2012-2014 Ad Campaign

 

 

The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.

Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.

AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.

State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.

  

Latest News

Spring 2015 EPDs Online

The Spring 2015 Hereford expected progeny differences (EPDs) are now online. Click here to search the new data. Updated Trends and the four trait leader reports are also posted.

Hereford Offers Internships, Ambassador Program

AHA is offering several opportunities this summer for college students hoping to further their education and gain valuable real-world experience working with youth activities. The AHA youth department is offering a junior activities internship and the communications and marketing team is offering a communications internship. >> More information

Herefords Headin’ to Denver

 Plan now to attend the Hereford activities during the 2015 National Western Stock Show (NWSS) in Denver Jan. 15-17.
>> Schedule
>> Mile High Night Sale Catalog
>> New identification/health rules
 

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