2010-2012 Ad Campaign

Truck Door Ad Fence Ad

Asprin Ad Tiger-Stripe Ad

The American Hereford Association (AHA) developed three ads focusings on "Hereford — gentle bulls making black better" for its 2010-12 advertising campaign. Utilizing data from the Circle A Ranch and Harris Ranch heterosis projects, the ads tout the value of Hereford-sired females' fertility and the added pounds at weaning when using Hereford bulls on Angus-sired females.

AHA also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.

State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.

Latest News

Spring 2012 EPDs Online

The Spring 2012 Hereford expected progeny differences (EPDs) are now online. Click here to search the new data. Updated Trends, Trait Leaders and Distributions are also posted.

Educational Forum Video Available

Hereford enthusiasts can order a copy of the 2011 Educational Forum at HerefordPhotoShop.com. The forum featured presentations on genomics, EPDs and reproduction by Dorian Garrick, Matt Spangler and Bill Beal.

New AHA Leadership Announced

David Breiner, Alma, Kan., was announced as the new president of the American Hereford Association (AHA) during the Annual Membership Meeting in Kansas City, Mo., Oct. 29. Cliff Copeland, Nara Visa, N.M., was selected to serve as the 2012 AHA vice president.

Delegates elected three new Directors during the membership meeting. Fred Larson, Spring Valley, Wis.; David Trowbridge, Tabor, Iowa; and Eric Walker, Morrison, Tenn., will serve four-year terms on the 12-member Board.