Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 9, Issue 36

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Happy Thanksgiving!

The American Hereford Association (AHA) offices will be closed Thursday and Friday.

Endurance, Mindy Top National Hereford Show in Louisville

RF Endurance 1301 ET won the bull show and RW KLD 122L Mindy Y3078 ET topped the female show at the North American International Livestock Exposition Thursday, Nov. 15, in Louisville, Ky.

Kyle Colyer, Bruneau, Idaho, judged the 260-head show.

RF Endurance 1301 ET  was slapped grand champion after winning the yearling bull division. He is a March 2011 son of CRR About Time 743 owned by Richard Watson, Shady Valley, Tenn., and Rogan Hereford Farms, Rogersville, Tenn.

RW KLD 122L Mindy Y3078 ET, owned by Kaine Warnken, Schulenburg, Texas, won the grand champion female title after being named champion fall heifer calf. She is a Sept. 2011 daughter of Remitall Online 122L.

Other champions:

  • Reserve grand bull: WORR Owen Tankeray Y79D ET, by Jarrett Worrell, Mason, Texas, Rylee Owen, Mason, Texas, and Miller Cattle Co., Douglas, Wyo.
  • Reserve grand female: TC C Lexi 88Y, by Whitney, Mason and Catelyn Walker, Prairie Grove, Ark.
  • Champion cow-calf pair: MSU Keepsake 21X ET, by Trent Neal, Bellevue, Mich.
  • Reserve champion cow-calf pair: TCC 934S Maui Time 0023, by Gary Allen Taylor III, Winchester, Ky.
  • Premier breeder and exhibitor: Purple Reign Cattle Co., Toulon, Ill.
  • Best 6 head: Sayre Herefords, Arenzville, Ill.,
  • First place get-of-sire: Perks Ranch, Rockford, Ill., with a group sired by TH 75J 243R Bailout 144U ET.

In the junior show on Sunday, Nov. 11, Sydney Wisnefski, Wyoming, Ill., exhibited the champion heifer Purple SM Wonder Woman 160Y by Purple MB Womanizer 14U ET. Korbin Collins, Flanagan, Ill., won reserve champion female honors with KPH Purple Cookie 116 by Purple Currency 24U ET.

Hereford Denver Activities Planned

Hereford enthusiasts will be in Denver Jan. 16-19 for the National Western Stock Show.

Hereford events in Denver will kick off in the Stadium Arena on the Hill with the bull show on Thursday, Jan. 17 at 8 a.m. followed by the junior heifer show. Friday will be the pen and carload show in the Yards starting at 8 a.m.

The Mile High Night National Hereford Sale is changing venues this year. The sale will begin at 6 p.m. on Friday in the Stadium Arena on the Hill.

Judging the National Hereford Show on the Hill will be Hampton Cornelius, La Salle, Colo. Pen show judges are Blake Oschner, Torrington, Wyo.; Brooke Bieber, Onida, S.D.; and Bill Goehring, Libertyville, Iowa.

Hotel information:

Renaissance Denver Hotel
3801 Quebec St., Denver, CO 80207
Rate: $109
Cutoff date: Wednesday, Dec. 12

Ask for “American Hereford Association” block. A one-night, non-refundable deposit is required at reservation time. The hotel offers a free shuttle to and from the Denver International Airport.

Note: This year there will be a $5/night fee for parking.

Join Hereford Enthusiasts in the Suite

National Western Stock Show (NWSS) attendees will again have a chance to meet with other Hereford producers in the Hereford hospitality suite in the Yards. Sponsored by Hereford breeders, the suite will again be on the first floor of the Exchange Building. It will be a great place for breeders to discuss business transactions or just visit with old friends.

The suite will be open 9 a.m. to 6 p.m. Wednesday, Jan. 17, through Friday, Jan. 18.

A big thank you goes to the breeders who help sponsor this gathering place. For information about the suite or to inquire about sponsorship, contact Amy Cowan at or 816-842-3757. November Sale ends Tuesday

Check out the great offerings in the November Sale! Bidding is open from Saturday, Nov. 24 to 8 p.m. EST Tuesday, Nov. 27. This month’s auction features three open heifer lots, a pen of five open heifers, 16 embryo lots and 15 lots of semen. Visit to see a catalog of the complete offering with full descriptions on each lot, and to place your bid.

Please Note: Western Nugget Health Permit Change

For those hauling cattle to show at the Western Nugget National Hereford Show the correct health permit number for the Nugget show and sale cattle is:  KS111312-10672.  

Make Room Reservations for Reno, Get Free Tickets

The Western Nugget National Hereford Show is Dec. 7-8, with the junior show on Dec. 6, in Reno, Nev. There is a special block of rooms reserved at John Ascuaga’s Nugget for American Hereford Association members. Visit the Nugget website or call 800-843-2427 and mention the room code GHEREWT for the special rate.

The Courtyard is closed; therefore, Courtyard rates apply to the West Tower and West Tower rates apply to the East Tower.

Plus: Steven Ascuaga is offering two complimentary tickets to any Hereford guest that books a room at the Nugget for the country western singer, Aaron Watson, in the Celebrity Showroom, Friday night at 8.

New From AHA – Herd Benchmark Reports

The Herd Benchmark Report is a new herd management tool available to Whole Herd TPR participants. It is a summary of genetic trends within a herd and compared to the entire Hereford breed. It is important to know that this report reflects ONLY the animals that have contributed genetically to the herd and does not sync with the herd inventory.

Note: Some Mac users are having a problem viewing graphs in the new Benchmark Reports. Mac's use a built-in, non-Adobe piece of software to open and view PDF files and that it doesn't always play nice with files created with non-adobe applications. We encourage members to download a free version of Adobe Reader, which will allow members to view the graphs — download Acrobat Reader.

The Benchmark Reports contains expected progeny differences (EPDs) for sires and dams in the herd that have contributed progeny to the herd and are found on the bull or heifer list. The list of dams DOES NOT include purchased females that do not have a calf found on the bull or heifer list.

It also contains a list of heifers and bulls that are progeny of the herd but have not yet reached breeding age or produced progeny of their own. A chart and graph show the herd’s average EPDs over several years, if applicable. It also includes a table showing adjusted average values for phenotypic traits (weights and scanning).

The graphs depict the trends for weight, carcass, fertility and selection index trends for the herd. There are graphs displaying breed genetic trends as well as graphs comparing the herd’s genetic trends to the breed’s overall genetic trends.

At the end of the report, a table is provided showing the genetic trend for all animals and for dams only.

This report will be created for members with the release of each new set of EPDs (spring and fall) as a download that can be retrieved from a member's Enhanced Internet Account. Just click on the button in the right hand column labeled “Herd Benchmark Report.”

If you don’t have internet access or are unable to download a copy of the report for your herd, you may call the AHA at 816-842-3757 and request this report. Downloads from your internet account are available at no cost but copies that are printed and mailed from the AHA cost $10.

To set up an online account, please contact the AHA. This is a useful tool for breeders trying to build an economically efficient herd through genetic selection.

DNA Testing and GE-EPDs Explained

Is DNA testing and genomic-enhanced EPDs challenging to understand? AHA has posted two updated resources to help explain the process: a new fact sheet and video.

Christmas is Coming: Order Your Historic Hereford Prints and Hereford Christmas Cards Today

If you’re planning to send Christmas greetings this year, consider Hereford-themed Christmas cards available through online ordering. Information about the cards are available at

Christmas card orders will be accepted and shipped through Boelte-Hall through mid December, subject to availability. A portion of the card sales will benefit the Hereford Youth Foundation of America (HYFA).

Show your support of Hereford youth and get a piece of history when you purchase a set of beautiful prints being offered by HYFA. The original Anxiety 4 and Silver oil-on-canvas paintings currently grace the walls of the AHA and, in an effort to preserve the authentic artwork, limited-edition canvas prints were made and sold at “The Harvest” event.

The Giclee prints generated close to $25,000, and now HYFA is offering 11x 14 prints of the historic bull and female. The prints can be purchased as a set or individually today at The set is $50, or each individual print is $30.

Take Care When Collecting DNA

GeneSeek Inc., Lincoln, Neb., is the new American Hereford Association (AHA) DNA lab. The switch has not been without its challenges and one of those is that the new technology, SNP based, requires a lot more DNA than the previous technology. In other words, we have had several requests that have not fully been reported because the lab will not have enough DNA for each of the tests. Assays are different for the abnormalities, parent verification, horned/polled and 50k GE-EPD.

The bottom line is the lab needs a minimum of 80 hairs with the follicles and the best place to pull is right above the switch on the tail. This technology is also very sensitive to contamination due to pour-ons and other insecticides, so please keep that in mind. If you have any questions, contact Jack Ward at 816-842-3757.

Check out the new video posted to the Hereford YouTube channel about DNA testing.

DNA testing fees and options:

  • AHA basic panel: The panel tests for parentage, tenderness (calpain) and genetic abnormalities — hypotrichosis (HY) and idiopathic epilepsy (IE) and dilutor — $30 per sample/$20 bulk rate of 50 or more.
  • GE-EPD panel: Results will be blended with EPDs — $85 per sample.
  • GE-EPD panel plus basic — $100 per sample.
  • Horned/polled test (stand-alone test): This test identifies homozygous or heterozygous polled genotypes. It does not identify the scur genes — $48 per sample.
  • Legacy animal retest: this test is for animals that have previously been tested utilizing microssatellite technology and now need to be retested using SNP — $15 per sample.

More details on DNA testing and the new lab can be found at (PDF).

National Show Season Is Here

Listed below is contact information and entry deadline for the upcoming National Hereford shows:

Western Nugget, Reno
Entry deadline: Oct. 30
Show dates: Dec. 7-8

National Western Stock Show, Denver
Entry deadline: Nov. 21
Show dates: Jan. 17-19, 2013

Southwestern Exposition National, Fort Worth
Entry deadline: Nov. 15
Show date: Feb. 4, 2013

Watch Hereford Educational Videos on YouTube

American Hereford Association (AHA) has released two more educational videos. The seven videos are available on the Hereford YouTube channel and at The newest editions include information about and about the Certified Hereford Beef Program. If you haven’t already, check them out today!

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • Jan. 3, 2013 - Greater Midwest Hereford Influenced Feeder Calf, Carthage, Ill., contact: John Meents 419-306-7480 or Brent Lowderman 309-221-9621
  • Jan. 7, 2013 - Missouri Hereford Association Hereford-Influenced Feeder Calf Sales, Miller Co. Regional Stockyards, Eldon, Mo., contact Matt Reynolds 660-676-3788 or Marty Lueck 417-948-2669
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Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight


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