,961 times and clicked on them 870 times. is the perfect place for breeders to advertise their operations or businesses to offer services or products. Banner ads serve as direct links to the breeders’ or business’ Web site.

View banner advertising rates. To read how other Hereford breeders are utilizing the banner ads as a marketing tool read “Most Bang For your Banner” in the July Hereford World.

For more information about banner advertising options including bundling with Hereford World advertising and Creative Service packages, contact your AHA field staff member or Caryn Vaught 816-218-2282.

JB Ranch Ad
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

M6 Ranch Ad
Industry Insight


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