Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 11, Issue 5

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
Fawcett's Elm Creek Ranch Ad
Hereford Highlights

BEEF Magazine Research Documents Increased Hereford Use in Commercial Industry

In an email survey conducted in December 2013, cow-calf producers who read BEEF Magazine shared their thoughts on what's important to them when buying herd bulls. Results indicated the move to using more Hereford.

This year, 17.2% of readers added Hereford genetics to their cow herd, compared with 12.4% in 2010. For more survey results, visit the BEEF Magazine website.

Herefords Are “Romantic” in Super Bowl Ad

Chevrolet’s Super Bowl ad features a Hereford bull and Hereford females. The commercial, titled “Romance” will air during the first quarter, or you can check it out on YouTube.

Stop By the Hereford Booth During NCBA Trade Show

The Cattle Industry Convention and the National Cattlemen’s Beef Association (NCBA) Trade Show is Feb. 4-7 in Nashville. Stop by the Hereford booth (#1716) to get your hat cleaned and shaped by Kaycee Orr-Hoffman of Bar None Custom Hats, and visit with AHA and CHB LLC staff about Hereford programs and activities.

Greater Omaha Packing Co. Inc.  Presented Hereford Innovator Award

Angelo Fili, Greater Omaha Packing Co. Inc. executive vice president, was presented an American Hereford Association Innovator Award during the National Western Stock Show (NWSS) Hereford Carload and Pen Show Jan. 17 in Denver. Greater Omaha was chosen because of its contribution to the Hereford industry and the Certified Hereford Beef (CHB) program for 15 years. Read more about Greater Omaha and the award in the March Hereford World.

Hoffman Named Hereford Herdsman Emeritus

Denny Hoffman, Thedford, Neb., was presented an Hereford Herdsman Emeritus Award prior to the announcement of the champion carload in Denver. Hoffman has been actively involved with Hereford cattle for 50 years. The Hereford Herdsman Emeritus Award is presented by Hereford Herdsmen of the Year recipients to individuals who they feel deserve the Herdsman honor.

His involvement has progressed from herdsman, a manager and now an owner of his own herd: Hoffman Herefords, Thedford, Neb. Hoffman Herefords is a family operation with Denny; his wife, Dixie; and his son and daughter-in-law, Jason and Kaycee.

Denny fit Denver champions both on the Hill and carloads in the Yards, as well as at numerous other register of merit shows for a nationally recognized operation in the 1970s. Since then, Hoffmans have raised and shown many, many winners of their own. Most recently, at the 2014 NWSS, Hoffman Herefords won the carload show and grand champion polled female.

For other Denver releases visit Hereford.organd for showring results visit the National Show Page.

Stelzer Hired as Ad Rep

The American Hereford Association (AHA) and Hereford World (HW) are excited to announce Juston Stelzer, Aledo, Texas, is serving as the advertising representative for Arkansas, Louisiana and Texas. Juston started in the position in January.

In this role, Juston will assist breeders with their Hereford World advertising and Creative Service marketing programs.

Juston grew up in Coats, Kan., on a large dryland wheat and commercial cow-calf operation and showed Shorthorns in his youth. He attended Hutchinson Community College, earning an associate’s degree in agriculture; then graduated from Oklahoma State University in 2002 with a degree in animal science, livestock production.

He interned with Certified Angus Beef® in 2001, and previously served as a western field representative for the American Shorthorn Association and as a livestock advertising representative for the Texas and Southwestern Cattle Raisers Association (TSCRA) and The Cattleman magazine. Since May 2007, he has owned SS Auction Services — a full-service auction business, specializing in ring service and marketing.

Juston, his wife, Leslie, and their daughter, Blayklee, live in Aledo. Contact Juston at 817-992-7059 or

NHW’s Fourth Amanda Raithel print in Cowtown Auction

The National Hereford Women (NHW) will debut its fourth print of its Amanda Raithel artist series. The print will auction this Sunday, Feb. 2 at the Fort Worth Stock Show Hereford Cowtown sale. View the catalog at or download it as a PDF.

Red Hills Sale Now on

The Red Hills sale info is up now. Bidding opens Saturday, February 8 and continues until 8 p.m .EDT Tuesday, Feb. 11. The offering includes eight embryo packages and more than 600 units of semen on prominent Hereford bulls.

For complete descriptions and photos, visit

Herefords Top Sioux Empire Farm Show Sale

Herefords were the high selling breed at the Sioux Empire Farm Show Jan. 21-25 in Sioux Falls, S.D. The bulls averaged $3,950 and the heifers averaged $3,655.56, which was more than any other breed at the show.

GE-EPD Results Update

If you want genomic-enhanced expected progeny differences (GE-EPDs) be sure to allow for plenty of time for the lab to get the results to you. Do not wait until the last minute. It takes a minimum of SIX weeks to get results after the lab acknowledges the sample, not when it arrives at GeneSeek.

Dvorak Herefords Donates Heifer to Rancher Relief

Dvorak Herefords, Lake Andes, S.D., donated a heifer to the Black Hills Stock Show Hereford Sale Feb. 5 in Rapid City, S.D., to benefit the Rancher Relief Fund. The Rancher Relief Fund is helping those who lost livestock in the October blizzard – Atlas. For more info on the heifer, which sells as lot 2, check out this YouTube video. For more on the sale, including a catalog (PDF) visit the Black Hills Stock Show website.

Junior AI Program Discontinued

The Junior AI Program has been discontinued, but those offspring born from program semen will still be eligible to show at the 2014 and 2015 Junior National Hereford Expos.

The Pulse: Powered by Sullivan Supply

Check out the latest innovation from Sullivan Supply - the Pulse. It’s a stock show news blog that will be your source for immediate livestock news and information. Watch for instant show reports and pictures covering all breeds of purebred cattle; in-depth reports from major stock shows and other shows in your area; daily news and updates; information on all upcoming stock show events; and free sale and event advertising compliments of Sullivan Supply.

Go to Sullivan Supply’s website to read the Pulse and watch for complete, in-depth results from Denver, Fort Worth and winter beef expos on all breed and junior shows.

For more information, contact The Pulse manager, Luke Bolin at 870-754-1160 or e-mail.

Hereford-Sired Replacement Average $529
More Than Angus-Sired

Real-world research utilizing Hereford bulls has led to documented real-world results in baldie female demand compared to straight-bred Angus females.

During the recent Circle A Ranch Sale Oct. 19, 29 black-baldie heifers averaged $2,960, and the top-selling lot was black-baldie heifers bred with heifer-calf-confirmed pregnancies at $3,450 each. The average price paid for the 269 straight-bred Angus heifers was $2,431. That’s a Hereford-sired advantage of $529 per head in price.

In 2007 Circle A Ranch, Iberia, Mo., began a research project with the American Hereford Association (AHA) designed to determine and measure the advantages of using Hereford genetics on commercial Angus cows.

Results from the project documented the Hereford efficiency advantage with a 7% increase in conception rate along with improved feed efficiency and average daily gain. Utilizing the Circle A data, economist Vern Pierce developed an economic model which projected that over a 10-year period, using Hereford bulls on Angus-based females would add $514 net over the life of a cow or approximately $51 per cow per year to a rancher’s bottom line.

Now, six years later, Circle A is still using Hereford genetics and having great success. Circle A’s Nick Hammett says that since the completion of the research project, the ranch has purchased four Hereford bulls that it is utilizing natural service and collecting for artificial insemination.

The Hereford bulls are mated to Angus cows, and the resulting heifers are highly sought-after. Each fall Circle A Ranch offers bred replacement heifers in its production sale, and in recent years, the Hereford-sired heifers have been topping the sale.

Hammett says the Circle A Ranch staff plans to continue using Hereford bulls: “We will keep using Hereford genetics. If they keep selling like this, it’s a win-win for us. We harvest all the steer progeny, and the F1 females sell really well.”

AHA Announces Spring 2014 EPDs

AHA has released the updated EPDs for spring 2014. Producers can visit to look up the new EPDs and download updated Trends, Traits and Distributions reports.

Advertise with Banner Ads on

Statistics show website traffic increases in January, with new expected progeny differences (EPDs) online and the National Western Stock Show around the corner. If you have an upcoming production sale, private treaty offerings or just want to increase awareness of your farm or ranch, now is the time to purchase a banner ad on

For more information, contact Caryn Vaught at 816-842-3757.

Hereford Photos Online

Visit to view and order photos from the Denver Western Nugget National Hereford Show, American Royal National Hereford Show, AHA Annual Meeting and Hereford Honorees Reception.

Check Out Fiscal Year 2013 Highlights

View Fiscal Year 2013 Highlight Video

Download 2013 Annual Report

Download Annual Meeting PowerPoint

Dvorak Herefords Ad
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

Upstream Ranch Ad
Industry Insight


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