Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 9, Issue 30

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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CHB LLC Experiences Record Growth in 2012

Fiscal year 2012 was excellent for Certified Hereford Beef (CHB) LLC, despite a challenging economy. CHB LLC posted a record year in volume at 47 million lb. sold – a 17.5% increase, and 2 million lb. higher than the previous record of 45 million lb.

This translates to CHB® influencing the marketing of more than 350,000 head of cattle.

Foodservice was the big winner with 27% growth and a total of 14 million lb. sold. Retail increased by 14% for a total of 33 million lb. sold.

Read more about CHB LLC fiscal year 2012 at

New Edition of The Whiteface Available

Focusing on the Hereford-sired advantage in the south, a new edition of The Whiteface is now available at It will be published as an insert to the October Florida Cattleman and Livestock Journal.  

NHW Board Nominees are Slated

The slate has been completed for nominees to be voted on at the National Hereford Women annual meeting on Nov. 3 in Kansas City.

  • Southwest Region — Alise Nolan, Texas
  • Southeast Region — Beth Blinson, North Carolina
  • Northeast Region — Carol Priefert, Michigan

The NHW annual meeting will begin at 1 p.m. in the Governor’s room at the American Royal complex.

If NHW members unable to attend the annual meeting would like to receive an absentee ballot, please email Shellie Collins, nominating committee chair, at

Consign Now for October Sale

Don’t miss your chance to consign to the October sale. The deadline to consign to the Oct. 30 sale is next Friday, Oct. 12. provides a great opportunity to market cattle, embryos, semen or other items. Log on to for more information.

NJHA Member Chosen to National Beef Ambassador Team

Congratulations to National Junior Hereford Association member Chandler Mulvaney, Opelika, Ala., who was chosen serve as one of the 2013 National Beef Ambassadors. A fellow NJHA member Rossie Blinson, Buies Creek, N.C., just retired after serving her term on the team. Read more about the program and Chandler’s accomplishment in making the team at

Submit Data by Nov. 1 for Spring Analysis

Don’t forget Nov. 1 is the deadline to submit data to be included in the Spring 2013 Sire Summary. Contact Jack Ward or call 816-842-3757 with any questions or concerns.

Annual Meeting Approaches: Make Room Reservations Now

The 2012 American Hereford Association (AHA) Annual Membership Meeting will be Saturday, Nov. 3. The weekend schedule will follow the same format as 2011 with an educational forum on Friday, Annual Meeting and sale on Saturday, and the American Royal National Hereford Show on Sunday.

The AHA headquarters hotel will be the Argosy Casino Hotel and Spa. To make reservations, call 1-800-270-7711. Ask for the AHA $99 rate. Cutoff for reservations is Oct. 16.

Restaurants at the Argosy will feature Certified Hereford Beef (CHB) during the annual meeting weekend. Be sure to enjoy a delicious CHB steak while you are in the Kansas City area.

The board candidates are: Craig Beran, Curtis Curry, Jonny Harris, Sam Shaw, Harold Sidwell and Jay Wright. Each week we will feature a different candidate.

Jonny Harris

Fifth-generation cattleman and farmer, Jonny Harris, Screven, Ga., owns and manages Greenview Farms Inc., a 3,500 acre diversified farm. Greenview Farms is the oldest, continuously active Hereford operation in the state of Georgia, producing seedstock since 1942.

In addition to Herefords, the Harris family has been producing F1 Brafords, crossing half of their 400 mama cows with Brahman bulls, since 1981. Along with the cattle operation, they also manage timber, annual forages, hay, haylage and row crops including cotton, corn, peanuts and soybeans.

One of the family’s goals is to continue producing seedstock with quality to meet the purebred breeder’s needs and quantity to serve the commercial breeder and supplying both with the information they need to make their selections.

Jonny is currently a Georgia Hereford Association director. Other leadership roles include United Braford Breeders director and former treasurer, former Georgia Cattlemen’s Association (GCA) regional vice president and executive committee member, Florida Cattlemen’s Association member, former Wayne County Livestock Association president, former Southeast Georgia Cattlemen’s Association president, Wayne County Farm Bureau director and Wayne County Supervisor.

He represents GCA on the National Cattlemen’s Beef Association property rights and environmental committee, has testified at a U.S. Department of Agriculture, Environmental Protection Agency and Department of Interior listening session and has participated in two Washington, D.C. fly-ins promoting sustainable agriculture and conservation. Jonny and his wife, Toni, have three children and six grandchildren.

NHW Seeking Southwest Area Board Member

National Hereford Women (NHW) is looking to fill an opening on the board from the Southwest area. This includes California, Nevada, Utah, Arizona, New Mexico, Texas and Oklahoma. The position will be filled within 60 days and members from that area may nominate candidates by e-mailing

Take Care When Collecting DNA

GeneSeek Inc., Lincoln, Neb., is the new American Hereford Association (AHA) DNA lab. The switch has not been without its challenges and one of those is that the new technology, SNP based, requires a lot more DNA than the previous technology. In other words, we have had several requests that have not fully been reported because the lab will not have enough DNA for each of the tests. Assays are different for the abnormalities, parent verification, horned/polled and 50k GE-EPD.

The bottom line is the lab needs a minimum of 80 hairs with the follicles and the best place to pull is right above the switch on the tail. This technology is also very sensitive to contamination due to pour-ons and other insecticides, so please keep that in mind. If you have any questions, contact Jack Ward at 816-842-3757.

DNA testing fees and options:

  • AHA basic panel: The panel tests for parentage, tenderness (calpain) and genetic abnormalities — hypotrichosis (HY) and idiopathic epilepsy (IE) and dilutor — $30 per sample/$20 bulk rate of 50 or more.
  • GE-EPD panel: Results will be blended with EPDs — $85 per sample.
  • GE-EPD panel plus basic — $100 per sample.
  • Horned/polled test (stand-alone test): This test identifies homozygous or heterozygous polled genotypes. It does not identify the scur genes — $48 per sample.
  • Legacy animal retest: this test is for animals that have previously been tested utilizing microssatellite technology and now need to be retested using SNP — $15 per sample.

More details on DNA testing and the new lab can be found at (PDF).

Show Entry Deadlines Approaching

Listed below is contact information and entry deadline for the six National Hereford shows:

Keystone International Livestock Exposition, Harrisburg, Pa.
Entry deadline: Aug. 3
Show date: Oct. 5

American Royal, Kansas City
Entry deadline: Sept. 10
Show date: Nov. 4

North American International Livestock Exposition, Louisville
Entry deadline: Oct. 1
Show date: Nov. 15

Western Nugget, Reno
Entry deadline: Oct. 30
Show dates: Dec. 7-8

National Western Stock Show, Denver
Entry deadline: Nov. 21
Show dates: Jan. 17-19, 2013

Southwestern Exposition National, Fort Worth
Entry deadline: Nov. 15
Show date: Feb. 4, 2013

Mark Your Calendars for Mid-Atlantic Junior Round-Up Show

Hereford youth are invited to attend the Mid-Atlantic Junior Round-Up Show, Saturday, Nov. 10 at the Rockingham County Fairgrounds, Harrisonburg, Va. The show is held in conjunction with the Fall Bonanza Sale. For more information about the show, contact Jerry Funkhouser at 540-333-1020 or Bob Schaffer at 540-582-9234.

Consign Now for Reno

The Western Nugget National Hereford Show and Sale will be Dec. 5-8 in Reno, Nev. Consignments are now being accepted. M3 Cattle Marketing is managing the sale. Download Entry Form (PDF).

Watch Hereford Educational Videos on YouTube

American Hereford Association (AHA) has released two more educational videos. The seven videos are available on the Hereford YouTube channel and at The newest editions include information about and about the Certified Hereford Beef Program. If you haven’t already, check them out today!

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Oct. 18, 2012 - Tennessee Hereford Marketing Program Feeder Calf Sale, Tennessee Livestock Producers, Columbia, Tenn., contact John Woolfolk 731-225-2620 or Darrell Ailshie 931-212-8512contact John Meents, 419-306-7480
  • Oct. 19, 2012 - Kansas Hereford Feeder Calf Sale, Manhattan Commission Co.,
    Manhattan, Kan., contact Gus Gustafson 785-238-7306, Tom Granzow 785-466-2247 or John Cline 785-776-4815
  • Oct. 23, 2012 - Kentucky Hereford Influenced Feeder Calf Sale, contact John Meents, 419-306-7480
  • Nov. 5, 2012, and Jan. 7, 2013 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
  • Nov. 14, 2012 - Montana Hereford Assn. Hereford-Influenced Feeder Calf Sale, Headwaters Livestock, Three Forks, contact: Montana Hereford Association Board of Directors
  • Jan. 3, 2013 - Greater Midwest Hereford Influenced Feeder Calf, Carthage, Ill., contact: John Meents 419-306-7480 or Brent Lowderman 309-221-9621
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight


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