Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 10, Issue 18

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
GeneSource Ad
Hereford Highlights

Brooks Hired as CHB LLC Vice President of Marketing

Andrew Brooks has been named Certified Hereford Beef (CHB) LLC vice president of marketing. A native of Elmendorf, Texas, Andrew is a graduate of Texas A&M University with a degree in agricultural economics. He also earned a master's degree in business administration from Texas A&M University-San Antonio in 2011.

Before joining the CHB LLC team, Andrew gained valuable industry experience while working for Cargill Animal Nutrition in Sioux City, Iowa. For the past five years, he has honed his craft as a promotion and education coordinator for the Texas Beef Council.

In that position, he developed industry partnerships with manufacturers, processors, purveyors, retail chains, restaurants and producers including some of the leading retail supermarkets and food service distributors in the region. Through retail and foodservice promotions and educational seminars, Andrew worked to promote beef and to educate merchandisers, buyers and consumers regarding the preparation and positioning of beef as well as its palatability qualities and nutritional value.

Andrew's primary function will be the development of consumer marketing and co-branding efforts with CHB LLC end users to achieve the company objectives of sales, growth, profits, visibility and positioning in both domestic and international markets.

Andrew and his wife, Leanne, live on a ranch near Elmendorf, Texas.

Best Wishes Beverly

Longtime American Hereford Association (AHA) employee Beverly Kincaid retires today after 48 years of service to the AHA.

Beverly was hired by the former American Polled Hereford Association (APHA) after graduating from high school in 1964. Beverly worked as a keypunch operator from 1964 until she became a customer service representative in the mid-1980s.

If you’d like to thank Bev for her service, her address is 16901 S. Graham Rd., Pleasant Hill, MO  64080.

Attention Juniors: Deadlines Fast Approaching

June 15

  • Early bird PRIDE registration online at
  • Extemporaneous Speaking Contest entries due
  • Great American CHB Grill-off recipes and entries due
  • Illustrated Speech Contest applications due
  • National Scrapbook Contest entries due (if unable to attend the JNHE)
  • Peewee Speech Contest applications due
  • Promotional Poster Contest entries due (if unable to attend the JNHE)

Nebraska Hereford Association Position Announcement

The secretary/manager of the Nebraska Hereford Association (NHA), Joe Brockman, has announced his retirement from that position effective July 31, 2013, after five years of service to the NHA. A search is underway to replace Brockman. Interested applicants should contact Art Linton, NHA president, for a position description and information about the search process. E-mail Art or call 308-293-5816. Screening of applications will begin July 5.

Deadline for Queen Registration

Schedules have been set for the full week of the Junior National Hereford Expo (JNHE), July 14-21 in Kansas City, Mo.  State queens and/or state queen chairpersons should please contact Jill Bielema or 616-292-7476 prior to June 30 to register.  The queen orientation and tea is at 1 p.m. Tuesday, July 16 in the Governor’s Room at the American Royal complex.  Please check the NHW website for more information.

New Activity at 2013 JNHE: State Super Stakes Contest

We are introducing the super states award  that can only be won by participating in all of the great opportunities provided to you through the NJHA year after year. Participation is the key to bringing home the super states award.

The super states is split into two divisions — less than 25 head of cattle and 25 or more head of cattle exhibiting at the JNHE. Points will be tallied based on showring exhibition for placings of grand and reserve champion, champion and reserve division, class winner, and group winner. Showmanship is our biggest, most prestigious contest where the top 10 in each category will be awarded points.

Now, where you can be sure to rack up plenty of points is by getting involved outside of the showring. Did you know we have more than 12 contests for you to participate in? Simple participation in each of the contests can guarantee you a point, but why not work to get more? First place in each of the contests will get your state 10 points, second receives five points, and third brings in three points.

Now is the time to look into all of the contests available. Think of all the great skills you will gain by participating in these outstanding contests and not to mention the bragging rights, priority cattle check-in for 2014, and a plaque in honor of your state to hang in the American Hereford Association headquarters.

We created the sweepstakes to reward the state junior associations for their members’ involvement in contests and exhibition of their cattle throughout the week at the JNHE. Visit and look for a more detailed listing of the point system under contests and awards on the junior page.

JNHE Needs Your Support

Here are some ways you can support the JNHE:

  • Join the Club

    Hereford Youth Foundation of America (HYFA) supporters will have the best seats in the house at the 2013 JNHE in Kansas City.

    Hereford enthusiasts can join the Hereford Foundation Club and have access to the “club” that overlooks the showring in Kansas City as well as earn other perks for their support of Hereford youth.

    There are four levels of membership, but benefits include a special membership pin, access to the VIP parking area and admittance to the club area.

    Visit or contact Amy Cowan, HYFA director, at 816-842-3757 for more information or to become  a member.

  • JNHE sponsorship, trade show opportunities available

    If you are interested in reserving booth space or placing an ad in the show program, please contact Darla Aegerter at 402-643-8122. For information on how you can support the largest Hereford event of the year, visit

  • HYFA to host golf tournament

    HYFA will host its fourth annual golf tournament with all proceeds to benefit the foundation. Hosted in conjunction with the JNHE, the event will kickoff at 8:30 a.m. July 17 at the Falcon Lakes Golf Club, Basehor, Kan.

    The tournament will be a four-man scramble with shotgun start. Hole sponsorships are available for $750 and include a team entry. Single hole sponsorships are $500. To register or for more information, visit, or contact Bailey Clanton or Amy Cowan.

Nominations sought for NHW Board Candidates

National Hereford Women (NHW) is seeking potential candidates for the Board of Directors of the NHW, to be elected this fall during the annual meeting in Kansas City. NHW members may nominate up to three candidates.  Nominations are due August 15.  For detailed information, please reference the NHW article in the May 2013 Hereford World (Page 18), or contact Nominating Chair Shellie Collins at 580-305-7751.

Hereford Research Foundation Auction Scheduled for July 25

A variety of unique items and opportunities will be up for bid July 25 on with all proceeds benefiting the Hereford Research Foundation.

For the last three years, has been hosting annual auctions filled with unique lots to benefit the foundation, and each auction has garnered more than $20,000 to help fund research. Watch for more information in future eNews and the July Hereford World.

Lend a Helping Hoof Community Service Project – Hope House in Kansas City

Again this year Hereford youth will be participating in a service project during the JNHE. Hereford enthusiasts are encouraged to start gathering hotel toiletries during their summer travels! Each state will compete for the top three prizes based on number of items gathered. All items must be turned in on location by Friday, July 19. Let’s make a difference in the JNHE host community. For more information, contact Amanda Bacon, 479-957-1039

Price Change for DNA Testing

The American Hereford Association (AHA) has worked closely with GeneSeek Inc. and the National Beef Cattle Evaluation Consortium (NBCEC) to adopt a new pricing structure for genomic-enhanced expected progeny difference (GE-EPD), parentage and abnormality testing.

The new cost will be $85 and will be inclusive of all of testing except horned/polled (H/P), that cost will still be an additional $48.

This $15 savings will allow breeders the opportunity to do more comprehensive herd testing. The basic panel for parentage and abnormality testing is still available for $30 or $20 if you do 50 animals or more. The procedure is still the same and hair follicles from the tail are still the preferred method of DNA. You can find an instructional video for proper hair collection on the Hereford YouTube Channel.

For more about Hereford DNA testing download the DNA Testing Procedures Fact Sheet. To request DNA kits or for more information, contact Toni Shapiro at 816-842-3757 or

If you've not had a chance to check out the Hereford educational videos take time to visit the Hereford YouTube channel or and see what's available.

Natural Service Sires Born After Jan. 1 2011 Need a DNA Profile

In November 2010 the AHA Board implemented a policy requiring DNA on all future walking herd sires. Therefore, any sire born after Jan. 1, 2011, must have DNA on file at the official AHA lab — GeneSeek Inc. — prior to registering calves out of that bull.

In order to get the profile completed, you will need to order the DNA kit from the AHA. To order the kit you need the registration number of the sire and the kit can be mailed, emailed or faxed to you.

You will need to collect a DNA sample and send it with the kit to GeneSeek. The address is on the DNA kit. You can find an instructional video for proper hair collection on the Hereford YouTube Channel.

If there is not DNA on file for a sire, a DNA error will be returned when you process data. For more information download the "DNA Policy for Walking Herd Sires" fact sheet.

For more about Hereford DNA testing download the DNA Testing Procedures Fact Sheet. To request DNA kits or for more information, contact Toni Shapiro at 816-842-3757 or

Seeking Board Candidates

The AHA nominating committee’s responsibility is to identify six candidates to run for the three Board positions that are selected during the AHA Annual Membership Meeting.

To make a Director recommendation, contact one of the following committee members:

  • Randy White, Albuquerque, N.M., 505-856-0056
  • Jim Coley, Catalian Springs, Tenn., 615-451-2567
  • Kyle Colyer, Bruneau, Idaho, 208-250-3924
  • Bob Goble, Alto, Mich., 616-868-0319
  • Ned Ward, Sheridan, Wyo., 307-672-3428

Get Prepared for New “Princess” Program at the JNHE

Young ladies, start planning now. This year in Kansas City at the Junior National Hereford Expo, the National Hereford Women and 2012-13 National Hereford Queen Whitney Andras will be hosting the Queen’s Tea. New this year, along with the fun activities, and socialization there is going to be random drawings for our young queen “wannabe’s.”

So young Hereford enthusiasts between the ages of 4 and 10, start planning your “Princess” outfit, now. Polish your boots, practice your smile and cross your fingers. It will be exciting… and worth looking forward to. Watch for more details to be released.


VitaFerm Sure Champ Ad
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

Holden Herefords Ad
Industry Insight


If you know of someone who would be interested in receiving Hereford eNews please submit their email address to

You have the right to unsubscribe from this list at any time. If you would like your name excluded from future mailings of this news update, please reply to this e-mail with the word "REMOVE" in the subject line. If you have questions about this service or if you would like to give us an opinion or suggestion regarding its usefulness, content, recommendations for improvement, etc., we would like to hear from you. To let us know what you have to say, simply send an email to For more information about the purpose of this electronic news update, read our privacy statement.