Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 30
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Last Chance to Tune in to “American Rancher”

American Hereford Association (AHA) was featured in a segment of “American Rancher” on RFD-TV on Monday night. The show re-airs at noon Sunday, Sept. 18. The show includes a summary of AHA heterosis research featuring Harris Ranch and Circle A Ranch results.

"Like" CHB and Buy Hereford on Facebook

Certified Hereford Beef (CHB) and Buy Hereford are new pages on Facebook promoting Hereford beef and Hereford genetics.

Like the CHB page to keep up-to-date on happenings with the CHB program. The Buy Hereford page will highlight upcoming sales, as well as Hereford production sales, Hereford events and other Hereford deadlines and announcements.

Churchill Offers Bred Heifer to Support Foundation

Dale and Nancy Venhuizen at Churchill Cattle Co., Manhattan, Mont., have graciously offered a bred heifer to benefit the Hereford Research Foundation. She will sell Friday, Sept. 16, as lot 79 in their “Pick of the Pasture Female Sale” in the new sale barn at the ranch. Lot 79 is Churchill Lady 094X, a January 2010 heifer by CJH Harland 408. She is bred to Churchill’s most exciting young bull Churchill Sensation 028X to calve Jan. 27. She is a very nice, complete heifer that will make an excellent cow for anyone, Venhuizen says.

The entire sale price will go directly to the foundation. For more information on her, log on the Churchill website for more on the HRF, go to

NRSP Open House Planned

Hereford breeders are invited to an open house at the Olsen Ranch on Wednesday, Sept. 21. Located near Harrisburg, Neb., the Olsens have been a test herd for the National Reference Sire Program (NRSP) for more than 10 years.

Beginning at 10 a.m. attendees will have a chance to tour the facility and view cattle as well as hear updates from American Hereford Association staff and advisors regarding Hereford genomic and research efforts.

Olsens are located three hours from Denver, one hour from Cheyenne, Wyo., and 45 minutes from Scottsbluff, Neb. Guests flying into Denver are encouraged to contact Douglas Olsen at 308-641-1273 to coordinate travel arrangements.

For more information, contact Olsen or Jack Ward at 816-842-3757.

Schock Hired as Manager

The American Hereford Association (AHA) has chosen a longtime Hereford advocate and former employee to fill the new position of Manager.

Schock has a long history of dedicated service to the Hereford breed. He was raised on his family’s polled Hereford operation in Montana. Then after graduating from Montana State University in 1978 and spending a couple years as a banker, he began working for the American Polled Hereford Association (APHA) as an area coordinator.

After two years working for a seedstock business, he served as the executive secretary of the Texas Polled Hereford Association for six years before returning to the APHA as vice president of member and state relations. During the merger and restructuring in 1995, Schock was appointed the Director of Youth Activities.

But in 1997 he left the Association to manage Shafer Ranch and then for the past two years his own ranch in Sherman, Texas.

As Manager, Schock will be responsible for developing a business plan and continuing to build business.

Dennis and his wife, Mary, live in Fort Worth. Individuals interested in sales can contact Dennis at

Make Plans to Attend Western Nugget

Mark your calendars for the Western Nugget National Hereford Show and Sale Dec. 1-3. This is a great show and sale for all Hereford enthusiasts. Visit for more information on the Nugget and other national shows.

Note Annual Meeting Schedule Changes

Make plans now to attend the 2011 American Hereford Association (AHA) Annual Meeting Oct. 28-30 in Kansas City, Mo. Hyatt Regency Crown Center, located at 2345 McGee St., will host the event. The hotel is conveniently connected via a glass-enclosed skywalk to the Crown Center Complex, which is home to more than 60 shops and restaurants.

To reserve rooms, call 816-421-1234 or 800-233-1234.

Below is a tentative schedule of events.

Friday, October 28

  • 9 a.m. — New member orientation, AHA Headquarters
    (to reserve your space at the orientation, contact Mary Ellen Hummel)
  • 1 p.m. — Educational Forum, Hyatt Regency Crown Center
    • Hereford Genomics Update — Dorian Garrick
    • EPD Basics — Matt Spangler
    • Getting ’em Bred — Bill Beal
  • 4 p.m. — National Hereford Women board meeting, Hyatt Regency Crown Center
  • 6 p.m. — Hereford Homecoming reception, Hyatt Regency Crown Center

Saturday, October 29

  • 9 a.m. — Annual Meeting, Hyatt Regency Crown Center
  • 1 p.m. — NHW Annual Meeting, Hyatt Regency Crown Center
  • 3 p.m. — Ladies of the Royal Sale, American Royal Complex Wagstaff Sale Arena
  • 7:30 p.m. — American Royal Rodeo and Reba, Sprint Center

Sunday, October 30

  • 8 a.m. — National Hereford Show, American Royal Complex
  • 9 a.m. — Board Q&A Session, American Royal Complex Governors's Room

AHA has reserved a block of tickets for the rodeo and Reba concert. To reserve tickets in the block, contact Mary Ellen Hummel at 816-842-3757.

These are the candidates for the Board. In future eNews issues we will give biographical information about each.

  • David DeLong, Earlville, Ill.
  • Fred Larson, Spring Valley, Wis.
  • Les Midla, Marianna, Pa.
  • David Schubel, Medina, N.Y.
  • David Trowbridge, Tabor, Iowa
  • Eric Walker, Morrison, Tenn.

Advertise on

Fall sale season is just around the corner, and is a great place to promote your sale or consignments. Banner ads give potential customers a quick snapshot of your offering and then users can click to get more information.

One-month, six-month and yearly contracts are available. A one-month contract is $500, 6-month is $800 and 12-month is $1,500. With the 6-month and 12-month contract you also receive appearances in AHA's eNewsletters. For more information, contact Caryn Vaught at 816-842-3757.

Take Advantage of Unique Opportunity to Own Superior Genetics, Support Foundation

John and Mona Loewen have graciously donated a young sire, Loewen Foundation 34X, 43074983 (PDF), to the Hereford Research Foundation (HRF). Additionally, this young sire has been leased by ABS Global and both the proceeds from the sale of the bull and the semen sale royalties will go to the HRF. Here is an outline of how we will offer this exciting young sire:

  • Selling 20 shares at $2,500/share, buyers will receive 100 straws of semen over the next three years. (Semen shipment at buyer's expense).
  • All shareholders will be entered into a drawing for three frozen embryos from the dam of “Foundation.”
  • The AHA will designate a spot in the young sire test program to test his progeny, including feed intake information.
  • “Foundation” will be in the non-certificate AI program.

Special thanks to John and Mona and ABS for this very gracious donation and exciting opportunity. To find out more on how to become a stockholder in this great young bull, please contact Craig Huffhines, Stacy Sanders or Jack Ward at the AHA office at 816-842-3757.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Oct. 21, 2011 - Kansas Hereford Feeder Calf Sale, Manhattan Commission Co., Manhattan, Kan., contact: Gus Gustafson 785-238-7306, Tom Granzow 785-466-2247 or John Cline 785-776-4815
  • Oct. 24, 2011 - Tennessee Hereford Marketing Program Sale, Columbia, Tenn., contact: John Woolfolk, 731-225-2620 or Darrell Ailshie, 931-212-8512.
  • Oct. 25, 2011 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480
  • Nov. 8, 2011 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • Nov. 16, 2011 - Montana Hereford Association Hereford-Influenced Feeder Calf Sale, Headwaters Livestock Auction, Three Forks, Mont., contact: Jerry Gereghty 406-662-3375 or
  • Jan. 3, 2012 - Great Midwest Hereford Influenced Feeder Calf Sale, Carthage, Ill., contact: Brent Lowderman 309-221-9621 or John Meents 419-306-7480
  • Jan. 10, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 11, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • July 11, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight


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