Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 41
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Order Hereford Christmas Cards Today; Support Hereford Youth

If you're planning to send Christmas greetings this year, consider Hereford-themed Christmas cards available through online ordering.

Information about the cards is now available on Christmas card orders will be accepted and shipped through Boelte-Hall through mid-December, subject to availability. A portion of the card sales will benefit the Hereford Youth Foundation of America.

Hereford Photos, Videos Now Available

Photos from Reno, the Annual Meeting and the American Royal National Hereford Show are available at

Hereford enthusiasts can also order a copy of the educational forums during the Annual Meeting online at The forum featured presentations on genomics, EPDs and reproduction by Dorian Garrick, Matt Spangler and Bill Beal.

Congratulations Reno Winners

Frank Ward, Orland, Calif., judged the 205-head Western Nugget National Hereford Show Dec. 2-3.During the show, Joe and Connie Jess of Jess Ranch, Tracy, Calif., were honored with the 2011 Lifetime Cattlemen Award. Shellie Collins, Frederick, Okla., judged the 123-entry junior show Dec. 1.

Taking home top banners were:

  • Champion Polled and Junior Show Champion Bred-and-Owned Bull: Kallie Goss, Vinton, Calif., with TCW Full Throttle 8E 204N.
  • Champion Horned Bull: Colyer Herefords, Bruneau, Idaho, with C Chanel’s Nitro.
  • Champion Horned and Junior Show Champion Owned and Champion Bred-and-Owned Female: Kari Brumley, Orovada, Nev., with BF 743 Burlesque 092X ET.
  • Champion Polled and Junior Show Reserve Champion Owned Female: Kyra Stierwald, Leedey, Okla., with GO Ms Outcross X76.
  • Reserve Champion Polled Bull: Hoffman Herefords, Thedford, Neb., and OJJ Ranch, Shelley, Idaho, with H WCC/WB 668 Wyarno 9500 ET.
  • Reserve Champion Horned Bull: Jon England, Prineville, Ore., with ER L1 Masterpiece.
  • Reserve Champion Polled Female: Gary & Kathy Buchholz, Waxahachie, Texas, Colyer Herefords, and Jacqueline Rosson, Milford, Texas, with C New Era Lady 1225 ET.
  • Reserve Champion Horned Female: Austin, Chance, Montana and Nick Deppe, Maquoketa, Iowa, with H KH DD Diana 1202 ET.
  • Premier Horned Breeder, Premier Polled Breeder and Exhibitor: Colyer Herefords
  • Premier Horned Exhibitor: Kari Brumley
  • Polled Best Six Head: Weimer Cattle Co., Susanville, Calif.
  • Polled Get-of-Sire: Weimer Cattle Co., with group sired by Golden-Oak 4J Maximum 28M.
  • Junior Show Reserve Champion Bred-and-Owned Female: Bailey, Brice and Sallie Anderson, Buhl, Idaho, with Heritage Days Zee May 11025.
  • Junior Show Reserve Champion Bred-and-Owned Bull: Shayne Myers, Colusa, Calif., with H Victor 1001.

Deadline Extended — Producers Reminded to Participate in Cattle Survey

Please help us assure that we continue to get widespread response from cattle producers across the U.S. to provide a strong production sector voice in the results and strategy of the checkoff-funded National Beef Quality Audit (NBQA). To assure full opportunity for producers to participate the survey will remain open until Feb. 6, 2012. The survey can be taken online at and requires less than 10 minutes to complete.

The checkoff needs producer input for the following reasons:

The results of the survey will help drive the recommendation from the National Beef Quality Audit and assure that the strategies are developed based on a strong grassroots message.

Results of the NBQA will be used to enhance the beef industry’s message to supply chain partners, opinion influencers, and consumers. The survey provides an avenue for U.S. cattle producers to tell their collective story about on-ranch commitment to quality. NBQA results will be used to demonstrate value to international customers.

Historically, the NBQA has yielded significant value to our industry by driving continuous improvement initiatives, providing strategic focus, and demonstrating opportunities for increased demand and profitability.

December Sale Scheduled for Dec. 27

Consignments for the December sale are open until Dec. 13 for the sale scheduled the 27th. Don’t miss the opportunity to buy and sell top Hereford genetics. For more information, log on to

Denver Hereford Activities Planned

Plan now to attend the Hereford activities scheduled during the 2012 National Western Stock Show (NWSS) in Denver, Jan. 11-14.

Schedule of Events

Wednesday, Jan. 11

  • 9 a.m. — Hereford Hospitality Suite opens
  • 6 p.m. — Hereford Hospitality Suite closes

Thursday, Jan. 12

  • 8 a.m. — Junior Hereford Show, Stadium Arena on the Hill
  • 9 a.m. — Hereford Hospitality Suite opens
  • Noon National Hereford Bull Show, Stadium Arena on the Hill
  • 6 p.m. — Hereford Hospitality Suite closes

Friday, Jan. 13

  • 8 a.m. — Hereford Pen of Three Female Show, Livestock Center Arena in the Yards
  • 9 a.m. — Hereford Hospitality Suite opens
  • 10 a.m. — Hereford Pen and Carload Bull Show, Livestock Center Arena in the Yards
  • 6 p.m. — Mile High Night National Hereford Sale, Beef Palace Auction Arena on the Hill
  • 6 p.m. — Hereford Hospitality Suite closes

Saturday, Jan. 14

  • 8 a.m. — National Hereford Female Show, Stadium Arena on the Hill

Hotel information

Renaissance Denver Hotel
3801 Quebec St. • Denver, CO 80207
888-238-6762 or 303-399-7500
Rate: $109 • Cutoff date: Dec. 8

Ask for “American Hereford Association” block. A one-night, non-refundable deposit is required at reservation time. The hotel offers a free shuttle to and from the Denver International Airport. If you wish to cancel rooms at the hotel, please contact Mary Ellen Hummel at 816-842-3757, so the rooms aren’t removed from the room block.

Note: This year there will be a $5/night fee for parking.

Stock Show Shuttles

Shuttles will run to and from the Renaissance Denver Hotel to the National Western Complex on a regular basis between 6 a.m. and 11 p.m. daily. The shuttles will pick up in front of the hotel and drop off at the NWSS grounds by the horse complex on the Hill. Check the hotel lobby for a complete schedule.

Join Hereford enthusiasts in the suite

NWSS attendees will again have a chance to meet with other Hereford producers in the Hereford hospitality suite in the Yards. Sponsored by Hereford breeders, the suite will again be on the first floor of the Exchange Building. It will be a great place for breeders to discuss business transactions or just visit with old friends.

The suite will be open Wednesday, Jan. 11, through Friday, Jan. 13, from 9 a.m. to 6 p.m. A big thank you goes to the breeders who help sponsor this gathering place. For information about the suite or to inquire about sponsoring, contact Amy Cowan at 816-842-3757.

Enjoy CHB® in the Mile High City

While you’re in Denver for the National Western Stock Show, Jan. 12-14, check out these great restaurants serving Certified Hereford Beef (CHB®).

  • Mickey’s Top Sirloin
    6950 N. Broadway • Denver, CO 80221 • 303-426-5881
  • Black Hat
    26295 Hill Top Dr. • Kittredge, CO 80456 • 303-670-0941
  • Hideaway Steakhouse
    2345 W. 112th Ave. • Westminister, CO 80234 • 303-404-9939
  • Strings Restaurant
    1700 Humboldt St. • Denver, CO 80218 • 305-831-7310

Use “Z” for 2012

“Z” is the tattoo letter code for 2012.

CHB® to be featured at The Fresh Market openings

The Fresh Market, based out of Greensboro, N.C., has confirmed several new store openings in the coming months. Each of these stores will feature Certified Hereford Beef (CHB®), and samples of the product will be distributed during the grand opening celebrations by CHB staff and ambassadors.

The opening of these stores brings the total of The Fresh Market stores featuring CHB to 96 throughout the Southeast and Midwest. If you’re in the area, check out the new stores, and of course, the great CHB!

  • State of Franklin Rd., Johnson City, Tenn. Store opening: Jan. 4. CHB product demonstration: 10 a.m.-4 p.m., Jan. 6.

Twins Release New Book

Seven-year-old authors Sheridan and Rianna Chaney have written their third book in the “The Chaney Twins’ Series.” This book, “Star Becomes A Mother,” is a sequel to “Little Star, Raising Our First Calf.” In this third book, the girls see Star become a mother herself, and watch as she nurtures her newborn calf that the twins named, “Starstruck.”

The story focuses on many facets of the beef industry and the good care farmers and ranchers give their animals no matter what the weather. All three books in the series are 32 pages and are full of captivating color photographs. The easy-to-read text is geared toward preschool and elementary-aged children. Lesson plans have been developed for all three books and will be available on the Pennsylvania Beef Council website.

Books are $12 each or $30 for the three book “bundle” set plus postage. For more information or to place an order, contact Rebecca at 301-271-2732. You can order online at

Request for Blood Samples

Jack Ward, AHA director of breed improvement, requests that breeders collect blood samples on any cattle with issues such as cancer eye or prolapse. Contact Jack at 816-842-3757 or Jon Beever for more information.

"Like" CHB and Buy Hereford on Facebook

Certified Hereford Beef (CHB) and Buy Hereford are new pages on Facebook promoting Hereford beef and Hereford genetics.

Like the CHB Facebook page to keep up-to-date on happenings with the CHB program. The Buy Hereford Facebook page will highlight upcoming sales, as well as Hereford production sales, Hereford events and other Hereford deadlines and announcements.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Jan. 3, 2012 - Great Midwest Hereford Influenced Feeder Calf Sale, Carthage, Ill., contact: Brent Lowderman 309-221-9621 or John Meents 419-306-7480
  • Jan. 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • July 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

Harrell Hereford Ranch
Industry Insight


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