Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 9, Issue 8

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Don’t Miss the February Sale;
Closing Time Extended

Due to challenges in getting the February lots posted, the sale has been extended and will close Thursday, March 1 at 8 p.m. EST (7 CST). Sale will be open for bidding on Feb. 26.

If you are looking for some elite Hereford genetics, check out this month’s offering at This month’s auction features 15 embryo packages, one cow, one flush, eight semen packages, one steer and five bulls.

Mile High Night Sale Surprise HYFA Lot Keeps On Giving

At the 2012 Mile High Night National Hereford Sale in Denver the surprise lot to benefit the Hereford Youth Foundation of America (HYFA) was purchased by David McMahon, Belle Point Ranch, Ft. Smith, Ark., for $20,000. The McMahon family has graciously donated these 20 embryos back to HYFA. We truly appreciate and thank McMahons for their generosity and support of Hereford youth.

HYFA has chosen to sell these 20 embryos in six lots on on Thursday, March 8. These are frontline genetics that would be great investments for seedstock operations across the country. The proceeds from each of these lots will be donated to HYFA as an investment in Hereford youth.

We also wish to thank the following donors for these embryos that made this special lot a reality for HYFA:

  • Sunset Ridge Herefords, Billy Martin, Cumming, Ga.
  • Mill Creek Ranch, Dave Breiner, Alma, Kan./Pied Piper Farms, Bob Moore, Hamlin, Texas
  • Jensen Bros., Kevin and Sheila Jensen, Courtland, Kan.
  • Topp Herefords, Ryan and Prairie Topp, Grace City, N.D.
  • Fawcett’s Elm Creek Ranch, Keith and Cheryl Fawcett, Ree Heights, S.D.

Once again thank you to the David McMahon family and the Hereford breeders who donated these embryos.

Herefords Win Photo Contest

AHA member Erica Boyer, Claremore, Okla., won BEEF Magazine’s photo contest with her photo of Herefords "Trudging Through the Snow". Check out the winners on the BEEF Daily Blog.

Sire Summary Now Online

The Spring 2012 Sire Summary is now online at

The Sire Summary includes a listing of all active sires. The summary also includes an explanation of expected progeny differences (EPDs), genetic trends, heritability estimates, trait correlations and percentile breakdown of EPDs.

AHA Releases New EPD

Thanks to Hereford breeders' commitment to the Whole Herd Total Performance Records (TPR) Program, the AHA has created a new EPD. The new trait, called mature cow weight (MCW) is designed to allow breeders to select sires that will either increase or decrease mature size of cows in the herd.

The trait was developed throughout the summer of 2011 and released in November after years of cow weight data collection. AHA Chief Operating Officer and Director of Breed Improvement Jack Ward says the EPD will relate directly to the maintenance requirements of a cow herd.

Plan to Attend BIF Research Symposium and Meeting

The 44th Beef Improvement Federation (BIF) Research Symposium and annual meeting will be held at the Crowne Plaza Hotel in Houston on April 18-20. The symposium features a variety of valuable information on topics like cow size, efficiency, economically relevant traits for commercial cow-calf production, stress free cattle handling and more.

Get more information on the symposium as well as registration and hotels on the BIF website.

Interested in Hereford History?

Fred Gowler has a collection of Hereford Journals from the mid-1930s to the mid-1980s available to anyone interested. Call Fred at 618-736-2412 for more information.

View Educational Hereford Videos on YouTube

American Hereford Association (AHA) has released two educational videos about expected progeny differences (EPDs). They are the first in a series of educational video that will be posted to the Hereford YouTube channel.

World Hereford Conference 2012 in Canada

It's not too early to think about attending the World Hereford Conference, hosted by our neighbors to the north, the Canadian Hereford Association. This world-wide event is held every four years and will kick off with pre-tours in Vancouver, British Columbia, on Sunday, July 8. From there the group will make its way east to Calgary for the main part of the conference that starts on Friday, July 13. During the next six days there will be tours, a day-long technical conference, the World Hereford Conference Cattle Show and Junior Show and of course, the famous Calgary Stampede. This is the 100th anniversary of the Stampede that will make this year's event even more spectacular. After a farewell barbecue dinner on Wednesday, July 18, a post-conference tour will continue going east and end in Niagara Falls on July 24.

There are many options that allow you to take in the entire 17 days or parts of the event. We will continue to give you more details on the various travel options through the next months. Deadline for registrations is May 15. To view the schedule, fees and tour options go to the World Hereford Conference website.

Diane Johnson is the event concierge for the American Hereford Association group and is available to answer your questions and assist with your travel arrangements. An overview document is available on

Use “Z” for 2012

“Z” is the tattoo letter code for 2012.

"Like" CHB and Buy Hereford on Facebook

Certified Hereford Beef (CHB) and Buy Hereford are new pages on Facebook promoting Hereford beef and Hereford genetics.

Like the CHB Facebook page to keep up-to-date on happenings with the CHB program. The Buy Hereford Facebook page will highlight upcoming sales, as well as Hereford production sales, Hereford events and other Hereford deadlines and announcements.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • April 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • May 8, 2012 - Kentucky Hereford Influenced Feeder Calf Sale, Blue Grass Stockyards South, Stanford, Ky., contact Lowell Atwood, 606-669-1455 or John Meents, 419-306-7480
  • July 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 19, 2012 - Tennessee Hereford Influenced Sale, Columbia Livestock Center, Columbia, Tenn., contact: Darrell Ailshie 931-388-7872 or Frank Poling 931-212-9962
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight


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