Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 10, Issue 15

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Lowderman Cattle Company Ad
Hereford Highlights

Check Out DNA Sample Collection Video

American Hereford Association (AHA) has released a new educational video highlighting tips on collecting hair samples for DNA testing. The video is now available on the Hereford YouTube channel.

If you've not had a chance to check out the Hereford educational videos take time to visit the Hereford YouTube channel or and see what's available.

For more about Hereford DNA testing download the DNA Testing Procedures Fact Sheet. To request DNA kits or for more information, contact Toni Shapiro at 816-842-3757 or

Consign Now for April Auction

Consignments for the April BuyNow Sale and Auction are due tomorow. To consign, log on to

Herefords Named Reserve Supreme Champions

At the 2013 Michigan Beef Expo in E. Lansing April 5-7, the champion Hereford bull, SRF Mr Discovery ET, a Jan. 17, 2012, son of JCS Showtime exhibited by Laudeman Farm, Breman, Ind., was named the reserve supreme champion bull.

The 2013 Michigan Beef Expo Champion Hereford Female, SSF 526 158W Cassandra 236, an April 16, 2012, daughter of STAR TCF Shock & Awe 158W exhibited by the Herman Family, Edgerton, Ohio, was also named reserve supreme champion female. She was the top-selling female over all breeds at $6,250 going to Dan and Robin Riker, Ionia, Mich.

State and Women’s Association Information Needed Monday

The July issue of the Hereford World is the Herd Reference Edition. We are compiling lists of state Hereford associations and women organizations to be included in the Hereford Handbook which is part of the reference edition. Please submit the information for your association’s officers/directors and upcoming events by April 15.

If your association has not had its election of officers/directors yet, but will by early-May, please contact Christy Benigno, 816-842-3757, and make arrangements to get the information in by the last possible date of May 17.


Spring Advantage Newsletter Now Online; JNHE Entry Forms Included

The National Junior Hereford Association’s Spring Advantage Newsletter is now available at Included in the newsletter are details on the upcoming Junior National Hereford Expo as well as entry forms.

Hall of Fame, Merit Nominations Due May 1

Nominations for the Hereford Heritage Hall of Fame and Hereford Hall of Merit are due May 1.

The Hall of Fame honor recognizes Hereford breeders who’ve dynamically influenced the direction and advancement of the Hereford breed. Hall of Merit recipients aren’t necessarily Hereford breeders but have, in their own ways, greatly influenced the Hereford breed and the cattle industry.

For more information on how to nominate deserving individuals for the 2013 induction at the AHA Annual Meeting in November, contct Karla Richardson at 816-842-3757.
Introduces BuyNow Option is excited to introduce a new service to continually meet the needs of customers and clients alike: BuyNow.  The first BuyNow sale is now open. Now available at, BuyNow allows consignors to set their selling price. Buyers can then choose to purchase the consignment at that price — bypassing the auction setting.

Consignors follow the same entry process as with the auction service, and can choose to either sell via the traditional auction option, or through BuyNow. Consignments will be listed for a month, until the following month’s BuyNow goes live, and fees will be similar to those of the auction.

Dennis Schock, manager, says this option was created in response to the needs of consignors and buyers.

For more information about or the new BuyNow option, contact Dennis Schock, 903-815-2004.

Free AHA Record Keeping Classes From CattleMax April 18

There is another opportunity to participate in a free one-hour online class on using CattleMax Online to exchange information with AHA. This time the topics will be Spring 2013 Inventory will be registering calves. See a live demonstration of the AHA interface right from your computer and ask any questions along the way. CattleMax customer service reps and AHA staff will be available to answer your questions.

The class will be 7 p.m. Thursday, April 18. Log on to to register.

Sign Up Now for Hereford Breeder Pages

Looking for an efficient way to market your cattle for a small price? In this year's July Hereford World we will again have a new section that features state inch ads available to you for only $150. If you wish to do a state ad AND be listed in the Hereford Register the price is only $200. Download the form (PDF). Please email your completed PDF form to Caryn Vaught, 816-842-3757, or print and mail the completed form to:

American Hereford Association
Attention: Caryn Vaught
PO Box 014059
Kansas City, MO 64101

2013 July Hereford World Deadlines Are Just Around the Corner!

Don't miss your chance to be a part of our largest issue of the year! Take part in our early-bird deadline — have all your ad materials to the AHA office by April 22 and receive an additional 5% off the price of your ad. Final deadline for all ad materials is May 15. Contact your field representative today, or Joe Rickabaugh at 816-842-3757.

National Western Highlight Video Online

Visit the Hereford YouTube channel to check out a the 2013 National Western Stock Show Hereford highlight video.

Advisor Handbook Online

The Advisor Handbook including 2013 JNHE contest updates is now posted on

State Junior Advisors: State Show, Officer Info Needed

Attention all state junior advisors: please submit state show and state officer information to the AHA Junior Activities Department.Visit the to download the forms.

Get Prepared for New “Princess” Program at the JNHE

Young ladies, start planning now. This year in Kansas City at the Junior National Hereford Expo, the National Hereford Women and 2012-13 National Hereford Queen Whitney Andras will be hosting the Queen’s Tea. New this year, along with the fun activities, and socialization there is going to be random drawings for our young queen “wannabe’s.”

So young Hereford enthusiasts between the ages of 4 and 10, start planning your “Princess” outfit, now. Polish your boots, practice your smile and cross your fingers. It will be exciting… and worth looking forward to. Watch for more details to be released.

Hereford Prints Available

The National Hereford Women unveiled their third print in their exclusive Hereford Collection at the Ft. Worth Stock Show. The newest piece “Majestic” depicts polled & horned Hereford bulls bedded down in a winter mountain scene. This piece, like the others, was created by Amanda Raithel, renowned cattle artist.

Prints are available on “Setting Precedence,” “Secrets,” and now “Majestic.” They are $90 plus shipping. Pick your favorite, or start a collection. All funds raised stay within the Hereford cattle family and go right back out to our future: our youth! Contact Denise Billman, NHW president, at 330-204-5865.

Consign Now to Hereford Feeder Calf Sales

Looking to market Hereford and Hereford-influenced feeder calves this fall or winter? Consign now to one of the following special Hereford and Hereford-influenced feeder calf sales.

  • May 16, 2013 - Kentucky Hereford Influenced Feeder Calf Sale, Stanford, Ky., contact: John Meents 419-306-7480 or Lowell Atwood 606-669-1455.
Albin Farms Ad
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight


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