Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 31
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Herefords in Demand: Sales Increase in Numbers, Prices

Hereford breeders continued to experience increased demand for Hereford genetics during the 2011 American Hereford Association (AHA) fiscal year that ended Aug. 31. The Association experienced a dramatic increase in production sale prices while reports of private-treaty sales were the highest in years.

A total of 165 Hereford production sales were reported by AHA field representatives this fiscal year. Bull sales averaged $3,937, up nearly $700 and females $3,033, up almost $500 per head. These increases were also multiplied by about 1,300 more lots sold than last year.

The second largest cattle breed in the U.S., Hereford reports 65,000 registrations and 36,903 transfers with 97,581 cows on inventory. The Association has 3,406 active adult members and 2,285 active junior members.

Read the press release for more fiscal year highlights including the top registrations by state and by breeder.

Stallings Polled Herefords Donates to HYFA
in Honor of Ken Tracy

In honor of the late Ken Tracy, Stallings Polled Herefords, Eugene, Ore., will donate 10% of all gross sales from its “On the Horizon” production sale Oct. 8. The money will go to the Hereford Youth Foundation of American (HYFA) to be distributed through a scholarship in Ken’s name. 

The sale, which includes several guest consignors, is at 1 p.m. Oct. 8 at the ranch, and will also be broadcast at For more information, visit the Stallings Polled Herefords Website.

Request for Blood Samples

Jack Ward, AHA director of breed improvement, requests that breeders collect blood samples on any cattle with issues such as cancer eye or prolapse. Contact Jack at 816-842-3757 or Jon Beever for more information.

North Dakota Hereford Tour Oct. 8

The 2011 North Dakota Hereford Tour will be Saturday, Oct. 8. The tour will headquarter at Belfield, N.D., with six stops featuring seven Hereford breeders in the southwestern area of the state. A social and banquet will follow the event, during which the state Hereford Breeder of the Year, and the state Commercial Hereford Breeder of the Year will be honored.

For bus reservations or more information, contact Rollie and Tama Baumgarten at 701-575-8292 or 701-290-3469

Make Plans to Attend Annual Meeting

The 2011 American Hereford Association (AHA) Annual Meeting will be Oct. 28-30 in Kansas City, Mo. The Hyatt Regency Crown Center, located at 2345 McGee St., will host the event. The hotel is conveniently connected via a glass-enclosed skywalk to the Crown Center Complex, which is home to more than 60 shops and restaurants.

To reserve rooms, call 816-421-1234 or 800-233-1234.

Below is a tentative schedule of events.

Friday, October 28

  • 9 a.m. — New member orientation, AHA Headquarters
    (to reserve your space at the orientation, contact Mary Ellen Hummel)
  • 1 p.m. — Educational Forum, Hyatt Regency Crown Center
    • Hereford Genomics Update — Dorian Garrick
    • EPD Basics — Matt Spangler
    • Getting ’em Bred — Bill Beal
  • 4 p.m. — National Hereford Women board meeting, Hyatt Regency Crown Center
  • 6 p.m. — Hereford Homecoming reception, Hyatt Regency Crown Center

Saturday, October 29

  • 9 a.m. — Annual Meeting, Hyatt Regency Crown Center
  • 1 p.m. — NHW Annual Meeting, Hyatt Regency Crown Center
  • 3 p.m. — Ladies of the Royal Sale, American Royal Complex Wagstaff Sale Arena
  • 7:30 p.m. — American Royal Rodeo and Reba, Sprint Center

Sunday, October 30

  • 8 a.m. — National Hereford Show, American Royal Complex
  • 9 a.m. — Board Q&A Session, American Royal Complex Governors's Room

AHA has reserved a block of tickets for the rodeo and Reba concert. To reserve tickets in the block, contact Mary Ellen Hummel at 816-842-3757.

The AHA nominating committee has announced six Hereford breeders vying for positions on the AHA Board. Each week we will feature one or more candidates.

David DeLong

David DeLong of DeLHawk Cattle Co., Earlville, Ill., has had a passion for the Hereford business since his youth. His first experience with Herefords was as a 4-H project. His children continued the tradition of showing Herefords as youth, and then in 2008 David and his wife, Marcia, started DeLHawk Cattle Co. along with manager Tom Hawk. DeLHawk has cattle at the Earlville headquarters as well as Janesville, Wis., where David lives.

The current DeLHawk herd is approximately 60 purebred Hereford cows and 60 commercial cows. David and Tom strive to produce cattle that will provide genetics to improve their herd maternally and paternally as well as have the ability to perform well in the showring.

They market heifer calves for junior show programs and help juniors achieve their goals of having performance and longevity in their cow herds. They also strive to provide bulls to their customers that will allow the customers to produce the same type and kind for their individual programs.

David is a past president and director for the Wisconsin Hereford Association (WHA) and served on the executive committee for the 2005 Junior National Hereford Expo (JNHE). He has served as treasurer for the World Beef Expo and is currently treasurer of the Wisconsin Cattlemen’s Association.  He is also a member of the Illinois Polled Hereford Association and the Illinois Hereford Association.

He is a past director of the National Ag Retailers Association and a past agricultural representative to the Federal Reserve Bank of Chicago.

Throughout high school and college, David worked at his family business — The DeLong Co. Inc. The company comprises six divisions: agronomy, grain, seed, wholesale feed, transportation and international export. In 1978 David was elected to the board of directors. In 1982 he became manager of the agronomy division and was elected vice president, and since 1994 he has served as president.

David and Marcia have two married daughters, a son and four grandchildren.

Fred Larson

A Hereford breeder since birth, Fred Larson of Spring Valley, Wis., began his involvement with the Hereford breed as a junior member participating in the junior national and other Hereford youth activities.

Larson Hereford Farms began in the 1870s as a diversified livestock farm. Registered Herefords were purchased in the 1940s. The third, fourth and fifth generations now make their livings by marketing 45 bulls and 35-50 females by private treaty annually and feeding out 70 steers. The Larson family hosted the Genetic Selection Sale in 2011. They maintain an inventory of 230 registered Hereford breeding females. Several hundred acres of corn, soybeans and oats, as well as all of the hay, are grown for feed and as cash crops.

The Larsons have been performance testing since the 1960s. They incorporated artificial insemination (AI) into their breeding program in the ’70s and embryo transfer (ET) in 1983. The Larsons’ No. 1 goal is to provide their customers with problem-free breeding stock that will surpass performance expectations in practical conditions. Fred has served several terms as a director and president of the Indianhead Polled Hereford Association and the WHA.

He and his wife, Lori, have been Wisconsin junior advisors, and he served on the executive committee for the 2005 JNHE. Their children have participated in 13 junior nationals/JNHEs, and they have exhibited animals across North America and participated in many local, state and national association sponsored sales.

Fred is a lifelong member of the Spring Valley Congregational Church and is a several time board of trustees and board of deacons member and chairman. Fred has served as Spring Lake Township Land Use commissioner and a 4-H club beef leader and is a 15-year member of Pierce County Animal Livestock Committee and several time chairman.

Fred and Lori have two sons, Justin and Easten.

NHW To Elect New Directors

The National Hereford Women (NHW) announced its nominees for new directors. Colleen Chaffin, Texas, Lauren Echols, Virginia and Catie Sims, Oklahoma, will vie for positions on the NHW board of directors.

The vote will take place during the NHW’s annual meeting at 1 p.m. Saturday, Oct. 29, at the Hyatt Regency Crown Center in Kansas City, Mo.

If you are unable to attend, you may download the absentee ballot and mail or e-mail it by Oct. 25.

"Like" CHB and Buy Hereford on Facebook

Certified Hereford Beef (CHB) and Buy Hereford are new pages on Facebook promoting Hereford beef and Hereford genetics.

Like the CHB Facebook page to keep up-to-date on happenings with the CHB program. The Buy Hereford Facebook page will highlight upcoming sales, as well as Hereford production sales, Hereford events and other Hereford deadlines and announcements.

Make Plans to Attend Western Nugget

Mark your calendars for the Western Nugget National Hereford Show and Sale Dec. 1-3. This is a great show and sale for all Hereford enthusiasts. Visit for more information on the Nugget and other national shows.

Advertise on

Fall sale season is just around the corner, and is a great place to promote your sale or consignments. Banner ads give potential customers a quick snapshot of your offering and then users can click to get more information.

One-month, six-month and yearly contracts are available. A one-month contract is $500, 6-month is $800 and 12-month is $1,500. With the 6-month and 12-month contract you also receive appearances in AHA's eNewsletters. For more information, contact Caryn Vaught at 816-842-3757.

Take Advantage of Unique Opportunity to Own Superior Genetics, Support Foundation

John and Mona Loewen have graciously donated a young sire, Loewen Foundation 34X, 43074983 (PDF), to the Hereford Research Foundation (HRF). Additionally, this young sire has been leased by ABS Global and both the proceeds from the sale of the bull and the semen sale royalties will go to the HRF. Here is an outline of how we will offer this exciting young sire:

  • Selling 20 shares at $2,500/share, buyers will receive 100 straws of semen over the next three years. (Semen shipment at buyer's expense).
  • All shareholders will be entered into a drawing for three frozen embryos from the dam of “Foundation.”
  • The AHA will designate a spot in the young sire test program to test his progeny, including feed intake information.
  • “Foundation” will be in the non-certificate AI program.

Special thanks to John and Mona and ABS for this very gracious donation and exciting opportunity. To find out more on how to become a stockholder in this great young bull, please contact Craig Huffhines, Stacy Sanders or Jack Ward at the AHA office at 816-842-3757.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Oct. 21, 2011 - Kansas Hereford Feeder Calf Sale, Manhattan Commission Co., Manhattan, Kan., contact: Gus Gustafson 785-238-7306, Tom Granzow 785-466-2247 or John Cline 785-776-4815
  • Oct. 24, 2011 - Tennessee Hereford Marketing Program Sale, Columbia, Tenn., contact: John Woolfolk, 731-225-2620 or Darrell Ailshie, 931-212-8512.
  • Oct. 25, 2011 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480
  • Nov. 8, 2011 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • Nov. 16, 2011 - Montana Hereford Association Hereford-Influenced Feeder Calf Sale, Headwaters Livestock Auction, Three Forks, Mont., contact: Jerry Gereghty 406-662-3375 or
  • Jan. 3, 2012 - Great Midwest Hereford Influenced Feeder Calf Sale, Carthage, Ill., contact: Brent Lowderman 309-221-9621 or John Meents 419-306-7480
  • Jan. 10, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 11, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • July 11, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

Nelson Land & Cattle Co.
Industry Insight


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