Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 14
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Attention Juniors:
Enter Now for JNHE, Junior Advantage Newsletter Available, Apply for Scholarships

The early entry deadline for the Junior National Hereford Expo (JNHE) is May 2, with a savings of $20. Log on to to enter online, check the rules or for more information on Missouri health regulations. Entry packets were mailed to all junior members (one per household), however, paper entries will only be accepted until May 2. After May 2, ONLY ONLINE entries will be accepted until June 1, the FINAL deadline. No entries will be accepted after June 1.  

The Spring 2011 Junior Advantage Newsletter is now available at (PDF).

May 2 is the deadline to submit applications for scholarships and other awards given during the JNHE. Note this year only electronic applications will be accepted. For the applications and details,visit, and go to Contests/Awards or Scholarships. Contact AHA Youth Activities Director Amy Cowan at 816-842-3757 with any junior program questions.

Sign Up for the California/Nevada Field Day and Tour

The California Nevada Polled and Horned Hereford Associations have joined forces to sponsor a field day and tour on May 7 that should prove to be informative, educational and entertaining. Three tour stops and an in-depth panel discussion are included. A wine and cheese tasting is sponsored by Kunde Family Estate Winery and Cooper Vineyards. The field day will conclude with a steak dinner and entertainment by Baxter Black. The entire program including Baxter Black is only $60 per person. For more information on the schedule log on to the CNPHA/CNHA Web site or contact Tom Weimer at 530-254-6802 or Jim Mickelson at 707-481-3440. For tickets contact Karen Perrin at 916-663-1142.

New for July 2011 Herdbook — Herd Bull Breeder Pages

Looking for an efficient way to market your cattle for a small price? In the 2011 July Hereford World we have a new section that will feature state inch ads available to you for only $150. If you wish to do a state ad AND be listed in our Hereford Register, your price is only $200. View an example page. Download the form (PDF). Please email your completed PDF form to Amy Myers, 816-842-3757, or print and mail the completed form to:

American Hereford Association
Attention: Amy Myers
PO Box 014059
Kansas City, MO 64101

2011 July Hereford World Deadlines Are Just Around the Corner!

Don’t miss your chance to be a part of our largest issue of the year! Take part in our early-bird deadline -- have all your ad materials to the AHA office by April 11, 2011, and receive an additional 5% off the price of your ad. Final deadline for all ad materials is May 16, 2011. Any ads received after May 20, 2011, will receive a 10% late fee added to the price of their ad. Contact your field representative today, or Joe Rickabaugh or Amy Myers. Rickabaugh and Myers can be reached at 816-842-3757.

Don’t Miss the Hereford Register

The fifth edition of the Hereford Register will be published as a special section in the July 2011 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2011 advertisers with a quarter-page or larger ad and July 2011 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and Web site. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section and are available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. The yellow pages will be posted on

Download the Hereford Register and seedstock ad form (PDF). Please email your completed PDF form to Amy Myers, 816-842-3757, or print and mail the completed form to:

American Hereford Association
Attention: Amy Myers
PO Box 014059
Kansas City, MO 64101

State Organization, Women's Info Needed

In order to be included in the 2011 Handbook, state and women's organizations need to fill out contact information forms and mail or fax them to the Association as soon as possible.

Download State Association Form
Download Women's Organization Form

Take Advantage of Unique Opportunity to Own Superior Genetics, Support Foundation

John and Mona Loewen have graciously donated a young sire, Loewen Foundation 34X, 43074983 (PDF), to the Hereford Research Foundation (HRF). Additionally, this young sire has been leased by ABS Global and both the proceeds from the sale of the bull and the semen sale royalties will go to the HRF. Here is an outline of how we will offer this exciting young sire:

  • Selling 20 shares at $2,500/share, buyers will receive 100 straws of semen over the next three years. (Semen shipment at buyer’s expense).
  • All shareholders will be entered into a drawing for three frozen embryos from the dam of “Foundation.”
  • The AHA will designate a spot in the young sire test program to test his progeny, including feed intake information.
  • “Foundation” will be in the non-certificate AI program.

Special thanks to John and Mona and ABS for this very gracious donation and exciting opportunity. To find out more on how to become a stockholder in this great young bull, please contact Craig Huffhines, Stacy Sanders or Jack Ward at the AHA office at 816-842-3757.

Online Payment Clarification

When paying the American Hereford Association (AHA) using online bill pay services, please be certain to include your breeder/customer number and what the payment is for (i.e. membership, advertising or registrations, etc.) on the memo line. This is necessary because when payment arrives at the AHA, there is no remittance slip, making it very difficult to apply the payment to the correct account. If you have questions, contact the office at 816-842-3757.

Hall of Fame, Merit nominations due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1. For more information on how to nominate deserving individuals for the 2011 induction at the American Hereford Association Annual Meeting in October, contact Mary Ellen Hummel at 816-842-3757.

Judges Selected

The American Hereford Association (AHA) Show and Sale committee selected the judges for the 2010-2011 national shows.

  • Keystone International, Harrisburg, Pa. - Terri Barber, Texas
  • American Royal, Kansas City, Mo. - Jeff Gooden, Missouri
  • North American International, Louisville, Ky. - Mark Ebeling, Texas
  • Western Nugget, Reno, Nev. - Frank Ward, California
  • National Western, Denver - Jarold Callahan, Oklahoma
  • National Western Pens/Carloads - Greg Shaw, Idaho; Cody Lowderman, Illinois; Chris Scharbauer, Texas
  • Southwestern, Ft. Worth, Texas - Doug Satree, Texas

JNHE Sponsorship, Trade Show Opportunities Available

Final plans are coming together for the 2011 JNHE. Kansas youth are still seeking sponsors for the event. Division and class sponsorships are available as well as show program ads and trade show booths.

This year JNHE attendees will be able to set up trade show booths in the stall area. This option is for individuals who have family members with animals and it is more convenient to set up their booth near their stalls. The booth cost will be $200. Vendors selling jewelry or other items in the stall area mush have paid for a booth space and will be given an office trade show participant banner to display. For more information about the trade show, contact Angie Denton at 785-363-7263.

Hosting the JNHE is a huge investment. For information on how you can support the largest Hereford event of the year, visit

Plan to Attend BIF Annual Meeting

Montana State University, Bozeman, is hosting the Beef Improvement Federation, (BIF), one of the world's leading organizations supporting beef production and genetic improvement, for its 2011 national meeting and convention, June 1-4. A detailed schedule is available on the Montana State University Web site, as well as a link to register online.

HYFA to Host Golf Tournament

The Hereford Youth Foundation of America (HYFA) will host its second annual golf tournament with all proceeds to benefit the foundation. Hosted in conjunction with the JNHE, the event will kickoff at 7:30 a.m. July 12 at the Paradise Point Golf Course, Smithville, Mo.

The tournament will be a four-man scramble with shotgun start. Participants will have the chance to win a brand new car. Randy Curnow Buick is sponsoring a car for a hole-in-one.

Player entry fees will be $300 a team or $85 for a single, who will be placed on a random team. Hole sponsorships are available for $500 and include a team. To register, visit, or for more information or to sponsor this event, contact Amy Cowan at 816-842-3757.

Book Rooms Now For 2011 JNHE

The 2011 Junior National Hereford Expo will be July 9-16 in Kansas City. Please call the Hyatt Regency to book your rooms.

Hyatt Regency Crown Center
2345 McGee St., Kansas City, MO 64108
816-421-1234 or 800-233-1234
Hotel Room Rate: $95 plus tax
Hotel Reservations must be made by June 6, 2011

Be a Part of “The Harvest”

The Hereford Youth Foundation of America (HYFA) invites Hereford breeders, enthusiasts and supporters to save the date and make plans to attend “The Harvest” fund-raiser event at Kunde Family Estate in Sonoma, Calif., Aug. 19-21, 2011. The Harvest is hosted by the Jim and Marcia Mickelson family to contribute to HYFA’s $5 million capital endowment campaign with all proceeds benefiting scholarship and education for Hereford youth across the nation.

The Harvest event pricing and travel details will be available in April. HYFA is currently seeking consignments for the sale. If you are interested in being part of this history-making event in California’s wine country please contact Eddie or Ruth Sims at 580-492-4590, or Amy Cowan at, 816-842-3757. We look forward to hosting you at the Kunde Family Estate in August.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • April 11, 2011 - Missouri Hereford Assn. Hereford Influenced Feeder Calf Sale, Eldon, Mo., contact any MHA board member or sale barn at 573-392-5572
  • April 21, 2011- Tennessee Hereford Marketing Program Feeder Calf Sale, Columbia, Tenn., Contact: John Woolfolk, 731-225-2620 or Darrell Ailshie, 931-212-8512
  • May 10, 2011- Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., Contact: Lowell Atwood, 606-669-1455 or John Meents, 419-306-7480
  • July 11, 2011 - Missouri Hereford Assn. Hereford Influenced Feeder Calf Sale, Eldon, Mo., contact any MHA board member or sale barn at 573-392-5572
  • October 25, 2011 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky. Contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480

Advertise on

In one month, visitors to viewed 30 banner ads 94,961 times and clicked on them 870 times. is the perfect place for breeders to advertise their operations or businesses to offer services or products. Banner ads serve as direct links to the breeders’ or business’ Web site.

View banner advertising rates. To read how other Hereford breeders are utilizing the banner ads as a marketing tool read “Most Bang For your Banner” in the July Hereford World.

For more information about banner advertising options including bundling with Hereford World advertising and Creative Service packages, contact your AHA field staff member or Caryn Vaught 816-218-2282.

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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB Web site.

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Industry Insight


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