Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 32
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

CHB LLC Foodservice Marketing Experiences Tremendous Growth in 2011

Fiscal year 2011 was excellent for Certified Hereford Beef (CHB) LLC, posting the second highest year in volume at 40.5 million lb. sold. Foodservice was the big winner with 47% growth and a total of 11 million lb. sold.

“2011 proved to be a very successful year in both growth and exposure for the brand,” says Craig Huffhines, American Hereford Association (AHA) executive vice president. CHB LLC is a subsidiary of the AHA with its fiscal year ending Aug. 31. For more fiscal year highlights, download the year-end press release.

Association Hosts “Data Drives Demand” Media Event

Last week AHA hosted a media event at Olsen Ranches, Harrisburg, Neb., to share results of the innovative research the AHA has been a part of and to showcase the Olsens, longtime National Reference Sire Program (NRSP) participants.

As part of the media event, Association staff and Matt Spangler, University of Nebraska assistant professor and beef genetics Extension specialist, gave an update on Hereford genomics. Read more about the update at

Several national and regional media professionals attended event and have posted videos, news pieces and radio spots online. Check the Buy Hereford Facebook page for links as well as the Brownfield and Drovers CattleNetwork websites. Watch for more highlights of the event in the November Hereford World.

Herefords Named Supreme Champion at World Beef Expo/Kansas State Fair

Sept. 23 at the 2011 World Beef Expo in Milwaukee, Wis., PHH PCC 812 True Grit 002 was chosen the supreme grand champion bull of all breeds after winning the Hereford show. He is a Jan. 2010 son of CRR About Time 743, and owned by Pierce’s Hereford Haven, Baraboo, Wis., and Mud Creek Farms, German Valley, Ill.

At the 2011 Kansas State Fair, MCR B Pure Prophet 9148ET was chosen the supreme grand champion bull of all breeds after winning the Hereford show. He is an Oct. 2009 son of CH Enuff Prophet 2913 and owned by Ryan and Sharon Breiner, Manhattan, Kan.,and Mill Creek Ranch, Alma, Kan.

Spring Analysis Data Deadline Nov. 1

All data need to be submitted prior to Nov. 1 in order to be included in the next genetic evaluation. The AHA performance department requests all breeders submit cow weights and body condition scores when sending weaning weights. These weights and scores are imperative to the development of longevity and fertility genetic selection traits. Please remember to include chute scores as well. Contact Jack Ward, 816-842-3757, with questions.

HRF Auction Scheduled for Nov. 8

There will be a online auction to benefit the Hereford Research Foundation (HRF) Nov. 8. Equipment, embryos, semen, flushes, hunting trips and other items will be offered to raise funds for HRF in order to fund special research. Watch for more information in future issues of Hereford eNews.

Herefords in Demand: Sales Increase in Numbers, Prices

Hereford breeders continued to experience increased demand for Hereford genetics during the 2011 American Hereford Association (AHA) fiscal year that ended Aug. 31. The Association experienced a dramatic increase in production sale prices while reports of private-treaty sales were the highest in years.

A total of 165 Hereford production sales were reported by AHA field representatives this fiscal year. Bull sales averaged $3,937, up nearly $700 and females $3,033, up almost $500 per head. These increases were also multiplied by about 1,300 more lots sold than last year.

The second largest cattle breed in the U.S., Hereford reports 65,000 registrations and 36,903 transfers with 97,581 cows on inventory. The Association has 3,406 active adult members and 2,285 active junior members.

Read the press release for more fiscal year highlights including the top registrations by state and by breeder.

Stallings Polled Herefords Donates to HYFA
in Honor of Ken Tracy

In honor of the late Ken Tracy, Stallings Polled Herefords, Eugene, Ore., will donate 10% of all gross sales from its “On the Horizon” production sale Oct. 8. The money will go to the Hereford Youth Foundation of America (HYFA) to be distributed through a scholarship in Ken’s name. 

The sale, which includes several guest consignors, is at 1 p.m. Oct. 8 at the ranch, and will also be broadcast at For more information, visit the Stallings Polled Herefords website.

Request for Blood Samples

Jack Ward, AHA director of breed improvement, requests that breeders collect blood samples on any cattle with issues such as cancer eye or prolapse. Contact Jack at 816-842-3757 or Jon Beever for more information.

North Dakota Hereford Tour Oct. 8

The 2011 North Dakota Hereford Tour will be Saturday, Oct. 8. The tour will headquarter at Belfield, N.D., with six stops featuring seven Hereford breeders in the southwestern area of the state. A social and banquet will follow the event, during which the state Hereford Breeder of the Year, and the state Commercial Hereford Breeder of the Year will be honored.

For bus reservations or more information, contact Rollie and Tama Baumgarten at 701-575-8292 or 701-290-3469

Make Plans to Attend Annual Meeting

The 2011 American Hereford Association (AHA) Annual Meeting will be Oct. 28-30 in Kansas City, Mo. The Hyatt Regency Crown Center, located at 2345 McGee St., will host the event. The hotel is conveniently connected via a glass-enclosed skywalk to the Crown Center Complex, which is home to more than 60 shops and restaurants.

To reserve rooms, call 816-421-1234 or 800-233-1234.

Below is a tentative schedule of events.

Friday, October 28

  • 9 a.m. — New member orientation, AHA Headquarters
    (to reserve your space at the orientation, contact Mary Ellen Hummel)
  • 1 p.m. — Educational Forum, Hyatt Regency Crown Center
    • Hereford Genomics Update — Dorian Garrick
    • EPD Basics — Matt Spangler
    • Getting ’em Bred — Bill Beal
  • 4 p.m. — National Hereford Women board meeting, Hyatt Regency Crown Center
  • 6 p.m. — Hereford Homecoming reception, Hyatt Regency Crown Center

Saturday, October 29

  • 9 a.m. — Annual Meeting, Hyatt Regency Crown Center
  • 1 p.m. — NHW Annual Meeting, Hyatt Regency Crown Center
  • 3 p.m. — Ladies of the Royal Sale, American Royal Complex Wagstaff Sale Arena
  • 7:30 p.m. — American Royal Rodeo and Reba, Sprint Center

Sunday, October 30

  • 8 a.m. — National Hereford Show, American Royal Complex
  • 9 a.m. — Board Q&A Session, American Royal Complex Governors's Room

AHA has reserved a block of tickets for the rodeo and Reba concert. To reserve tickets in the block, contact Mary Ellen Hummel at 816-842-3757.

The AHA nominating committee has announced six Hereford breeders vying for positions on the AHA Board. Each week we will feature one or more candidates.

Les Midla

Pennsylvania Hereford breeder Les Midla’s family has been in the Hereford business since the 1950s. The Flat Stone Lick herd is located near Marianna, and is a Gold Total Performance Records (TPR) herd.

Les utilizes artificial insemination (AI) to produce easy keeping Herefords with modestly positive, but balanced, expected progeny differences (EPDs). Each year about 75% of the herd has an AI-sired calf in a closed season.

Today Les and his son, Brendan, manage the farm. The father-son team strives to market problem-free young pairs and a few bulls to both commercial and registered herds with the goal of improving the quality and marketability of those herds. The Midlas participate in sales in Pennsylvania and Kentucky and occasionally in surrounding states.

Les has been a Pennsylvania Hereford Association board member for 37 years, serving several terms as president and currently serving as secretary and sale manager. He was also a Mason-Dixon Hereford Association charter board member and served several terms as president. He is a past board member of the West Virginia Hereford Association and has served on the AHA nominating committee.

Outside the Hereford industry, he has served on the County Planning Commission board for 30 years, including several terms as president. In this role he helped develop a strategic plan for the county and transition it from a rust belt area to a progressive position. He has been a parish council member for 28 years and has also served the council as president and has been a Farm Bureau state delegate and legislative committee member.

Owning a small town dental practice for 38 years, Les has served on the Western Pennsylvania Dental Society 1,600-member board for 30 years and has been a state delegate to the Pennsylvania Dental Society since 1973. He has chaired the ethics committee and has served on various task forces.

Les and his wife, Nancy, have two married children and five grandchildren.

NHW To Elect New Directors

The National Hereford Women (NHW) announced its nominees for new directors. Colleen Chaffin, Texas, Lauren Echols, Virginia and Catie Sims, Oklahoma, will vie for positions on the NHW board of directors.

The vote will take place during the NHW’s annual meeting at 1 p.m. Saturday, Oct. 29, at the Hyatt Regency Crown Center in Kansas City, Mo.

If you are unable to attend, you may download the absentee ballot and mail or e-mail it by Oct. 25.

"Like" CHB and Buy Hereford on Facebook

Certified Hereford Beef (CHB) and Buy Hereford are new pages on Facebook promoting Hereford beef and Hereford genetics.

Like the CHB Facebook page to keep up-to-date on happenings with the CHB program. The Buy Hereford Facebook page will highlight upcoming sales, as well as Hereford production sales, Hereford events and other Hereford deadlines and announcements.

Make Plans to Attend Western Nugget

Mark your calendars for the Western Nugget National Hereford Show and Sale Dec. 1-3. This is a great show and sale for all Hereford enthusiasts. Visit for more information on the Nugget and other national shows.

Advertise on

Fall sale season is just around the corner, and is a great place to promote your sale or consignments. Banner ads give potential customers a quick snapshot of your offering and then users can click to get more information.

One-month, six-month and yearly contracts are available. A one-month contract is $500, 6-month is $800 and 12-month is $1,500. With the 6-month and 12-month contract you also receive appearances in AHA's eNewsletters. For more information, contact Caryn Vaught at 816-842-3757.

Take Advantage of Unique Opportunity to Own Superior Genetics, Support Foundation

John and Mona Loewen have graciously donated a young sire, Loewen Foundation 34X, 43074983 (PDF), to the Hereford Research Foundation (HRF). Additionally, this young sire has been leased by ABS Global and both the proceeds from the sale of the bull and the semen sale royalties will go to the HRF. Here is an outline of how we will offer this exciting young sire:

  • Selling 20 shares at $2,500/share, buyers will receive 100 straws of semen over the next three years. (Semen shipment at buyer's expense).
  • All shareholders will be entered into a drawing for three frozen embryos from the dam of “Foundation.”
  • The AHA will designate a spot in the young sire test program to test his progeny, including feed intake information.
  • “Foundation” will be in the non-certificate AI program.

Special thanks to John and Mona and ABS for this very gracious donation and exciting opportunity. To find out more on how to become a stockholder in this great young bull, please contact Craig Huffhines, Stacy Sanders or Jack Ward at the AHA office at 816-842-3757.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Oct. 21, 2011 - Kansas Hereford Feeder Calf Sale, Manhattan Commission Co., Manhattan, Kan., contact: Gus Gustafson 785-238-7306, Tom Granzow 785-466-2247 or John Cline 785-776-4815
  • Oct. 24, 2011 - Tennessee Hereford Marketing Program Sale, Columbia, Tenn., contact: John Woolfolk, 731-225-2620 or Darrell Ailshie, 931-212-8512.
  • Oct. 25, 2011 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., contact: Lowell Atwood 606-669-1455 or John Meents 419-306-7480
  • Nov. 8, 2011 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • Nov. 16, 2011 - Montana Hereford Association Hereford-Influenced Feeder Calf Sale, Headwaters Livestock Auction, Three Forks, Mont., contact: Jerry Gereghty 406-662-3375 or
  • Jan. 3, 2012 - Great Midwest Hereford Influenced Feeder Calf Sale, Carthage, Ill., contact: Brent Lowderman 309-221-9621 or John Meents 419-306-7480
  • Jan. 10, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 11, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • July 11, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

Stallings Polled Herefords
Industry Insight


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