2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
The Advisor Handbook including 2014 JNHE contest updates is now online. >> Download now.
For 2013, 2,386 Hereford cows from 679 Hereford performance herds in 43 states earned the honor of being named a Dam of Distinction by the American Hereford Association (AHA). Click here for a full report.
Herefords took center stage in Denver during the National Western Stock Show. It was an exciting week with C Miles McKeee being named Supreme Champion, the Mile High Night Sale grossing $1.1 million and the Lot 1 Foundation Female selling for $125,000 to suppot Hereford youth. Press releases are now available online and complete results can be found at Hereford.org.