2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
Members of the American Hereford Association (AHA) will gather in Kansas City Oct. 31 through Nov. 2 for the 2014 Annual Meeting. Hereford enthusiasts from across the U.S. will enjoy three days of events and activities including educational forums, the Annual Meeting and the National Hereford Show during the American Royal. Form more information including the schedule of events go to Hereford Annual Meeting Weekend Planned. Plan to join us in Kansas City.
Did you miss the Hereford Genetic Summit? Visit our Summit Proceedings page to watch presentations, download slides and more. We'll continue to add to these highlights so check back often.
Hereford enthusiasts were in Harrisburg, Pa., July 5-12 for the Junior National Hereford Expo.