Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 9, Issue 14

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Broadlawn Farms Ad
Hereford Highlights

It’s Your Chance to Win!

From Monday, April 9, through Monday, April 16, share your love of Certified Hereford Beef (CHB®) and be entered to win an awesome CHB jacket! It’s simple. Just share the Certified Hereford Beef Facebook page with your friends.

You’ll receive one entry for every friend of yours who:

  1. Clicks “like” on the Certified Hereford Beef Facebook page, and
  2. Writes a post on the page, saying you sent them. Encourage them to have fun with their posts - we love to see creativity from our fans! And don’t forget to remind them: They must complete both steps in order for you to be entered!

The person with the most referrals by 4 p.m. Monday, April 16, will be crowned the winner! It’s easy and fun! So get to it!

Attention Juniors: JNHE Online Entry Site Now Live,
JNHE Packets in the Mail

2012 Junior National Hereford Expo (JNHE) entry information is now online at The entry page includes links to the online entry website, health requirements as well as JNHE rules and regulations.

The printed entry packets are in the mail. Remember, memberships must be current to receive the packet, so if you haven't already, please pay your dues. The early bird deadline for entries is May 1 and the final deadline is June 1.

Hereford Tops Michigan Beef Expo Sale

BF Bold Ruler, an April 10, 2011, son of CRR About Time 743 was the top selling bull of all breeds at the 2012 Michigan Beef Expo, E. Lansing, Mich., March 31. He was consigned by Breasbois Farms, Merrill, Mich., and purchased by John and Wilma Causie, Leslie, Mich., for $7,000.

Association Requests CVV Code

The American Hereford Association (AHA) is now requiring the CVV (security) code on all credit card transactions. In an effort to provide additional security and reduce expense, this new credit card requirement is effective immediately.

If you currently have a credit card on file with the Association, please contact the Records Department or Hereford World at 816-842–3757 with this information to expedite processing.

Please note: as work is processed you may be contacted by the AHA staff for this information, if not already provided.

Advisor Handbook Now Online

Junior Hereford advisors can download an updated version of the Advisor Handbook (PDF). The updated handbook includes new contest rules and deadline dates.

Check Out CHB on Pinterest

You can now find Certified Hereford Beef on Pinterest! Visit the Pinterest website for pins of recipes, beef and the farming and ranching life. Follow Certified Hereford Beef, and let’s have fun pinning together!

And, if you’re not already a fan of Certified Hereford Beef on Facebook, “like” the page today at CHB Facebook page. Watch for your chance to win Certified Hereford Beef prizes in the coming weeks. You won’t want to miss it!

Get Your Info in Hereford Handbook

The July Hereford World is the Herd Reference Edition. Now is the time to get state Hereford associations’ information in to be included in the Hereford Handbook. Fill out the form and submit it by April 6 to accurately inform our readers of your association’s officers/directors and upcoming events.

Forms to download:

You can submit the form by fax to 816-842-6931, attention Christy Benigno, e-mail Christy Benigno or mail it in to:

American Hereford Association
Attention: Christy Benigno
PO Box 014059
Kansas City, MO 64101-0059

If your association has not had its election of officers/directors yet, but will by early-May, please let Christy know and she can allow you to get the information in by the last possible date of May 15. If your election occurs after mid-May please send the existing list.

April BuyHereford Entry Deadline April 10

The April sale will be a special sale featuring show prospects. Entry deadline for the sale is April 10 and the bidding on the entries will close at 8 p.m. EDT April 24. If you have prospect heifers or steers you would like to sell, or other cattle, embryos or semen, contact Dennis Schock, Joe Rickabaugh or your AHA field representative. Don’t miss the opportunity to buy and sell top Hereford genetics. For more information, log on to

Stout Center Construction Set to Begin,
Funds Still Needed to Complete

Six years ago the Hereford and livestock industry lost Col. Stanley E. Stout. Following his sudden passing, friends and colleagues initiated a fundraising campaign to build a permanent sale facility at Stout’s beloved Kansas State University, where he cried the annual bull sale for decades, in his memory.

In addition to individual support throughout this initiative, a sale was held at the American Royal last fall and featured lots donated by breeders across the country, and from all corners of the cattle industry. This Exclusive Genetics Sale generated $82,100, with proceeds directly benefiting the Stout Center fund.

Recent support from friends and alumni has expanded the vision of this facility to a state-of-the-art building that will be used not only for livestock sales and exhibitions, but also as a multi-purpose educational space (for university and industry use alike) with virtual teaching capabilities. With an estimated price tag of $1.5 million, university fundraisers are working to secure the approximately $200,000 remaining by May 1.

Construction is scheduled to begin this summer at a site on the north side of the Kansas State University campus in Manhattan, with the facility set to be complete in time for the 2013 KSU Legacy Sale next March.

Anyone interested in more information or becoming a part of this facility project can contact Emilie Fink at 785-532-7571, or visit the KSU Foundation website.

New Show Circuit Scholarships

The Show Circuit magazine has a brand new scholarship opportunity for livestock industry youth. Seven scholarships will be offered. Log on to The Show Circuit website for more information. Applications are due May 1.

Support Youth, Become a Member of Hereford Foundation Club

HYFA supporters will have the best seats in the house at the 2012 JNHE in Grand Island, Neb.

Hereford enthusiasts can join the Hereford Foundation Club and have access to the “club” that overlooks the showring in Grand Island as well as earn other perks for their support of Hereford youth.

There are four levels of membership but benefits include a special membership pin, access to the VIP parking area, and admittance to the club area, which overlooks the showring.

For the highest levels of membership, unlimited guests are also allowed in the club area where beverages, snacks, and hors d'oeuvres will be served all day July 5-8 (show days). Members will also be featured on promotional materials and signs as well as acknowledged in the post-publicity of the event. Of course, all membership fees will be considered a tax-deductible 501(c)(3) donation to HYFA.

Visit or contact Amy Cowan, HYFA director at 816-842-3757 for more information or to become a member.

New JNHE Ambassador Program Launched

The National Junior Hereford Association has created a new opportunity for cattle show enthusiasts -- the JNHE Ambassador Program. The JNHE continues to grow each year. As the number of cattle and exhibitors increases, so does the contest participation.

The 2012 ambassadors will assist the NJHA board and American Hereford Association (AHA) staff throughout the JNHE week -- July 2-8 in Grand Island, Neb.

There will be four JNHE Ambassador positions: contest coordinator, event coordinator, technology coordinator and operations assistant. Visit for position descriptions and to download an application. Applications are due April 15.

Herd Bull Breeder Pages Are Back

Looking for an efficient way to market your cattle for a small price? In this year’s July Hereford World we will again have a new section that features state inch ads available to you for only $150. If you wish to do a state ad AND be listed in the Hereford Register the price is only $200. Download the form (PDF). Please email your completed PDF form to Caryn Vaught, 816-842-3757, or print and mail the completed form to:

American Hereford Association
Attention: Caryn Vaught
PO Box 014059
Kansas City, MO 64101

2012 July Hereford World Deadlines Are Just
Around the Corner!

Don’t miss your chance to be a part of our largest issue of the year! Take part in our early-bird deadline -- have all your ad materials to the AHA office by April 9 and receive an additional 5% off the price of your ad. Final deadline for all ad materials is May 15. Contact your field representative today, or Joe Rickabaugh at 816-842-3757.

Be A Part of the Hereford Register

The sixth edition of the Hereford Register will be published as a special section in the July 2012 Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2012 advertisers with a quarter-page or larger ad and July 2012 seedstock advertisers.

Hereford Register listings include: name, address, telephone, e-mail and website. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs. Listings are organized by state, then alphabetically by ranch or farm name. Seedstock ads are added at the end of the section and are available for $350 per inch per year.

The section will be printed on special paper and bound in the magazine. The yellow pages will be posted on

Download the Hereford Register and seedstock ad form (PDF). Please email your completed PDF form to Caryn Vaught, 816-842-3757 or print and mail the completed form to:

American Hereford Association
Attention: Caryn Vaught
PO Box 014059
Kansas City, MO 64101

2012 AI Book is Online

The 2012 Hereford AI Bookis now available for viewing online. Visit Hereford Marketplace and on the right side choose to view it as a pdf or in flip format.

Plan to Attend BIF Research Symposium and Meeting

The 44th Beef Improvement Federation (BIF) Research Symposium and annual meeting will be held at the Crowne Plaza Hotel in Houston on April 18-20. The symposium features a variety of valuable information on topics like cow size, efficiency, economically relevant traits for commercial cow-calf production, stress free cattle handling and more.

Get more information on the symposium as well as registration and hotels on the BIF website.

View Educational Hereford Videos on YouTube

American Hereford Association (AHA) has released two educational videos about expected progeny differences (EPDs). They are the first in a series of educational video that will be posted to the Hereford YouTube channel.

World Hereford Conference 2012 in Canada

It's not too early to think about attending the World Hereford Conference, hosted by our neighbors to the north, the Canadian Hereford Association. This world-wide event is held every four years and will kick off with pre-tours in Vancouver, British Columbia, on Sunday, July 8. From there the group will make its way east to Calgary for the main part of the conference that starts on Friday, July 13. During the next six days there will be tours, a day-long technical conference, the World Hereford Conference Cattle Show and Junior Show and of course, the famous Calgary Stampede. This is the 100th anniversary of the Stampede that will make this year's event even more spectacular. After a farewell barbecue dinner on Wednesday, July 18, a post-conference tour will continue going east and end in Niagara Falls on July 24.

There are many options that allow you to take in the entire 17 days or parts of the event. We will continue to give you more details on the various travel options through the next months. Deadline for registrations is May 15. To view the schedule, fees and tour options go to the World Hereford Conference website.

Diane Johnson is the event concierge for the American Hereford Association group and is available to answer your questions and assist with your travel arrangements. An overview document is available on

Hereford enthusiast can also visit the World Hereford Council website for information about the 2012 conference.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • April 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • April 19, 2012 - Tennessee Hereford Influenced Sale, Columbia Livestock Center, Columbia, Tenn., contact: Darrell Ailshie 931-388-7872 or Frank Poling 931-212-9962
  • May 8, 2012 - Kentucky Hereford Influenced Feeder Calf Sale, Blue Grass Stockyards South, Stanford, Ky., contact Lowell Atwood, 606-669-1455 or John Meents, 419-306-7480
  • July 9, 2012 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact: Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • Nov. 14, 2012 - Montana Hereford Assn. Hereford-Influenced Feeder Calf Sale, Headwaters Livestock, Three Forks, contact: Montana Hereford Association Board of Directors
  • Jan. 3, 2013 - Greater Midwest Hereford Influenced Feeder Calf, Carthage, Ill., contact: John Meents 419-306-7480 or Brent Lowderman 309-221-9621
Red Hills Herefords Ad
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

Star Lake Cattle Ranch Ad
Industry Insight


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