Hereford eNews
Hereford Highlights | Market Update | Industry Insight

Volume 11, Issue 13

Welcome to Hereford eNews, your source of the most current news affecting Hereford breeders. We aim to focus on newsworthy events pertaining to the Hereford seedstock industry. Sponsored by the American Hereford Association (AHA). Information sent to subscribers comes from material available on or authored by AHA, Hereford World and Certified Hereford Beef (CHB) LLC staff.
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Hereford Highlights

Mitchem Joins CHB LLC Staff

Michael Mitchem was named Certified Hereford Beef (CHB) LLC food service sales director. Mitchem has more than 20 years of experience in the food service industry.

Most recently, Mitchem has been working in Dallas as a regional manager and center of the place specialist for US Foods. He’s worked with vendors on national, regional and local marketing programs, conducted pricing reviews, trained personnel and executed management strategy.

He’s excited to return to his native Kansas, after having earned his bachelor’s degree in animal science at Kansas State University. He’s also spent about seven years of his professional career working for Sysco Food Services in Kansas City.

Mitchem starte at CHB LLC headquarters in Kansas City March 31.

Newsletter Online;
Junior Deadlines are Approaching

The Spring 2014 edition of the Advantage newsletter is now available at

May 1 is the early bird entry deadline for the JNHE. Watch for your entry packet in the mail, view entry information at and enter online at the JNHE website. May 1 is also the deadline for Bud Snidow Award nominations and the NJHA board candidate applications.

Contact Amy Cowan, youth activities director at 816-842-3757 with questions or concerns.

Consign Now for April Sale

The April entry deadline is Friday, April 11.

This is an excellent marketing opportunity! Consignments can include females, bulls, steers, pairs, donor dams, show prospects, embryos, semen, commercial female lots, recipient cows, groups of feeder calves, or picks of herd or flush rights. Additional consignments could include ranch or show equipment.

The April sale will run from Saturday, April 26, through 8 p.m. EDT (7 p.m. CDT) Tuesday, April 29.

You can consign directly on the website or contact your AHA field representative; Dennis Schock, 903-815-2004; or Joe Rickabaugh, 816-218-2280.

June 1 is Fall 2014 Data Deadline

All birth, weaning, yearling and ultrasound data must be submitted by June 1 to be included in the fall 2013 evaluation.

4th International Beef Cattle Welfare Symposium

Registration is now open for the 4th International Beef Cattle Welfare Symposium that will be held in Ames, Iowa, July 16-18, 2014. Speakers from the U.S., Canada, Australia, Brazil, and Ireland will address a wide variety of topics including discussions about beta-agonists, low stress cattle handling, the impact and mitigation of weaning and transportation stress and analgesic drug use. Greg Peterson of “The Peterson Farm Brothers” YouTube fame will be the guest speaker at the evening reception.

Registration for the symposium is $225 (including the preconference program) or $200 for just the scientific program if registered by July 1, 2014.

For more information and to register, please visit Iowa State’s website.

Mark Your Calendars for 2014-2015 National Shows

Keystone International Livestock Exposition, Harrisburg, Pa.

Show Date: Oct. 3, Entry deadline: Aug. 31
Judge: Mark & Deb Core, Pleasantville, Iowa

American Royal, Kansas City, Mo.

Show Date: Nov. 2, Entry deadline: September 10, 2014
Judge, Kevin Hafner, Yukon, Okla.

North American International Livestock Exposition, Louisville, Ky.

Show Date: Nov. 2014, Entry deadline: Oct. 1
Judge: Lydell Meier, Clinton, Tenn.

Western Nugget National, Reno, Nev.

Show Dates: Dec. 4-6, Entry deadline: Oct. 15 early; Oct. 30 final
Judge: Matt Copeland, Nara Visa, N.M.

National Western Stock Show, Denver, Colo.

Show Dates: Jan. 15, 2015 juniors and bulls; Jan. 16, 2015, Carloads/Pens, National Sale; Jan. 17, 2015, females
Entry Deadline: Nov. 20
Hill Judge: Troy Thomas, Harold, S.D.
Associate judge: Brian Barragree, Absarokee, Mont.
Yard Judges:
• Bill Goehring, Libertyville, Iowa
• Paul Bennett, Red House, Va.
• Ronny Morgan, Burwell, Neb.

Southwestern Exposition, Ft. Worth, Texas

Show Date: Feb. 2, 2015, Entry deadline: Nov. 15
Judge: Clint Rusk, Stillwater, Okla.

Don’t Miss Your Chance to Advertise in the Hereford World

Advertising deadlines for the July or Herd Book issue of the Hereford World are coming up.

Early bird deadline: April 21 (receive 5% discount)
Final deadline: May 16

The eighth edition of the Hereford Register will be published as a special section in the July Hereford World. These “yellow pages” of Hereford breeders throughout the U.S. and Canada will include basic listings of July 2014 advertisers with a quarter-page or larger ad and July 2014 seedstock advertisers.

The Hereford Register listings include: name, address, telephone, e-mail and website. Listings can be purchased for $50 if you are not a July advertiser meeting the aforementioned specs.

Deadline for submissions: May 2.

The July Hereford World will once again include a section that features state inch ads for $150. This information includes: name, address, phone, e-mail, website, herd sires, AI sires, cow herd breeding and sale date (optional).

Deadline for submissions: May 16.

Contact Alison Marx at 816-842-3757 for more on all these advertising opportunities.

AHA Seeks Nominations for Board

The nominating committee is requesting volunteers who are willing to serve a four-year term on the board of directors of the American Hereford Association (AHA). They encourage interested members and state leaders to contact them regarding prospective candidates within their state and region.

Jimmie Johnson, Clinton, Okla.
580-331-8534 •

Bill Cox, Pomeroy, Wash.
509-566-7050 •

Steve Folkman, Ixonia, Wis.
262-617-6346 •

Vern Rausch, Hoven, S.D.
605-948-2375 •

David Parker, Bradyville, Tenn.
615-765-5359 •

BQA Certification offer for Beef Producers

Are you doing your part for the beef industry by earning your BQA certification? For a second year, your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. and the Beef Cattle Institute housed at Kansas State University. The cost of BQA certification is normally $25 to $50; however, from Feb. 3, through April 15, 2014, Boehringer Ingelheim will defray the cost of the certification or recertification, making it free. Log on to the BQA website for more information and to sign up.

Plan to attend BIF Symposium and Convention

The 2014 Beef Improvement Federation (BIF) Research Symposium and Convention is set for June 18-21 in Lincoln, Neb. For nearly 50 years BIF has hosted its annual research symposium and convention. The convention serves to facilitate discussion and provide education on current issues facing the beef industry.

For the latest information about our 2014 BIF Symposium and Convention go to the BIF website. For more information on registering, e-mail the UNL Event and Conference Planning Office. For questions on the conference, e-mail Matt Spangler or call him at 402-472-6489.

US-MARC (U.S. Meat Animal Research Center) will also host pre-conference tours on Tuesday (all day) and Wednesday morning. Tours can be arranged by contacting Janel Nierman at 402-762-4110.

GE-EPD Results Update

If you want genomic-enhanced expected progeny differences (GE-EPDs) be sure to allow for plenty of time for the lab to get the results to you. Do not wait until the last minute. It takes a minimum of SIX weeks to get results after the lab acknowledges the sample, not when it arrives at GeneSeek.

Hereford Photos Online

Visit to view and order photos from the Denver Western Nugget National Hereford Show, American Royal National Hereford Show, AHA Annual Meeting and Hereford Honorees Reception.

Innisfail Farm
Market Update

Cattle Outlook

Glenn Grimes and Ron Plain, University of Missouri-Columbia

Grimes and Plain offer market updates for the week past each Friday afternoon. To view this information, visit the University of Missouri AgEBB website.

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Industry Insight


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