2012-2014 Ad Campaign
The new American Hereford Association (AHA) ad campaign theme is "Profitabull." The campaign is centered around a 4-fold brochure and full page ad.
Copy in the campaign touts: No doubt about it, a registered Hereford bull pays in so many ways. Docility, stronger fertility and calving ease plus he sires calves with hybrid vigor, feed efficiency and that demand a premium. Learn more about the Hereford-sired advantage or find a breeder near you at Hereford.org/profitabull. In the brochure the four panels focus on docility, the Hereford-sired momma, the value of heterosis and end product merit.
AHA has also partnered with the American Brahman Breeders Association to develop a tigerstripe female ad that promoste the value of the Hereford-Brahman cross.
State Associations and breeders can utilize the ads in local and state publications. To download AHA ads and radio scripts visit HerefordResource.com.
Herefords set records in the Yards and on the Hill at the National Western Stock Show Jan. 14-17. A total of 730 Herefords were exhibited throughout the three-day event an increase of 98 head compared to 2014. There was 314 head in the open show, 138 in the junior show, 39 pens of bulls, 21 heifer pens and 10 carloads.
>> Show results with photos
>> Download pdf of female show program with placings.
>> Download pdf of bull show program with placings.
>> Download pdf of junior show program with placings.
>> Download pdf of pen and carload placings.
AHA is offering several opportunities this summer for college students hoping to further their education and gain valuable real-world experience working with youth activities. The AHA youth department is offering a junior activities internship and the communications and marketing team is offering a communications internship. >> More information