Hereford eNews
Hereford Highlights | Market Update | Industry Insight Volume 8, Issue 42
Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on Hereford.org or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Bidding Now Open for December BuyHereford.com Auction

The December auction at BuyHereford.com features some top Hereford genetics. Bidding is now open on 20 unique lots, but closes Dec. 27. Log on to BuyHereford.com to view the catalog and place your bid.


Spring 2012 EPDs Online

The Spring 2012 Hereford expected progeny differences (EPDs) are now online. Visit Hereford.org to search the new data. Updated Trends, Trait Leaders and Distributions are also posted.


Contact AHA to Cancel Denver Rooms

If you have made hotel reservationsin Denver for the National Western Stock Show (NWSS) at the headquarters hotel, Renaissance Denver Hotel, and you wish to cancel rooms, please contact Mary Ellen Hummel at 816-842-3757. This will allow the American Hereford Associaiton (AHA) to keep the rooms in our block so other Hereford breeders can use the rooms at the discounted block rate. Thanks for your help.


Educational Forum Video, Photos Available

Hereford enthusiasts can also order a copy of the educational forums during the Annual Meeting online at HerefordPhotoshop.com. The forum featured presentations on genomics, EPDs and reproduction by Dorian Garrick, Matt Spangler and Bill Beal.

Photos from Reno, the Annual Meeting and the American Royal National Hereford Show are also available at HerefordPhotoshop.com.


Advertise on Hereford.org

In one month, visitors to Hereford.org viewed 30 banner ads 94,961 times and clicked on them 870 times. Hereford.org is the perfect place for breeders to advertise their operations or businesses to offer services or products. Banner ads serve as direct links to the breeders’ or business’ Website or online sale catalog.

View banner advertising rates <link to AHA media kit>. To read how other Hereford breeders are utilizing the banner ads as a marketing tool read “Most Bang For your Banner” in the July 2010 Hereford World.

For more information about banner advertising options including bundling with Hereford World advertising and Creative Service packages, contact your AHA field staff member or Caryn Vaught at 816-218-2282.


HPI is Cleaning Out Breeder Photos

Hereford Publications Inc. (HPI) is cleaning out breeder picture filing cabinets. If you want your photos, please contact Caryn Vaught, 816-842-3757, by Jan. 3, 2012, otherwise they will be thrown out. You will be responsible for paying the postage to send the pictures to you.


Hereford Breeders Named Illinois Farm Family of the Year

Congratulations to Hereford breeders Gerald and Jane Lee Carney, and Kim Carney Rhodes for being awarded the 2011 Illinois Farm Family of the Year. The award is sponsored by Illinois AgriNews. Read more on the AgriNews Website


Denver Hereford Activities Planned;
Nearly 1,000 Herefords Entered

Plan now to attend the Hereford activities scheduled during the 2012 NWSS in Denver, Jan. 11-14.

Pre-entries include: 10 carloads, 64 pens (heifers and bulls); 188 junior entries; 286 open horned and 452 open polled entries.

Schedule of Events

Wednesday, Jan. 11

  • 9 a.m. — Hereford Hospitality Suite opens
  • 6 p.m. — Hereford Hospitality Suite closes

Thursday, Jan. 12

  • 8 a.m. — Junior Hereford Show, Stadium Arena on the Hill
  • 9 a.m. — Hereford Hospitality Suite opens
  • Noon National Hereford Bull Show, Stadium Arena on the Hill
  • 6 p.m. — Hereford Hospitality Suite closes

Friday, Jan. 13

  • 8 a.m. — Hereford Pen of Three Female Show, Livestock Center Arena in the Yards
  • 9 a.m. — Hereford Hospitality Suite opens
  • 10 a.m. — Hereford Pen and Carload Bull Show, Livestock Center Arena in the Yards
  • 6 p.m. — Mile High Night National Hereford Sale, Beef Palace Auction Arena on the Hill
  • 6 p.m. — Hereford Hospitality Suite closes

Saturday, Jan. 14

  • 8 a.m. — National Hereford Female Show, Stadium Arena on the Hill

Hotel information

Renaissance Denver Hotel
3801 Quebec St. • Denver, CO 80207
888-238-6762 or 303-399-7500

Stock Show Shuttles

Shuttles will run to and from the Renaissance Denver Hotel to the National Western Complex on a regular basis between 6 a.m. and 11 p.m. daily. The shuttles will pick up in front of the hotel and drop off at the NWSS grounds by the horse complex on the Hill. Check the hotel lobby for a complete schedule.


Join Hereford enthusiasts in the suite

NWSS attendees will again have a chance to meet with other Hereford producers in the Hereford hospitality suite in the Yards. Sponsored by Hereford breeders, the suite will again be on the first floor of the Exchange Building. It will be a great place for breeders to discuss business transactions or just visit with old friends.

The suite will be open Wednesday, Jan. 11, through Friday, Jan. 13, from 9 a.m. to 6 p.m. A big thank you goes to the breeders who help sponsor this gathering place. For information about the suite or to inquire about sponsoring, contact Amy Cowan at 816-842-3757.


Enjoy CHB® in the Mile High City

While you’re in Denver for the National Western Stock Show, Jan. 12-14, check out these great restaurants serving Certified Hereford Beef (CHB®).

  • Mickey’s Top Sirloin
    6950 N. Broadway • Denver, CO 80221 • 303-426-5881
  • Black Hat
    26295 Hill Top Dr. • Kittredge, CO 80456 • 303-670-0941
  • Hideaway Steakhouse
    2345 W. 112th Ave. • Westminister, CO 80234 • 303-404-9939
  • Strings Restaurant
    1700 Humboldt St. • Denver, CO 80218 • 305-831-7310


Use “Z” for 2012

“Z” is the tattoo letter code for 2012.


CHB® to be featured at The Fresh Market openings

The Fresh Market, based out of Greensboro, N.C., has confirmed several new store openings in the coming months. Each of these stores will feature Certified Hereford Beef (CHB®), and samples of the product will be distributed during the grand opening celebrations by CHB staff and ambassadors.

The opening of these stores brings the total of The Fresh Market stores featuring CHB to 96 throughout the Southeast and Midwest. If you’re in the area, check out the new stores, and of course, the great CHB!

State of Franklin Rd., Johnson City, Tenn. Store opening: Jan. 4. CHB product demonstration: 10 a.m.-4 p.m., Jan. 6.


Deadline Extended — Producers Reminded to Participate in Cattle Survey

Please help us assure that we continue to get widespread response from cattle producers across the U.S. to provide a strong production sector voice in the results and strategy of the checkoff-funded National Beef Quality Audit (NBQA). To assure full opportunity for producers to participate the survey will remain open until Feb. 6, 2012. The survey can be taken online at CattleSurvey.com and requires less than 10 minutes to complete.

The checkoff needs producer input for the following reasons:

  • The results of the survey will help drive the recommendation from the National Beef Quality Audit and assure that the strategies are developed based on a strong grassroots message.
  • Results of the NBQA will be used to enhance the beef industry’s message to supply chain partners, opinion influencers, and consumers. The survey provides an avenue for U.S. cattle producers to tell their collective story about on-ranch commitment to quality. NBQA results will be used to demonstrate value to international customers.
  • Historically, the NBQA has yielded significant value to our industry by driving continuous improvement initiatives, providing strategic focus, and demonstrating opportunities for increased demand and profitability.


Request for Blood Samples

Jack Ward, AHA director of breed improvement, requests that breeders collect blood samples on any cattle with issues such as cancer eye or prolapse. Contact Jack at 816-842-3757 or Jon Beever for more information.


"Like" CHB and Buy Hereford on Facebook

Certified Hereford Beef (CHB) and Buy Hereford are new pages on Facebook promoting Hereford beef and Hereford genetics.

Like the CHB Facebook page to keep up-to-date on happenings with the CHB program. The Buy Hereford Facebook page will highlight upcoming BuyHereford.com sales, as well as Hereford production sales, Hereford events and other Hereford deadlines and announcements.


Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Jan. 3, 2012 - Great Midwest Hereford Influenced Feeder Calf Sale, Carthage, Ill., contact: Brent Lowderman 309-221-9621 or John Meents 419-306-7480
  • Jan. 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • July 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
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Market Update
Downloads:

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight

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