The Hereford World is the official voice of the American Hereford Association (AHA). The magazine is produced 11 times a year, with seven glossy issues mailing to 5,600 subscribers. A tabloid newspaper is produced four times a year and is mailed to 20,000 commercial cattlemen and Hereford producers.
Various ad sizes, ride-along catalogs and seedstock directory ads available.
Visit the Hereford World Web site for more advertising information or contact Amy Myers at 816.842.3757.
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The American Hereford Association (AHA) Web Site provides visitors the latest updates and announcements affecting the Hereford breed. It is also the site to visit when you are buying or selling Hereford cattle.
Banner advertisements rotate throughout the AHA Web site and are visible on all the popular pages including the EPD look up page. When the new EPDs are released in January and July the Web site sees a huge increase in traffic.
Hereford breeders can advertise their operation via a banner ad that shows the breeder’s logo, contact details, brief breeding philosophy, sale date, etc. The banner ad serves as a direct link to their own Web site that has more complete information on their operation and program. Banner ads are also offered to corporate entities. In an effort to offer affordable advertising rates, the Web banners automatically rotate from page to page where they are displayed.
Two weekly e-newsletters distributed by AHA — Weekly Sales Digest and Hereford eNews — offer producers affordable banner advertising opportunities.
The Weekly Hereford Sales Digest is the source for locating the right Hereford cattle to help seedstock and commercial producers become more profitable. The e-mail broadcast features updates about upcoming sales, shows and events and has a complete listing of sale results along with links to online sale catalogs, private treaty sales and semen catalogs. This electronic newsletter is e-mailed to nearly 6,000 potential buyers around the world and is sent directly to Hereford producers and commercial cattlemen. There are currently four positions for banner ads each week.
Hereford eNews is the Hereford breeder’s source for the most current news affecting them. The weekly broadcast newsletter focuses on newsworthy events pertaining to the Hereford seedstock industry including a Hereford Highlights section along with Industry Insight and Market Update sections. Hereford eNews offers three advertising positions to assist breeders and commercial companies with their online marketing needs.
For more information about banner advertising opportunities on Hereford Web sites or e-newsletters contact Caryn Vaught at 816.842.3757.
If you’re planning to send Christmas greetings this year, consider Hereford-themed Christmas cards available through online ordering. Information about the cards is available at Hereford.org/ChristmasCards.
>> More information and ideas
Eric Walker, Morrison, Tenn., is the new AHA president and Sam Shaw, Caldwell, Idaho, is serving as the 2015 AHA vice president. During the Annual Membership Meeting Nov. 1 delegates elected three new Directors — Jim Mickelson, Santa Rosa, Calif.; Kevin Schultz, Haviland, Kan.; and Bob Thompson, Rolla, Mo.
Check out the highlight video from the Annual Meeting, as well as the Annual Meeting powerpoint and the 2014 Annual Report at Hereford.org/AnnualMeeting. All press releases from the event are posted at Hereford.org.